Magic Mile Media

What Magic Mile Media does

Magic Mile Media, Inc. is a privately held, locally owned digital communications company founded in 2016 and headquartered at 105 West Blount Street, Kinston, North Carolina. The company operates a dual model: a full-service digital marketing agency serving small and mid-sized businesses, plus a portfolio of four owned-and-operated local media platforms — Neuse News (launched 2018), NC Political News (acquired 2020), Neuse News Sports (launched 2022), and NNS Wayne (launched February 2026). The owned-media properties generate a combined 823,000+ annual unique visitors, 42,800+ Facebook followers, and 6,000+ daily newsletter subscribers, and function simultaneously as advertising inventory, audience-reach proof points, and credibility assets for the agency's client services. The company is founder- and co-founder-led (BJ Murphy as President & CEO, Brandon Potter as co-founder) with a multidisciplinary in-house team of roughly eight to fourteen people covering strategy, creative, journalism, video production, livestream engineering, and PR.

The service portfolio spans seven lines: social media management, digital advertising and owned-news-platform sponsorships, video production (commercials, testimonials, in-house green-screen content), digital marketing strategy engagements (typically 6–12 months), livestream production (multi-camera, simulcast to YouTube/Facebook/custom RTMP), custom web design with one year of maintenance, and digital-first public relations including crisis-preparedness retainers. Pricing is custom/quoted; new clients are offered a free 30-minute consultation. Customer segments are primarily healthcare and professional services, contractors and home-services trades, restaurants and retail, government and nonprofits, political campaigns, and any local business whose customers sit in eastern North Carolina — explicitly including Kinston, Goldsboro, Greenville, La Grange, Snow Hill, Trenton, Winterville, Ayden, and Grifton. Named reference customers include UNC Health Lenoir, Walter Poole Realty, Hudson Law Firm, and Downtown Kinston Revitalization, and the company claims 50+ clients served.

The business model mixes recurring-retainer revenue (social media management, strategy engagements, PR preparedness) with project-based professional services (video, livestream events, web design) and direct advertising sales across owned news properties. Distribution is sales-led: free consultations, direct outreach in a defined regional geography, and community presence at livestreamed local events (graduations, sports, government meetings) that double as brand-building and word-of-mouth referrals. There is no public listing, no external institutional investment, and no disclosed revenue. The business is differentiated by the combination of proven local audience reach (built from zero in 2018), a full-stack in-house production capability, and the ability to bundle agency services with paid access to the company's own engaged eastern NC readership.

Name

Magic Mile Media

Legal name

Magic Mile Media, Inc.

Website

https://magicmilemedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Magic Mile Media is a privately held, Kinston, North Carolina-based digital marketing agency and owned-media operator serving small and mid-sized businesses across eastern North Carolina with social media management, digital advertising, video production, livestream, web design, PR, and strategy services, anchored by four regional news and sports platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Kinston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Social Media Management Services: Full-service social media management including strategy, content creation, scheduling, engagement, ad management, and monthly reporting. Ongoing retainer-based service.
2. Digital Marketing Strategy Engagements: Strategy engagements typically run 6-12 months with ongoing guidance, planning, and accountability. Includes digital audit, monthly strategy sessions, content planning, performance review, and on-demand support.
3. Digital Advertising Services: Paid social advertising campaigns on Facebook, Instagram, TikTok, and YouTube targeting local audiences in eastern NC. Campaign management with optimization.
4. Video Production: Commercial video production including client testimonials, social media commercials, on-location filming, training/HR videos, and livestream production. Monthly retainers available for recurring content needs.
5. Web Design Services: Custom website development including business websites, e-commerce platforms, SEO foundation, mobile-responsive design. Includes one year of maintenance and training/handoff.
6. Livestream Production Services: Professional multi-camera livestream production for events including graduations, sports, performances, government meetings, corporate events, and community events.
7. Public Relations Services: Behind-the-scenes PR leadership including reputation workshops, preparedness retainers, and crisis engagement. Focuses on leadership advisory and digital communication shaping.
8. Advertising & Sponsorship (Owned Media): Four owned news platforms offer digital display advertising, newsletter sponsorships, sponsored content, and video features. Advertisers reach local audiences across Neuse News, NC Political News, Neuse News Sports, and NNS Wayne.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magic Mile Media is a locally owned digital marketing and media agency based in Kinston, NC that provides social media management, digital advertising, video production, livestream services, web design, public relations, and digital marketing strategy to businesses across eastern North Carolina. The company also owns and operates four local news platforms (Neuse News, NC Political News, Neuse News Sports, NNS Wayne) that function as both proof-of-concept for its audience-building expertise and as advertising inventory reaching 823K+ annual visitors.

Product overview

Magic Mile Media is a locally owned digital marketing agency based in Kinston, NC that offers a unified portfolio of marketing services built around its owned media properties. The core service offering includes Social Media Management, Digital Advertising & News Platforms, Video Production, Digital Marketing Strategy, Public Relations, Livestream Services, and Web Design. The company's competitive differentiation comes from operating its own media platforms—Neuse News (est. 2018), NC Political News (acquired 2020), Neuse News Sports (est. 2022), and NNS Wayne (launched 2026)—which together serve as advertising vehicles and proof-of-concept for client work. The company serves businesses, government entities, nonprofits, healthcare providers, contractors, restaurants, and political campaigns across eastern North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Scorpion: Scorpion is a technology-enabled marketing services company that helps local and SMB businesses with websites, digital advertising, SEO, and customer acquisition. It is directly comparable to Magic Mile Media's agency-plus-tech approach serving small businesses, though at substantially larger national scale.
• Hibu: Hibu provides digital marketing services — websites, SEO, social media, and advertising — tailored to local SMBs across the U.S. It mirrors Magic Mile Media's full-service agency model targeting small businesses with localized marketing needs.
• Vendasta: Vendasta operates a white-label platform that powers digital marketing services for SMBs and the agencies that serve them. It parallels Magic Mile's combination of agency services and an underlying media/audience infrastructure serving local businesses.
• 6amCity: 6amCity operates a network of hyperlocal daily newsletters and digital media platforms across smaller U.S. cities, monetizing through advertising and sponsorships. Its owned-hyperlocal-media model closely mirrors Magic Mile's Neuse News / NC Political News platform portfolio.
• Patch: Patch runs one of the largest networks of hyperlocal news websites in the U.S., monetizing via advertising and partnerships with local businesses. It is a structural analog to Magic Mile's owned hyperlocal news platforms and local-advertising model, though at vastly greater scale.
• LYFE Marketing: LYFE Marketing is a social media management and digital marketing agency focused on small and mid-sized businesses, offering services very similar to Magic Mile Media's core retainer-based social media and digital advertising offerings.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and SMB clients, comparable to Magic Mile Media's paid social and digital advertising service lines.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, social media management, web design, video production, and advertising — closely overlapping Magic Mile Media's service portfolio, although WebFX serves a broader geographic and enterprise mix.
• Power Digital Marketing: Power Digital Marketing is a full-service digital agency offering paid media, SEO, social, content, and PR services, comparable in service mix to Magic Mile Media though operating at significantly larger scale and a broader geographic footprint.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering social media, web design, video, SEO, and PR for SMB and mid-market clients — a near-direct match to Magic Mile Media's core service lines and customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/magicmilemedia
• LinkedInlinkedin.com/company/magic-mile-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Mile Media