Yoga Synergy

What Yoga Synergy does

Yoga Synergy is an Australian yoga education and practice platform founded in 1984 by co-founders Bianca Machliss and Simon Borg-Olivier, both registered physiotherapists with over 27 and 33 years of yoga teaching experience respectively. The company delivers instruction through its proprietary Five Elements Vinyasa methodology (Earth, Water, Fire, Air, Ether), integrating traditional Hatha yoga with anatomy-informed sequencing and qi-gong principles. Its core technology is a WooCommerce-based e-commerce storefront on WordPress CMS, offering streaming video subscription (70+ classes), downloadable video sequences, online courses, and a Mindbody integration for in-person studio bookings at Sydney locations in Newtown, Bondi (Elixr), and Vaucluse (My Asana).

The business operates as a multi-vertical yoga education company monetizing through a subscription service (AUD$15/week or AUD$30/month), one-time online course purchases (AUD$120-$587), downloadable video products (AUD$14.99-$260), Yoga Alliance accredited 200-hour teacher training programs (AUD$1,997-$2,997 online; AUD$2,750 in Sri Lanka), private consultations with founders (AUD$220-$750), and books/publications. Customer segments include individual yoga practitioners, aspiring and current yoga teachers seeking continuing education, and senior citizens in the Waverley area. The company maintains a global online reach through its direct e-commerce platform and a 'Find a Teacher Worldwide' directory that connects certified teachers with students internationally.

Yoga Synergy is a founder-owned private limited company (Yoga Synergy Pty Ltd) registered in New South Wales, Australia, with no external investment, no parent company, and no evidence of M&A activity. The company generates revenue through seven distinct streams spanning digital content, education, in-person classes, and consulting, with a global footprint achieved through online distribution while maintaining a concentrated local physical presence in Sydney. Yoga Alliance accreditation provides international credentialing for its teacher training and essential online courses, and the founders' physiotherapist credentials combined with the proprietary Five Elements methodology form the core of its competitive positioning.

Name

Yoga Synergy

Legal name

Yoga Synergy Pty Ltd

Website

https://yogasynergy.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Yoga Synergy is an Australian yoga education platform founded in 1984 by physiotherapist-coaches, offering Yoga Alliance accredited online courses, streaming subscriptions, teacher training, and downloadable video sequences built on its proprietary Five Elements Vinyasa methodology for practitioners and aspiring teachers globally.

Ownership category

akta.pro rank

Product category

Yoga Education Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Yoga teacher training
• Online yoga classes
• Yoga instructor certification
• Yoga therapy courses
• Yoga education

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Yoga Subscription: Weekly or monthly subscription pass providing unlimited access to 70+ online yoga classes. No lock-in contract with cancel-anytime policy. AUD$15/week or AUD$30/month.
2. Downloadable Video Products: One-time purchase of downloadable yoga videos and sequences. Products include Elements series (Air, Water, Fire, Earth, Ether), beginner sequences, and specialty videos. Prices range from AUD$14.99 to AUD$260 for complete series.
3. Online Courses: Comprehensive online courses for yoga teachers covering Advanced Yoga Fundamentals, Anatomy & Physiology, Yoga Therapy, Ashtanga Vinyasa, Spinal Synergy, and Pranayama. Course prices range from AUD$120 to AUD$587.
4. Teacher Training Programs: 200-hour yoga teacher training available online (AUD$1,997-2,997) or in-person in Sri Lanka (AUD$2,750). Payment plans available including 4-month and 6-instalment options.
5. Private Consultations: One-on-one sessions with Simon Borg-Olivier (AUD$250-750) or Bianca Machliss (AUD$220-600) for personalized yoga instruction and therapy.
6. Physical Studio Classes: In-person yoga classes at partner studios in Sydney: Newtown, Bondi (Elixr), and Vaucluse (My Asana). Bookings via Mindbody app.
7. Books and Publications: Sale of yoga books including Applied Anatomy & Physiology of Yoga (hardcover and ebook), and curated third-party titles available on Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Yoga Synergy sells yoga instruction and education products through subscription streaming (Online Yoga Pass giving access to 70+ recorded classes), downloadable video sequence libraries organized around its proprietary Five Elements Vinyasa methodology, Yoga Alliance-accredited 200-hour teacher training (online and in-person in Sri Lanka), eight specialized online courses covering anatomy, therapy, biomechanics and skill-building, workshops, hardcover/ebook publications on applied anatomy, and private one-on-one consultations with co-founders. Physical studio classes are offered at partner studios in Sydney (Newtown, Bondi, Vaucluse) booked via Mindbody.

Product overview

Yoga Synergy is a yoga education and practice platform offering a comprehensive portfolio of products and services built around the Five Elements Vinyasa methodology (Earth, Water, Fire, Air, Ether). The core offering includes the Online Yoga Pass subscription service providing unlimited access to 70+ pre-recorded video classes. The education vertical comprises Yoga Alliance accredited online teacher training (200-hour certification), seven specialized online courses (four Essential courses: Advanced Yoga Fundamentals, Anatomy & Physiology, Asana Biomechanics 84 Postures, Yoga Therapy; plus three Skill Building courses: Spinal Synergy, Ashtanga Vinyasa, Boost Your Energy, Breathe/Pranayama), and downloadable video sequences organized by the Five Elements. Physical products include downloadable yoga videos at various levels (beginner through advanced), hardcover books and ebooks on anatomy/physiology, workshops on specific topics (back pain, pranayama, fundamentals), and private consultations with founders Simon Borg-Olivier and Bianca Machliss. The company also offers in-person Sri Lanka retreats and maintains studio locations in Sydney (Newtown, Bondi, Vaucluse) for local students.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Yoga Pass Subscription streaming service (AUD$15/week or AUD$30/month, cancel anytime) providing unlimited access to 70+ pre-recorded online yoga classes for individual practitioners practicing at home.
• Online Yoga Teacher Training 200 Hours Online 200-hour Yoga Alliance accredited teacher training program (AUD$1,997–$2,997) for aspiring yoga teachers, with payment plan options.
• Sri Lanka In-Person Yoga Teacher Training Retreat In-person 200-hour Yoga Alliance teacher training retreat in Sri Lanka (AUD$2,750) for aspiring yoga teachers who prefer immersive face-to-face instruction.
• Advanced Yoga Fundamentals Online Course Yoga Alliance accredited Essential online course (AUD$587) on fundamental principles for teaching yoga, targeted at current and aspiring teachers.
• Anatomy and Physiology of Yoga Online Course Yoga Alliance accredited Essential online course (AUD$587) on applied anatomy and physiology for yoga practice and teaching.
• Asana Biomechanics 84 Postures Online Course Yoga Alliance accredited Essential online course (AUD$287 on sale from AUD$387) covering the biomechanics of 84 yoga postures.
• Yoga Therapy Online Course Yoga Alliance accredited Essential online course (AUD$487) on therapeutic applications of yoga postures, movement, and breathing.
• Spinal Synergy Online Course Skill-Building online course (AUD$198) focusing on spinal movements as dynamic meditation and fluid movement practice.
• Ashtanga Vinyasa Online Course Skill-Building online course on Ashtanga Vinyasa (AUD$387 on sale from AUD$587) for teachers and advanced students.
• Boost Your Energy Online Course Skill-Building online course (AUD$47) teaching 12 techniques for moving energy through the body.
• Breathe - Introduction to Pranayama Online Course Skill-Building online course (AUD$120) introducing pranayama breathing techniques and breath control.
• Elements Five Sequence Video Set Downloadable video bundle of all five Elements sequences (Earth, Water, Fire, Air, Ether) for individual home practice.
• Elements Five Beginner Sequence Set Downloadable bundle of all five beginner Elements sequences for new yoga students practicing at home.
• Elements Individual Sequence Videos Individual downloadable Elements sequence videos (Air, Fire, Water, Earth, Ether) at standard and beginner levels (AUD$30-45 each), featuring progressive 8-week instruction.
• Simon Borg-Olivier Complete Sequence Video Set Complete downloadable collection of all Simon Borg-Olivier's beginner and intermediate yoga sequence videos, including qi-gong integrated Earth, Water, Air, Fire and Ether sequences.
• Spinal Movements Video Downloadable yoga video focused on spinal movements and exercises for home practice.
• Yoga During Pregnancy Video Specialized downloadable yoga video for practice during pregnancy.
• Yoga Fundamentals Video Series Complete set of downloadable Yoga Fundamentals lecture and practice videos covering basic instruction, meditation & relaxation, and breathing/pranayama basics.
• Applied Anatomy and Physiology of Yoga Complete Video Series Complete downloadable video series on applied anatomy and physiology of yoga for teachers and serious students.
• Applied Anatomy and Physiology of Yoga Book (Hardcover) Hardcover book (AUD$80) by Simon Borg-Olivier and Bianca Machliss on applied anatomy and physiology of yoga.
• Applied Anatomy and Physiology of Yoga Ebook Digital ebook (AUD$80) of the Applied Anatomy and Physiology of Yoga book.
• Private Consultations with Simon Borg-Olivier One-on-one private yoga consultations with co-founder Simon Borg-Olivier (AUD$250-$750), tailored to individual needs.
• Private Consultations with Bianca Machliss One-on-one private yoga consultations with co-founder Bianca Machliss (AUD$220-$600), tailored to individual needs.
• Back Pain Relief Workshop with Simon Borg-Olivier Downloadable workshop video focused on yoga techniques for back pain relief, led by Simon Borg-Olivier.
• Breath Control Pranayama Workshop Workshop video (AUD$49) on pranayama breathing techniques and breath control.
• Synergy Fundamentals Principles and Standing Sequence Workshop Workshop video covering the fundamental principles and standing sequence of the Yoga Synergy method with Simon Borg-Olivier.
• Yoga Synergy Studio Classes (Sydney) In-person yoga classes at Yoga Synergy Newtown studio and partner studios Elixr (Bondi) and My Asana (Vaucluse), with bookings via the Mindbody app.

Quantifiable outcome

• Yoga Alliance accredited 200-hour teacher training certification
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Subscription-based online yoga and meditation platform offering streaming classes from multiple instructors, directly comparable to Yoga Synergy's online yoga pass model and content-led GTM.
• Alo Moves: Premium subscription yoga, fitness, and mindfulness streaming service from apparel brand Alo; competes for the same online yoga subscription wallet share and offers a larger content library.
• Down Dog: App-based yoga, HIIT, and meditation platform with algorithmically generated sequences; competes for the same casual-to-intermediate practitioner audience with broader content.
• Yoga International: Subscription platform delivering online yoga classes, courses, and teacher training content globally - structurally nearly identical to Yoga Synergy's online course + streaming combination.
• Gaia: Subscription streaming platform focused on yoga, meditation, and conscious living content with a sizable on-demand library - the closest large-scale parallel to Yoga Synergy's subscription-plus-course model.
• YogaDownload: Pay-as-you-go library of downloadable yoga classes and programs, comparable to Yoga Synergy's Elements video downloads and one-time video purchase pricing model.

Emerging players

• YogiApproved: Digital yoga and wellness media platform offering on-demand classes and teacher spotlights; overlaps with Yoga Synergy on content discovery and online class delivery but is more editorial-leaning.

Regional players

• Movement for Modern Life: UK-based subscription online yoga platform featuring multiple teachers and similar anatomical/safety framing; comparable offering but primarily competes in a different geographic market than Australia-focused Yoga Synergy.

Broad incumbents

• YogaWorks: Multi-location yoga studio operator with associated teacher training programs and digital offerings - comparable teacher training footprint with much larger physical presence.
• CorePower Yoga: Large US yoga studio chain with its own digital teacher training (CPYT) and on-demand content; broader incumbent in yoga education with significantly greater resources than Yoga Synergy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/yogasynergy
• YouTubeyoutube.com/user/yogasynergy
• Facebookfacebook.com/yogasynergy
• LinkedInlinkedin.com/company/yoga-synergy-pty-ltd
• Instagraminstagram.com/yoga_synergy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Synergy