Macon et Lesquoy
Macon et Lesquoy is a French artisanal brand founded in 2009 that designs and sells hand-embroidered brooches, patches, and lifestyle accessories via its own e-commerce site, two Paris boutiques, and a wholesale reseller network across 35+ countries, with manufacturing in Pakistan and Rwanda.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Macon et Lesquoy does
Macon et Lesquoy (M&L) is a privately held French artisanal accessories brand founded in 2009 by Marie Macon and Anne-Laure Lesquoy, structured as a SARL with €800,000 of share capital and registered in Coutances, France. The company designs and sells hand-embroidered jewelry (primarily brooches, bracelets, necklaces, earrings, headbands, hair clips), embroidered patches (self-adhesive, iron-on, pinpatch formats), and a broader Mode & Lifestyle range covering clothing, caps, cushions, phone accessories, bag tags, key rings, and tote bags. B2C prices span €11.67 for patches to €140 for large embroidered bags, with brooches priced €14–€110. The core technical asset is a hand-embroidery craftsmanship stack built on the needle painting technique, applied by a collective of Rwandan women supervised by production partner Ibaba-Rwanda for bags and by artisans in Pakistan for brooches; design origination sits in the Paris atelier.
The business operates a dual go-to-market: (1) B2C through the proprietary maconetlesquoy.com e-commerce site (with PayPal and Payplug payment processing, 4x interest-free installments from €30, free shipping in France from €80), two Paris boutiques (37 rue Yves Toudic, opened 2017; 3 rue Saint-Gilles workshop-boutique, opened April 2026), Click & Collect in Paris and Granville, and DDP shipping to the United States since September 2025; and (2) B2B wholesale through a reseller network spanning 35+ countries, with new Spring/Summer and Fall/Winter collections presented at Maison & Objet and Première Classe trade shows, pre-orders taken 2–3 months ahead, and a €500 HT minimum order. Headcount is 1–10, with the two founders as creative directors, dedicated wholesale and customer service staff, store managers, and a quality control specialist; operations are split between a headquarters/workshop in Granville (Normandy) and design/showroom functions in Paris.
M&L sustains a recurring cadence of co-branded limited edition collaborations with culturally prominent French institutions and brands, including Musée d'Orsay, Paris Saint-Germain, BIC, Diptyque, Hôtel Le Ritz, Comédie-Française, Palais Galliera, Fondation Carmignac, Le Bon Marché, Saint James, CNES, Monocle, and Papier Tigre. Customer segments split horizontally between individual consumers seeking distinctive artisanal accessories (marketed as 'poètes du dimanche' and gift-givers) and specialty boutique / museum shop / department store resellers; no enterprise anchor customers are disclosed and revenue figures are not public.
Macon et Lesquoy firmographics
Firmographics- Name
- Macon et Lesquoy
- Legal name
- Macon&Lesquoy SARL
- Website
- https://maconetlesquoy.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Macon et Lesquoy is a French artisanal brand founded in 2009 that designs and sells hand-embroidered brooches, patches, and lifestyle accessories via its own e-commerce site, two Paris boutiques, and a wholesale reseller network across 35+ countries, with manufacturing in Pakistan and Rwanda.
- Ownership category
- akta.pro rank
Macon et Lesquoy industry classification
Industry- Product category
- Hand-Embroidered Fashion Accessories
- NAICS
- Jewelry Retailers (458310), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)
- akta.pro secondary industry
- Needlepoint & Embroidery Shops (CRALADAE)
Keywords
Where Macon et Lesquoy is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Macon et Lesquoy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2C E-commerce: Direct-to-consumer sales through own e-commerce platform (maconetlesquoy.com) and physical boutiques. Products sold at retail prices ranging from €11.67 to €140.
- B2B Wholesale/Reseller: Wholesale distribution through network of worldwide resellers. Minimum order 500€ HT for first order and restocking. Minimum 2 pieces per reference. Collections presented at trade shows for pre-orders.
- Licensing/Collaboration Products: Special edition products created through brand collaborations (e.g., PSG, Musée d'Orsay, BIC, Diptyque, Fondation Carmignac) sold through both B2C and B2B channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Brooches and pins |
| Unit Pricing | Pay-as-you-go | Embroidered patches (thermocollants) |
| Unit Pricing | Pay-as-you-go | Embroidered tote bags |
| Unit Pricing | Multi-year contract | B2B wholesale minimum order |
| Unit Pricing | Pay-as-you-go | B2C free shipping threshold |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Macon et Lesquoy product offering
Product offeringCore offering
Macon et Lesquoy designs, produces and sells hand-embroidered brooches, patches, jewelry and fashion accessories. Products are created in the Paris atelier and manufactured by hand in Pakistan (brooches and jewelry) and by a collective of Rwandan women supervised by Ibaba-Rwanda (tote bags using needle painting). The brand releases two seasonal collections per year and operates both direct-to-consumer (e-commerce, own boutiques) and wholesale-to-resellers channels across more than 35 countries.
Product overview
Macon&Lesquoy is a French artisanal brand specializing in hand-embroidered jewelry, patches, and fashion accessories. The core product lines include Bijoux Brodés (Embroidered Jewels) — hand-embroidered brooches, bracelets, necklaces, earrings, headbands, and hair clips — and Écussons Brodés (Embroidered Patches) available as self-adhesive, iron-on, and pinpatch formats. The Mode & Lifestyle category extends the brand into embroidered clothing, home decor, cushions, and tote bags. The brand operates through seasonal collections (Spring/Summer and Fall/Winter) and numerous brand collaborations including PSG, Musée d'Orsay, BIC, Diptyque, and Le Ritz. Products are designed in Paris and manufactured in Pakistan (brooches) and Rwanda (bags) using artisanal embroidery techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Hand-Embroidered Brooches (Broches Brodées) Hand-embroidered brooches designed in the Paris workshop and manufactured by hand in Pakistan. Designs feature humor, poetry, animals, Paris motifs, cultural references, and collaborations with brands and cultural institutions. Sizes range from Petit to XL with prices from €14 to €140.
- Embroidered Patches (Écussons Brodés) Embroidered patches available in self-adhesive, iron-on (thermocollants), and pinpatch formats. Thematic designs include animals, Paris motifs, love themes, and brand collaborations. Prices start at €11.67.
- Embroidered Jewelry Collection (Bijoux Brodés) Hand-embroidered jewelry including bracelets and necklaces, earrings, headbands, hair clips, belts, and shoulder pads. Each piece is drawn in the Paris workshop and hand-embroidered, combining humor, poetry, and artisanal craftsmanship.
- Mode & Lifestyle Collection Embroidered clothing and lifestyle accessories including clothing, beanies, caps, home decor, cushions, phone accessories, bag tags, and key rings. Includes the unisex embroidered caps line.
- Hand-Embroidered Tote Bags (Sacs & Pochettes) Large hand-embroidered cotton tote bags featuring Paris-Granville and other themes. Dimensions such as 47 x 35 x 32 cm for La Vie en Rose. Hand-embroidered by a collective of Rwandan women using the needle painting technique. Priced at €140.
- Brand Collaboration Collections Special edition embroidered brooches and accessories created through brand collaborations with PSG (Paris Saint-Germain), Musée d'Orsay, BIC, Diptyque, Le Ritz, Comédie-Française, Palais Galliera, Fondation Carmignac, Le Bon Marché, Saint James, Monocle, and others.
- Gift E-Card Digital gift card allowing customers to purchase gift vouchers redeemable on maconetlesquoy.com.
Quantifiable outcome
- Two new collections per year (Spring/Summer and Fall/Winter)
- +2 more outcomes
Companies that use Macon et Lesquoy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Macon et Lesquoy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Macon et Lesquoy partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core and minor.
- Musée d'OrsaycoreCollaboration creating embroidered products inspired by Musée d'Orsay artworks and artists. For founder Marie, the museum is like a second home where she learned by observing the techniques used by artists.
- PSG (Paris Saint-Germain)coreM&L x PSG collaboration featuring embroidered brooches with Paris Saint-Germain themes including pigeons, scarves, balloons, columns, and stars.
- BICcoreMarie has been drawing with a Bic pen for over 30 years. Collaboration featuring embroidered pen and stationery-themed products including sets and individual pens.
- DiptyqueminorChic and innovative candle brand asked M&L to create a scented brooch, which was widely acclaimed by the public and the press.
- The DøminorMarie and Anne-Laure illustrated and embroidered song titles on the French-Norwegian duo's latest album.
- -M- Matthieu ChedidminorAs a regular wearer of M&L designs, it was natural that his world would inspire the brand's designers.
- Polo & PanminorFans of their infectious energy, M&L designed a chic and cheerful embroidered brooch reflecting the image of the French duo who were best-selling artists in the United States.
- Vanessa BrunominorA brand built by a designer whose identity is instantly recognizable and enduring.
- Hôtel Le RitzminorA hotel that presents itself as a museum in the heart of Paris. M&L designed and produced an exclusive embroidered collection.
- Comédie-FrançaiseminorMemories of youth and a passion for theater and its actors. M&L designers pay tribute to this beautiful and great French fashion house.
- Palais GallieraminorA fashion institution and living museum of clothing and embroidery that turned to M&L to create a range of accessories for its boutique.
- Fondation CarmignacminorAt the forefront of contemporary art, the foundation offers a small seasonal embroidered picture in the form of a brooch or patch every year.
- Association 50/50minorCreating a rallying cry for 80 actresses campaigning for gender equality in French cinema at Cannes.
- Fondation Tara OcéanminorCollaboration featuring ocean-themed embroidered products including Polar Station and Goélette brooches.
- MonocleminorCollaboration featuring Radio Wouatou and Couleur Café embroidered brooches.
- The Magritte ShopminorCollaboration inspired by René Magritte's surrealist artwork.
- Papier TigreminorCollaboration with French stationery and design brand Papier Tigre.
- Le Bleuet de FranceminorCollaboration with Le Bleuet de France (French First World War veterans' association).
- Saint JamesminorCollaboration with French nautical apparel brand Saint James.
- Notre-Dame de ParisminorSpecial collaboration related to the Notre-Dame de Paris cathedral.
- CNESminorCollaboration with Centre National d'Études Spatiales (French space agency) featuring space-themed embroidered products.
- Boutique du Mont-Saint-MichelminorCollaboration with the iconic Mont-Saint-Michel abbey boutique.
- Le Bon MarchécoreLe Bon Marché Rive Gauche, the iconic Parisian department store, carries M&L products in their boutique.
- L'Orée (Musée de la Broderie Or)minorCollaboration featuring Forez region-themed products including Mouton du Forez, Vache du Forez, and Montagnette du Forez.
- Ibaba-RwandacoreProduction partner supervising the collective of Rwandan women who hand-embroider M&L bags using the needle painting technique.
- PayPalcorePayment processor for maconetlesquoy.com. Offers 4x interest-free payment for orders from 30€. PayPal interface used for both PayPal accounts and credit card payments.
- PayplugcorePayment institution approved by Banque de France (CIB 16778). Processes credit card payments (CB, VISA, MASTERCARD) with 3D Secure security protocol.
- Colissimo (La Poste)coreMain carrier for French deliveries. Free shipping for orders over 80€ via Colissimo standard (48h delivery) or Colissimo Point relais (48h delivery).
- ChronopostcoreExpress delivery carrier for France (24h) and international shipments. Also used for Europe and worldwide deliveries.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
Macon et Lesquoy competitors and assessment
Company assessmentDirect peers
- Les Georgettes: A French artisan jewelry brand offering customizable bracelets, necklaces, and rings. Direct comparison: similar French artisanal jewelry positioning, focus on personal expression and customization, and comparable price band within the accessible-luxury jewelry category.
- Diptyque: Parisian luxury fragrance and lifestyle brand known for its distinctive creative collaborations. Direct comparison: confirmed collaboration partner (scented brooch), similar Paris-based lifestyle-brand identity, comparable focus on seasonal limited editions and cultural collaborations.
- Maison Kitsuné: Paris-born brand combining fashion, café, and music with global boutiques. Direct comparison: similar Paris-headquartered artisan lifestyle positioning, multi-channel distribution with flagship boutiques and selective wholesale, and a comparable cultural-collaboration mindset (e.g., artists, musicians, brands).
- Sessùn: French fashion brand founded in Marseille with hand-finished, often embroidered apparel and accessories. Direct comparison: similar artisan-French DNA, emphasis on hand-crafted techniques, multi-channel distribution (DTC, wholesale, and select boutiques), and a comparable accessible-luxury pricing tier.
- Saint James: Heritage French apparel brand famous for nautical stripes and made-in-France production. Direct comparison: confirmed commercial partnership (M&L x Saint James collaboration), similar premium-French brand positioning, and overlapping wholesale distribution through concept stores and department stores.
- Vanessa Bruno: Contemporary French women's fashion and accessories brand with Parisian boutiques and global wholesale. Direct comparison: confirmed collaboration partner, similar independent French designer DNA, comparable positioning around seasonal collections and statement accessories.
- Le Petit Lucas du Tertre: A French artisan brand specializing in hand-embroidered children's clothing and accessories from its Paris atelier. Direct comparison: same hand-embroidery craft, similar Parisian boutique-led positioning, and a shared emphasis on original, artisanal designs at premium price points.
- Sézane: One of France's leading independent DTC fashion brands selling apparel and accessories with strong brand storytelling. Direct comparison: similar French independent DNA, omnichannel (DTC + selective wholesale + pop-ups), and a comparable focus on limited-edition collaborations and seasonal drops.
Broad incumbents
- Longchamp: Established French luxury house known for leather goods, bags, and accessories with global retail and wholesale presence. Broad comparison: overlapping accessory category (including bags), Parisian heritage, and global wholesale distribution model — but Longchamp is a large luxury incumbent, not an artisan specialist.
Regional players
- Tara Jarmon: Canadian-designed, French-influenced contemporary women's fashion brand with boutiques and global wholesale. Comparison: similar accessible-luxury positioning, French creative influence, and a comparable seasonal collection cadence with statement accessories — though Tara Jarmon is primarily North American.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Macon et Lesquoy social profiles
Digital presenceMacon et Lesquoy compliance and trust
Trust signalCompliance1 record
Macon et Lesquoy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macon et Lesquoy leadership team
Management profileNumber of profiles
Profiles3 records
Macon et Lesquoy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macon et Lesquoy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macon et Lesquoy
What does Macon et Lesquoy do?
Macon et Lesquoy designs, produces and sells hand-embroidered brooches, patches, jewelry and fashion accessories. Products are created in the Paris atelier and manufactured by hand in Pakistan (brooches and jewelry) and by a collective of Rwandan women supervised by Ibaba-Rwanda (tote bags using needle painting). The brand releases two seasonal collections per year and operates both direct-to-consumer (e-commerce, own boutiques) and wholesale-to-resellers channels across more than 35 countries.
Is Macon et Lesquoy a public or private company?
Macon et Lesquoy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macon et Lesquoy founded?
Macon et Lesquoy was founded in 2009. It employs 1 to 10 people.
Where is Macon et Lesquoy based?
Macon et Lesquoy is headquartered in Paris, France, in the Europe region.
How does Macon et Lesquoy make money?
Three revenue lines are on record. B2C E-commerce is the primary driver. The others are B2B Wholesale/Reseller and licensing/Collaboration Products.
Who are Macon et Lesquoy's main competitors?
Direct peers on record are Les Georgettes, Diptyque, Maison Kitsuné, Sessùn, Saint James, Vanessa Bruno, Le Petit Lucas du Tertre and Sézane. Longchamp is listed as a broad incumbent. Tara Jarmon is listed as a regional player.
Does Macon et Lesquoy have an API?
No public API is recorded for Macon et Lesquoy.
What industry is Macon et Lesquoy in?
Macon et Lesquoy's product category is Hand-Embroidered Fashion Accessories. Its primary akta.pro industry code is CRAKABAD, Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven), with a secondary code of CRALADAE, Needlepoint & Embroidery Shops. Its NAICS code is 458310 and its SIC code is 3960.