Lyric House

What Lyric House does

Lyric House is a privately held, woman-led music sync licensing agency headquartered in Calabasas, California (with a contact office in Los Angeles), founded in 2013 by Jessica Cole. The company represents a roster of more than 150 songwriters and artists — including Atomic Youth, Brooke Williams, lunaluxe, and Disciple Theory — and places their music into film, television, trailers, advertising, video games, and other visual storytelling formats. Lyric House operates as an intermediary between its artist roster and enterprise media buyers, handling creative matching, pitch curation, and licensing negotiation on the artists' behalf.

The company's revenue model is licensing royalties, earned as a percentage of fees negotiated for each song placement. Pricing is project-based and individually negotiated rather than publicly disclosed. Lyric House is not a SaaS or technology platform; it is a service business built on a curated content library (the artist roster), a relationship network with music supervisors and brand managers, and a creative-sync workflow operated by approximately seven core team members including the Owner/Head of Creative, Head of Music, Head of Partnerships & Creative Sync, Senior Director of Creative Sync, and coordinators in licensing, A&R, and music operations.

Lyric House's customer base spans streaming platforms (Netflix, HBO Max, Amazon MGM Studios, Hulu, Disney+, Starz, Apple TV+), Big Tech advertisers (Google Pixel, Apple), automotive brands (BMW, Honda, Kia), gaming publishers (Epic Games/Fortnite, Call of Duty), broadcast networks (ABC), and consumer brands (Maybelline, Victoria's Secret). Marketing is portfolio-driven: the company showcases its placements on its website and Instagram rather than running traditional demand-generation. The firm is self-funded, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Lyric House

Legal name

Lyric House

Website

https://lyrichouseco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyric House is a woman-led, privately held music sync licensing agency representing 150+ songwriters and artists for placements across film, television, advertising, streaming, and video games. The Calabasas-based firm places music with enterprise buyers including Netflix, HBO Max, Amazon MGM, Google, Apple, BMW, and Epic Games.

Ownership category

akta.pro rank

Product category

Music Sync Licensing Services

NAICS

Music Publishers (512230), Music Publishers (51223)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Songwriting & Composition (Topliners, Co-writers, Camps) (MPAIABAA)

Keywords

• Music sync licensing
• Songwriter representation
• Music publishing services
• Creative sync agency
• Music placement services

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Music Sync Licensing: Connecting artists and songs with film, television, trailers, advertising, video games and visual storytelling. Revenue generated through licensing fees for song placements in various media.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lyric House is an independent music sync licensing agency that represents a roster of 150+ songwriters and artists, pitching and licensing their music for placement in film, television, streaming shows, trailers, advertising campaigns, video games, and other visual storytelling media. The company handles creative matching between artists and media projects, negotiates licensing terms, and manages the synchronization process end-to-end on behalf of its roster. Customers include major streaming platforms, film studios, consumer brands, advertising agencies, and video game publishers.

Product overview

Lyric House is a music sync licensing and publishing company that operates as LA's creative sync house — built by songwriters, for songwriters. The company connects artists and songs with opportunities across film, television, trailers, advertising, video games, and visual storytelling. The company represents a roster of over 150 artists and songwriters (including Atomic Youth, Brooke Williams, lunaluxe, Disciple Theory, Kat Leon, KAS, Des Rocs, Labit, and many others) and places their music across major platforms including Netflix, HBO Max, Amazon MGM Studios, Apple TV+, Hulu, Disney+, Starz, and with brands such as Google, BMW, Kia, Honda, Fortnite, Call of Duty, and others. The company does not operate as a SaaS platform with distinct product modules — it functions as a sync licensing service connecting its artist roster with media and advertising placement opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Sync Licensing Core sync licensing service in which Lyric House represents a roster of 150+ songwriters and artists and pitches their music to film studios, television networks, streaming platforms, consumer brands, advertising agencies, and video game publishers for placement in visual media. The agency handles creative matching between artists and projects, negotiates licensing terms, and manages the sync clearance process end-to-end.
• Artist Representation & Roster Management Representation of independent songwriters and artists on the Lyric House roster, including A&R coordination, catalog management, creative development support, and ongoing pitching of songs to media opportunities. Built around a curated roster of 150+ artists spanning multiple genres.

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Position Music: Position Music is an independent music publisher and sync licensing company representing a roster of songwriters and artists, with active placements in film, TV, advertising, and gaming. Comparable in roster-driven sync model and indie positioning.
• Songtradr: Songtradr is a B2B music licensing platform that connects artists, publishers, and brands for sync placements across film, TV, advertising, gaming, and digital content. Comparable to Lyric House in core sync-licensing motion, with a much larger catalog and technology-led infrastructure.
• Marmoset: Marmoset is an independent music licensing agency and creative studio in Portland that represents a curated roster of indie artists for sync placements in film, advertising, and branded content. Comparable in boutique roster-driven model, indie-artist positioning, and brand-focused pitching.
• Audiosocket: Audiosocket is a music licensing agency and technology platform that places independent music in film, TV, advertising, and gaming. Comparable to Lyric House in representing indie artists and pitching to brands and networks, with a tech-enabled discovery layer.
• Music Gateway: Music Gateway (formerly Songcast) is a music licensing and sync platform connecting artists, publishers, and labels with opportunities in film, TV, advertising, and games. Comparable in serving independent artists and music supervisors, with a marketplace model alongside direct pitching.
• Musicbed: Musicbed is a sync licensing platform focused on independent artists and filmmakers, placing music in film, TV, and advertising (including weddings and branded content). Closely comparable in serving independent songwriters and pitching to creative buyers in media and brands.
• The Sync Agency: The Sync Agency is a boutique UK/US sync and licensing agency that pitches independent artists' music for film, TV, advertising, and games. Directly comparable to Lyric House in offering sync representation, artist roster model, and target buyer (music supervisors, brands, networks).

Emerging players

• Artlist: Artlist is a subscription-based licensing platform for video, film, and advertising music, with strong traction among content creators and brands. Comparable as a sync music provider serving advertising and digital content buyers, though operating a different (subscription) model and broader creator segment.

Broad incumbents

• APM Music (Sony): APM Music is a production music library owned by Sony, providing music for film, TV, advertising, and trailers. Comparable in supplying sync music to the same buyer base (studios, networks, brands) as Lyric House, but at vastly larger scale and as part of a major publisher portfolio.
• Warner Chappell Music: Warner Chappell Music is one of the world's largest music publishers, with a major sync licensing division placing songs in film, TV, advertising, and games. Comparable in providing sync placements to the same enterprise buyers as Lyric House, but with a vastly larger catalog and global infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lyric-house-publishing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyric House