MacQueen
MacQueen is a privately held, St. Paul-based authorized dealer and service organization (founded 1961, ~160 employees) distributing environmental, fire, EMS, and law enforcement equipment across 11 Midwest states for municipal, government, and private contractor customers.
- Company typePrivate
- Founded-
- HeadquartersSt. Paul, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MacQueen does
MacQueen, operating as MacQueen Equipment, LLC, is a privately held distributor and service organization headquartered in St. Paul, Minnesota, founded in 1961 with approximately 160 employees. The company operates through three integrated business segments — Environmental Solutions, Emergency Solutions, and Remounting & Upfitting Solutions — selling new and pre-owned equipment, parts, service, rentals, and in-house vehicle remounting/customization across 11 Midwest states. Authorized dealer relationships with top-tier OEMs including Pierce Manufacturing, Oshkosh Airport Products, Demers and Crestline Ambulances, Elgin Sweeper, Vactor, TRUVAC, Heil Environmental, Trackless Vehicles, Frontline Communications, MSA Safety, and others form the core distribution model; exclusive parts-supplier status for Elgin in MN/WI/IA/NE and exclusive dealer status for Elgin in Michigan/Ohio via subsidiary Bell Equipment (founded 1951, third-generation Bell family ownership) extend the geographic moat.
The business serves a primarily governmental and municipal customer base — fire departments, EMS agencies, law enforcement, public works departments, road commissions, and airport authorities — alongside private utility and infrastructure contractors. GTM combines authorized OEM dealer channel partnerships with regional field sales across assigned Midwest territories; pricing is quote-based across one-time hardware sales, usage-based rentals, and multi-year contract-based remounting/upfitting engagements, with late payment charges of 18% per annum on delinquent balances. Revenue streams span new equipment sales, certified pre-owned sales with refurbishment reports and conditional warranty, parts, mobile service across 7+ states, preventative maintenance, accident repair, and in-house ambulance remounting (60-90 day guarantee with loaner ambulance included).
The company is differentiated from pure resellers through its service-first model: factory-trained technicians, Pierce Master Technician certification, a 24/7 MSA service line, internship-to-technician talent pipeline, and integration capabilities via ambulance remounting and law enforcement/fire/command vehicle upfitting. Approximately 25+ sales and service locations span MN, WI, IA, NE, IL, IN, MO, MI, OH, ND, SD, and KS. No revenue is publicly disclosed; the company is privately held with no parent company, no funding events, and no public market listing in the source material.
MacQueen firmographics
Firmographics- Name
- MacQueen
- Legal name
- MacQueen Equipment, LLC
- Website
- https://macqueengroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MacQueen is a privately held, St. Paul-based authorized dealer and service organization (founded 1961, ~160 employees) distributing environmental, fire, EMS, and law enforcement equipment across 11 Midwest states for municipal, government, and private contractor customers.
- Ownership category
- akta.pro rank
MacQueen industry classification
Industry- Product category
- Municipal Equipment Distribution
- NAICS
- Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
Keywords
Where MacQueen is headquartered
LocationHeadquarters
- HQ city
- St. Paul
- HQ country
- United States
- HQ region
- North America
Offices25 records
Markets served
MacQueen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new municipal and emergency response equipment including fire trucks, ambulances, street sweepers, sewer cleaners, snow removal equipment, refuse trucks, and hydro excavation units sourced from OEM partners.
- Pre-Owned / Used Equipment Sales: Sale of certified pre-owned equipment with refurbishment and inspection reports, conditional warranty, and product training.
- Equipment Rentals: Short- and long-term rentals of environmental equipment including sweepers, sewer equipment, snow removal, and refuse trucks.
- Parts Sales: OEM parts for all equipment sold, including mobile service unit support and dedicated parts professionals across all locations.
- Service, Repair & Maintenance: Factory-authorized warranty service, preventative maintenance, accident repair, and refurbishing for all makes and models of emergency and environmental equipment. Mobile service available in multiple states.
- Ambulance Remounting & Vehicle Upfitting: In-house remounting (ambulance chassis reuse) and custom upfitting for law enforcement, fire, command, and specialty vehicles. Includes custom fabrication and total vehicle refurbishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | New equipment sales — OEM products from authorized dealer network |
| Unit Pricing | Pay-as-you-go | Parts and accessories — OEM replacement parts |
| Usage-based | Pay-as-you-go | Equipment rentals — short and long-term rental programs |
| One time/ perpetual license | Multi-year contract | Ambulance remounting — 60-90 day completion guaranteed, loaner ambulance included |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
MacQueen product offering
Product offeringCore offering
MacQueen is an authorized multi-line dealer and service provider of municipal and emergency equipment for Upper Midwest customers. It sells fire apparatus, street sweepers, sewer cleaners, refuse trucks, and ambulances from leading OEMs, and provides aftermarket parts, in-house remounting/upfitting, and field service. Customers include municipal governments, public-works departments, contractors, and utility/industrial operators.
Product overview
MacQueen is an equipment dealer and service organization offering three integrated business segments: Environmental Solutions, Emergency Solutions, and Remounting & Upfitting Solutions. Environmental Solutions includes a broad portfolio of street sweepers (Elgin Pelican, Crosswind, Eagle, RegenX, Whirlwind), sewer and wastewater equipment (Vactor, TRUVAC, Envirosight inspection cameras), snow removal machines (Oshkosh, Trackless, Larue, Epoke), refuse and recycling trucks (Heil, McNeilus), hydro excavation units (TRUVAC HXX, Vactor), leaf removal equipment (Bonnell, Titan), and sidewalk tractors (Trackless). Emergency Solutions encompasses fire trucks (Pierce), ARFF vehicles (Oshkosh), wildland brush trucks (Skeeter, E.J. Metals), fire equipment and PPE (MSA, Globe, Lion, TFT, Hurst, Arctic Compressor), ambulances (Demers Type I/II/III, Crestline), and law enforcement upfitting (Frontline Communications). Remounting & Upfitting Solutions provides in-house ambulance remounting and vehicle upfitting across law enforcement, fire, command, specialty, and amber safety vehicle categories. All segments are supported by parts, service, training, and rental programs delivered through a network of service locations across the Midwest. Bell Equipment, a MacQueen subsidiary, extends environmental product distribution to Michigan and Ohio.
Differentiator
Problem solved
Functional benefit
Products and services
- Pierce Fire Apparatus Sale of new Pierce Manufacturing fire apparatus — including pumpers, aerials, and custom-configured fire trucks — to municipal and industrial fire departments. Includes related OEM specifications and configuration support.
- Elgin Street Sweepers Sale of Elgin Sweeper mechanical and vacuum street sweepers for municipal street departments, contractors, and large private facilities requiring road and pavement cleaning.
- Vactor Sewer Cleaners Sale of Vactor jet/vacuum sewer cleaners, combination sewer cleaners, and industrial vacuum units for municipal wastewater departments and sewer contractors.
- Schwarze Street Sweepers Sale of Schwarze street sweepers and air sweepers for municipal agencies, contractors, and parking-lot/maintenance operators.
- Heil Refuse Vehicles Sale of Heil front-load, rear-load, and side-load refuse collection vehicles for municipal solid-waste departments and private haulers.
- Demers Ambulances and E-ONE / Rev Group Emergency Vehicles Sale of Demers ambulances and E-ONE / Rev Group emergency vehicles (including rescue and specialty apparatus) for municipal EMS, fire departments, and private EMS operators.
- Remounting and Upfitting Services Remounting of existing bodies onto new chassis, custom upfitting of cabs and equipment, metal fabrication, and refurbishment of existing fire/emergency/refuse vehicles for fleet operators seeking to extend vehicle lifecycle.
- Aftermarket Parts and Field Service Distribution of OEM-genuine parts and on-site/field service for the full range of equipment sold, including maintenance, repair, and warranty support for municipal and contractor fleets.
Quantifiable outcome
- Ambulance remount completed in 60-90 days with loaner ambulance provided at no additional cost
- +2 more outcomes
Companies that use MacQueen
Customer profileNamed customers32 records
Segments6 records
Ideal customer profiles2 records
MacQueen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MacQueen partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Pierce ManufacturingcoreMacQueen is an authorized dealer for Pierce fire trucks, apparatus, and aerial vehicles. MacQueen technicians achieve Pierce Master Technician certification, an elite program ensuring expertise in custom apparatus maintenance and repair.
- Oshkosh Airport ProductscoreAuthorized dealer for Oshkosh ARFF (Airport Rescue and Fire Fighting) vehicles, providing airport fire safety equipment to Midwest airports.
- Demers AmbulancescoreAuthorized dealer for Demers Type I, II, and III ambulances. Demers is one of the largest ambulance manufacturers globally, producing the MX, MXP, and FXP model lines.
- Crestline AmbulancescoreAuthorized dealer for Crestline ambulances, expanding the EMS vehicle portfolio available to MacQueen customers.
- Elgin Sweeper CompanycoreAuthorized dealer for Elgin street sweepers (Pelican, Pelican NP, Eagle, RegenX, Whirlwind, Crosswind, Waterless Eagle, Broom Bear, Road Wizard) and exclusive parts supplier in MN, WI, IA, NE. Also exclusive dealer in Michigan and Ohio through Bell Equipment.
- VactorcoreAuthorized dealer for Vactor sewer cleaners including the 2100i, 2100 Plus PD, RamJet, and related equipment across the Midwest territory.
- TRUVACcoreAuthorized dealer for TRUVAC HXX hydro excavators and the Paradigm model. Products featured in multiple customer deliveries.
- Heil EnvironmentalcoreAuthorized dealer for Heil refuse equipment including the Half/Pack front-load garbage truck. Distributed in Michigan and Ohio through Bell Equipment.
- Trackless VehiclescoreAuthorized dealer for Trackless sidewalk tractors (MT-5, MT-6, MT-7) and attachments for snow removal, mowing, and street maintenance. Available in the Midwest through MacQueen and in Michigan/Ohio through Bell Equipment.
- Skeeter Brush TruckscoreAuthorized dealer for Skeeter brush trucks, wildland fire trucks, light rescue, mini-pumper, and quick attack vehicles. Multiple Skeeter deliveries to fire departments documented.
- E.J. Metals Fire Rescue TruckscoreAuthorized dealer for E.J. Metals all-terrain fire rescue trucks including quick attack, brush trucks, wildland, and technical rescue vehicles. Multiple deliveries to fire departments documented.
- Frontline CommunicationscoreAuthorized dealer for Frontline Communications custom-built command vehicles and mobile command centers. Vehicles serve law enforcement and emergency management agencies.
- MSA SafetycoreAuthorized dealer for MSA Safety fire service equipment and PPE. MacQueen provides 24/7 MSA service line for SCBA flow testing, facepiece testing, gas instrument calibration, and compressor maintenance.
- GlobeminorAuthorized dealer for Globe firefighter turnout gear and protective clothing.
- Hurst (Jaws of Life)minorAuthorized dealer for Hurst extrication tools. MacQueen provides preventative maintenance and repair services for Hurst equipment.
- Arctic CompressorminorAuthorized dealer for Arctic Compressor 6000PSI compressor packages for fire service. MacQueen provides compressor preventative maintenance and repair.
- LarueminorAuthorized dealer for Larue snow blowers and snow equipment. Products include D50 and D60 dual auger blowers.
- LionminorAuthorized dealer for Lion firefighter turnout gear.
- EpokeminorDistributed through Bell Equipment in Michigan and Ohio. Epoke produces combi spreaders and snow removal equipment.
- EnvirosightcoreAuthorized dealer for Envirosight sewer inspection equipment including Rovver X, Rovver Lateral Launch, Quickview Air HD, Verisight Pro+, Jetscan, and Cleverscan. Available through both MacQueen and Bell Equipment.
- BonnellminorDistributed through Bell Equipment in Michigan and Ohio. Bonnell produces the Spartan Leaf Pro leaf collection system.
- McNeilusminorAuthorized dealer for McNeilus garbage trucks and refuse equipment.
- TFT (Task Force Tips)minorAuthorized dealer for TFT firefighting equipment and tools.
- HavisminorAuthorized dealer for Havis emergency vehicle equipment and accessories.
- WausauminorAuthorized dealer for Wausau TylerIce de-icing and anti-icing systems for airports and highways.
- HurcominorAuthorized dealer for Hurco VAC600 hydro excavation equipment for utility applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
MacQueen competitors and assessment
Company assessmentDirect peers
- W.S. Darley & Co. Long-standing distributor of firefighting, emergency, and municipal equipment with catalog distribution and OEM partnerships — comparable distribution and government customer focus.
- Vermeer Midwest: Regional industrial and environmental equipment dealer serving municipal and contractor customers — directly comparable dealer-network and aftermarket support model.
- Custom Truck One Source: Specialty truck and upfitter with rental, sales, parts, and service across utility and infrastructure customers — closely comparable in equipment distribution plus in-house upfitting/integration model.
- Atlantic Emergency Solutions: Authorized Pierce and emergency vehicle dealer serving the Mid-Atlantic/Southeast — competes head-to-head in the same fire apparatus and ambulance distribution model that defines MacQueen.
- RDO Equipment Co. Large multi-state equipment dealer network distributing construction, agricultural, and environmental equipment — directly comparable to MacQueen's regional dealership model and OEM-authorized distribution approach.
- Brindlee Mountain Fire Apparatus: Used fire apparatus dealer and broker with refurbishment capabilities — comparable to MacQueen's certified pre-owned equipment program and refurbishment services.
Broad incumbents
- Toyne Fire Apparatus: Custom fire apparatus manufacturer with dealer network — adjacent incumbent competing for the same municipal fire department RFPs that MacQueen's Pierce dealership wins.
- Patten Industries: Authorized Caterpillar dealer with heavy equipment, power systems, and industrial distribution — broader incumbent that overlaps MacQueen in municipal and infrastructure equipment distribution.
- REV Group: Manufacturer of fire apparatus, ambulances, and specialty vehicles (E-ONE, KME, REV Ambulance Group, etc.) — upstream incumbent whose OEM decisions directly shape MacQueen's distribution opportunity set.
Regional players
- Bobcat of the Midwest: Authorized Bobcat compact equipment dealer serving municipalities and contractors in the Midwest — overlapping dealer-network, parts, and service model in similar territory.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MacQueen social profiles
Digital presenceMacQueen financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacQueen leadership team
Management profileNumber of profiles
MacQueen subsidiaries and ownership
Company hierarchySubsidiaries6 records
MacQueen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacQueen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacQueen
What does MacQueen do?
MacQueen is an authorized multi-line dealer and service provider of municipal and emergency equipment for Upper Midwest customers. It sells fire apparatus, street sweepers, sewer cleaners, refuse trucks, and ambulances from leading OEMs, and provides aftermarket parts, in-house remounting/upfitting, and field service. Customers include municipal governments, public-works departments, contractors, and utility/industrial operators.
Is MacQueen a public or private company?
MacQueen is a private company. It is classified as family owned and is currently operating.
When was MacQueen founded?
MacQueen was founded in -1. It employs 101 to 250 people.
Where is MacQueen based?
MacQueen is headquartered in St. Paul, United States, in the North America region.
How does MacQueen make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are pre-Owned / Used Equipment Sales, equipment Rentals, parts Sales, service, Repair & Maintenance and ambulance Remounting & Vehicle Upfitting.
Who are MacQueen's main competitors?
Direct peers on record are W.S. Darley & Co., Vermeer Midwest, Custom Truck One Source, Atlantic Emergency Solutions, RDO Equipment Co. and Brindlee Mountain Fire Apparatus. Broad incumbents are Toyne Fire Apparatus, Patten Industries and REV Group. Bobcat of the Midwest is listed as a regional player.
Does MacQueen have an API?
No public API is recorded for MacQueen.
What industry is MacQueen in?
MacQueen's product category is Municipal Equipment Distribution. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks). Its NAICS code is 333310 and its SIC code is 5013.