La Maison de Blandine
La Maison de Blandine is a French mission-driven operator of 23+ shared senior living residences (habitat partagé senior) offering autonomous and semi-autonomous seniors private apartments, shared communal spaces, and professional accompaniment as an alternative to traditional EHPAD nursing homes.
- Company typePrivate
- Founded-
- HeadquartersTassin-la-Demi-Lune, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What La Maison de Blandine does
La Maison de Blandine is a France-based mission-driven company (Société à mission) operating in the Social and Solidarity Economy (Économie Sociale et Solidaire) sector, founded in 2017 by Blandine de Traverse, an independent nurse, along with like-minded associates. The company provides an alternative to traditional French nursing homes (EHPAD) through a network of shared senior living residences (habitat partagé senior) designed for autonomous and semi-autonomous seniors. Each Maison houses 25-30 residents in private apartments (T1 to T3) with balconies, terraces, or gardens, alongside extensive shared common spaces including dining rooms, libraries, home cinemas, activity rooms, and meditative spaces. A distinctive bigenerational feature reserves 4 apartments per Maison for young people, enabling intergenerational exchange and transmission. The company also targets local authorities (collectivités) and real estate investors as B2B segments for new project development.
The core product is a "Projet de vie sociale et partagée" (social and shared life project) bundled into a single monthly subscription (forfait mensuel) covering private apartment rent, shared space charges, programmed activities (festive events, cultural activities, gentle gymnastics, sophrology, memory activities, board games, gardening, film screenings, choir), professional on-site accompaniment, common area WiFi, and a 2-month trial period. The business model generates predictable recurring per-unit revenue. The company distributes through a direct sales motion targeting seniors and their families via personalized visits, open house events, prescriber networks (medical professionals, social workers), and a formal referral program (parrainage) offering 500 euro incentives to both referrers and new residents. As of the most recent data, the company operates 23+ locations across southeastern France spanning the Lyon metropolitan area, Bourg-en-Bresse, Beaune, Charolles, and Sassenage, with active expansion into mid-sized French towns. The headcount of 30 employees across 23+ sites suggests a lean corporate structure with location-level operational staff handled on a per-Maison basis.
La Maison de Blandine firmographics
Firmographics- Name
- La Maison de Blandine
- Legal name
- La Maison de Blandine
- Website
- https://maisondeblandine.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- La Maison de Blandine is a French mission-driven operator of 23+ shared senior living residences (habitat partagé senior) offering autonomous and semi-autonomous seniors private apartments, shared communal spaces, and professional accompaniment as an alternative to traditional EHPAD nursing homes.
- Ownership category
- akta.pro rank
La Maison de Blandine industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)
- akta.pro secondary industries
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
Keywords
Where La Maison de Blandine is headquartered
LocationHeadquarters
- HQ city
- Tassin-la-Demi-Lune
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Maison de Blandine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Monthly housing package (Forfait mensuel): Residents pay a comprehensive monthly package that includes private apartment rent, shared space charges, all activities, and professional accompaniment. This creates predictable recurring revenue per unit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Comprehensive monthly housing package for private apartment with shared community access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
La Maison de Blandine product offering
Product offeringCore offering
La Maison de Blandine operates a network of shared senior housing residences (habitat partagé senior) across southeastern France, providing autonomous and semi-autonomous seniors with private apartments (T1 to T3) combined with extensive shared communal spaces (dining rooms, lounges, libraries, home cinema, activity rooms, meditative spaces). Each Maison hosts 25–30 residents and integrates a bigenerational dimension with 4 apartments reserved for young people. A professional on-site team provides accompaniment, first-level intervention, and coordination with external medical and paramedical providers, and a curated program of social, cultural and physical activities is included.
Product overview
La Maison de Blandine operates a network of shared senior housing residences (Habitat partagé senior) as a mission-driven company (Société à mission) in France's Social and Solidarity Economy sector. The core offering consists of private apartments (T1 to T3) with shared common spaces (dining rooms, lounges, libraries, home cinema, activity rooms, meditative spaces), creating a community of 25-30 residents per location with a bigenerational dimension. The company provides a social and shared life project (Projet de vie sociale et partagée) including activities, festive events, and human support. Properties span 23+ locations across southeastern France, and a referral program (Programme de parrainage) offers incentives for prescribers and new residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Habitat Partagé Senior (Shared Senior Housing) Primary residential offering for autonomous and semi-autonomous seniors: private apartments (T1 to T3) with balconies, terraces or gardens, combined with extensive shared common spaces (dining rooms, lounges, libraries, home cinema, activity rooms, meditative spaces). Each Maison hosts 25-30 residents and includes 4 apartments reserved for young people for intergenerational exchange. Residents sign a rental contract and pay a comprehensive monthly package covering rent, shared space charges, all activities and accompaniment by a professional on-site team that also provides first-level intervention and connection to external medical/paramedical providers. A two-month trial period is offered.
Quantifiable outcome
- Residents report reduced isolation and increased life satisfaction
- +2 more outcomes
Companies that use La Maison de Blandine
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
La Maison de Blandine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
La Maison de Blandine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Les ImageursminorWeb design and website development partner responsible for the company's digital presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
La Maison de Blandine competitors and assessment
Company assessmentDirect peers
- Les Hameaux de la Mémoire: Les Hameaux de la Mémoire operates shared senior living residences in France designed around a strong social and intergenerational life project. Conceptually very close to La Maison de Blandine, with a similar community-of-25 ethos and mission-driven operator profile.
- Ages & Vie: Ages & Vie operates shared housing for autonomous seniors in small group homes (typically 8 residents) across France, often in partnership with local authorities. It is the most direct functional competitor to La Maison de Blandine's habitat partagé model, with a similar real estate-light, mission-driven positioning and comparable B2C family acquisition motion.
- Heurus: Heurus develops and operates shared senior housing residences (habitat inclusif/partagé) in France targeting autonomous seniors. It is a direct competitor in the same niche, with similar unit sizes, shared common spaces, and geographic ambition.
- Domani: Domani is a French operator of shared senior housing (colocation senior / habitat partagé) for autonomous seniors. It is a direct competitor with a comparable value proposition of private rooms plus shared living and on-site support.
Broad incumbents
- Korian: Korian is one of Europe's largest senior care and assisted living operators, with a broad portfolio of EHPAD and senior residences across France. It represents the incumbent, capital-rich alternative to La Maison de Blandine's habitat partagé model, and increasingly overlaps through its own non-institutional and shared-living offerings.
- Villa Beausoleil: Villa Beausoleil is a French operator of premium senior residences combining private apartments with concierge services and shared common spaces. It targets the same upscale, autonomy-focused senior segment as La Maison de Blandine but with a higher-end, more hotel-like positioning.
- Orpea (Emeis): Orpea (now rebranded Emeis) is one of the largest global senior care operators with a significant French EHPAD and clinical footprint. It competes for the same institutional and private-pay senior care demand, even though its core model is more medicalized than La Maison de Blandine's.
- Les Jardins d'Arcadie: Les Jardins d'Arcadie operates a network of independent senior residences (résidences services seniors) across France with services and shared common areas. It targets the same autonomous-senior segment as La Maison de Blandine but in a more service-residence format rather than shared habitat.
- DomusVi: DomusVi is a major French operator of nursing homes (EHPAD) and senior residences with hundreds of facilities nationwide. It is a broad incumbent competitor for the same end customer (seniors and families) and has been expanding into lighter care and shared-housing formats.
Others
- Habitat & Humanisme: Habitat & Humanisme is a major French social economy actor in inclusive and social housing, including programs for seniors. It is comparable in mission orientation and partnership model (collectivités, impact investors), serving as a reference point for how La Maison de Blandine could scale via public and social-sector partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
La Maison de Blandine social profiles
Digital presenceLa Maison de Blandine financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Maison de Blandine leadership team
Management profileNumber of profiles
Profiles1 record
La Maison de Blandine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Maison de Blandine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Maison de Blandine
What does La Maison de Blandine do?
La Maison de Blandine operates a network of shared senior housing residences (habitat partagé senior) across southeastern France, providing autonomous and semi-autonomous seniors with private apartments (T1 to T3) combined with extensive shared communal spaces (dining rooms, lounges, libraries, home cinema, activity rooms, meditative spaces). Each Maison hosts 25–30 residents and integrates a bigenerational dimension with 4 apartments reserved for young people. A professional on-site team provides accompaniment, first-level intervention, and coordination with external medical and paramedical providers, and a curated program of social, cultural and physical activities is included.
Is La Maison de Blandine a public or private company?
La Maison de Blandine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Maison de Blandine founded?
La Maison de Blandine was founded in -1. It employs 11 to 50 people.
Where is La Maison de Blandine based?
La Maison de Blandine is headquartered in Tassin-la-Demi-Lune, France, in the Europe region.
How does La Maison de Blandine make money?
One revenue line is on record: monthly housing package (Forfait mensuel).
Who are La Maison de Blandine's main competitors?
Direct peers on record are Les Hameaux de la Mémoire, Ages & Vie, Heurus and Domani. Broad incumbents are Korian, Villa Beausoleil, Orpea (Emeis), Les Jardins d'Arcadie and DomusVi. Habitat & Humanisme is listed as an others.
Does La Maison de Blandine have an API?
No public API is recorded for La Maison de Blandine.
What industry is La Maison de Blandine in?
La Maison de Blandine's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAE, Independent Living with Supportive Services (Light ADL/IADL Support), with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 62331 and its SIC code is 8050.