MAID2CLEAN (FRANCHISE) LIMITED

Name

MAID2CLEAN (FRANCHISE) LIMITED

Legal name

Maid2Clean Franchise Limited

Website

https://maid2cleanfranchise.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Timperley, Altrincham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Franchise License Fees: Initial franchise investment of £8,246+VAT paid by new franchisees for territorial rights, training, operations manual, and ongoing support. Franchisees then operate their own cleaning service business matching cleaners with residential clients.
2. Franchise Royalties/Ongoing Fees: Franchisees pay ongoing fees to remain part of the network and access the brand, systems, and support infrastructure.
3. Franchisee Service Revenue: Franchisees generate revenue by providing domestic cleaning services to private residential householders. Income is recurring from regular client appointments and grows through residual income model where each quarter's revenue should exceed the previous quarter.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Maid2Clean is a domestic cleaning franchise company that grants territorial franchise licenses to individuals who then operate residential cleaning services under the Maid2Clean brand. Franchisees recruit, vet, and manage cleaners to provide regular domestic cleaning and ironing services to private householders across the UK and Ireland. The company provides a 450-page operations manual, training programmes, ongoing support, and a suite of proprietary platforms (MaidVersity, MaidAware, MaidSecure, ZeeForum, nationwide-cleaners.com) to enable franchisees to build a residual income business.

Product overview

Maid2Clean operates as a single unified franchise offering - a management franchise opportunity in the domestic cleaning sector. The core product is the Maid2Clean Franchise, which provides franchisees with a proven business model, training, operations manual, and support infrastructure to recruit cleaners and provide residential cleaning services. Additional services such as ZeeForum (franchisee knowledge portal), MaidVersity (cleaner training), MaidAware (cleaning best practice forum), MaidSecure (document management), and the admin centre are built-in support tools rather than standalone products. The company has been operating since 1993 and currently has 126 franchisees across the UK and Ireland trading 166 franchised operations.

Differentiator

Problem solved

Functional benefit

Brands

• MaidVersity: Online cleaner training program partnered with British Institute of Cleaning Science
• MaidAware
• MaidSecure
• Maid2Clean Enterprise
• CICO (Check In, Check Out)
• ZeeForum
• MOP Ordering Portal
• Nationwide-cleaners.com
• Leafleter.com

Products and services

• Maid2Clean Franchise A management franchise opportunity that provides individuals with a proven business model to operate residential cleaning services under the Maid2Clean brand. Franchisees invest £8,246+VAT for territorial rights, receive 4-stage training, a 450-page operations manual, branded microsite, and access to support platforms. Franchisees recruit vetted cleaners and match them with residential household clients, earning residual income.

Quantifiable outcome

• 18,500 registered cleaners provided with part-time work opportunities
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• British Institute of Cleaning SciencecoreStrategic or Co-development PartnerMaid2Clean partnered with the British Institute of Cleaning Science to generate a pioneering online training programme for domestic cleaners called MaidVersity. This partnership enables Maid2Clean to offer the highest quality domestic cleaning service to clients and to retain the best cleaners through professional certification.
• Leafleter.comsupportingTechnology or IntegrationOne of the main sources of lead generation for franchisees is leaflet distribution. Leafleter.com is an online platform where franchisees can find local businesses to partner with on leaflet distribution to keep costs down.
• nationwide-cleaners.comcoreTechnology or IntegrationMaid2Clean's cleaner recruitment portal helps franchisees to connect with fully vetted cleaners. Franchisees can log in and post as many vacancies as they like. This is a critical service which helps keep franchisee businesses on track.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Cleaning Authority: Established US residential cleaning franchise using the same management-franchise approach — franchisees operate business systems, recruit and manage cleaning staff, and serve household clients. Closely mirrors Maid2Clean's value proposition and target segment.
• Time For You Cleaning: UK domestic cleaning franchise operating on a similar management-franchise model where franchisees recruit vetted cleaners and match them with residential households. Directly comparable on geography, customer base (private householders), and franchise licensing structure.
• Maid Brigade: US-based residential cleaning franchise with the same franchisee-recruits-cleaners model targeting private householders. Comparable on service scope (regular recurring cleans), customer profile, and franchise support structure.
• Molly Maid: Long-established residential cleaning franchise system (owned by ServiceMaster) recruiting franchisees who manage teams of employed cleaners serving household clients. Same business model, same vertical, same sales-led motion — comparable on every dimension except primary geography (US versus UK).

Broad incumbents

• ServiceMaster Clean: Large global franchise system for commercial and residential cleaning with much broader service scope than Maid2Clean. Operates overlapping residential cleaning offerings but as part of a wider commercial cleaning portfolio, making it a broad incumbent rather than a direct franchise competitor.
• Merry Maids: Major residential cleaning franchise under the ServiceMaster umbrella with global operations, including the UK. Larger and broader portfolio than Maid2Clean but operates in the same domestic cleaning vertical with comparable franchisee economics and customer profile.

Emerging players

• Fantastic Services: UK-based home services platform connecting customers with vetted domestic cleaners via a tech-led booking model. Partial overlap — same end customer and service category but asset-light digital platform rather than franchise model; represents both a partner opportunity and competitive threat in the same UK territory.
• Helpling: Online marketplace platform operating in the UK matching households with domestic cleaners on a booking basis. Same end-customer (private residential householders) and same service vertical, but distributed via a digital platform rather than managed franchise territories — a complementary channel and partial substitute.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maid2clean
• LinkedInlinkedin.com/company/maid2clean-franchise-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAID2CLEAN (FRANCHISE) LIMITED