Luna Yoga Studio

What Luna Yoga Studio does

Luna Yoga Studio is a single-location Iyengar Yoga studio founded in 2000 and based in Carlton North, Melbourne, Australia. The studio operates from a purpose-built facility at the rear of 878 Lygon Street and serves individual practitioners across Melbourne's inner northern suburbs, including Carlton, Fitzroy, Brunswick, Northcote, Fairfield, and Collingwood. It is directed by founder Vivienne O'Brien, a Level 3 Senior Iyengar Yoga teacher with more than 30 years of teaching experience, and employs a team of eight — one founder/director, five certified Iyengar Yoga teachers, and additional support roles.

The studio's core offering is structured Iyengar Yoga instruction organized around 6-week progressive course blocks spanning introductory, general, and experienced levels, with the underlying methodology centered on precise alignment, sequencing, timed holds, and the use of props. Supplementary products include weekly led practice sessions, early morning intensives, pranayama and meditation classes, full moon restorative workshops, and one-on-one private lessons with the founder at $100 per hour. A two-year Iyengar Yoga Teacher Training Program — meeting the certification standards of Iyengar Yoga Australia and running since 2017 — serves practitioners seeking formal teaching credentials. Distribution is hybrid: classes are delivered in-studio at Carlton North and synchronously via Zoom, with scheduling managed through the Punchpass booking platform.

Luna Yoga's revenue model is a mix of subscription-style multi-week course passes ($195 for 12 classes or $360 for unlimited classes across a 6-week block), one-time workshop and intensive fees ($17–$110), private lesson fees ($100/hour), and recurring teacher training tuition. Customer acquisition is community-led and locally focused, relying on suburb-specific SEO landing pages, blog content authored by the founder, word-of-mouth, and direct phone and email inquiry. The business is privately held and founder-owned, with no disclosed external investors, parent entities, or funding rounds.

Name

Luna Yoga Studio

Legal name

Luna Yoga Studio

Website

https://lunayoga.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Luna Yoga Studio is a privately held, founder-owned Iyengar Yoga studio in Carlton North, Melbourne, offering progressive 6-week course blocks, private lessons, and a two-year teacher training program to individuals across Melbourne's inner northern suburbs.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Educational Support Services (61171)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Iyengar yoga classes
• Yoga teacher training
• Yoga studio Melbourne
• Private yoga lessons
• Yoga workshops

Headquarters

HQ city

Carlton North

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. 6-Week Course Passes: Structured 6-week progressive course blocks with 12 classes (Face-to-Face and/or Zoom combination) at $195, or unlimited classes at $360. Primary revenue stream designed to ensure student continuity and progressive skill development.
2. Private Lessons: One-on-one sessions with Vivienne O'Brien at $100 per hour. Available in-studio or via Zoom on Mondays, Wednesdays, and Fridays at 9:00am, 10:00am, or 11:00am. Tailored to individual needs including beginners, injury rehabilitation, and experienced practitioners seeking deeper understanding.
3. Workshops and Intensives: Specialized offerings including Full Moon Restorative Yoga Workshop ($50), Early Morning Intensives ($110 for four mornings), and Meditation & Pranayama classes ($82 for 5 Thursday mornings via Zoom). Led Practice sessions at $17 per class.
4. Teacher Training Program: Two-year comprehensive Iyengar Yoga Teacher Training Program meeting certification requirements of Iyengar Yoga Australia. Includes structured training, guided practice, and independent study. Running since 2017.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Luna Yoga Studio delivers certified Iyengar Yoga instruction through progressive 6-week course blocks (Introductory, General, and Experienced levels), complemented by private one-on-one lessons, specialized workshops, online Zoom classes (Pranayama and Meditation), and a comprehensive two-year Iyengar Yoga Teacher Training Program. All teachers hold globally recognized Iyengar Yoga certification and operate from a fully equipped studio in Carlton North, Melbourne.

Product overview

Luna Yoga Studio offers a unified portfolio of Iyengar Yoga instruction across progressive skill levels, centered on the core Introductory Course, General Classes, and Experienced Classes. The studio provides supplementary offerings including Led Practice, Pranayama (Zoom), Early Morning Intensives, Private Lessons, and a bi-annual Full Moon Restorative Workshop. A two-year Teacher Training Program enables practitioners to pursue formal Iyengar Yoga certification. All offerings are delivered in structured 6-week course blocks, with a promotional Winter Offer providing enhanced value for class bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Introductory Course Six-week beginner-friendly course teaching foundational Iyengar Yoga including standing poses, twists, forward and back bends, and restorative postures with safe prop use. Designed for true beginners with no prior yoga experience, fitness level, or flexibility required, suitable for those returning after extended break from practice.
• General Class Intermediate-level Iyengar Yoga classes for students who have completed the introductory course. Covers broader range of asanas with more challenging postures, greater strength, mobility, balance, and stability development.
• Experienced Class Advanced two-hour Iyengar Yoga classes for regular Luna Yoga students with established solid foundation. Covers broader and more demanding posture ranges, longer complex sequences, deeper alignment work, and refined Iyengar method exploration.
• Private Lessons Individual one-on-one Iyengar Yoga sessions with Vivienne O'Brien tailored to specific needs, circumstances, and practice stage. Suitable for beginners, those with injuries, experienced practitioners, or anyone seeking focused guidance. Priced at $100 per hour, available in-studio or via Zoom.
• Iyengar Yoga Teacher Training Program A comprehensive two-year program meeting Iyengar Yoga Australia certification requirements. Includes personal practice development, teaching methodology, yoga philosophy, approximately 300 training hours plus 100 hours supervised assisting. Designed for dedicated students wishing to pursue yoga instructor training, requiring 3 years of prior Iyengar Yoga practice.
• Led Practice Weekly guided practice session (Wednesdays 6:00 AM - 8:00 AM) focused on continuity and regularity, offering opportunities to refine understanding through repetition and observation. Priced at $17 per session.
• Pranayama & Meditation Class One-hour Zoom class introducing yogic breathing practices taught in the Iyengar tradition, including preparation, foundational supine pranayamas, supportive seated practice, 20-minute meditation, and savasana. Priced at $82 for five Thursday morning sessions from 6:30 AM - 7:30 AM.
• Early Morning Intensives Four-morning intensive series of 2-hour sessions held once per six-week block, providing concentrated, sustained practice with progressive sequencing and deeper asana exploration. Priced at $110 per series, held 6:00 AM - 8:00 AM.
• Full Moon Restorative Yoga Workshop Special restorative yoga workshop held on the Sunday closest to the full moon focusing on restorative yoga practices. Held 2:00 PM - 4:00 PM. Priced at $50 per session.

Quantifiable outcome

• Many students notice improved posture, steadiness, clearer thinking, and better sleep after introductory course

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• ClassPass: Subscription aggregator giving users access to multiple fitness and yoga studios under a single credit-based plan. Comparable as a distribution channel and competitive force that can either amplify Luna's reach (if listed) or redirect local students to competing studios.
• Mindbody: Leading wellness business management software used by yoga studios for class scheduling, payments, and member management (Luna uses Punchpass, but Mindbody is the dominant adjacent platform). Comparable as enabling technology infrastructure relevant to Luna's bookings and retention economics.

Broad incumbents

• Power Living Yoga Australia: Australian yoga chain with multiple studios nationwide, teacher training, and a strong digital and events presence. Comparable as a multi-location Australian yoga operator pursuing scale, though it focuses on Vinyasa-style classes rather than Iyengar.
• Modo Yoga Australia: International yoga franchise with Australian studios, hot and non-heated classes, and a yoga teacher training program. Comparable as a multi-location, multi-style Australian yoga brand with formal teacher training, but broader in style than Luna's specialty Iyengar positioning.
• CorePower Yoga: Large US-headquartered yoga chain with signature hot yoga classes and a 200-hour teacher training program. Comparable as a scaled yoga operator with formalized training and subscription pricing, though focused on a hot-power format rather than Iyengar.
• Yoga Synergy: One of Australia's largest and most established yoga schools, with multiple Sydney studios, teacher training programs, and an online platform. Comparable as an Australian yoga brand offering progressive teacher training and multi-style courses, though broader in style than Luna's pure Iyengar focus.

Emerging players

• Down Dog: App-based yoga, HIIT, and barre platform with procedurally generated classes. Comparable as a low-cost, high-convenience digital alternative that competes for Luna's beginner and time-poor customers, particularly for at-home practice between studio visits.
• Alo Moves: Premium online yoga, fitness, and mindfulness platform operated by Alo Yoga. Comparable as a digital subscription alternative for Melbourne practitioners who might otherwise attend Luna's studio, particularly for general-level instruction.
• Glo: Subscription-based online yoga and meditation platform offering thousands of on-demand classes across styles including Iyengar. Comparable as an alternative delivery channel for Luna's at-home students, and a potential threat to Luna's Zoom-based retention strategy.

Direct peers

• Iyengar Yoga Centre Melbourne: Other certified Iyengar Yoga teaching centres operating in metropolitan Melbourne, offering the same Iyengar method with certified teachers, props-based instruction, and progressive class structures. Directly competes for the same student pool and teacher-training aspirants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luna-yoga-studio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Yoga Studio