Museo de Arte Contemporáneo de Lima (MAC Lima)

What Museo de Arte Contemporáneo de Lima (MAC Lima) does

Museo de Arte Contemporáneo de Lima (MAC Lima) is a private contemporary art museum administered by the Instituto de Arte Contemporáneo (IAC), a Peruvian civil cultural association whose institutional lineage dates to 1955. The museum is headquartered at Av. Miguel Grau 1511 in the Barranco district of Lima and operates a single venue comprising three exhibition halls (Salas 1, 2, 3), educational spaces, an interior garden, and a museum store. Its core products are rotating contemporary art exhibitions, a permanent collection featuring works by Peruvian and international artists (including Fernando de Szyszlo, Jorge Eduardo Eielson, Wifredo Lam, and Claudio Bravo), and formal art education under the #aulamac brand for children, adolescents, and adults. The museum also publishes the digital 'Cubo Abierto' magazine series, produces the #ConexiónArtista podcast, and runs community programs such as 'Domingos en el MAC' and 'Abuelas Cuentacuentos'.

The underlying technology stack is light and consumer-facing: a WordPress-based website (maclima.pe), a separate digital catalog domain (catalogo.maclima.pe), an in-house e-commerce store, and cloud infrastructure provisioned via Google Cloud with local technology service partners (Conta Peru Servicios Empresariales SAC, Expedit Solutions Systems SAC, Quantec Peru SAC). No proprietary AI/ML systems, APIs, or mobile applications are disclosed. The museum has no patents, no regulatory certifications, and no subsidiary or parent company structure.

Revenue is generated through five streams: ticket admissions, the 'Amigos del MAC' membership program (subscription-style recurring), #aulamac course fees (transactional, priced from S/ 260 per course), online store sales of merchandise and publications, and private event rentals. The go-to-market is event- and community-driven, relying on the museum's physical programming, social media (Facebook, Twitter, Pinterest), email newsletters, and WhatsApp-based course enrollment to attract visitors. The customer base spans general public visitors, families with children aged 1–16, art students and enthusiasts, artists and curators, and corporate/private event clients — all served within Peru only, with no disclosed international footprint. The institution is led by Director Nicolás Gómez.

Name

Museo de Arte Contemporáneo de Lima (MAC Lima)

Legal name

Instituto de Arte Contemporáneo

Website

https://maclima.pe

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Museo de Arte Contemporáneo de Lima (MAC Lima) is a private contemporary art museum in Lima's Barranco district, administered by the Instituto de Arte Contemporáneo, serving general public visitors, families, art students, and corporate event clients through exhibitions, education courses, publications, and cultural programming.

Ownership category

akta.pro rank

Product category

Art Museum Services

NAICS

Museums (712110), Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

Keywords

• Contemporary art exhibitions
• Art museum services
• Art education programs
• Cultural institution management
• Visual arts curation

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Museum admission fees for visitors attending exhibitions and programs. Tickets can be purchased online or at the door.
2. Membership Program (Amigos del MAC): Annual membership program offering benefits to supporters of the museum, providing recurring revenue from members.
3. Educational Courses (#aulamac): Art courses for children, adolescents, and adults offered in-person at the museum. Courses run in cycles (e.g., January-February summer session) with pricing from S/ 260 per course.
4. E-commerce Store: Online store selling publications, merchandise, and related items.
5. Private Events: Rental of museum spaces for private events and celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MAC Lima is a contemporary art museum that curates and presents rotating exhibitions of Peruvian and international contemporary art, offers formal art education courses (#aulamac) for children, adolescents, and adults, publishes the Cubo Abierto magazine, and operates virtual content programs including the #ConexiónArtista podcast and family activities. The museum also sells publications and merchandise, runs a membership program (Amigos del MAC), hosts private events, and maintains a documentation center for art research.

Product overview

Museo de Arte Contemporáneo de Lima (MAC Lima) is a contemporary art museum administered by the Instituto de Arte Contemporáneo (IAC), offering a diverse portfolio of cultural products and services centered around the promotion, research, and dissemination of contemporary art practices in Peru. The core offerings include rotating art exhibitions in its physical galleries, a permanent digital collection of artworks, and formal art education programs under the #aulamac brand for children, adolescents, and adults. The museum also provides extensive virtual resources including the #ConexiónArtista podcast series, Domingos en el MAC family activities, and Abuelas Cuentacuentos storytelling sessions. Additional services include publications (Cubo Abierto magazine series), a membership program (Amigos del MAC), digital catalog access, online store, private event hosting, and a documentation center for research purposes.

Differentiator

Problem solved

Functional benefit

Brands

• #aulamac: Art courses program for children and adolescents aged 1 to 16, offering visual and performing arts classes in the museum's galleries and interior garden.
• #ConexiónArtista
• Cubo Abierto
• Abuelas Cuentacuentos
• Domingos en el MAC

Products and services

• Exposiciones (Contemporary Art Exhibitions) Rotating contemporary art exhibitions displayed in the museum's galleries featuring Peruvian and international artists, available to the general public and educational visitors.
• #aulamac Art Courses Art education courses for children (1-16 years), adolescents, and adults covering visual and performing arts, offered in-person at the museum and virtually, with prices from S/ 260 per course and materials included.
• Catálogo Digital (Digital Catalog)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ArtescominorOthersArtesco supported the Domingos en el MAC virtual programming initiative during the COVID-19 pandemic, providing resources for family educational activities.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• Museo de Arte Contemporáneo de São Paulo (MAC USP): Brazilian university-affiliated contemporary art museum with rotating exhibitions and educational initiatives, comparable to MAC Lima in scope, contemporary focus, and Latin American curatorial positioning.
• Museo Tamayo Arte Contemporáneo: Mexico City contemporary art museum with a parallel mission to promote Latin American and international contemporary art through temporary exhibitions and public programming — a comparable specialized contemporary-art operating model.
• Museo Universitario Arte Contemporáneo (MUAC): Mexico City's leading contemporary art museum runs Latin American-focused exhibitions, public programs, and educational offerings that directly overlap MAC Lima's contemporary art and #aulamac-style education model.
• MALBA (Museo de Arte Latinoamericano de Buenos Aires): Latin America's most prominent contemporary Latin American art museum with a permanent collection, temporary exhibitions, film programming, and an education mission — directly comparable in curatorial focus to MAC Lima.
• Museo de Arte de Lima (MALI): Peru's flagship art museum also located in Lima, with broader historical/colonial collections and a comparable mix of ticketing, education, exhibitions, and an on-site restaurant/store. Most directly comparable because it competes for the same Lima visitor, education, and corporate-event demand as MAC Lima.

Broad incumbents

• Tate Modern: Global benchmark contemporary art museum combining ticketed exhibitions, educational programs, memberships, retail, and event rentals — relevant as the world's leading example of MAC Lima's operating model at scale.
• Museo Reina Sofía: Spain's national museum of 20th-century and contemporary art with a Latin America program; comparable as a public-facing institution that runs temporary exhibitions, education, and an internationally recognized collection alongside MAC Lima's regional mission.
• Museo de Arte Moderno de Medellín: Colombia's modern art museum combining Latin American contemporary programming with educational and community engagement — directly comparable to MAC Lima's combination of contemporary exhibitions and #aulamac-style learning.
• Museo de Arte Moderno de Buenos Aires (MAMBA): Argentina's national modern art museum offering rotating contemporary exhibitions, education programs, and a museum store — directly comparable as a Latin American modern/contemporary art institution with a similar mission and revenue mix.
• Museo Nacional de Bellas Artes de Chile: Chile's principal fine arts museum delivering exhibitions, education, and cultural programming to a national audience — comparable as a regional Spanish-language art museum with mixed ticketed/free programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mac-lima

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Museo de Arte Contemporáneo de Lima (MAC Lima)