 Macleasy BV | PSO 30+ | Circular Mac Reduce, Repair, Recovery & Reuse

What  Macleasy BV | PSO 30+ | Circular Mac Reduce, Repair, Recovery & Reuse does

Macleasy B.V. is a Utrecht-based social enterprise that delivers specialized repair, maintenance, data recovery, and reuse services exclusively for Apple Mac computers. The company operates in-house from the Social Impact Factory on Vredenburg, offering a five-step service spine — Mac Onderzoek (free diagnostic), Mac Onderhoud (preventive maintenance), Mac Reparatie (component-level repair including logic board and water-damage treatment), Dataherstel & Wissen (data recovery and certified erasure), and Mac Hergebruik (refurbishment and donation) — with the technical objective of extending Mac lifespan from the industry-standard 3–5 years to up to 10 years. Differentiated technical capabilities include chemical water-damage recovery, component-level logic board repair (where competitors default to full board replacement), use of premium Priemo batteries, and GDPR-compliant certified data erasure with documentation. The company is PSO 30+ Trede 3 certified, meaning at least 30% of its 13-person workforce consists of people with a distance to the labor market, notably neurodivergent young adults and MBO students developed through structured learn-work trajectories.

Macleasy generates revenue primarily through transactional unit pricing — battery replacements at €175–€300, clean macOS installations at €275, repairs capped at €650, with an average service cost of €360 and warranties of 6–24 months. Recurring and contract revenue is sourced via FlexCredits, a pre-paid service credit model for organizations seeking SROI-aligned capacity, alongside in-company Mac Essentials Training (from €1,500) and individual training at €360. Customer segments are individual consumers and zzp'ers, SMBs, and organizations with Apple device fleets (enterprise, government, schools), with a third-party social-impact segment (refugees, status holders, neurodivergent youth) receiving refurbished Macs. Distribution is direct — appointment-based walk-ins, phone/email/WhatsApp, and on-site corporate pickup — within a single-country, single-city operating geography.

The business is embedded in a broader Social IT Group alliance (Mac Academy Stichting, Reviver, Techsave), is an official Stichting OPEN collection point, a member of the Right to Repair movement alongside Fairphone and Triodos Bank, and an active partner in a 66-month Hogeschool Utrecht research consortium on circular IT business models. The company is founder-led by Maurits Riton Logtenberg, privately held with no disclosed institutional investors or parent entity, and discloses no financial figures; the 2025/2030 strategic target is to extend the lifespan of 10,000 Apple computers, donate 1,000 MacBooks, and train 100 sustainable IT repair technicians.

Name

 Macleasy BV | PSO 30+ | Circular Mac Reduce, Repair, Recovery & Reuse

Legal name

Macleasy B.V.

Website

https://macleasy.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Macleasy B.V. is a Utrecht-based social enterprise that performs Apple Mac component-level repair, preventive maintenance, certified data erasure, and refurbishment to extend device lifespan to 8–10 years, serving individual consumers, SMBs, and organizations while training and employing neurodivergent talent under PSO 30+ certification.

Ownership category

akta.pro rank

Product category

Computer Repair Services

NAICS

Other Computer Related Services (541519), Vocational Rehabilitation Services (62431)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Endpoint Support & Device Lifecycle Services (IMACD) (BPAEAJAF)

akta.pro secondary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Apple Mac repair
• Computer maintenance services
• Data recovery services
• Circular IT services
• Electronics refurbishment services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mac Repair Services: One-time professional services for Apple computer repair including logic board repairs, screen replacements, battery replacements, and water damage treatment. All services performed in-house in Utrecht.
2. Mac Maintenance Services: Preventive maintenance including Mac APK diagnostics, clean macOS installations, internal cleaning, and battery checks. Offered as one-time services or bundled packages.
3. Data Recovery & Secure Erasure: Professional data recovery from crashed or damaged drives, and certified data erasure services for organizations and individuals disposing of or reusing Macs.
4. Mac Reuse & Donation Services: Acceptance of donated old Macs, refurbishment, and redistribution to vulnerable groups (refugees, status holders, young people). Revenue derived from donation processing fees and SROI contracts with organizations.
5. FlexCredits for Organizations: Pre-paid service credit model for organizations to reserve capacity for ongoing technical research, Mac APK, data recovery, and certified erasure. Enables predictable recurring engagement with B2B clients.
6. Mac Essentials Training: Educational training for zzp'ers and businesses on optimal Mac usage, maintenance, security, and management. Offered as 3-hour sessions for individuals or in-company sessions for businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Macleasy provides specialized Apple Mac computer repair, preventive maintenance, data recovery, certified data erasure, and reuse/refurbishment services, all delivered in-house from its Utrecht workshop. Its core offer spans Mac Onderzoek (free Mac APK diagnostic), Mac Onderhoud (clean install, battery replacement, internal cleaning), Mac Reparatie (component-level logic board repair, water damage treatment, screen and USB-C port repair), Dataherstel & Wissen (data recovery and certified erasure), and Mac Hergebruik (refurbishment and donation). The services are aimed at individual Mac owners, freelancers, and organizations with Apple device fleets, and are bundled into a free diagnostic entry point plus paid one-time and pre-paid service credit (FlexCredits) options.

Product overview

Macleasy is a social-circular IT company for Apple computers offering a unified portfolio of hardware repair, maintenance, and reuse services. The core offering consists of five integrated services: Mac Onderzoek (free technical diagnosis via Mac APK), Mac Onderhoud (preventive maintenance including clean installs and battery care), Mac Reparatie (component-level repair from water damage to logic boards), Dataherstel & Wissen (data recovery and certified erasure), and Mac Hergebruik (reuse via donation or education). These are complemented by Mac Care Services (comprehensive lifecycle management package), Mac Essentials Training (user education for businesses and freelancers), and FlexCredits (prepaid SROI service credits). The company also operates Mac Repair Café as a community initiative and collaborates with Mac Academy Stichting for training neurodivergent youth. All services are delivered in-house from the Social Impact Factory in Utrecht, combining technical expertise with social impact through the IT Greenprint strategic framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Mac Onderzoek (Mac APK) Free technical inspection and diagnosis of Mac computers covering performance, battery health, storage, cooling, and overall system status; used by individual consumers and organizations as a no-obligation assessment of whether to repair, maintain, or replace a Mac.
• Mac Onderhoud (Mac Maintenance) Preventive Apple Mac maintenance service including clean macOS installation (€275), internal physical cleaning, battery check, and battery replacement (€175–€300 using Priemo premium batteries with a 2-year warranty), offered as one-time services or bundled packages such as the €375 clean install + battery bundle.
• Mac Reparatie (Mac Repair) Component-level Apple Mac repair service covering water damage treatment, logic board repair, screen replacement, battery replacement, and USB-C port repairs, with a stated maximum repair cost cap of €650 and a focus on data preservation, cost savings, and lifespan extension.
• Dataherstel & Wissen (Data Recovery and Certified Erasure) Professional data recovery from crashed or damaged drives, backup services, and GDPR-compliant certified data erasure with an official declaration, used by consumers and organizations to prevent data loss and enable safe reuse of old Macs.
• Mac Hergebruik (Mac Reuse and Donation) Refurbishment and reuse service in which donated or obsolete Macs are processed through certified data erasure and then redeployed for education, training, or donation to vulnerable groups such as refugees, status holders, and young people.
• Mac Essentials Training Practical training for zzp'ers and businesses (3-hour individual session at €360; in-company training from €1,500) on optimal Mac usage, maintenance, security, and management to prevent unnecessary problems, costs, and premature replacement.
• FlexCredits (SROI pre-paid service credits) Pre-paid service credit program for organizations to reserve flexible capacity for independent technical research, Mac APK preventive maintenance, data recovery, and certified safe erasure, used to fulfill SROI obligations and manage ongoing Mac fleet needs.
• Mac Care Services (comprehensive lifecycle package) Comprehensive Apple Mac lifecycle service package for MacBook or iMac covering APK diagnostics, installation and configuration, regular maintenance, backups, upgrades, iCloud integration, repairs, data recovery, and personal training to keep devices in top condition and extend lifespan.

Quantifiable outcome

• Macs extended from 3–5 years to 8–10 years lifespan
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Utrechtse Uitdaging (Opgelapt Project)minorStrategic or Co-development Partner · 28 November 2024The 'Opgelapt' project is a collaboration between Utrechtse Uitdaging, Macleasy, Mac Academy Stichting, Social Impact Factory, De Tussenvoorziening, and WIJ 3.0. It collects donated laptops, refurbishes them, and redistributes them to people without financial means.
• Social Impact Factory UtrechtcoreStrategic or Co-development PartnerMacleasy is headquartered within the Social Impact Factory in Utrecht, a hub for entrepreneurship, social impact, and practical collaboration. This location serves as the operational base for all services and training activities.
• Social IT Group (Mac Academy, Reviver, Techsave)coreStrategic or Co-development PartnerMacleasy collaborates with Mac Academy Stichting, Reviver, and Techsave Benelux as the Social IT Group. Together they cover the full circular IT spectrum: Macleasy for repair/maintenance/training, Reviver for secure data erasure and social flow, Techsave for complex water damage treatment. They share a pavilion (stand 309) at the Future-Proof Convention.
• Mac Academy StichtingcoreStrategic or Co-development PartnerMac Academy Stichting provides vocational training in sustainable Mac repair exclusively for young adults on the autism spectrum. Donated Macs are used as training materials; after training, the devices are donated to vulnerable groups such as refugees in AZC's.
• Stichting OPENcoreStrategic or Co-development PartnerMacleasy joined Stichting OPEN in April 2025 as an officially recognized collection point for end-of-life Apple computers. This partnership enables the full R-ladder coverage from lifespan extension to responsible recycling.
• Hogeschool UtrechtminorStrategic or Co-development PartnerMacleasy is an active consortium partner in a 66-month research program led by Hogeschool Utrecht (dr. I. Jonkers) investigating how lifespan extension, residual value, and circular business models can be scaled in practice.
• MBO Utrecht / SBB / Gemeente UtrechtminorStrategic or Co-development PartnerMacleasy partners with MBO Utrecht, SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven), and Gemeente Utrecht to offer the Mac Repair Opleiding (third learning pathway) and MBO Utrecht partial certificates, providing vocational training opportunities.
• Thuisgekookt, Syndesmo, Taulia, Edge, Gemeente Utrecht, UWV, Priemo, AnyFix, Reparatiegroothandel, De UtrechterminorOthersLogos of various partner organizations are displayed on the Macleasy website footer, indicating a broad network of organizations building a social-circular IT economy in Utrecht. These include Thuisgekookt, Syndesmo (&Morgen), Taulia, Edge.tech, Gemeente Utrecht, UWV, Priemo, AnyFix/Reparatiegroothandel, De Utrechter, and Social Impact Factory.
• UWVminorOthersUWV (Uitvoeringsinstituut Werknemersverzekeringen) is listed as a partner, likely supporting the integration of neurodiverse talent and statushouders into the workforce through Macleasy's programs.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Back Market: France-based global marketplace for refurbished electronics including Apple products. Comparable as a circular-IT incumbent addressing the same sustainability and cost-conscious consumer base, but at substantially greater scale.
• Refurbed: Austria-based refurbished electronics marketplace operating across Europe. Comparable as a circular-IT competitor pursuing the same sustainability-driven device-reuse value proposition, though at much greater scale and across broader product categories.
• Fairphone: Dutch circular smartphone manufacturer and prominent Right to Repair advocate (co-member with Macleasy). Comparable through circular-economy mission, social-enterprise orientation, and Dutch sustainability leadership, though focused on phones rather than Macs.

Direct peers

• iFixit: Global leader in repair guides, tools, and replacement parts — particularly for Apple Mac and iPhone products. Directly comparable as a specialist in component-level Mac repair knowledge and parts ecosystem.
• Ecoforma: Dutch circular-economy and sustainable IT services organization; Right to Repair movement co-member with Macleasy. Comparable on circularity positioning, sustainability narrative, and Dutch public-sector sustainability partnerships.
• Repair Café: International foundation coordinating community-led repair events for electronics and appliances. Macleasy itself operates a 'Mac Repair Café' as a low-threshold community extension of its core services, making Repair Café the closest conceptual peer.
• FixPart: Dutch parts distribution and repair company, also a Right to Repair movement co-member. Comparable to Macleasy in supplying Apple/Mac parts and repair services to Dutch consumers and SMBs.
• Jafix: Dutch phone, tablet, and laptop repair specialist and fellow Right to Repair movement member alongside Macleasy. Comparable as a Dutch Apple-adjacent repair provider with a social/circular orientation.

Others

• Reviver: Dutch social enterprise and partner of Macleasy within the Social IT Group, focused on secure data erasure and social-redeployment of retired corporate devices. Comparable as a Social IT Group sibling offering overlapping services in the certified data-wiping and reuse pipeline.
• Sims Lifecycle Services: Global IT Asset Disposition (ITAD) and lifecycle services provider. Comparable as an adjacent infrastructure player supporting corporate end-of-life device processing, certified data erasure, and circular IT — overlapping with Macleasy's data erasure and Mac-hergebruik streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/macleasy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about  Macleasy BV | PSO 30+ | Circular Mac Reduce, Repair, Recovery & Reuse