Madison Restaurant
Madison is a single-site rooftop restaurant and bar atop One New Change in St Paul's, London, serving Modern American cuisine, bottomless brunch, ticketed rooftop events, and corporate venue hire. It operates under The Evolv Collection with capacity up to 750 guests for exclusive hire.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Madison Restaurant does
Madison Restaurant is a single-site rooftop restaurant and bar located atop One New Change at 1 New Change, London EC4M 9AF, offering panoramic views of St Paul's Cathedral. Operated as part of The Evolv Collection, a premium hospitality group founded by Sir Terence Conran in 1991, Madison serves Modern American cuisine inspired by New York's dining scene with an Ibiza beach club atmosphere. The venue targets four core customer segments: individual diners seeking upscale rooftop experiences, social celebration groups, corporate event clients, and exclusive venue hire customers.
The venue's product offering spans à la carte dining, weekend bottomless brunch (Saturday and Sunday, 12pm-4pm), live DJ and music programming, seasonal activations including Casa de Playa (Casamigos partnership) and Functional Wellness Drinks (Everleaf and Camille Vidal partnership), Christmas and festive packages, and ticketed rooftop events such as Ibiza Orchestra and Madison Lates. Capacity ranges from standard bookings of up to 12 guests through to full venue exclusivity accommodating 750 standing or 120 seated. The rooftop terrace operates year-round using heaters, blankets, and retractable covers.
Revenue is generated through five streams: food and beverage sales, private event hire, ticketed events, the Evolv Rewards loyalty programme (10% back in points, capped at £250 per booking), and VIP bottle service. Madison uses OpenTable for reservations, Design My Night for event ticketing, and the Evolv Rewards mobile app for cross-portfolio loyalty. Pricing is published for brunch (£41-£46 per person for 2-3 courses) and festive menus (from £75 lunch / £90 dinner), with a £20 peak-time entry fee for drinks tables and a £25 per guest late cancellation charge. The venue operates 12pm-12pm Monday-Saturday and 12pm-10pm Sunday.
Madison Restaurant firmographics
Firmographics- Name
- Madison Restaurant
- Legal name
- Madison (operated by The Evolv Collection)
- Website
- https://madisonlondon.net
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Madison is a single-site rooftop restaurant and bar atop One New Change in St Paul's, London, serving Modern American cuisine, bottomless brunch, ticketed rooftop events, and corporate venue hire. It operates under The Evolv Collection with capacity up to 750 guests for exclusive hire.
- Ownership category
- akta.pro rank
Madison Restaurant industry classification
Industry- Product category
- Rooftop Restaurant & Bar
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Special Occasion & Destination Restaurants (THAFACAK), Venue & Banquet Hall Catering (THAFAIAC)
Keywords
Where Madison Restaurant is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Madison Restaurant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and Beverage Sales: Core revenue from à la carte dining, weekend bottomless brunch, and cocktail service across the restaurant, bar, and rooftop terrace areas.
- Private Event Hire: Revenue from exclusive venue hire, group dining bookings, and private celebrations. The venue accommodates up to 750 standing or 120 seated for exclusive takeovers, with various spaces available for semi-private bookings.
- Ticketed Events: Revenue from sold-out ticketed rooftop events including Ibiza Orchestra sessions, Madison Lates DJ nights, World Cup screenings, and special seasonal celebrations.
- Evolv Rewards Loyalty Programme: Members earn 10% back in points on every dining spend, redeemable for gift cards and experiences across The Evolv Collection restaurants.
- VIP Bottle Service: Premium bottle service offering for high-spending customers seeking an elevated experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Weekend Bottomless Brunch - 2 courses |
| Unit Pricing | Pay-as-you-go | Weekend Bottomless Brunch - 3 courses |
| Unit Pricing | Pay-as-you-go | Bottomless Drinks Add-on |
| Unit Pricing | Pay-as-you-go | Peak Time Entry Fee |
| Unit Pricing | Pay-as-you-go | Late Cancellation Fee |
| Unit Pricing | Pay-as-you-go | Festive Lunch Menu |
| Unit Pricing | Pay-as-you-go | Festive Dinner Menu |
| Subscription | Pay-as-you-go | Evolv Rewards Points Earning |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Madison Restaurant product offering
Product offeringCore offering
Madison operates a single rooftop restaurant, bar, and event venue at One New Change in St Paul's, London, serving Modern American cuisine with panoramic views of St Paul's Cathedral. Core revenue is generated through à la carte dining, weekend bottomless brunch, cocktails and VIP bottle service, ticketed rooftop events, and private venue hire accommodating anywhere from 12 to 750 guests. The venue is part of The Evolv Collection hospitality group and benefits from the parent company's Evolv Rewards loyalty programme.
Product overview
Madison Restaurant is a rooftop dining venue offering Modern American cuisine with panoramic views of St Paul's Cathedral. The venue operates as a unified platform combining restaurant dining, cocktail bar, rooftop terrace, live entertainment, and events spaces. Key products include the main restaurant, Weekend Bottomless Brunch, Group Dining & Events with multiple configurable spaces (restaurant up to 120 seated, terrace 15-250 standing, lounge up to 100 standing, and exclusive hire up to 750 guests), Christmas and festive packages, live music and DJ programming, seasonal concepts like Casa de Playa and Functional Wellness Drinks, and the Evolv Rewards loyalty program. The venue is part of The Evolv Collection hospitality group.
Differentiator
Problem solved
Functional benefit
Brands
- Madison Rooftop Restaurant & Bar: Rooftop restaurant and bar overlooking St Paul's Cathedral, featuring modern American cuisine, cocktails, live music, and event spaces.
Products and services
- Madison Restaurant
Quantifiable outcome
- Capable of hosting up to 750 guests for full venue takeovers
- +1 more outcomes
Companies that use Madison Restaurant
Customer profileSegments4 records
Ideal customer profiles3 records
Madison Restaurant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Madison Restaurant partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CasamigoscoreCasamigos partnership brings Casa de Playa - a sun-soaked beach house concept to Madison's rooftop. Features Casamigos margaritas including bright citrus-led options, golden-hour pours with mandarin, and spicy chilli variations. Frozen margaritas available with customisable base, flavour, and rim options.
- EverleafcoreEverleaf partnership introduces a new era of functional wellness drinking at Madison. The collaboration features botanical aperitifs made from over 50 plants, enhanced with functional ingredients including electrolytes, magnesium, and marine collagen. The menu offers cocktails designed for specific benefits such as energy, calm, hydration, or glow.
- Camille VidalminorMindful drinking expert Camille Vidal collaborates with Madison and Everleaf to develop functional wellness cocktail menus that prioritise wellbeing without compromising on taste or experience.
- OpenTablecoreOpenTable provides the integrated online reservation system enabling real-time table bookings for Madison. The platform handles bookings for dining parties and integrates with the restaurant's booking management system.
- Design My NightcoreDesign My Night serves as the primary ticketing platform for Madison's special events and rooftop parties including Ibiza Orchestra, Madison Lates DJ nights, and World Cup screenings.
- The Evolv CollectioncoreThe Evolv Collection is the parent hospitality group founded by Sir Terence Conran in 1991. Madison is part of a portfolio including iconic restaurants in London, Birmingham, Manchester, and New York. The group provides centralised loyalty programme (Evolv Rewards), booking infrastructure, and marketing support.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Madison Restaurant competitors and assessment
Company assessmentDirect peers
- Hutong: Northern Chinese restaurant on Level 33 of The Shard with a bar and terrace. Comparable to Madison on premium London rooftop dining, landmark view positioning, and a mixed dine-in plus event programming calendar.
- The Standard London: Lifestyle hotel in King's Cross with Double Standard bar and Decimo rooftop restaurant. Comparable to Madison on rooftop dining, strong cocktail/nightlife programming, ticketed events, and a design-forward hospitality brand.
- Duck & Waffle: Iconic 40th-floor rooftop restaurant and bar in the City of London operating all day (and into the early hours). Directly comparable to Madison on rooftop positioning, premium pricing, City of London trade, and a mixed dining/bar/event revenue model.
- Coq d'Argent: Rooftop French restaurant at No. 1 Poultry in the City of London and a sister venue within The Evolv Collection. Directly comparable to Madison on City rooftop positioning, parent-group loyalty integration (Evolv Rewards), and corporate event hire.
- Galvin at Windows: Fine-dining rooftop restaurant on the 28th floor of the London Hilton on Park Lane. Comparable to Madison on premium rooftop dining, city skyline views, and Michelin-recognised cuisine with cocktail bar service.
- City Social: Jason Atherton's 24th-floor restaurant and bar at Tower 42 in the City of London. Comparable to Madison as a Michelin-recognised fine-dining rooftop with bar service, City corporate clientele, and a similar view-anchored value proposition.
- Aviary: Rooftop restaurant and bar on the 10th floor of the Montcalm Royal London House, Shoreditch. Comparable to Madison on rooftop dining, weekend brunch, cocktail-led bar programming, and event-driven experiences.
- Fenchurch at 20: Premium restaurant and bar at the top of 20 Fenchurch Street (the 'Walkie-Talkie'). Comparable to Madison on high-capacity London rooftop dining, event hire, and view-anchored premium pricing in the City of London.
- Sky Garden: Public rooftop destination at 20 Fenchurch Street housing Fenchurch (20 Fenchurch) and Darwin Brasserie. Comparable to Madison as a high-capacity, premium City rooftop venue with multiple event and dining spaces sharing a landmark view asset.
- Aqua Shard: Premium bar and restaurant on Level 31 of The Shard serving Modern British cuisine with skyline views. Directly comparable to Madison on premium London rooftop dining, panoramic views, and corporate plus tourist trade mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Madison Restaurant social profiles
Digital presenceMadison Restaurant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madison Restaurant leadership team
Management profileNumber of profiles
Madison Restaurant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madison Restaurant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madison Restaurant
What does Madison Restaurant do?
Madison operates a single rooftop restaurant, bar, and event venue at One New Change in St Paul's, London, serving Modern American cuisine with panoramic views of St Paul's Cathedral. Core revenue is generated through à la carte dining, weekend bottomless brunch, cocktails and VIP bottle service, ticketed rooftop events, and private venue hire accommodating anywhere from 12 to 750 guests. The venue is part of The Evolv Collection hospitality group and benefits from the parent company's Evolv Rewards loyalty programme.
Is Madison Restaurant a public or private company?
Madison Restaurant is a private company. It is classified as corporate owned and is currently operating.
When was Madison Restaurant founded?
Madison Restaurant was founded in -1. It employs 51 to 100 people.
Where is Madison Restaurant based?
Madison Restaurant is headquartered in London, United Kingdom, in the Europe region.
How does Madison Restaurant make money?
Five revenue lines are on record. Food and Beverage Sales are the primary driver. The others are private Event Hire, ticketed Events, evolv Rewards Loyalty Programme and VIP Bottle Service.
Who are Madison Restaurant's main competitors?
Direct peers on record are Hutong, The Standard London, Duck & Waffle, Coq d'Argent, Galvin at Windows, City Social, Aviary, Fenchurch at 20, Sky Garden and Aqua Shard.
Does Madison Restaurant have an API?
No public API is recorded for Madison Restaurant.
What industry is Madison Restaurant in?
Madison Restaurant's product category is Rooftop Restaurant & Bar. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 722511 and its SIC code is 5810.