What Magico Software does

Magico Software sp. z o.o. is a Polish private limited company founded in 2014 in Stalowa Wola, operating as a combined interactive agency and software house with a team of approximately 6 people. The company delivers custom websites, e-commerce platforms, B2B systems, branding and visual identity design, advertising photography, and bespoke software for small and mid-sized businesses. Its primary client base consists of Polish SMBs and mid-market firms across e-commerce, HoReCa, furniture, automotive service, logistics, and government/municipal verticals, with case studies ranging from local SMEs (wedding photographers, veterinary clinics) to larger accounts such as BOSCH Service, Hotel Vesta, and Huawei's official distributor.

The core technology offering is the proprietary magico.pro ecosystem, unified under id.magico single sign-on and built on PHP (Laravel/CodeIgniter), Vue.js 3, MySQL, Linux, and Docker. The ecosystem includes Magico CMS (in-house since 2014, serving hundreds of clients), sync.magico (multi-channel e-commerce integration with Allegro, Ceneo, Google Shopping, Shopee, couriers, and warehouses), helpdesk.magico (Android-based call center app), invoice.magico (with KSeF national e-invoice support), delivery.magico (fleet and driver tracking), employee.magico (RCP time tracking plus CEPIK driver license verification), and bip.magico (WCAG 2.0/GDPR-compliant Public Information Bulletin for public institutions).

The business model combines project-based professional services (custom software, website, and e-commerce builds with the first year of hosting and support included) with a smaller recurring SaaS subscription layer across the magico.pro modules. Go-to-market is sales-led for project work via direct consultation and quotes, complemented by a self-service subscription path for the magico.pro platform. The company has completed 150+ website projects, retains 100+ ongoing clients, and stores approximately 2TB of client data, with stated geographic reach across Poland and Europe. No external funding has been disclosed, and the company is independently owned by founder Bartłomiej Banaczyk.

Name

Magico Software

Legal name

Magico Software sp. z o.o.

Website

https://magico.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Magico Software is a small Polish software house and creative agency that builds custom websites, e-commerce platforms, and the proprietary magico.pro SaaS ecosystem (CMS, marketplace sync, invoicing, helpdesk, fleet, and BIP) for Polish SMBs and mid-market firms across e-commerce, HoReCa, transport, and government verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Stalowa Wola

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke web applications, mobile apps, and software solutions tailored to individual client needs. Project-based pricing with quotes provided per engagement.
2. Website Development: Creation of websites, online stores, and B2B platforms. First year of hosting, technical support, and updates included in the project price.
3. SaaS Subscriptions (magico.pro ecosystem): Monthly/annual subscriptions for cloud-based applications including cms.magico, sync.magico, helpdesk.magico, invoice.magico, delivery.magico, and employee.magico.
4. Logo and Visual Identity Design: Branding services including logo design, brand guidelines, and visual identity development for companies and institutions.
5. Advertising Photography: Professional product and advertising photography services for catalogs and e-commerce.
6. CEPIK Reports (employee.magico): Automated driver license reporting service for transport companies, with pricing based on number of drivers and reporting frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magico Software develops and sells custom websites, online stores, B2B platforms, and web/mobile applications, supported by its proprietary magico.pro product ecosystem (CMS, e-commerce sync, call center, invoicing, delivery, employee management, and government BIP modules). It also delivers branding, visual identity, and advertising photography services, packaging one-time project work with recurring SaaS subscriptions for ongoing client digital operations.

Product overview

Magico Software operates as a combined interactive agency and software house offering a proprietary product ecosystem called magico.pro, built around a unified account system (id.magico). The core platform includes Magico CMS for content and website management, supplemented by specialized modules: sync.magico for e-commerce synchronization across multiple marketplaces and sales channels, helpdesk.magico for call center operations on Android devices, invoice.magico for invoicing with KSeF support, delivery.magico for fleet and driver management, employee.magico for HR/time tracking with CEPIK driver verification, and bip.magico for WCAG-compliant public information bulletins. Services span custom software development, website and e-commerce store creation, logo/visual identity design, advertising photography, and B2B platform development.

Differentiator

Problem solved

Functional benefit

Brands

• sync.magico: E-commerce integration center for online stores, Allegro, couriers, and warehouses.
• cms.magico
• helpdesk.magico
• invoice.magico
• delivery.magico
• employee.magico
• bip.magico

Products and services

• Magico CMS (cms.magico) Proprietary content management system for managing websites and online stores, built and maintained in-house since 2014. Includes page builder, multi-language support, SEO optimization tools, responsive design, and WCAG-compliant accessibility features. Used by hundreds of clients in Poland and Europe.
• sync.magico E-commerce integration center that synchronizes products, orders, and inventory across multiple sales channels including online stores, Allegro, Shopee, Google Shopping, Ceneo, courier services and warehouses. Enables product publishing, inventory sync, order management, multi-language product offerings and automated shipping label generation.
• helpdesk.magico Business Call Center application for small and medium businesses based on Android phones, designed to support customer service operations with phone system integration. Used as part of the magico.pro ecosystem.
• invoice.magico Simple invoicing application working in the magico.pro ecosystem that enables automated invoice and proforma generation from the administrative panel, with configuration support for Poland's KSeF (National e-Invoice System).
• delivery.magico Delivery tracking and online driver management system for fleet operations, route planning, and electronic waybill generation through a driver mobile application. Operates within the magico.pro ecosystem.
• employee.magico Employee management system that provides time and attendance tracking (RCP), driver license verification via CEPIK API, and worker management for transport companies. Includes automated CEPIK driver license reporting subscriptions priced by driver count and frequency.
• bip.magico Public Information Bulletin (BIP) system for government offices and public institutions. Full WCAG 2.0 compliance (fonts, contrast, graphic and form-field descriptions, source code) and GDPR compliant. Used by municipal offices such as Zakład Gospodarki Komunalnej w Gorzycach.
• Website Development Services Custom website creation service with SEO optimization and responsive design, built on the proprietary Magico CMS platform. First year of hosting, technical support and updates is included in the project price; clients receive custom quotes per project.
• E-commerce Platform Development Online store development service with drop-shipping automation and multi-channel integrations to Allegro, Ceneo, Google Shopping, couriers and warehouses. Delivered using the magico.pro ecosystem including cms.magico and sync.magico.
• Dedicated/Custom Software Development Custom web and mobile application development tailored to specific business process management and optimization needs. Engagements delivered as bespoke projects with dedicated solutions for clients such as Alter Cryogenic Technology (logistics) and E-bookgeo (geodesy).
• Web Applications Development Browser-accessible web application development service for various business use cases, delivered as custom builds using PHP, Vue.js and MySQL on Linux/Docker infrastructure.
• Logo and Visual Identity Design Branding services including logo design, brand guidelines, and visual identity creation for companies and institutions. Magico has operated logo and branding design since 2014, completing nearly 100 brand identities.
• Advertising Photography Professional product and advertising photography services for catalogs and e-commerce, delivered in-house by Magico's photography specialist.
• B2B Platform Development Business-to-business platform development service with ERP integrations, including digital transformation and IT integration work for B2B operations.
• Online Donation Module Online donation payment module offered to NGOs and non-profit organizations for collecting donations through websites.

Quantifiable outcome

• First year of hosting, technical support, and updates included with all website projects
• +1 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Atlassian (Jira Service Management)coreTechnology or IntegrationMagico Software uses Atlassian Jira Service Management as their support ticket and customer service management platform. This enables structured issue tracking, customer portal for support requests, and integration with their internal workflows.
• AllegrocoreTechnology or Integrationsync.magico provides integration with Allegro marketplace, enabling automatic product synchronization, inventory management, and order processing for e-commerce clients. This is a key differentiator for Polish e-commerce operations.
• Courier ServicescoreTechnology or IntegrationIntegration with courier/shipping services for label generation, shipment tracking, and delivery management. Part of the sync.magico e-commerce ecosystem.
• Online Payment OperatorscoreTechnology or IntegrationIntegration with various online payment providers for automated payment processing in e-commerce stores built on the magico platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Global e-commerce SaaS platform with an extensive app ecosystem covering marketplace, courier, and invoicing integrations. It is the dominant incumbent Magico competes against for any new online store opportunity in Poland and beyond.

Direct peers

• Fakturownia: Polish online invoicing SaaS with KSeF support, used by hundreds of thousands of Polish SMBs. It is a direct functional alternative to invoice.magico for the same regulated Polish market.
• BaseLinker: Polish-headquartered e-commerce integration and order management platform that connects online stores with Allegro, Amazon, couriers, and warehouses. It is the most direct functional competitor to sync.magico for multi-channel Polish e-commerce sellers.
• Shoper: Polish SaaS e-commerce platform (owned by Agora) targeted at SMBs, with built-in marketplace and payment integrations. Competes with Magico on turnkey online store creation and ongoing SaaS fees.
• IdoSell: One of the largest Polish SaaS e-commerce platforms, offering store creation, marketplace integrations, and ERP connections to SMB and mid-market merchants — directly overlapping with Magico's e-commerce platform offering.
• Divante: Poland-based e-commerce and composable commerce software house offering custom development, headless commerce, and integration services — the closest peer to Magico's project-based custom software and e-commerce practice.
• Strix: Polish digital agency and software house delivering websites, e-commerce platforms, and custom software — comparable in size, geography, and service mix to Magico's agency practice.
• Eactive: Polish software house specializing in websites, e-commerce, and custom applications for SMBs. Closely comparable in size, Polish market focus, and project-based service mix.

Emerging players

• Sana Commerce: European B2B e-commerce platform with deep ERP integrations. Overlaps with Magico's B2B platform and ERP integration offering for mid-market and enterprise customers.
• Sylius: Open-source headless e-commerce framework originating from Poland, often used as the technical foundation for custom online stores — a partial substitute for Magico's bespoke e-commerce platform work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/magicosoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magico Software