What maiden-voyage.com does

Maiden Voyage (maiden-voyage.com Ltd), founded in 2008 by CEO Carolyn Pearson in Leeds, United Kingdom, is a privately-held business traveller safety training company specializing in the needs of diverse traveller populations. The firm addresses safety risks for women, LGBTQ+, disabled and neurodiverse employees, and travellers from varied racial and cultural backgrounds, alongside broader duty-of-care risks for road warriors and event attendees. Its technology is centered on an eLearning platform that delivers identity-focused travel safety modules, accompanied by a broader curriculum of instructor-led courses, workshops, 1:1 briefings, and self-defence training.

The company's offering is organized across four commercial streams: subscription eLearning modules, group training courses (remote or in-person), 1:1 tailored briefings, and bespoke custom-branded course development. Beyond corporate training, Maiden Voyage operates certification programmes for hotels (Certified Inclusive Hotels) and Travel Management Companies, plus informational resources such as City Guides contributed by global ambassadors. The platform is delivered in English, French, German, and Spanish, and the company holds ISO 31030 readiness and GBTA Travel Risk Management Supplier capability status, positioning it for enterprise procurement.

Revenue mechanics are predominantly sales-led and quote-based, with no publicly disclosed pricing. Distribution relies on direct enterprise sales supported by channel partnerships with major TMCs - notably BCD Travel (August 2023), GlobalStar (April 2018), Orbit World Travel (May 2019), Gray Dawes (world's first certified TMC), FCM Travel, and Capita - along with light GTM partnerships with DoorJammer and Defender Security Products for cross-promotion of safety accessories. Named enterprise customers span higher education (Oxford, LSE, Leeds Beckett), NGO/development (Kvinna till Kvinna), mobility (Enterprise Holdings), financial services (a global banking group), legal (Womble Bond Dickinson), and intergovernmental (OECD) sectors. The business is bootstrapped, founder-owned, and operates with a small team headquartered in Leeds.

Name

maiden-voyage.com

Legal name

maiden-voyage.com Ltd

Website

https://maiden-voyage.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Maiden Voyage is a Leeds-based travel safety training company providing identity-focused eLearning, courses, and certifications for business travellers, with specialization in women, LGBTQ+, disabled, and diverse cultural groups.

Ownership category

akta.pro rank

Product category

Travel Safety Training Services

akta.pro primary industry

Accessible & Special-Needs Itinerary Planning (THAKAOAH)

Keywords

• Business travel safety training
• Diversity traveller safety
• Travel risk management
• Corporate travel eLearning
• Hotel safety certification

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Training Courses and Workshops: Group courses and workshops delivered remotely or in-person, covering various aspects of traveller safety. Pricing varies by course type and duration, with options for bespoke company-specific modules.
2. eLearning Subscriptions: Web-based training providing flexibility for employees to work through course material at their own pace. Can be deployed to support specific demographics and related safety topics.
3. 1:1 Briefings: Tailored individual briefings for personal safety needs, particularly popular for female traveller safety and specialized requirements.
4. Hotel and TMC Certification: Certification programmes for hotels and Travel Management Companies in inclusive guest safety and traveller support.
5. Bespoke Course Development: Custom-branded video and animation modules developed for corporate clients, including company-specific information and co-branding options.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Maiden Voyage provides identity-focused travel safety training and eLearning for employees of corporate, academic, and NGO organizations. The core deliverable is a portfolio of safety courses covering women, LGBTQ+, disabled, neurodiverse, and culturally diverse business travellers, delivered via online eLearning, in-person workshops, group courses, and 1:1 briefings. The company also offers certification programmes for hotels and travel management companies to recognize inclusive guest safety standards.

Product overview

Maiden Voyage is a business traveller safety training company offering a comprehensive portfolio of training products and certification services. The core offering consists of travel safety eLearning modules (accessible online) complemented by instructor-led courses and workshops. Course modules include Inclusive Traveller Safety Training, Female Traveller Safety Awareness Training, LGBTQ+ Traveller Safety Training, Road Warrior Travel Safety Training, and Personal Safety and Active Bystander Training. The company also offers bespoke course development and 1:1 briefings. Beyond training, Maiden Voyage provides certification services for hotels (Certified Inclusive Hotels) and Travel Management Companies (Certified TMCs), along with resources like City Guides and Travel Tips. The company holds ISO31030 readiness certification and is a GBTA Travel Risk Management Supplier capability participant.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Safety eLearning Engaging, identity-focused travel safety eLearning modules designed to support employees travelling for business. Covers hotel safety, ground transportation, air travel, and personal security.
• Inclusive Traveller Safety Training Course addressing challenges faced by different groups of business travellers including women, men, LGBTQ+, disabled and neurodiverse employees, and those from different racial and cultural backgrounds.
• Female Traveller Safety Awareness Training Course addressing specific risks facing female business travellers, with a focus on sexual harassment, sexual assault, self-defence and female wellness and pregnancy. Also available in 1:1 briefing format.
• LGBTQ+ Traveller Safety Training Course addressing challenges and risks for LGBTQ+ travellers, with homosexuality illegal in over 70+ countries. Includes a comprehensive section for the Trans community and practical mitigations.
• Travel Safety in the UAE/GCC Training In-depth overview of the business travel landscape for Gulf Cooperation Council countries (UAE, Saudi Arabia, Qatar, Oman, Bahrain). Delivered in conjunction with Bolst Global experts.
• Road Warrior Travel Safety Training Specially designed for employees who travel extensively on domestic travel. Covers hotel and accommodation safety, taxi, ridesharing and hire car safety, and includes active shooter response training.
• Creating an Inclusive Travel Safety Programme Course for developing an inclusive travel management and safety programme using rich case studies. Includes an optional 2-day workshop and consultancy package covering women, LGBTQ+, inexperienced, disabled, neurodiverse travellers and aspects of race, ethnicity and culture.
• Creating Inclusive Events Training Course to prepare, market and run truly inclusive events and keep teams and delegates safe. Available in corporate and business events or leisure and entertainment formats.
• Inclusive Guest Safety Excellence Training Training course for hotels and serviced accommodation providers centred around real life experiences of business travellers from diverse backgrounds. Designed to increase guest satisfaction and positive reviews.
• Self-defence Training Physical safety training covering self-defence and breakaway techniques, psychology, physiology and legal aspects of self-defence. Trainers are qualified and insured.
• Bespoke Courses Tailored modules or 1:1 briefings that mix and match existing course materials with company-specific information. Can be company and co-branded, delivered virtually, in-person or hybrid.
• Certified Inclusive Hotels Programme Certification programme for hotels committed to inclusivity and guest safety. Criteria include double-locking doors, 24x7 manned reception, well-lit entrance and health and wellbeing features. Certified hotels are listed on Maiden Voyage's directory.
• Certified Travel Management Companies Programme Certification programme for Travel Management Companies to deliver inclusive business travel experiences for diverse travellers. Gray Dawes Group became the world's first certified TMC.
• COVID-19 Traveller Safety e-Learning Online learning module developed in partnership with airlines, airports, hotels and other travel suppliers and travel security experts to support business travellers during the COVID-19 pandemic.

Quantifiable outcome

• Increased safety awareness among staff who complete training
• +1 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• BCD TravelcoreStrategic or Co-development Partner · 21 August 2023Partnership announced August 2023 giving BCD Travel's corporate clients access to Maiden Voyage's educational tools supporting ESG and DE&I initiatives, enabling personalized approach to business traveller safety.
• Orbit World Travel (New Zealand)coreChannel Partner/ Reseller/ Distributor · 1 March 2019New Zealand's largest corporate travel provider became the first TMC in the Southern Hemisphere to deliver Maiden Voyage's solutions helping employers support female and LGBTQ travellers.
• GlobalStarcoreChannel Partner/ Reseller/ Distributor · 1 April 2018Multi-national travel management organisation partnership to increase safety of both female and LGBTQ travellers globally.
• Bolst GlobalminorStrategic or Co-development PartnerCo-delivery of Travel Safety in the UAE/GCC Training course with Bolst Global experts in doing business in the Gulf Cooperation Council region.
• Gray Dawes GroupcoreChannel Partner/ Reseller/ DistributorIndependent travel specialists who became the world's first certified Travel Management Company (TMC) through Maiden Voyage's certification programme.
• Capita Travel and EventsminorChannel Partner/ Reseller/ DistributorUnique deal to certify and showcase hotels that are 'Female Friendly' through Capita's travel management services.
• FCM TravelminorChannel Partner/ Reseller/ DistributorTravel management company partnership with Maiden Voyage team involvement in travel safety projects.
• Defender Security ProductsminorGTM or Marketing PartnerPartner providing travel safety accessories including personal safety alarms, RFID blocking wallets. Maiden Voyage offers 10% discount code MV10 for Defender products.
• Meliá Hotels International (INNSiDE brand)minorGTM or Marketing PartnerCertified hotels including INNSiDE Manchester and INNSiDE Newcastle featured on Maiden Voyage's certified hotels list. Hotels meet certification criteria including double-locking doors and 24-hour CCTV.
• DoorJammerminorGTM or Marketing PartnerPortable hotel door security device partnership. Maiden Voyage offers 10% automatic discount for DoorJammer purchases.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Solace Global: Travel risk management and security services firm providing intelligence, training, and on-the-ground support to corporate and NGO clients. Comparable in providing travel safety advisory and training for organisations with travelling workforces.
• Anvil Group: UK-based travel risk management and duty-of-care provider offering traveller tracking, intelligence, and training to corporate clients. Most direct comparable in scale and geography, serving similar UK-headquartered multinational buyers.
• Global Rescue: Travel risk management, evacuation, and security services company selling to enterprises, governments, and individuals. Directly comparable in delivering travel safety services to corporate traveller populations, including advisory and training content.
• Riskline: Travel risk intelligence and analysis provider offering daily alerts, country reports, and traveller safety information to corporate, NGO, and education clients. Adjacent but comparable in supporting organisational duty-of-care for travelling personnel.
• On Call International: Travel assistance and risk management company providing 24/7 support, evacuation, and pre-trip resources to organisations and travellers. Comparable in offering travel safety products to corporate clients and individual travellers.
• World Travel Protection: Travel risk management and assistance provider serving corporate, government, and education clients globally. Comparable in providing travel safety services and training for organisational duty-of-care obligations.
• FocusPoint International: Travel risk and crisis response company offering security services, training, and assistance to corporate and individual travellers. Comparable in delivering training and duty-of-care solutions to corporate client bases.
• Healix International: International medical, security, and travel risk management provider. Comparable in serving multinational employer duty-of-care needs, with a particular focus on health and security assistance for travelling employees.

Broad incumbents

• International SOS: Global leader in travel risk management, medical assistance, and security services to multinational organisations. Overlaps with Maiden Voyage on travel safety training but operates at vastly larger scale with broader medical/evacuation/security offerings.
• Crisis24 (a GardaWorld company): Integrated travel risk management, intelligence, and response provider serving multinational clients. Comparable to Maiden Voyage in serving corporate duty-of-care needs, with much broader intelligence and response capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/374104466775680
• LinkedInlinkedin.com/company/maiden-voyage-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about maiden-voyage.com