MAJOR APPLIANCE

What MAJOR APPLIANCE does

Major Appliance is a privately held, single-location retail appliance outlet headquartered at 10759 Stadium Drive in Kalamazoo, Michigan. The company sells new, refurbished, and scratch-and-dent major home appliances directly to individual consumers through a Shopify-powered e-commerce storefront at majorapplianceoutlet.com, supplemented by a physical retail showroom at the Kalamazoo address. The business is small, with approximately 12 employees, and operates exclusively within the Michigan market with no disclosed geographic expansion beyond a single state.

The product catalog spans 18 distinct categories of major home appliances, including laundry equipment (washers, dryers, laundry sets, laundry centers, all-in-one combo units), kitchen appliances (refrigerators, ranges, cooktops, wall ovens, microwaves, range hoods, dishwashers), and climate/utility units (air conditioners, freezers, ice makers). Inventory is dominated by scratch-and-dent and refurbished units from established brands such as GE and LG, priced individually in the $400–$900 range, with laundry set components priced per item rather than as a bundled package. All purchases include a one-year warranty on parts and labor, and local delivery is offered to nearby customers.

The business model is straightforward direct-to-consumer retail. There are no disclosed subscription components, recurring revenue streams, or B2B/enterprise customers. Customer acquisition appears to be primarily organic, driven by e-commerce search traffic to the Shopify storefront and walk-in traffic to the physical showroom. The company has no disclosed external funding, no management team information, no partnerships or alliances, no proprietary technology beyond a standard Shopify storefront, and no integration or API infrastructure. Public channels are limited to the website itself; no social media profiles, certifications, or awards are documented.

Name

MAJOR APPLIANCE

Legal name

Major Appliance

Website

https://majorapplianceoutlet.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Major Appliance is a small, privately held retailer in Kalamazoo, Michigan that sells refurbished and scratch-and-dent major home appliances — washers, dryers, refrigerators, ranges, and related items — directly to local consumers through a Shopify e-commerce site and a single physical showroom.

Ownership category

akta.pro rank

Product category

Home Appliance Retail

NAICS

Electronics and Appliance Retailers (4492), Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industries

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE)

Keywords

• Home appliance retail
• Refurbished appliances
• Scratch and dent appliances
• Discount appliance store
• Laundry appliances

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Sales: One-time hardware sales of major appliances including washers, dryers, refrigerators, ranges, dishwashers, cooktops, wall ovens, freezers, air conditioners, ice makers, laundry centers, microwaves, and range hoods. Products are sold as individual units at discounted prices (refurbished and scratch-and-dent inventory). The business appears to generate revenue through direct retail sales rather than subscription or recurring models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Major Appliance is a direct-to-consumer retailer selling new, refurbished, and scratch-and-dent major home appliances from brands such as GE and LG, including washers, dryers, refrigerators, ranges, cooktops, dishwashers, microwaves, wall ovens, air conditioners, freezers, ice makers, laundry centers, washer-dryer combos, and range hoods. Products are sold individually at discounted prices through a Shopify-powered online storefront and a physical showroom in Kalamazoo, Michigan, with local delivery and a 1-year parts-and-labor warranty included.

Product overview

Major Appliance is an e-commerce retail store selling major home appliances through a Shopify-powered online storefront. The product portfolio consists of 18 distinct product categories spanning laundry equipment (Washers, Dryers, Laundry Sets, Laundry Centers, All-in-One Combo Units), kitchen appliances (Refrigerators, Ranges, Cooktops, Wall Ovens, Microwaves, Range Hood, Dishwashers), and climate control units (Air Conditioners, Freezers, Ice Makers). Products include new, refurbished, and scratch-and-dent condition options from brands such as GE and LG. The company offers local delivery and provides a 1-year warranty on parts and labor for purchased appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Laundry Sets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Expansion highlights2 records

Broad incumbents

• Best Buy: National electronics and appliance retailer selling major appliances alongside its core electronics business. Competes for some of the same household appliance buyers as Major Appliance, particularly in the kitchen and laundry categories.
• Lowe's: National home improvement chain with a major appliance department and competitive promotional pricing. Comparable category overlap with Major Appliance (laundry, kitchen, refrigeration) but with brand-new inventory focus and national footprint.
• Home Depot: National big-box home improvement retailer carrying major appliances alongside broader home categories. Overlaps with Major Appliance on washers, dryers, refrigerators, ranges, dishwashers, but operates at vastly larger scale with national logistics.

Regional players

• RC Willey: Regional furniture and appliance retailer serving the Western U.S. with showroom + online sales. Comparable independent-retailer model with major-appliance focus, though concentrated in Utah/Idaho/Nevada/California rather than the Midwest.
• P.C. Richard & Son: Family-owned appliance and electronics retailer concentrated in the Northeast U.S. Comparable to Major Appliance as an independent-format appliance retailer with curated brand mix and local delivery, but operating in a different geography.

Direct peers

• The Appliance Outlet: Independent retailer specializing in discounted, scratch-and-dent, and out-of-box major appliances. Overlaps with Major Appliance on pricing strategy, product mix (washers, dryers, refrigerators, ranges), and warranty-inclusive offering.
• Appliances Connection: E-commerce appliance retailer carrying a deep catalog of major home appliances with nationwide shipping. Comparable to Major Appliance in the online appliance retail space, though with broader pricing tiers including luxury brands.
• AJ Madison: Online-focused major appliance retailer offering broad category depth (laundry, kitchen, cooking) with competitive pricing and delivery. More premium-leaning than Major Appliance but competes for the same online appliance shopper.
• Conn's HomePlus: Specialty retailer of furniture, mattresses, and home appliances with a value-oriented customer base and in-house financing. Comparable to Major Appliance's discount/affordability angle on major appliances, though at multi-state scale.
• Appliance Factory Outlet: Discount appliance retailer carrying scratch-and-dent, refurbished, and new major appliances across multiple U.S. locations. Closely comparable model to Major Appliance with a similar b-stock value proposition, though at larger multi-store scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/major-appliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAJOR APPLIANCE