Maker Pizza

What Maker Pizza does

Maker Pizza is a privately held, direct-to-consumer pizza restaurant chain operating in the Greater Toronto Area. The company runs four operational locations — downtown Toronto (Cameron Street), midtown Toronto (Bayview Avenue), east Toronto (Carlaw Avenue), and Thornhill (Bathurst Street) — with a fifth storefront in Mississauga announced as coming soon, making it the company's first expansion outside the Toronto/Thornhill core into Peel Region. Each location supports dine-in, in-store pickup, and delivery within an approximately 5km radius. The company sells freshly-made pizzas built around specialty and customizable configurations in 12-inch (cut in 4) and 16-inch (cut in 8) sizes, plus wings, garlic fingers, cookies, dips, and canned soft drinks. Premium ingredient positioning — organic tomato sauce, grass-fed mozzarella, house-made Italian sausage, and Sleggers organic living basil — anchors a marketing message built around craftsmanship.

Underlying the consumer offering is a proprietary mobile ordering platform: custom iOS and Android applications handle direct ordering, loyalty point accumulation, and in-app discount code redemption, with SmoothPay providing the payment processing layer and Givex supplying gift card issuance, balance management, and top-up capabilities for both e-gift cards sold online and plastic gift cards sold in-store. There is no public API, SDK, or developer-facing infrastructure, and no disclosed integration partners beyond Givex.

The revenue model is purely transactional and unit-priced: pizzas from $20 to $35 with itemized toppings, wings and garlic fingers at $20, cookies at $5 each or $16 for a four-pack, beverages at $2.25, and a Thursday-only $3.75 slice special driving midweek traffic. Gift cards, sold in $25 to $200 denominations with a $10 minimum top-up and no expiry, generate stored-value revenue and customer retention lift but are functionally a payment instrument rather than a separate revenue stream. Go-to-market is direct-to-consumer via mobile app, website, phone (416-782-2000), and physical storefront, with secondary catering inquiries accepted through a web contact form. The company is privately held with no parent company, no subsidiaries, no disclosed funding rounds, and no public ticker; ownership, founding details, and management team are not disclosed in the available data.

Name

Maker Pizza

Website

https://makerpizza.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Privately held Greater Toronto Area pizza chain operating four dine-in and delivery locations plus a fifth Mississauga store coming soon, selling premium made-to-order pizzas, wings, and sides direct-to-consumer via its proprietary iOS/Android app, website, phone, and in-store channels.

Ownership category

akta.pro rank

Product category

Casual Dining Pizza Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industries

Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

Keywords

• Specialty pizza
• Pizza restaurant chain
• Casual dining
• Food delivery service
• Mobile ordering platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pizza Product Sales: Primary revenue from direct sale of fresh-made pizzas, wings, garlic fingers, appetizers, desserts, and beverages through dine-in, takeout, and delivery channels. Products sold at various sizes (12 inch cut in 4, 16 inch cut in 8, square cut) with customizable toppings.
2. Gift Cards: Sale of e-gift cards (online) and plastic gift cards (in-store) with denominations from $25 to $200. Gift cards can be topped up with minimum $10 increments and do not expire.
3. Catering Orders: Dedicated catering order inquiry option through contact form, suggesting B2B/event catering as a secondary revenue stream

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Maker Pizza operates a specialty pizza restaurant chain in the Greater Toronto Area, selling made-to-order pizzas in red and white styles (12-inch cut in 4, 16-inch cut in 8, and square cut) with extensive topping customization. The chain also offers chicken wings, garlic fingers, dips, dessert cookies, and soft drinks through dine-in, takeout, and delivery (within ~5 km) channels across four GTA storefronts plus an upcoming Mississauga location. Ordering is supported through a proprietary iOS/Android mobile app with loyalty points, a website storefront, and phone orders, complemented by gift cards powered by Givex.

Product overview

Maker Pizza is a pizza restaurant chain operating as a single unified product offering with a mobile app for ordering. The core offering consists of specialty pizzas (red and white varieties) available in multiple sizes (12-inch and 16-inch) with various cuts (416 and 8), along with complementary items including chicken wings, garlic fingers, dips, cookies, and beverages. The business also offers a mobile app for online ordering, gift card management, and loyalty points. Key products include the Siena Margherita, Maker OG, Napoli Dynamite, Dr. Pepperoni, Tropic Thunder, Tomato Pie, Truffle Shuffle, and Frank's Best pizzas, plus pizza slices at promotional pricing. Gift cards and the mobile ordering app serve as supplementary services to the core food products.

Differentiator

Problem solved

Functional benefit

Products and services

• Siena Margherita Pizza

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GivexcoreTechnology or IntegrationGivex provides gift card infrastructure for Maker Pizza's e-gift cards and physical gift cards. The partnership enables online gift card purchases, in-store gift card sales, balance management, and gift card top-ups through the Givex portal.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pizza Pizza: Toronto-headquartered pizza chain with broad GTA footprint offering dine-in, takeout and delivery of casual pizzas. Closest direct competitor to Maker given shared Toronto geography, similar order channels, and overlapping value-priced pizza positioning.
• Freshslice Pizza: Vancouver-origin Canadian pizza chain with Ontario expansion, focused on fresh, made-to-order pizza at value price points. Comparable to Maker on casual dine-in/takeout/delivery model with made-to-order positioning.
• 241 Pizza: Canadian pizza chain concentrated in Ontario with dine-in, delivery and takeout operations. Comparable to Maker on casual-pizza positioning and GTA-region presence, with similar price-point menu structure.

Broad incumbents

• Domino's Pizza: Global pizza delivery and QSR incumbent with dense GTA store coverage and a sophisticated digital ordering platform. Competes with Maker on delivery and digital ordering but operates at a lower price/quality tier.
• Pizza Hut: Global pizza chain with dine-in, takeout and delivery in Canadian markets. Overlaps with Maker on casual pizza occasions but competes primarily through QSR pricing and brand scale.
• Boston Pizza: Canadian full-service casual-dining chain with broad GTA presence and a pizza-forward menu. A broad incumbent that competes with Maker for casual pizza occasions but adds full dine-in restaurant experience Maker does not offer.

Emerging players

• Pieology: US fast-casual custom-pizza chain with craft-quality positioning similar to Maker's. Conceptually aligned with Maker on the premium-casual pizza segment but with limited Canadian footprint.
• Blaze Pizza: US-based fast-casual 'build-your-own' pizza chain expanding into Canada. Directly comparable to Maker on the fast-casual/premium-pizza positioning with made-to-order assembly-line service.
• MOD Pizza: US-based fast-casual pizza chain with assembly-line, made-to-order model. Comparable to Maker on premium-casual positioning and craft-quality messaging, though not yet a major GTA presence.

Others

• North Italia: Upscale casual-dining Italian restaurant group with wood-fired pizzas on the menu. Indirect competitor at the higher end of the GTA pizza market and useful benchmark for Maker's premium-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/makerpizza
• Instagraminstagram.com/makerpizza
• TikToktiktok.com/@makerpizza
• LinkedInlinkedin.com/company/maker-pizza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maker Pizza