MA BOUTIQUE M...

What MA BOUTIQUE M... does

TEXTILOT SAS operates MaBoutiquePlus, a regional French e-commerce fashion retailer specializing in affordable women's, children's, and baby clothing. The company was established in 1970 (per RCS registration) and is headquartered in Varennes-Vauzelles, France. The retail platform sells across five product categories — women (including lingerie), girls, boys, baby girls, and baby boys — with prices ranging from €4.59 to €21.99 per unit. The platform serves both French and Belgian customers, with 9 physical retail showrooms across central France (Auxerre, Saint-Germain-du-Puy, Moulins, Chalon-sur-Saône, Saint-Maur, Montluçon, Chaintré, Nevers, and Vichy) complementing the online storefront.

MaBoutiquePlus operates a multi-channel distribution model: direct home delivery via Colissimo (La Poste), e-reservation (online item reservation with in-store payment at partner supermarkets), and physical retail. Home delivery is free above a €60 threshold, with €4.50 delivery fees for France and €5.50 for Belgium below that threshold. The platform integrates Société Générale Sogecommerce for payment processing and supports Paylib, Visa, MasterCard, Maestro, and Bancontact. The company is GDPR-compliant and does not maintain a mobile app or public API per available data.

The business model is direct-to-consumer retail with unit pricing and no subscription or recurring revenue. The company is privately held with no disclosed venture capital or private equity backing, and operates with approximately 10 listed employees. Management is led by Delphine Dumange, who serves as Directrice Générale Déléguée et Directrice Communication. No funding rounds, M&A activity, patents, or strategic investments are disclosed.

Name

MA BOUTIQUE M...

Legal name

TEXTILOT SAS

Website

https://maboutiqueplus.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

MaBoutiquePlus, operated by TEXTILOT SAS, is a French regional e-commerce and physical-store fashion retailer selling affordable women's, children's, and baby clothing across central France and Belgium.

Ownership category

akta.pro rank

Product category

Specialty Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fast Fashion & Trend-led Apparel Retail (CRAAABAH)

akta.pro secondary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Family apparel retail
• Women's clothing stores
• Children's fashion retail
• Multi-brand fashion boutique
• Click and collect fashion

Headquarters

HQ city

Varennes-Vauzelles

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of apparel and accessories. Customers purchase individual items at listed prices. Revenue generated through direct consumer transactions via e-commerce website with home delivery, or through e-reservation with in-store payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Ma Boutique Plus is a French specialty fashion retailer that sells women's, men's, and children's ready-to-wear clothing and fashion accessories through nine physical stores across central France and a complementary e-commerce website. The company offers a distinctive e-réservation service that allows customers to browse and reserve items online for in-store pickup, and ships online orders via Colissimo. Inventory is sourced from multiple third-party apparel brands and sold directly to end consumers under the Ma Boutique Plus / MaBoutiquePlus trade name.

Product overview

Ma Boutique Plus is an e-commerce fashion retail platform operated by TEXTILOT SAS. The offering consists of a unified online shopping platform combined with an innovative e-réservation (e-reservation) service. The core platform enables direct home delivery of clothing and accessories, while the e-réservation feature allows customers to reserve items online and pay in-store at partner pickup locations. The product portfolio covers five main categories: Women's clothing (including lingerie), Girls' clothing, Boys' clothing, Baby Girl clothing, and Baby Boy clothing. Each category spans multiple sub-categories including tops, bottoms, dresses, outerwear, and accessories. The platform operates primarily in France with some expansion to Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's ready-to-wear apparel

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Zara (Inditex): Global fast-fashion leader operating physical stores and online retail across women's, men's, and children's apparel. Comparable to MaBoutiquePlus in fast-fashion women's and children's clothing, but at dramatically larger scale with stronger brand and digital presence.
• Shein: Global ultra-low-cost fast-fashion e-commerce platform selling women's, men's, and children's apparel worldwide. Comparable to MaBoutiquePlus in the affordable women's and kids' apparel category, but operates at vastly greater scale and represents a key competitive threat.

Direct peers

• La Redoute: Historic French multi-category apparel and home retailer selling women's, children's, and family clothing online with home delivery. Comparable to MaBoutiquePlus in its French origin, multi-segment women's/children's apparel positioning, and strong emphasis on direct-to-consumer e-commerce fulfillment.
• Cyrillus: French specialty apparel retailer focused on women's, men's, and children's clothing with an emphasis on classic and family styles, sold primarily online. Comparable to MaBoutiquePlus in serving French family shoppers seeking affordable multi-segment apparel.
• Vertbaudet: French e-commerce retailer specializing in children's and family apparel (maternity, baby, kids), with delivery across France and Europe. Overlaps with MaBoutiquePlus on girls', boys', and baby clothing categories, and shares a similar online-first French distribution model.
• Promod: French contemporary women's fashion retailer operating physical boutiques and an e-commerce site across France and Europe. Comparable to MaBoutiquePlus in its women's apparel focus, French boutique heritage, and multi-channel (store + online) retail approach.
• Blancheporte: French apparel retailer selling women's clothing, lingerie, and home textiles via catalog and e-commerce with home delivery across France. Highly comparable to MaBoutiquePlus in catalog/online distribution model, women's apparel and lingerie focus, and free-delivery promotional tactics.
• Kiabi: French value fashion retailer offering affordable women's, men's, and children's apparel through both physical stores and e-commerce across France and Europe. Comparable to MaBoutiquePlus in target customer (price-sensitive French families) and broad multi-segment apparel offering, though significantly larger in scale.

Regional players

• BazarChic: French online flash-sale retailer for fashion and home goods, including women's and children's apparel from French and European brands. Comparable to MaBoutiquePlus in serving French consumers with multi-category apparel via e-commerce, though using a discounted flash-sale model rather than full-price retail.

Emerging players

• Jules & Julies: French online retailer focused on affordable women's fashion with a direct-to-consumer e-commerce model. Comparable to MaBoutiquePlus in its value-price positioning and DTC-only distribution, though smaller in scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ma-boutique-m...

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA BOUTIQUE M...