+A Educação
+A Educação is a Brazilian education platform operating three verticals—Edtech (Plataforma A), Health Edtech (Artmed), and Publishing (Grupo A)—serving 350+ higher education institutions, 650,000+ healthcare professionals, and 3.5M+ students with educational technology, content, and consulting solutions.
- Company typePrivate
- Founded1973
- HeadquartersPorto Alegre, Rio Grande do Sul, Brazil
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What +A Educação does
+A Educação is a Brazilian education platform founded in 1973 in Porto Alegre, originally as a medical publishing house (Artes Médicas, later Artmed). The company has grown into a vertically integrated education business organized into three operating verticals: Plataforma A (Edtech for higher education institutions), Artmed (Health Edtech for healthcare professionals), and Grupo A (scientific, technical, and professional publishing across imprints Artmed, Bookman, Penso, and Artes Médicas). It serves 350+ higher education institutions, 650,000+ healthcare professionals, and 3.5M+ students with 900+ employees.
The technology stack combines licensed LMS platforms (Blackboard, Open LMS) with proprietary solutions including Sagah (20,000+ learning objects based on active methodologies), Algetec (physical and virtual labs), Imersys (VR/AR learning tools), Avalia (academic indicator management), and Biblioteca A (virtual library). Healthcare is served through Artmed, Jaleko (medical education reinforcement), SECAD (continuous professional education), and Artmed360 (digital courses). The ecosystem is rounded out by content assets including 4,000+ titles in print, eBook, and audiobook, plus international distribution partnerships with Pearson and McGraw Hill.
Revenue is generated through four primary streams: SaaS-based EdTech subscriptions to higher education institutions (Plataforma A, Sagah, Jaleko, SECAD, Artmed360), recurring and one-time publishing sales (print and digital books under Grupo A imprints, plus institutional library licensing via Minha Biblioteca), professional development and postgraduate programs (SECAD, Pós-PUCPR Digital, Artmed Pó s), and institutional consulting services (Educa Insights, Saber em Rede for student acquisition, regulatory advisory, academic management). The company is privately held, with BNDESPAR and CRP as shareholders since 2009 and Kinea (Itaú Unibanco's PE fund) as investor since 2018.
+A Educação firmographics
Firmographics- Name
- +A Educação
- Legal name
- +A Educação
- Website
- https://maisaedu.com.br
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- +A Educação is a Brazilian education platform operating three verticals—Edtech (Plataforma A), Health Edtech (Artmed), and Publishing (Grupo A)—serving 350+ higher education institutions, 650,000+ healthcare professionals, and 3.5M+ students with educational technology, content, and consulting solutions.
- Ownership category
- akta.pro rank
+A Educação industry classification
Industry- Product category
- Educational Technology and Publishing
- NAICS
- Educational Services (611), Software Publishers (5132), Newspaper, Periodical, Book, and Directory Publishers (5131), Professional, Scientific, and Technical Services (541)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
- akta.pro secondary industries
- Medicine & Allied Health (Clinical) (EDAGABAG), Health Sciences & Nursing (EDAGABAF), Interdisciplinary/General Education & Study Skills (EDAGABAN), Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)
Keywords
Where +A Educação is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre, Rio Grande do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
+A Educação business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- EdTech Platform Subscriptions: SaaS-based educational technology platforms (Plataforma A, Sagah, Jaleko, Secad, Artmed360) sold to higher education institutions and healthcare professionals. Recurring subscription revenue through institutional licenses and individual course subscriptions.
- Publishing/Sales: Sale of books (printed, eBooks, audiobooks) across 4,000+ titles through Grupo A selos (Artmed, Bookman, Penso, Artes Médicas). One-time purchase model for individual books; institutional library licensing for Minha Biblioteca.
- Professional Development Courses: Continuing education courses, postgraduate programs, and professional update programs for healthcare sector. Includes SECAD, Pós-PUCPR Digital, and Artmed postgraduate offerings.
- Institutional Consulting Services: Student acquisition consulting (Educa Insights, Saber em Rede), regulatory compliance advisory, and academic management consulting for education institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Institutional EdTech contracts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
+A Educação product offering
Product offeringCore offering
+A Educação sells educational technology platforms, content, and academic publishing services to higher education institutions and healthcare professionals in Brazil. Its Plataforma A vertical delivers virtual learning environments (Blackboard, Open LMS), physical and virtual labs (Algetec), VR/AR tools (Imersys), and academic analytics (Avalia), while Artmed provides continuous professional medical education through Secad, Jaleko, and Artmed360. Grupo A publishes 4,000+ titles across Artmed, Bookman, Penso, and Artes Médicas imprints for technical, scientific, and professional audiences.
Product overview
+A Educação is a comprehensive education platform operating as a platform-plus-modules architecture with three main verticals: Edtech (Plataforma A), Health (Artmed), and Publishing (Grupo A). The platform portfolio includes learning management systems (Blackboard, Open LMS, Jaleko, Secad, Artmed360), physical and virtual laboratories (Algetec), academic performance analytics (Avalia), VR/AR educational tools (Imersys), virtual library (Biblioteca A), content platforms (Sagah), student recruitment intelligence (Educa Insights, Saber em Rede), and publishing operations with imprints like Bookman and Penso. The ecosystem serves higher education institutions, healthcare professionals, and general publishing audiences across Brazil.
Differentiator
Problem solved
Functional benefit
Brands
- Sagah: Online learning platform based on active methodologies for EAD course creation
- Jaleko
- Secad
- Artmed360
- Bookman
- Penso
- +Campus
- Biblioteca A
- Algetec
- Imersys
- Avalia
- Artmed Pós
- Artmed Academy
Products and services
- Plataforma A (EdTech Vertical) Comprehensive EdTech platform for higher education institutions offering virtual learning environments (Blackboard, Open LMS), physical and virtual labs, VR/AR educational resources, academic indicator management, and 20,000+ learning objects based on active methodologies.
- Artmed (Health EdTech Vertical) Health education division publishing internationally recognized medical works and providing professional training solutions including Professional Update Programs, digital courses, update portals, and Point of Care applications for healthcare professionals.
- Grupo A (Publishing Vertical) Publishing division encompassing Artmed, Bookman, Penso, and Artes Médicas imprints covering all areas of technical, scientific, and professional knowledge with 4,000+ works in print, eBook, and audiobook formats across Portuguese-speaking markets.
- Sagah Learning unit platform enabling higher education institutions to create or expand their distance learning courses using active methodologies, with quality content and user-friendly technology.
- Algetec Physical and Virtual Labs Complete solution for physical and virtual laboratories in higher education institutions, providing hands-on learning experiences integrated with the Plataforma A ecosystem.
- Secad Professional Update Platform Largest continuous professional healthcare education platform in Brazil, offering ongoing education and professional update programs for doctors, nurses, and healthcare practitioners.
- Jaleko Medical Education Platform Medical education reinforcement platform covering the entire professional health formation cycle, integrated with Artmed health offerings for continuous medical training and updates.
- Artmed360 Digital courses platform focused on health education, offering online courses and training for healthcare professionals and students.
- Pós Artmed (Postgraduate Programs) 100% online postgraduate programs in the health field, developed in partnership with PUC Paraná and scientific societies, offering specialization courses for healthcare professionals.
- Avalia Academic Indicator Management Academic indicator management solution providing data analytics and KPI tracking for better institutional academic results and management intelligence.
- Biblioteca A Virtual Library Virtual library platform providing digital access to educational content and publications from Grupo A for institutional and individual subscribers.
- +Campus EAD Acceleration Program Solution designed to accelerate the entry of traditional higher education institutions with on-campus reputation into the EAD (distance learning) market through operational partnership models.
- Educa Insights Student Recruitment Intelligence and consulting solution for student acquisition through educational institutions and referral networks, providing analytics and recruitment strategy support.
- Imersys VR/AR Education Tools Virtual and augmented reality tools for education, providing immersive learning experiences integrated with the Plataforma A EdTech offering.
- Bookman Editorial Imprint Editorial imprint of Grupo A dedicated to exact sciences, social sciences, and applied sciences publishing, available through the Grupo A online bookstore.
- Penso Editorial Imprint Human sciences catalog imprint of Grupo A covering humanities and social science publications, available in print, eBook, and audiobook formats.
- Artmed Editora Publishing Imprint Publishing imprint for specialized health books and medical publications, leader in multiple healthcare segments, sold through the Grupo A online bookstore.
- Minha Biblioteca Virtual Library Virtual library created in partnership with major scientific, technical, and professional publishers in Brazil, providing consolidated digital book access to educational institutions through institutional licensing.
- Artmed Academy Academic reinforcement platform for health education content, courses, and professional development for healthcare students and practitioners.
Quantifiable outcome
- 3.5M+ students served across all platforms
- +3 more outcomes
Companies that use +A Educação
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
+A Educação technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
+A Educação partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- PUC Paraná (PUCPR)corePartnership for Pós-PUCPR Digital offering online specialization programs in healthcare through Artmed + PUCPR + scientific societies collaboration.
- UNISINOScorePartnership with UNISINOS university for launching postgraduate programs in Education focused on teaching innovation, combined with +Campus partner institutions.
- Instituto CaldeiraminorInnovation ecosystem initiative connecting companies and startups in Porto Alegre's 4th District. +A Educação opened office at Instituto Caldeira to stimulate regional innovation ecosystem.
- Artmed (Jaleko)coreMedical education platform acquired in 2020 and integrated as part of Artmed Health EdTech vertical. Covers entire medical education cycle from training to continuous professional development.
- Minha BibliotecaminorVirtual library created jointly with major scientific, technical, and professional publishers in Brazil, providing bundled digital book access to educational institutions.
- McGraw Hill EducationminorPartnership signed in 2009 enabled consolidation of biosciences and exact sciences catalogs, providing privileged access to US education market dynamics and relationships with American market players.
- SECADcoreLargest continuous professional healthcare education platform in Brazil, created through partnership with Editorial Médica PANAMERICANA in 2003. Integrated into Artmed Health vertical.
- PearsoncorePartnership with Pearson as their official partner in Brazil for distributing international educational content. Grupo A operates Pearson-branded publications in the Brazilian market, expanding access to global educational materials.
Scale indicators8 records
Recent moves7 records
Expansion highlights7 records
+A Educação competitors and assessment
Company assessmentBroad incumbents
- Vasta (part of Cogna Educação): Vasta is the K-12 and higher-ed services arm of Cogna Educação, Brazil's largest education company. It overlaps with +A Educação in higher education content, EdTech platforms, and textbook publishing, serving the same institutional B2B market in Brazil.
- Elsevier Health Sciences: Elsevier is the global leader in medical and scientific publishing with strong continuing medical education offerings. It is comparable to the Artmed/Secad vertical in publishing authoritative medical textbooks and digital decision-support tools to healthcare professionals worldwide.
- Yduqs (formerly Estácio): Yduqs is one of Brazil's largest higher education operators ( Estácio, Ibmec, Wyden, IDOMED). It is both a customer of EdTech platforms like Plataforma A and a competitor for online/distance learning students, making it a structural peer on the demand and supply side.
- Cogna Educação (formerly Kroton): Cogna is the largest education company in Brazil with Kroton/Univeritas/UnP universities and the Vasta content platform. It competes broadly with +A Educação across higher education, EdTech, and K-12 publishing, and is a clear benchmark for institutional scale in the Brazilian market.
- Wolters Kluwer Health: Wolters Kluwer's Health division (Lippincott, Ovid, UpToDate) is a global medical publisher and CE provider. It competes with Artmed and Secad in authoritative clinical content, point-of-care decision support, and continuing medical education for healthcare professionals.
- Arco Educação: Arco Educação is a Brazilian K-12 EdTech platform operating multiple learning systems and content brands. It is comparable to +A Educação's Plataforma A in offering integrated digital content and LMS solutions to educational institutions, though weighted toward K-12 rather than higher education.
- Pearson Education: Pearson is both a global EdTech incumbent and a strategic partner of +A Educação in Brazil. Its higher education and English-language learning businesses overlap with Grupo A's Bookman imprint and Plataforma A's content licensing on the institutional side.
Emerging players
- Hotmart: Hotmart is a Brazilian-born global creator economy and online course platform. It is comparable to +A Educação's self-serve digital learning platforms (Jaleko, Artmed360, Secad) in enabling individual creators and educators to monetize online courses, though Hotmart focuses on independent creators rather than HEI contracts.
Direct peers
- Afya Limited: Afya is Brazil's leading medical education group, operating medical schools and continuing education platforms for healthcare professionals. It directly mirrors +A Educação's Artmed/Secad/Jaleko health vertical and competes for the same postgraduate and continuing medical education demand.
Regional players
- SergipeTec / Grupo Abril Educação: Grupo Abril's education assets (purchased by Somos Educação in 2015) included major Brazilian K-12 textbook brands. As a publisher-to-EdTech peer in the Brazilian market, it shares the multi-vertical (publishing + EdTech) structural model that +A Educação is building.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
+A Educação social profiles
Digital presence+A Educação compliance and trust
Trust signalCompliance2 records
+A Educação financial estimates
Financial estimateRevenue estimate
Valuation estimate
+A Educação leadership team
Management profileNumber of profiles
+A Educação subsidiaries and ownership
Company hierarchySubsidiaries18 records
+A Educação funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
+A Educação M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about +A Educação
What does +A Educação do?
+A Educação sells educational technology platforms, content, and academic publishing services to higher education institutions and healthcare professionals in Brazil. Its Plataforma A vertical delivers virtual learning environments (Blackboard, Open LMS), physical and virtual labs (Algetec), VR/AR tools (Imersys), and academic analytics (Avalia), while Artmed provides continuous professional medical education through Secad, Jaleko, and Artmed360. Grupo A publishes 4,000+ titles across Artmed, Bookman, Penso, and Artes Médicas imprints for technical, scientific, and professional audiences.
Is +A Educação a public or private company?
+A Educação is a private company. It is classified as private equity controlled and is currently operating.
When was +A Educação founded?
+A Educação was founded in 1973. It employs 1,001 to 5,000 people.
Where is +A Educação based?
+A Educação is headquartered in Porto Alegre, Rio Grande do Sul, Brazil, in the Latin America region.
How does +A Educação make money?
Four revenue lines are on record. EdTech Platform Subscriptions are the primary driver. The others are publishing/Sales, professional Development Courses and institutional Consulting Services.
Who are +A Educação's main competitors?
Broad incumbents on record are Vasta (part of Cogna Educação), Elsevier Health Sciences, Yduqs (formerly Estácio), Cogna Educação (formerly Kroton), Wolters Kluwer Health, Arco Educação and Pearson Education. Hotmart is listed as an emerging player. Afya Limited is listed as a direct peer. SergipeTec / Grupo Abril Educação is listed as a regional player.
Does +A Educação have an API?
No public API is recorded for +A Educação.
What industry is +A Educação in?
+A Educação's product category is Educational Technology and Publishing. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms, with a secondary code of EDAGABAG, Medicine & Allied Health (Clinical). Its NAICS code is 611 and its SIC code is 2731.