What +Horeca does

+Horeca, operated commercially as MaisHoreca, is a Portuguese partnership platform co-marketed by Zone Soft (hospitality POS software provider) and Delta Cafés (Portugal's leading coffee brand) to serve the Horeca (hotel, restaurant, café) channel. Its core product is ZS REST, a cloud-synchronized POS software platform built on Microsoft SQL Server, offered in three tiers (Basic at €29.90/month+, Lite, and Pro Plus) covering table management, kitchen display systems, stock management, multi-currency support, and fiscal document (SAFT) emission, with data syncing to the ZS bms cloud portal for remote centralized management. The platform is extended by biip, a QR-code digital menu and mobile payment module (0.30% MBWay, 0.85% card), and freebee, a multi-tiered loyalty and customer-engagement platform serving 500,000+ registered users, alongside integrated hardware bundles (Pack POS in NICEPOS/WINTEC configurations, a 22-inch KIOSK self-service terminal, and GLORY CI-5 automated cash drawers).

The business operates a hybrid product-led and sales-led go-to-market targeting primarily SMB Horeca operators across Portugal, with self-serve pricing transparency and downloadable software on maishoreca.com supplemented by lead-capture for larger multi-location accounts. Revenue is generated through three streams: (i) recurring monthly subscriptions for ZS REST and freebee tiers, (ii) transaction-based fees on biip-processed payments, and (iii) one-time hardware sales. With 46 employees and 28,000+ ZS REST customers, the company functions as a domestic Portuguese vertical specialist rather than a multi-market platform. The pricing publicly displayed is historical 2020 promotional pricing, and no current financials, funding history, or ownership structure beyond the Zone Soft / Delta Cafés co-branding are disclosed.

Name

+Horeca

Legal name

maishoreca

Website

https://maishoreca.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

+Horeca (operating as MaisHoreca) is a Portuguese partnership between Zone Soft and Delta Cafés that delivers an integrated cloud POS (ZS REST), QR-code ordering and payments (biip), and loyalty platform (freebee) to SMB restaurants, cafés, and hotels across Portugal.

Ownership category

akta.pro rank

Product category

Restaurant Point-of-Sale Software

NAICS

Software Publishers (513210), Software Publishers (51321)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Point-of-Sale (POS) & On-Property Commerce (THALACAI)

akta.pro secondary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

Keywords

• Restaurant POS software
• Digital menu ordering
• Customer loyalty platform
• Hospitality payment processing
• Point-of-sale hardware

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. ZS REST Subscription: Monthly subscription revenue from POS software with three tiers (Basic, Lite, Pro Plus) providing recurring revenue. Higher tiers offer more workstations, zones, tables, and production centers.
2. biip Payment Processing: Transaction-based fees on digital payments processed through the biip platform: 0.30% for MBWay and 0.85% for credit/debit card transactions.
3. freebee Loyalty Platform: Monthly subscription fees per store for loyalty program access with tiered features (freebee, freebee+, freebee+ with customer database, custom app).
4. Hardware Sales: Sale of POS hardware including PACK POS (NICEPOS/WINTEC), KIOSK self-service terminals, and Glory CI-5 automatic cash drawers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

+Horeca (operated commercially as MaisHoreca) sells a cloud-synchronized point-of-sale software ecosystem for the Portuguese hospitality sector, anchored by the ZS REST POS platform (available in Basic, Lite, and Pro Plus subscription tiers starting at €29.90/month) and complemented by the biip digital menu/ordering/payment module and the freebee customer loyalty program. Bundled hardware packages (Pack POS, KIOSK self-service terminal, GLORY CI-5 automatic cash drawer) are offered alongside the software to deliver a complete front-of-house solution.

Product overview

+Horeca (operated as MaisHoreca) is a commercial platform and brand representing a partnership between Zone Soft and Delta Cafés to serve the Portuguese Horeca (hotel, restaurant, and café) channel. The product portfolio centers on ZS REST, a cloud-synchronized POS software platform available in three tiers (Basic, Lite, and Pro Plus), which provides table management, kitchen display systems, stock management, fiscal document issuance, and remote centralized control. Two complementary digital modules extend the core POS: biip, a QR-code-based digital menu and mobile payment platform enabling customers to order, split bills, and pay directly from their own phones, and freebee, a multi-tiered customer loyalty and engagement platform (freebee, freebee+, and freebee+ with Customer Database) managing hundreds of thousands of registered users across restaurants and retail outlets. Hardware offerings include a POS bundle (NICEPOS/WINTEC), a 22-inch self-service kiosk, and a GLORY CI-5 automated cash drawer, all integrated with Zone Soft's software. The platform is distributed as a unified ecosystem with starting pricing at €29.90/month for ZS REST.

Differentiator

Problem solved

Functional benefit

Brands

• ZS REST: Point of sale software for restaurants and beverages sector, available in Basic, Lite, and Pro Plus versions
• biip
• freebee

Products and services

• ZS REST ZS REST is a cloud-synchronized point-of-sale software platform for the restaurant and beverages sector, available in Basic, Lite, and Pro Plus subscription tiers. It provides table management, Kitchen Display System with color-coded preparation timers and audio alerts, mobile payment integration (MB Way, MEO Wallet, SEQR), TPA card terminal integration (Petrotec, Glintt), stock management, fiscal document (SAFT) issuance, multi-currency support, and remote centralized management via the ZS bms cloud portal. It targets hospitality establishments including restaurants, bars, and cafés.
• biip biip is a digital restaurant platform that lets customers view a multilingual menu, place orders, split bills, request take-away or delivery, and pay via QR code on their own mobile phone. It is integrated with the ZS REST POS software and supports MB Way payments at 0.30% and debit/credit card payments at 0.85%. It is targeted at hospitality establishments seeking contactless ordering and payment.
• freebee freebee is a customer loyalty and engagement platform that supports direct discounts, deferred discounts, goal-based rewards, hot deals, vouchers, and customer database analytics, available via web portal and Android/iOS mobile apps. It is integrated with Zone Soft's POS software and spans over 500,000 registered users across restaurants and retail outlets. It targets merchants (and indirectly their end consumers) seeking customer retention and engagement.
• Pack POS Pack POS is a bundled point-of-sale hardware package available in NICEPOS or WINTEC configurations, including a POS terminal with Windows 10, a receipt printer, and a cash drawer. It is sold alongside the ZS REST software for hospitality establishments needing a complete hardware starter kit.
• KIOSK KIOSK is a 22-inch countertop self-service kiosk integrated with Zone Soft POS software for automated customer ordering. A payment terminal (TPA) and stand are available as optional add-ons at additional cost. It targets hospitality operators seeking automated self-service order placement.
• GLORY CI-5 Automatic Cash Drawer GLORY CI-5 is an automatic coin and note sorter cash drawer integrated with Zone Soft POS software for automated cash handling at the point of sale. It targets hospitality operators seeking to automate cash management.

Quantifiable outcome

• 28,000+ restaurant customers using ZS REST software
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Zone SoftcoreOEM/ Whitelabel/ Licensing PartnerZone Soft is the technology provider and IP owner behind the +Horeca platform. The company develops and owns the ZS REST POS software, freebee loyalty platform, and biip digital ordering solution. MaisHoreca serves as the marketing and distribution platform for Zone Soft products in the Horeca channel.
• Delta CafésflagshipStrategic or Co-development PartnerDelta Cafés, Portugal's leading coffee brand, has partnered with Zone Soft to support the entire Horeca channel through the MaisHoreca platform. This strategic alliance positions Delta Cafés as a supporter of Horeca digitalization while Zone Soft provides the technology infrastructure. Delta Cafés branding appears alongside Zone Soft on the platform.

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Toast: Cloud-based POS purpose-built for restaurants with integrated payments, online ordering, and loyalty. Directly comparable as an all-in-one restaurant commerce platform targeting SMBs and multi-location operators.
• TouchBistro: iPad-based POS for restaurants and cafés with tableside ordering, payments, and add-on modules. Comparable SMB focus, hospitality vertical, and tiered subscription packaging.
• Square for Restaurants: POS solution for restaurants bundling software, payments, and delivery with transparent flat-rate processing. Highly comparable due to integrated POS + payments + low-friction SMB onboarding.
• SumUp: European-focused POS and payment terminal provider with strong penetration in Iberia and Portugal. Comparable on integrated POS + payments targeting small hospitality merchants.
• Lightspeed Restaurant: POS and commerce platform for cafés, bars, and full-service restaurants with integrated payments and eCommerce. Comparable in target segment, modular POS architecture, and recurring subscription model.

Broad incumbents

• Oracle Food and Beverage (MICROS): Enterprise-grade POS, kitchen display, and property-management systems for global hospitality chains. Comparable technology stack (POS, KDS, integrations) but oriented to large enterprise rather than SMB.
• Vend (Lightspeed Retail): Cloud POS originally built for retail that has expanded into broader SMB commerce including hospitality-adjacent segments. Comparable in cloud-synced multi-tier POS SaaS, customer database, and loyalty module offering.

Emerging players

• Deliverect: Restaurant-tech integration platform connecting POS systems to delivery marketplaces and ordering channels. Comparable in enabling digital ordering/payment flows layered on top of POS infrastructure.

Regional players

• CoverManager: Spanish-origin restaurant reservation and management platform with growing Iberian footprint. Comparable in Horeca vertical software, regional focus, and SMB-to-mid-market positioning in nearby markets.

Others

• Glory Global Solutions: Provider of cash-handling hardware (including the GLORY CI-5 cash recycler that +Horeca resells) and back-office automation. Comparable as an enabling technology supplier integrated into the POS stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mais-horeca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +Horeca