Maison Guillemette

What Maison Guillemette does

Maison Guillemette is a French women's ready-to-wear and bridal fashion house founded and led by designer Guillemette, a self-taught founder with prior experience at Chanel on Rue Cambon. The company originated in the Marais district of Paris starting as a jewelry and accessories studio, expanded into ready-to-wear in December 2016 after a black top sold 50 units in 48 hours, and now operates two company-owned Paris boutiques (Marais since November 2019 and rue de la Victoire since May 2022, the latter serving as legal headquarters) plus an e-commerce storefront and eight international wholesale partners across Europe, Asia, and North America. The product portfolio spans four categories — ready-to-wear (dresses, blouses, skirts, pants, jackets), the annual Collection Blanche bridal and civil-ceremony line, shoes (ballerinas, pumps, sandals), and accessories/jewelry — priced between €54 and €292, with 2-or-3-installment interest-free payment available above €100.

The underlying production is built on French craftsmanship: since August 2020, an in-house workshop in Montreuil produces 30% of the ready-to-wear collection, with the remaining 70% manufactured at two partner workshops in Paris, enabling small-batch restocking of bestsellers. Distribution relies on DTC channels (own e-commerce plus appointment-based retail), international wholesale partnerships, and seasonal lookbook-led marketing, supplemented by a 2018 co-branded production of 3,600 mini crowns for Guerlain's Le Muguet fragrance launch. The firm is structured as a Société par actions simplifiée (SAS) with €3,750 share capital, is bootstrapped with no external investment, and reports no disclosed revenue or headcount figures.

The go-to-market combines direct e-commerce, two curated Paris boutiques offering exclusive one-hour appointment shopping, eight international wholesale accounts (Luxembourg, Japan, Hong Kong, USA, France additional cities, Spain), and content-driven marketing via newsletters, Instagram, and seasonal lookbooks. Customer segments split between brides and ceremony attendees (Collection Blanche is the dedicated vertical) and fashion-conscious women seeking Parisian-designed everyday and occasion wear; wholesale buyers represent a secondary business-to-business segment. Pricing is uniformly unit-based with pay-as-you-go billing, including installment payment as a customer-acquisition lever but no subscription component.

Name

Maison Guillemette

Legal name

Maison Guillemette

Website

https://maisonguillemette.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison Guillemette is a Parisian women's ready-to-wear and bridal fashion house founded by designer Guillemette, operating two Paris boutiques, an e-commerce store, and eight international wholesale partners, with collections produced in part at an in-house Montreuil atelier.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Fashion

NAICS

Clothing and Clothing Accessories Retailers (4581), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599), Shoe Retailers (45821), Jewelry Retailers (458310)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Luxury Bridal & Occasionwear (CRAAAFAI), Luxury Womenswear (CRAAAFAG), Dress & Formal Footwear (CRAAACAC), Luxury & Designer Apparel Houses (CRAAAAAC)

Keywords

• Women's ready-to-wear
• Bridal fashion
• Made in France clothing
• Women's footwear
• Fashion accessories

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Ready-to-wear and bridal fashion sales: Direct product sales of women's clothing, accessories, shoes, and jewelry through e-commerce and retail boutiques. One-time transaction-based purchasing model with no subscription component.
2. Bridal and ceremony collections: Specialized bridal wear (Collection Blanche) and ceremony attire sold directly to consumers for civil weddings and special occasions.
3. Accessories and footwear: Sale of fashion accessories including jewelry, shoes (ballet flats, pumps, sandals), hair accessories, and other fashion items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Maison Guillemette designs and sells French-made women's ready-to-wear fashion, including dresses, blouses, skirts, pants, and jackets, alongside the annual Collection Blanche bridal and civil-wedding line, a women's shoes line (ballerinas, pumps, sandals), and fashion jewelry and accessories. All clothing is manufactured in France, with 30% produced in-house at the company's Montreuil workshop and the remainder at two partner workshops in Paris. Products are sold one-time (no subscription) via the company's e-commerce site, two Paris boutiques, and international wholesale distributors.

Product overview

Maison Guillemette is a French women's ready-to-wear fashion brand offering a singular and Parisian wardrobe. The product portfolio centers on four main categories: Ready-to-Wear clothing (dresses, blouses, skirts, pants, jackets), the annual Collection Blanche bridal/wedding line, Shoes (ballerinas, pumps, sandals), and Accessories including jewelry and hair ornaments. All clothing is manufactured in France, with 30% produced in-house at their Montreuil workshop and the remainder at partner Parisian workshops. The brand operates two Paris boutiques and sells internationally through select distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Prêt-à-porter femme (Ready-to-Wear Women's Collection) Core clothing line of dresses, blouses, skirts, pants, and jackets made in France, featuring signature details like balloon sleeves, ruffles, sequins, and varied silhouettes for everyday wear and special occasions.
• Collection Blanche (White/Bridal Collection) Annual bridal and civil-wedding collection featuring ivory lace dresses, tweed blouses, and refined accessories, crafted with attention to craftsmanship for brides and civil wedding ceremonies.
• Souliers (Shoes Collection) Women's footwear line including ballerinas, pumps, sandals, and platform shoes, featuring signature styles like the Billie ballet flats, heel pumps, and woven designs in various colors and materials.
• Bijoux (Jewelry) Fashion jewelry including clip-on earrings, hoops, and statement pieces, featuring raffia, velvet, and gold-plated materials with romantic and bohemian aesthetics.
• Accessoires (Accessories) Fashion accessories including headbands, scrunchies, epaulettes, and hair ornaments, featuring pieces like the Porquerolles comb and hair accessories designed for both everyday and special occasion wear.
• Cartes Cadeaux (Gift Cards) Digital gift cards available for purchase on the e-commerce platform, allowing recipients to select their own items.

Quantifiable outcome

• 50 tops sold out in 48 hours during first ready-to-wear launch in December 2016
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• GuerlainflagshipStrategic or Co-development Partner · 1 January 2018In 2018, Maison Guillemette was invited by Guerlain to celebrate the launch of its exceptional fragrance, Le Muguet. Inspired by the Porquerolles comb and iconic Grace earrings, 3,600 mini crowns were produced to adorn delicate fragrance bottles. This high-profile collaboration with the luxury beauty brand elevated Maison Guillemette's brand visibility.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Rixo: London-based contemporary womenswear brand specializing in dresses and occasionwear with similar pricing. Comparable in special-occasion and bridal-adjacent assortment.
• Maje: French contemporary womenswear brand under SMCP group, offering dresses, blouses, and accessories at similar price points. Comparable in product mix and Parisian design DNA, though at a larger scale and with broader retail.
• Needle & Thread: British occasionwear brand focused on embellished, lace, and tulle dresses for weddings and ceremonies. Directly comparable on fabrics (tulle, lace) and bridal-adjacent use cases.
• Sézane: Parisian DTC women's fashion brand with similar price points (€50-€300 range), made-in-France and capsule-collection cadence. Closest comparable in size, model, and aesthetic.
• Sandro: French contemporary womenswear brand (SMCP group) with comparable Parisian-bourgeois aesthetic, similar price points, and dress-led assortment. Overlaps directly on ready-to-wear and occasionwear.
• Self-Portrait: Contemporary occasionwear brand known for distinctive dresses and lacework at similar price points. Direct competitor in the bridal/civil wedding and ceremony space.
• Zimmermann: Australian luxury womenswear brand with strong bridal, occasionwear, and dress lines. Comparable in premium-positioned feminine apparel and bridal-adjacent collections, though at higher price points.
• Ba&sh: French contemporary womenswear brand with bohemian-luxe positioning, similar price points, and complementary product mix (dresses, blouses, accessories). Direct occasionwear competitor.
• Rouje: French DTC womenswear brand founded by Jeanne Damas with similar Parisian 'French girl' aesthetic, comparable price points, and a founder-led brand narrative.

Broad incumbents

• Reformation: Larger DTC contemporary womenswear brand emphasizing sustainability and made-in-LA production. Comparable in DTC-first model and craft/provenance storytelling, though at significantly larger scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maison-guillemette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison Guillemette