Wodr Limited
- Company typePrivate
- Founded2024
- HeadquartersRoyal Leamington Spa, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Wodr Limited firmographics
Firmographics- Name
- Wodr Limited
- Legal name
- Utility Stream (USL) Limited
- Website
- https://makeitwodr.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Wodr Limited industry classification
Industry- Product category
- Commercial Water Procurement
- NAICS
- Water Supply and Irrigation Systems (221310), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Environmental Consulting Services (54162)
- SIC
- Water Supply (4941), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB)
- akta.pro secondary industries
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC)
Keywords
Where Wodr Limited is headquartered
LocationHeadquarters
- HQ city
- Royal Leamington Spa
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wodr Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Water Procurement Brokerage: Wodr acts as a water broker/consultancy helping businesses switch water suppliers and negotiate better tariffs. Revenue appears to be generated through commissions or fees from water retailers for customer acquisition and contract management. The company offers services including supplier comparison, contract negotiation, bill validation, and account consolidation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Savings claim: up to 30% on business water bills |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Wodr Limited product offering
Product offeringCore offering
Wodr Limited is a UK commercial water procurement broker that helps businesses switch water retailers, compare tariffs, and negotiate contracts in England's deregulated non-household water market. Its service suite includes water audits, smart meter installation, bill validation, account consolidation, contract negotiation, dedicated account management, and net zero/ESG advisory, supported by the proprietary Daytona consumption monitoring platform. The company claims it can help businesses save up to 30% on their water bills through supplier switching and procurement optimisation.
Product overview
Wodr Limited is a business water procurement specialist offering a comprehensive suite of services through its core water brokerage platform. The company's primary offering is its water procurement service, which includes supplier comparison, contract negotiation, and account management. Supporting services include water audits, smart meter installation, bill validation, and account consolidation. The proprietary Daytona Platform provides consumption monitoring and carbon reporting to help clients track usage and achieve net zero objectives. Together, these services enable businesses to reduce water costs by up to 30% while improving sustainability.
Differentiator
Problem solved
Functional benefit
Products and services
- Wodr Water Procurement Services A business water brokerage and procurement service that helps UK businesses switch water suppliers, compare tariffs, negotiate contracts, and consolidate accounts to reduce water bills by up to 30%.
- Supplier Comparison
Quantifiable outcome
- Save up to 30% on water bills
- +4 more outcomes
Companies that use Wodr Limited
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles9 records
Wodr Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wodr Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Ted EvettsminorSponsorship of professional darts player. Ted Evetts serves as ambassador for Wodr with visibility at PDC Darts World Championship at Alexandra Palace.
- Worcestershire County Cricket ClubcoreOfficial front-of-shirt partner for the Metro Bank One Day Cup. Partnership focused on sustainability and efficiency, with shared values around environmental stewardship. Includes the Wodr Bar & Café at New Road cricket ground.
- Churchmarketplace (CMP)corePartnership to help Catholic Schools, parishes, dioceses, and multi-academy trusts across England and Wales simplify water procurement and potentially reduce costs by up to 30%. Wodr provides water utility management services to the Churchmarketplace network.
- Stratford Town Football ClubcorePrincipal shirt sponsor featuring on the front of the orange home shirt and new white third shirt. Sponsorship renewed for 2025/26 season with extended branding on home and away kits. Partnership reflects commitment to supporting local teams and strengthening communities.
- Utility Stream (USL) LimitedcoreWodr is a trading name of Utility Stream (USL) Limited, a sister company. Utility Stream specializes in business energy procurement while Wodr focuses on water procurement. Together they offer integrated utility management with one dedicated account manager overseeing both water and energy (gas, electricity) services.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Wodr Limited competitors and assessment
Company assessmentDirect peers
- Switch Gas and Electric: Switch Gas and Electric is a UK business utility broker offering price comparison and switching for energy and water. It is a smaller direct competitor in the same deregulated market with a similar sales-led GTM.
- Utility Bidder: Utility Bidder is a UK business utility broker that compares and switches electricity, gas, and water for commercial customers. It serves a similar SME/mid-market segment and competes head-to-head with Wodr on water procurement.
- Love Energy Savings: Love Energy Savings is a long-established UK business utility price-comparison and broker service covering energy, water, and telecoms. It targets the same SME and mid-market customer base as Wodr with a comparable switching-and-savings proposition.
- Bionic: Bionic (formerly 100Green) is a UK business utility broker that helps SMEs switch energy, broadband, and water suppliers. It is the most direct competitor to Wodr, operating in the same deregulated UK non-household market with a similar sales-led commission model and a proprietary tech platform.
Others
- Utility Stream (USL) Limited: Utility Stream is Wodr's parent / sister company and is a UK business energy broker. It is not a competitor but is the closest operating-comparable — providing the energy side of the integrated utility proposition that Wodr bundles.
Broad incumbents
- Clear Business Water: Clear Business Water is a UK business water retailer serving SMEs and larger commercial customers. It is a competitor retail brand that Wodr may place customers with, and overlaps with Wodr on multi-site account management.
- SES Business Water: SES Business Water is a UK business water retailer offering supply, metering, and account management services. It is part of the broader UK retail-water landscape where Wodr operates as an independent broker.
- WaterPlus: WaterPlus is a large UK business water retailer serving SMEs, large businesses, and the public sector. It is a supplier that Wodr brokers competitive tariffs against, and a potential supply partner for Wodr's customer base.
- Castle Water: Castle Water is one of the largest UK business water retailers, serving thousands of non-household customers across England and Scotland. Wodr competes with Castle Water's direct sales motion by acting as an independent broker across multiple retailers.
- Water2Business: Water2Business is a UK business water retailer focused on SMEs and larger commercial customers. It competes with Wodr indirectly by selling direct to the same end customers that Wodr brokers against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wodr Limited social profiles
Digital presenceWodr Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wodr Limited leadership team
Management profileNumber of profiles
Profiles2 records
Wodr Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wodr Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wodr Limited
What does Wodr Limited do?
Wodr Limited is a UK commercial water procurement broker that helps businesses switch water retailers, compare tariffs, and negotiate contracts in England's deregulated non-household water market. Its service suite includes water audits, smart meter installation, bill validation, account consolidation, contract negotiation, dedicated account management, and net zero/ESG advisory, supported by the proprietary Daytona consumption monitoring platform. The company claims it can help businesses save up to 30% on their water bills through supplier switching and procurement optimisation.
Is Wodr Limited a public or private company?
Wodr Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wodr Limited founded?
Wodr Limited was founded in 2024. It employs 11 to 50 people.
Where is Wodr Limited based?
Wodr Limited is headquartered in Royal Leamington Spa, United Kingdom, in the Europe region.
How does Wodr Limited make money?
One revenue line is on record: water Procurement Brokerage.
Who are Wodr Limited's main competitors?
Direct peers on record are Switch Gas and Electric, Utility Bidder, Love Energy Savings and Bionic. Utility Stream (USL) Limited is listed as an others. Broad incumbents are Clear Business Water, SES Business Water, WaterPlus, Castle Water and Water2Business.
Does Wodr Limited have an API?
No public API is recorded for Wodr Limited.
What industry is Wodr Limited in?
Wodr Limited's product category is Commercial Water Procurement. Its primary akta.pro industry code is EUANAIAB, Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 221310 and its SIC code is 4941.