MADE (Hotels)

What MADE (Hotels) does

MADE Hotel is an independent, privately held boutique hotel operating a single 17-floor property at 44 W 29th Street in Manhattan's NoMad neighborhood. The company opened in 2016 and was recognized that same year on the Condé Nast Traveler Hot List. Its core product is overnight accommodation across 11 room categories ranging from Standard rooms (~185 SF) to the Penthouse Suite, differentiated by custom oak furnishings, hand-carved stone sinks, hand-painted wall tiles in select rooms, Leesa Hybrid mattresses, Frette linens, MALIN+GOETZ amenities, and Revo SuperConnect radios. The hotel also operates an integrated F&B platform consisting of Debajo (Spanish-inspired restaurant), Good Behavior (rooftop bar on the 18th floor), Paper Coffee (lobby café), Lobby Bar, and a guest-only Patio, plus three private event venues (Debajo up to 65 guests, Good Behavior up to 150 guests, Lobby Bar up to 35 guests).

Revenue is generated through nightly room rates, a $35/night curation fee bundling coffee/tea, evening wine hour, Wi-Fi, Good Behavior access, and Tokyo Bike rentals, F&B sales (with a 10% guest discount), private event venue rentals, and ancillary services including valet parking ($85-$95/day), a $150 pet fee, room service, and laundry. Distribution combines direct booking via madehotels.com and a 24-hour reservations line, third-party platforms (TravelClick), a dedicated group/corporate sales team for 6+ room bookings, and a private events team. The property is positioned for business travelers and design-conscious leisure travelers, with added programs targeting NYC locals, work-from-hotel guests, and World Cup 2026 attendees.

The underlying technology stack is conventional hospitality infrastructure — TravelClick booking engine, Google Analytics and AdWords remarketing, Facebook remarketing, and Resy for restaurant reservations — with no documented proprietary platform, AI/ML capabilities, or public APIs. The company is privately held with no disclosed funding rounds, parent company, or institutional investors identified.

Name

MADE (Hotels)

Legal name

MADE Hotel

Website

https://madehotels.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

MADE Hotel is an independent Manhattan boutique hotel in NoMad offering design-forward accommodations across 11 room categories, five F&B outlets, and private event venues, serving business travelers, leisure guests, and NYC locals.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (721110), Full-Service Restaurants (722511), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodations
• Hotel rooms suites
• Rooftop bar lounge
• Private event venues
• Hotel food beverage

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across 11 room categories ranging from Standard rooms to Penthouse Suite
2. Food & Beverage: On-site dining and drinking venues including Debajo restaurant (Spanish-inspired), Good Behavior rooftop bar, Paper coffee shop, and Lobby Bar. Hotel guests receive 10% discount at dinner venues.
3. Private Events Venue Rental: Three private event venues: Debajo (up to 65 guests, 667 sq ft), Good Behavior rooftop (up to 150 guests, 1,408 sq ft), and Lobby Bar (up to 35 guests, 650 sq ft)
4. Curation Fee: $35/night curation fee (resort fee) includes filtered coffee/tea, evening wine hour, Wi-Fi, Good Behavior access, and Tokyo Bike rentals
5. Ancillary Services: Valet parking ($85 sedan, $95 SUV), pet fee ($150/stay), laundry service, special requests (flowers, champagne, gifts), package storage

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

MADE Hotel is a 17-story boutique hotel in Manhattan's NoMad neighborhood offering 11 guest room categories ranging from Standard rooms to the Penthouse Suite. The property operates multiple on-site food and beverage outlets including Debajo (Spanish-inspired restaurant), Good Behavior (rooftop bar), Paper coffee shop, and the Lobby Bar, plus three private event venues. A $35/night curation fee bundles amenities such as filtered coffee, evening wine hour, Wi-Fi, rooftop access, and Tokyo Bike rentals.

Product overview

MADE Hotel is a boutique hotel property in Manhattan's NoMad neighborhood offering accommodations across multiple room categories, food and beverage outlets, and event spaces. The hotel features 11 distinct room types ranging from Standard rooms (185 SF) to the Penthouse Suite, plus three F&B venues: Debajo (Spanish restaurant), Good Behavior (rooftop bar), and Paper Coffee (café). The hotel also offers room service, valet parking, laundry service, in-room spa services, and private event spaces. A $35 daily curation fee applies to all stays, covering coffee/tea service, evening wine hour, Wi-Fi, Good Behavior access, and Tokyo Bike rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Room Entry-level guest room (185-200 SF) on floors 2-7 with king bed, Leesa Hybrid mattress, floor-to-ceiling windows, Samsung flat-screen TV, and Revo SuperConnect radio. Available to individual travelers and business guests.
• Studio Room Mid-tier guest room (185-200 SF) on floors 8-17 with king bed, solid walnut surfaces, and city views from floor-to-ceiling windows.
• Superior Room Guest room (210 SF) on floors 4-12 with king bed, Leesa Hybrid mattress, and enhanced finishes with warm wood and cool tile.
• Deluxe Room Premium room (230 SF) on floors 13-17 featuring king bed, hand-carved stone sinks, and city views.
• Double Room Guest room (200 SF) on floors 3-16 with two full beds, Leesa Hybrid mattresses, wide plank wood floors, and reading lights.
• Accessible Room ADA-compliant guest room on floors 3-7 with queen bed, roll-in showers, grab bars, visual/audible fire alarms, and other accessibility features.
• Balcony Deluxe North-facing room (200 SF) on floors 10 and 12 with Juliet balcony, king bed, hand-carved stone sink, and hand-painted wall tiles.
• Junior Suite Suite (235 SF) on floors 8 and 12 featuring two Balcony Junior Suites with Juliet balconies, king bed, and bird's-eye NoMad neighborhood views.
• Creative Suite 17th-floor suite with sitting room, deep soaking tub, and panoramic NoMad views.
• Master Suite 16th-floor suite with private balcony, sitting area, city views, and ADA-compliant design.
• Penthouse Suite 17th-floor premium suite with drop-dead city views, balcony, soaking tub, and king bed with Leesa Hybrid mattress.
• Debajo Restaurant Spanish-American restaurant and bar in the sub-level serving elevated tapas, paella, and sangria with a curated cocktail and wine menu. Offers indoor dining and covered, heated outdoor seating for hotel guests and visitors.
• Good Behavior Rooftop Bar Rooftop lounge on the 18th floor offering panoramic views of New York City, serving Tiki-inspired cocktails, beers, and wine in a lush tropical setting with both indoor and outdoor seating. Open year-round and available for private events.
• Paper Coffee Neighborhood coffee shop in the hotel lobby curating high-quality coffee, tea, and baked goods for guests and visitors as part of their daily routine.
• Private Event Venue Rentals Event venue rental including three unique spaces: Debajo (667 sq ft, up to 65 guests), Good Behavior (1,408 sq ft, up to 150 guests), and Lobby Bar (650 sq ft, up to 35 guests). For corporate events, private parties, and social gatherings.

Quantifiable outcome

• Stay 5 nights, save up to 17%
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• LeesacoreStrategic or Co-development PartnerMattress supplier providing Leesa Hybrid mattresses for all guest rooms throughout the hotel
• FrettecoreStrategic or Co-development PartnerLuxury bed linens and towels provider for all guest rooms
• MALIN+GOETZcoreStrategic or Co-development PartnerBath amenities provider for all guest rooms
• KintominorStrategic or Co-development PartnerHouseware partner supplying items for guest rooms and common areas
• NanimarquinaminorStrategic or Co-development PartnerTextile partner supplying rugs and floor coverings for the hotel
• BluesoundcoreTechnology or IntegrationAudio technology provider powering the Revo SuperConnect multi-format radios in guest rooms
• DevocioncoreStrategic or Co-development PartnerCoffee supplier for Paper coffee shop and in-room coffee/tea amenities
• StutterheimminorStrategic or Co-development PartnerSwedish raincoat brand providing gear for loan to guests
• Tokyo BikesminorStrategic or Co-development PartnerBicycle rental partner available to guests on first-come, first-served basis (seasonal)
• Lifted Atelier Skin TherapyminorStrategic or Co-development PartnerKorean skincare treatment provider offering in-room spa services for hotel guests

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SoHo House: Members-only global hospitality brand with NYC houses integrating hotel rooms, rooftop/restaurant venues, and curated programming. Comparable to MADE on F&B-driven social spaces and design-led positioning, though differentiated by membership model and broader portfolio.
• Moxy Hotels (Marriott): Marriott's design-forward boutique soft brand with multiple Manhattan locations targeting younger, style-conscious travelers. Comparable to MADE on design language and urban boutique target guest, but operates at chain scale with loyalty distribution advantages.

Direct peers

• Crosby Street Hotel: Luxury design-led boutique hotel in Manhattan with strong emphasis on refined interiors and personalized service. Comparable to MADE on high-design positioning and premium pricing in the NYC boutique segment.
• The Bowery Hotel: Independently operated Manhattan boutique hotel known for design character and celebrity/creative clientele. Comparable to MADE on independent ownership, design-led positioning, and style-conscious leisure and business traveler mix.
• The Standard High Line: Iconic Manhattan boutique hotel with a celebrated rooftop bar and buzzy F&B venues. Compares to MADE on design-led positioning, premium ADR, and leveraging bar/restaurant outlets as destination attractions within the hotel.
• Freehand New York: Hybrid boutique hotel in Manhattan with vibrant rooftop bar and integrated food and beverage programming. Comparable to MADE on millennial/creative traveler target, urban boutique positioning, and F&B-anchored revenue strategy.
• Ace Hotel New York: Design-forward urban boutique hotel with a strong food, beverage, and cultural programming ethos. Directly comparable to MADE in target customer (style-conscious leisure and business travelers), neighborhood-anchored positioning, and integrated F&B venues.
• Arlo Hotels: NYC-based boutique hotel operator with multiple Manhattan properties emphasizing compact, design-driven rooms and active rooftop/social F&B venues. Comparable in urban boutique positioning and integrated F&B-anchored guest experience.
• 11 Howard: Design-led urban boutique hotel in Lower Manhattan focused on art, community, and elevated F&B. Comparable to MADE in targeting style-conscious travelers with curated design and integrated food and beverage programming.
• The NoMad (Hotel): Historic NoMad neighborhood luxury boutique hotel with award-winning F&B. Direct geographic and conceptual overlap with MADE in target guest, design language, and neighborhood-anchored hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MADEHotels
• Instagraminstagram.com/madehotels
• LinkedInlinkedin.com/company/made-hotels-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE (Hotels)