Maatje in Zeeland

What Maatje in Zeeland does

Maatje in Zeeland is a privately held Dutch personal-alarm and home-access service provider founded in 1986 and headquartered in Goes, with an additional listed address in Middelburg. The company operates exclusively in the Zeeland province of the Netherlands and self-identifies as the largest personal alarm provider in the region. Its core service is a 24/7 care center (zorgcentrale) that receives alarms from indoor and outdoor devices and dispatches informal caregivers or professional care staff. The indoor offering (Personenalarmering Binnen) consists of a base station with a portable pendant transmitter (neck or wrist) operating at a 30-meter range; the outdoor offering (Personenalarmering Buiten) uses LifeWatcher-branded GPS-enabled SOS buttons and wristwatches. A digital home-access service (woningtoegang) bundles Clavisio SKG*** certified cylinder locks or smart key safes, allowing partner healthcare workers to enter subscriber homes via a secure app. Pricing is publicly disclosed and structured around monthly subscriptions (€18.95–€27.00 for indoor alarm, €21.95 for outdoor GPS, €21.00 for home access), one-time connection fees (€35–€125), and hardware sales (€129.95–€149.95). The go-to-market blends direct-to-consumer online subscription via the company website and the Mijn Maatje in Zeeland portal with referral channels through four major regional healthcare organizations (Allévo, Amarijn, SVRZ, ZorgSaam) and enterprise sales to housing corporations and VvEs. The company holds the WDTM Chain Quality Mark across supplier, care-center, and provider roles, and maintains a decentralized technical-installation network of regional staff and volunteers.

Name

Maatje in Zeeland

Legal name

Maatje in Zeeland

Website

https://maatjeinzeeland.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Maatje in Zeeland is a Dutch personal-alarm and digital home-access provider, serving elderly and at-risk residents of the Zeeland province since 1986 via indoor and GPS outdoor alarms connected to a 24/7 care center.

Ownership category

akta.pro rank

Product category

Personal Emergency Response Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF)

akta.pro secondary industries

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Emergency Response Systems (PERS) Setup & Home Alerting Solutions (HSABAJAL)

Keywords

• Personal alarm services
• Elderly care monitoring
• GPS emergency response
• Digital home access
• Care center services

Headquarters

HQ city

Goes

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Indoor Alarm Subscription: Monthly recurring subscription fees for indoor personal alarm service with either standard internet-connected device (€18.95/month) or SIM-card device (€27.00/month). Includes one-time connection fee of €85.
2. Outdoor Alarm Subscription: Monthly recurring subscription for LifeWatcher GPS outdoor alarm service at €21.95/month with €35 one-time connection fee. Hardware (SOS button or watch) purchased separately.
3. Home Access Subscription: Monthly recurring subscription for digital home access (keysafe or cylinder lock) at €21/month with €125 one-time connection fee.
4. Hardware Sales: One-time sales of alarm devices (LifeWatcher SOS button €149.95, watch €129.95, accessories like cords, straps, clips, Easypress button), replacement parts (lost transmitters €146), and spare keys (€50 each).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Maatje in Zeeland provides indoor and outdoor personal alarm systems (Personenalarmering) backed by a 24/7 care center (Zorgcentrale) that connects subscribers to trained centralists via a one-button alarm. The company also offers digital home access solutions (Clavisio SKG*** certified cylinder locks and key safes) enabling healthcare workers to enter subscriber homes via a secure app. Customers subscribe through monthly recurring plans with publicly disclosed pricing.

Product overview

Maatje in Zeeland offers a personal alerting and home access platform for residents of Zeeland who need extra support to live safely at home. The core offering consists of indoor and outdoor personal alarm systems (Personenalarmering Binnen and Personenalarmering Buiten/LifeWatcher), backed by a 24/7 care center (Zorgcentrale) staffed around the clock. Add-on modules include digital home access solutions — the Clavisio Cilinderslot and Clavisio Smart Sleutelkluis — which provide healthcare workers secure app-based entry into subscribers' homes. Customers manage their accounts via the Mijn Maatje in Zeeland online portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Personenalarmering Binnen (Indoor Personal Alarm) Indoor personal alarm system consisting of a home base unit with red alarm button and portable wearable transmitters (neck or wrist pendants) with a 30-meter range. Connects users via speaker-listener function directly to Maatje's 24/7 care center. Designed for elderly or at-risk individuals living independently at home.
• Personenalarmering Buiten / LifeWatcher (Outdoor Personal Alarm)

Quantifiable outcome

• 30-meter alarm range around the home
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ClavisiocoreTechnology or IntegrationClavisio provides the digital home access systems (cylinder locks and smart key safes) used by Maatje in Zeeland. Both products are SKG*** certified and police-approved, enabling healthcare workers to access patient homes via a secured app.
• AllévocoreChannel Partner/ Reseller/ DistributorAllévo is one of four healthcare organizations in Zeeland that refer patients to Maatje in Zeeland for personal alarm services and require digital home access for their care staff.
• AmarijncoreChannel Partner/ Reseller/ DistributorAmarijn is one of four healthcare organizations in Zeeland that refer patients to Maatje in Zeeland for personal alarm services and require digital home access for their care staff.
• SVRZcoreChannel Partner/ Reseller/ DistributorSVRZ is one of four healthcare organizations in Zeeland that refer patients to Maatje in Zeeland for personal alarm services and require digital home access for their care staff.
• ZorgSaamcoreChannel Partner/ Reseller/ DistributorZorgSaam is one of four healthcare organizations in Zeeland that refer patients to Maatje in Zeeland for personal alarm services and require digital home access for their care staff.
• LifeWatchercoreTechnology or IntegrationLifeWatcher provides GPS-enabled outdoor personal alarm devices (SOS button and senior watch) that work with Maatje in Zeeland's care center. The devices determine user location via GPS for outdoor emergency response.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Securitas: Global security and connected-safety group whose home and care monitoring services overlap with Maatje's monitored alarm business, though Securitas operates at much greater scale across broader portfolios.
• ADT: Large home-security incumbent with established PERS/medical-alert offerings and 24/7 monitoring centers, comparable monitored-service economics but broader focus on intrusion security rather than elderly care.
• Bosch Healthcare Solutions: Division of Bosch offering telehealth and connected-health platforms, overlapping with Maatje's home monitoring infrastructure though serving a much broader provider and payer ecosystem.
• Mediq: Dutch medical-device and home-care supplier operating across multiple categories including personal alarms and home-access solutions, broader than Maatje's specialized PERS focus but overlapping on portfolio and customer base.

Direct peers

• Tunstall Healthcare: UK-headquartered and one of Europe's largest dedicated personal emergency response / telecare providers, offering monitored alarm services, GPS pendants and 24/7 care centers that closely mirror Maatje in Zeeland's core offering.
• Doro Care: Swedish/Nordic provider of social/care alarms and response services sold through telecom and care channels, directly comparable to Maatje's indoor alarm subscriptions tied to a central response service.
• Vivago: Finnish PERS and wellbeing analytics provider supplying wrist-worn alarm devices linked to a monitoring center, with an analogous subscription model and elderly-living-independently positioning.
• Verklizan: Belgian/Dutch provider of cloud platforms for connected personal alarms and telecare services, competing in the same Benelux PERS ecosystem with caretaker apps and care-center integration.

Emerging players

• Sensara: Dutch sensor-based falls-prevention and wellbeing tech for elderly at home, an adjacent but not identical offering that competes for the same aging-in-place customer segment Maatje serves.

Regional players

• Eurocross Assistance: Netherlands-based medical and emergency assistance provider running alarm response centers, comparable in regional healthcare-emergency infrastructure though broader in scope than elderly PERS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maatje-in-zeeland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maatje in Zeeland