Lutong Pinoy Filipino Cuisine

What Lutong Pinoy Filipino Cuisine does

Lutong Pinoy Filipino Cuisine is a family-owned Filipino restaurant business founded in 2013 and headquartered at 9131 Pembroke Road in Pembroke Pines, Florida. The company operates a single full-service dine-in restaurant serving 50+ scratch-cooked Filipino dishes daily, ranging from silog plates and noodle soups to specialty items such as lechon belly, sisig, lumpia, ilocos empanada, laing, tortang talong, and halo-halo. The flagship location also houses an in-house Sari-Sari Store, a small Filipino grocery section offering pantry staples, snacks, beverages, and frozen items sourced from the Philippines, which functions as both an ancillary revenue stream and a customer-acquisition touchpoint for the broader Filipino community in Broward County.

The business distributes through multiple channels: dine-in at the Pembroke Pines flagship, third-party delivery via Uber Eats and DoorDash, a direct online ordering layer built on the Clover (Fiserv) POS for pickup and delivery, and a full-service catering arm covering weddings, birthdays, fiestas, corporate events, debuts, and graduations. By 2025 the family had extended the brand into two sub-brand concepts — KALYE EATS, a Filipino street food counter inside the 1800 Lucky Foodhall in Wynwood, and KANTO, a Filipino-rooted pan-Asian street food concept on Lake Ave in Lake Worth Beach — bringing the total footprint to three locations across Broward, Miami-Dade, and Palm Beach counties.

The company is bootstrapped with no disclosed external funding, no parent company, and no institutional investors. It employs 5 people per the firmographic data (likely a headcount-floor rather than a full count given three operating kitchens), generates revenue entirely through transaction-based restaurant sales and grocery transactions, and has maintained a 4.5-star Google rating across 100+ reviews. Its customer base is concentrated in South Florida's Filipino diaspora, with secondary demand from first-time Filipino-food explorers, corporate catering clients, and event celebrants from the broader South Florida community.

Name

Lutong Pinoy Filipino Cuisine

Legal name

Lutong Pinoy Filipino Cuisine

Website

https://lutongpinoyfilipinocuisine.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Lutong Pinoy Filipino Cuisine is a family-owned Filipino restaurant founded in 2013 in Pembroke Pines, Florida, serving 50+ scratch-cooked dishes across three South Florida locations (Pembroke Pines, Wynwood, and Lake Worth Beach), plus catering and an in-house Filipino grocery, targeted at the South Florida Filipino diaspora and broader Filipino-food curious consumers.

Ownership category

akta.pro rank

Product category

Filipino Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

akta.pro secondary industry

Drop-Off / Delivery Catering (THAFAIAI)

Keywords

• Filipino restaurant
• Filipino cuisine
• Catering services
• Filipino grocery
• Filipino street food

Headquarters

HQ city

Pembroke Pines

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-In Service: Revenue from customers dining in at the restaurant location in Pembroke Pines.
2. Third-Party Delivery: Orders placed through Uber Eats and DoorDash platforms for delivery to customers. Restaurant receives payment for food orders placed on these platforms.
3. Direct Online Ordering: Orders placed directly through the restaurant's own Clover ordering system for pickup or delivery.
4. Catering & Events: Catering services for events including birthdays, weddings, fiestas, corporate events, debut parties, and graduations. Lechon belly orders and boodle fight set-ups are specialty catering offerings.
5. Filipino Grocery (Sari-Sari Store): In-house grocery section selling Filipino pantry staples, snacks, beverages, frozen items, and specialty products. Customers can purchase items while visiting for food.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Lutong Pinoy Filipino Cuisine is a family-owned Filipino restaurant that prepares and serves 50+ authentic Filipino dishes from scratch daily at its flagship Pembroke Pines, Florida location. The business offers dine-in, takeout, delivery, full-service catering for events, and operates an in-house Sari-Sari Store Filipino grocery section selling hard-to-find Filipino pantry staples and specialty products.

Product overview

Lutong Pinoy Filipino Cuisine operates as a family-owned restaurant business with a single core offering (Filipino dining) and multiple complementary services. The main Pembroke Pines location serves as the flagship, offering dine-in, takeout, and delivery of 50+ authentic Filipino dishes. Two sub-brands extend the family's reach: KALYE EATS (Filipino street food in Wynwood) and KANTO (pan-Asian street food in Lake Worth Beach). The business also operates a Sari-Sari Store (Filipino grocery section) and provides catering services for events. All locations and services are connected through shared family ownership and brand identity.

Differentiator

Problem solved

Functional benefit

Brands

• KALYE EATS: Filipino Street Food concept inside 1800 Lucky Foodhall, Wynwood, Miami. Offers sisig bowls, build-your-own bowls, halo-halo, and calamansi limeades.
• KANTO

Products and services

• Lutong Pinoy Filipino Cuisine (Main Restaurant) Family-owned Filipino restaurant serving authentic dishes made from scratch since 2013. Offers dine-in, takeout, and delivery services with a menu of 50+ Filipino dishes including lechon, sisig, lumpia, silog plates, and noodle soups. Located at 9131 Pembroke Rd, Pembroke Pines, FL 33025.
• Catering & Events

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. Restaurant listed on Uber Eats for delivery orders. First-order discount offered to new customers. Fast delivery service to Pembroke Pines and surrounding areas.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party food delivery platform partnership. Restaurant listed on DoorDash for reliable delivery service. Supports quick orders and larger meal deliveries.
• Clover (Fiserv)coreChannel Partner/ Reseller/ DistributorPoint-of-sale and online ordering platform partnership. Restaurant uses Clover for direct online ordering, both pickup and delivery. Direct ordering bypasses third-party fees.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Abaca: Modern Filipino-Californian restaurant in San Francisco that pairs Filipino classics with refined technique and a strong bar program. Comparable to Lutong Pinoy as an independently owned Filipino concept elevating the cuisine beyond fast-casual norms.
• Jeepney: Filipino gastropub in New York City's East Village that served traditional and modern Filipino fare including sisig, lechon, and kare-kare. Closest U.S. analogue to Lutong Pinoy as an independent, sit-down Filipino restaurant targeting both the diaspora and curious diners.
• The Park's Finest: Filipino BBQ restaurant and catering operation in Los Angeles specializing in grilled meats, lechon, and traditional Filipino celebration food. Directly comparable to Lutong Pinoy's catering-first, lechon-and-fiesta positioning on the West Coast.
• Lasa: Modern Filipino restaurant in Los Angeles focused on seasonal, ingredient-driven takes on Filipino staples. Comparable to Lutong Pinoy as an independent operator using scratch, contemporary technique to broaden Filipino cuisine's appeal beyond the diaspora.
• Purple Yam Restaurant: Filipino-owned restaurant in Brooklyn, NY operated by chef Amy Besa, focused on regional Filipino home cooking and heritage dishes. Comparable to Lutong Pinoy as an owner-operated Filipino concept built around authenticity and scratch preparation rather than Americanized fast food.

Broad incumbents

• Max's Restaurant: Filipino casual-dining chain founded in the Philippines and now operating in the U.S. and globally, known for fried chicken, lechon, and family-style Filipino meals. A scaled chain incumbent in the same category as Lutong Pinoy but with chain economics versus family-owned.
• Gerry's Grill: Filipino casual-dining chain originating in the Philippines with grilled specialties, sizzling plates, and group/family-style meals. Comparable broad incumbent serving a similar occasions-and-celebration market as Lutong Pinoy but at chain scale.
• Jollibee: Philippines-based quick-service Filipino chain (and major global QSR) with a growing U.S. footprint. Broad incumbent in the same cuisine category; competes on price, speed, and brand recognition rather than authenticity, contrasting with Lutong Pinoy's scratch, sit-down approach.

Emerging players

• Honeygrow: Asian-inspired fast-casual chain founded by a Filipino-American entrepreneur, with locations across the East Coast and Midwest offering stir-fry, salad, and honey bars. Closest analog to the Kalye Eats/Kanto fast-casual sub-brands within an Asian-fusion category.

Regional players

• Manam Comfort Filipino: Philippines-based modern Filipino restaurant brand known for elevated takes on classic Filipino dishes and strong catering/event business. Comparable to Lutong Pinoy in scratch, celebration-driven positioning, but operates primarily in Metro Manila rather than the U.S.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LUTONGPINOY2BROWARD
• Instagraminstagram.com/lutongpinoyfilipinocuisine
• LinkedInlinkedin.com/company/lutong-pinoy-filipino-cuisine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lutong Pinoy Filipino Cuisine