LV Investments AG

What LV Investments AG does

LV Investments AG operates LV Casino, Liechtenstein's first entertainment casino, located in Eschen. The venue combines a 195-machine slot floor, 16 roulette slots, 8 automatic roulette terminals, and live table games with three bars, two restaurants, a live-event stage, and an adjacent Hotel Weinstube; the property sits on a 600-space parking footprint and is positioned to draw cross-border DACH visitors from Switzerland and Austria. The casino differentiates its slot floor through two self-developed jackpot systems — Wheel Jackpot and Buffalo Trail — each deployed across roughly 100 machines, while sourcing the remainder of its slot and table content from established suppliers including BF Games (BeeFee), Novomatic, and EGT, with CashMesh integration for cash handling.

The business model is a multi-revenue land-based casino: gaming win from slot machines and table games, F&B spend across the bars, restaurants, and rooftop Casino Royal venue, event revenues from the live stage, and hotel cross-referral revenue through Hotel Weinstube. The customer base is a high-spend mix of Liechtenstein residents and DACH cross-border visitors, with member engagement driven through the LV Club mobile app. In parallel, LV Investments AG runs the lvcasino.li domain as a comparison and affiliate funnel that redirects Liechtenstein-resident traffic to multiple licensed online casino operators (including Boomerang and mycasino.ch), establishing a digital lead-generation and revenue-share layer alongside the physical property.

The company is privately held, employs approximately 18 staff, and operates without disclosed revenue figures. Its strategic posture is that of a small, licensed incumbent extending a regulated physical asset into adjacent digital channels, rather than scaling a technology platform.

Name

LV Investments AG

Legal name

LV INVESTMENTS AG

Website

https://lvcasino.li

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LV Investments AG operates LV Casino in Eschen, Liechtenstein's first entertainment casino, offering 195 slot machines, live table games, proprietary jackpot systems, F&B venues, and a members' app, while also running an online casino affiliate site for Liechtenstein players.

Ownership category

akta.pro rank

Product category

Casino Gaming & Entertainment

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Casino Hotels (72112)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

Keywords

• Land-based casino gaming
• Slot machine entertainment
• Casino hospitality services
• Live entertainment venue
• Members club loyalty

Headquarters

HQ city

Eschen

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gaming Operations: Revenue generated from casino gaming activities including slot machines (approximately 150-195 slots), roulette tables (16 roulette slots), automatic roulette (8 slots), blackjack, poker, and other table games. Winnings are paid based on the daily exchange rate for the currency played.
2. Food & Beverage: Revenue from 3 bars and 2 restaurants on-site, including Lucky Seven Bar & Restaurant and Casino Royal rooftop restaurant. Offers Dinner Royal Premium (69 CHF) and Dinner Royal Standard (59 CHF) dining packages.
3. Live Entertainment & Events: Revenue from live shows, concerts, and special themed events hosted in the casino's dedicated stage area.
4. Retail Vouchers & Merchandise: Sale of physical and electronic dinner vouchers (Dinner Royal packages) and promo tokens/tickets for gaming use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

LV Investments AG operates LV Casino Liechtenstein, a land-based entertainment casino located in Eschen, Liechtenstein. The casino floor features approximately 150-195 slot machines (from BF Games, Novomatic, EGT), 16 roulette slots, 8 automatic roulette machines, and live table games including American Roulette, Blackjack, FreeBET Blackjack, and Ultimate Texas Hold'em. Supporting amenities include three bars, two restaurants (including the rooftop Casino Royal), a stage for live entertainment, the Hotel Weinstube boutique accommodation, and the LV Club mobile app for member promotions.

Product overview

LV Investments AG operates LV Casino Liechtenstein as an entertainment casino featuring gaming, dining, events, and hospitality. The core product is LV Casino Liechtenstein offering 195 slot machines (from BF Games, Novomatic, EGT), 16 roulette slots, 8 automatic roulette machines, and live table games including American Roulette, Blackjack, FreeBET Blackjack, and Ultimate Texas Hold'em. The portfolio includes two proprietary jackpot systems (Wheel Jackpot and Buffalo Trail) spanning approximately 100 linked machines. Supporting amenities comprise three bars, two restaurants (Lucky Seven Bar & Restaurant and Casino Royal rooftop restaurant), the Hotel Weinstube boutique accommodation, and a Members Club mobile app. The casino also hosts live entertainment events and maintains an educational blog for casino game guides and responsible gambling information.

Differentiator

Problem solved

Functional benefit

Products and services

• LV Casino Liechtenstein Liechtenstein's first entertainment casino offering approximately 195 slot machines, 16 roulette slots, 8 automatic roulette machines, and live table games including American Roulette, Blackjack, FreeBET Blackjack, and Ultimate Texas Hold'em. Features a robotic bartender, smoking and smoke-free gaming areas, and accepts CHF, EUR, USD, and GBP currencies. Open to guests aged 18+ with valid photo ID.
• LV Club Mobile App Mobile application for the LV Casino Members Club program that delivers daily exclusive promotions, 1+1 dinner offers, and loyalty rewards to registered members. Registration occurs in-person at the casino reception.
• Dinner Royal (Dining Packages) Premium 4-course dining packages available in two tiers — Dinner Royal Standard (59 CHF, includes 15 CHF promo token) and Dinner Royal Premium (69 CHF, includes appetizer, main course, dessert, a glass of Prosecco, and a 20 CHF promo ticket). Sold as electronic or physical vouchers with bundled gaming promo tokens.
• Casino Royal Rooftop Restaurant Fine dining rooftop restaurant and bar with panoramic views serving a 4-course menu and the Dinner Royal dining packages. Located on the top floor of LV Casino, bookable online or in person.
• Lucky Seven Bar & Restaurant Restaurant and bar located within the casino premises, allowing guests to enjoy food and beverages without leaving the gaming floor. One of three bar/restaurant outlets on site.
• LV Casino Events (Live Shows & Entertainment) Live shows, concerts, themed parties, and special entertainment events hosted on the dedicated stage inside LV Casino. Events are listed on the website calendar and serve as a major attraction for new and returning visitors.
• Hotel Weinstube A small, fully equipped boutique hotel with a family atmosphere operated in connection with the casino, providing guest accommodation for visitors to LV Casino.

Quantifiable outcome

• Approximately 150-195 slot machines, 16 roulette slots, and 8 automatic roulette positions on the gaming floor
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• BF Games (BeeFee Games)coreTechnology or IntegrationBF Games (also known as BeeFee Games) is the leading supplier of slot machines for LV Casino. Their devices are described as among the most modern available, featuring innovative SCATTER on CAVE series slots that award bonus games. LV Casino exclusively features BeeFee Buffalo Jackpot machines with the proprietary Buffalo Trail jackpot system. Notable titles include Book of Gods and Stunning Hot.
• NovomaticcoreTechnology or IntegrationNovomatic is a leading global gaming industry supplier providing high-quality slot machines to LV Casino. Known for state-of-the-art technology, impeccable graphics, and innovative features. Classic titles such as Book of Ra and Sizzling Hot are available at the casino.
• EGT (Euro Games Technology)secondaryTechnology or IntegrationEGT supplies slot machines and jackpot systems to LV Casino, including the EGT Cards Jackpot. EGT Jackpot Cards features four card suits (spades, hearts, diamonds, clubs) determining luck and winnings. Additional EGT jackpot products include CashMesh-linked systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gauselmann Group: Large German gaming and slot-machine operator running Merkur Spielbanken venues and a broad portfolio of gaming products. Comparable as a DACH incumbent operating multiple land-based casino venues with diversified gaming and hospitality revenue.
• Casinos Austria AG: Austrian national casino operator running a portfolio of land-based casinos across Austria including Casino Innsbruck and Casino Velden. Comparable as a multi-property DACH casino operator with gaming, F&B, and event programming.
• Swiss Casinos Holding: Swiss-listed operator running multiple Swiss regional casinos (Zurich, Pfäffikon, St. Gallen, Schaffhausen). Comparable operator of small-to-mid-sized DACH land-based casinos with bundled gaming and hospitality offerings analogous to LV Casino's portfolio.

Direct peers

• Grand Casino Baden: Swiss regional entertainment casino in Baden offering slots, table games, restaurants, and events under a Swiss A-lottery license. Comparable single-property DACH venue with combined gaming and hospitality operations similar to LV Casino's positioning.
• Grand Casino Luzern: Swiss land-based casino in Lucerne operating slots, live table games, and multiple restaurants/event spaces within a hotel property. Directly comparable as a mid-sized DACH regional casino with integrated dining and entertainment.
• Spielbank Wiesbaden: German regional casino in Wiesbaden offering slots, classic table games, poker, restaurant, and event programming. Comparable single-property DACH casino with similar regulatory perimeter and integrated entertainment offering.
• Casino Innsbruck: Austrian regional casino operated by Casinos Austria, offering slots, table games, restaurant, and bar in Innsbruck. Comparable mid-sized Alpine DACH venue drawing cross-border guests similar to LV Casino's catchment logic.
• Casino St. Moritz: Boutique Swiss casino in St. Moritz combining slots, table games, and dining in a destination-tourism setting. Comparable smaller-scale regional casino drawing cross-border clientele, with similar gaming-plus-hospitality mix.

Regional players

• Spielbank Berlin: Large German regional casino complex in Berlin with slots, poker, and table games plus dining and event spaces. Comparable regional DACH land-based casino operator with similar product mix, though operating at a larger urban scale than LV Casino.

Others

• Novomatic Group: Major Austrian gaming equipment manufacturer and operator with land-based casino operations across Europe, including a supplier relationship with LV Casino. Adjacent peer given overlapping DACH gaming market exposure and slot-product portfolio overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lv-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LV Investments AG