Malka NYC
Malka NYC is a privately held kosher restaurant brand founded by Chef Eyal Shani in 2018, operating five fine-dining locations across New York City, West Palm Beach, Beverly Hills, and Tel Aviv, serving kosher diners, private event hosts, and culinary enthusiasts via in-person dining and private event bookings.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Malka NYC does
Malka NYC is a kosher restaurant brand founded by Israeli chef Eyal Shani, operating as a direct-to-consumer fine-dining concept. The company opened its original location in Tel Aviv's business district in 2018 and has since expanded to five physical dining locations: Upper West Side (161 W 72nd Street) and DUMBO (56 Adams Street) in New York City, West Palm Beach (209 Sixth St.), Beverly Hills (9360 Wilshire Blvd), and the Tel Aviv flagship (Menachem Begin 146). The concept is anchored by Eyal Shani's culinary reputation and a menu built around fresh, local, and seasonal ingredients sourced from farmers and purveyors the brand claims to know personally, with a kosher certification that makes the cuisine accessible to observant diners who previously could not eat the chef's non-kosher dishes.
The core product is the in-restaurant dining experience, complemented by a Private Dining offering that includes tailor-made prix fixe menus, an upstairs dining area with a full-service bar, and full-restaurant buyouts for corporate events and celebrations. Malka operates on standard hospitality management systems — Toast for gift cards and Resy.com for reservations in the US, with Ontopo handling Tel Aviv bookings — and has no proprietary technology platform. Marketing is conducted through Instagram (@malkausa), Facebook (facebook.com/nyc.malka), an email newsletter, and a dedicated press page on the website. The brand is privately held, with no public listing, funding rounds, or subsidiaries disclosed.
Malka targets three customer segments: kosher dining seekers looking for elevated, chef-driven kosher cuisine (primary); private event hosts seeking venue and catering for corporate and celebratory events (secondary); and culinary enthusiasts who follow Eyal Shani's broader portfolio including Miznon, Port Said, Hasalon, and Shmoné (secondary). All revenue is generated through in-person dining transactions and private event bookings — a one-time per-visit revenue model with no subscription, licensing, or technology components. Menu pricing is not publicly disclosed, and the company is treated as privately held with no reported revenue or headcount beyond the input data.
Malka NYC firmographics
Firmographics- Name
- Malka NYC
- Legal name
- Malka NYC
- Website
- https://malka.nyc
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Malka NYC is a privately held kosher restaurant brand founded by Chef Eyal Shani in 2018, operating five fine-dining locations across New York City, West Palm Beach, Beverly Hills, and Tel Aviv, serving kosher diners, private event hosts, and culinary enthusiasts via in-person dining and private event bookings.
- Ownership category
- akta.pro rank
Malka NYC industry classification
Industry- Product category
- Kosher Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Malka NYC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Malka NYC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue generated from dine-in customers ordering from the menu at physical restaurant locations. Customers pay per meal, with pricing based on menu items featuring fresh, local, kosher ingredients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Malka NYC product offering
Product offeringCore offering
Malka NYC operates a kosher restaurant brand by Chef Eyal Shani, serving chef-driven cuisine made with fresh, local, and seasonal ingredients sourced from farmers and purveyors. The company operates five physical dining locations across New York (Upper West Side, Dumbo), Florida (West Palm Beach), California (Beverly Hills), and Tel Aviv, Israel. Malka also offers private dining and event services, including a private upstairs dining area with full-service bar for intimate gatherings and grand celebrations.
Product overview
Malka is a unified kosher restaurant concept by Chef Eyal Shani offering dine-in experiences at multiple locations. The core offering is the Malka Restaurant experience, featuring kosher cuisine made with fresh, local ingredients. A secondary service is the Private Dining option, which provides exclusive event spaces with customized menus and full bar service for special occasions.
Differentiator
Problem solved
Functional benefit
Products and services
- Malka Restaurant Kosher restaurant by Chef Eyal Shani offering an eclectic culinary experience featuring fresh, local, and seasonal ingredients curated from farmers and purveyors. Operates at five physical locations in New York (Upper West Side, Dumbo), Florida (West Palm Beach), California (Beverly Hills), and Tel Aviv.
- Private Dining and Events Private event dining service offering tailor-made prefixes, a private upstairs dining area with full service bar, and options to take over the entire space for intimate gatherings to grand celebrations.
Companies that use Malka NYC
Customer profileSegments3 records
Ideal customer profiles3 records
Malka NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Malka NYC partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Malka NYC competitors and assessment
Company assessmentDirect peers
- Prime Grill: Long-established kosher steakhouse in NYC. Direct peer because it competes for the kosher fine-dining customer in the same New York market as Malka.
- Mr. Broadway Kosher Restaurant: Kosher restaurant and event venue in NYC. Direct peer because it serves the same kosher fine-dining and private-event customer base in New York.
- Miznon: Chef Eyal Shani's Israeli street-food concept also operating in the US at shared locations. Direct peer because it shares the same founder, brand portfolio, and target customer base of culinary enthusiasts seeking Eyal Shani's 'eclectic culinary DNA.'
- 2nd Ave Deli: Iconic kosher NYC deli and restaurant. Direct peer because it is a longstanding kosher restaurant in the same NYC market targeting kosher diners seeking elevated Jewish cuisine.
- Talia's Steakhouse: Kosher steakhouse and bar in NYC. Direct peer because it competes in the same upscale kosher restaurant category with similar evening/event offerings.
- Port Sa'id: Another Eyal Shani NYC restaurant (Mediterranean/Israeli), cross-promoted on the same Malka website. Direct peer because it shares the chef-funder, NYC footprint, and customer segment of culinary enthusiasts following Shani's brand.
- Shmoné: Eyal Shani's fine-dining Israeli restaurant in NYC. Direct peer because it competes in the same chef-driven, upscale NYC dining scene and shares the same culinary DNA and target customer.
- ReserveCut: Modern kosher steakhouse and sushi restaurant in NYC. Direct peer because it is one of the few competing upscale kosher fine-dining venues in New York targeting the same Kosher Dining Seekers segment.
- Hasalon: Shani's NYC tasting-menu concept. Direct peer because it offers a similar chef-driven, experiential fine-dining experience targeting the same culinary-enthusiast segment in NYC.
Emerging players
- Frankel's Delicatessen & Greenpoint Cafe: Brooklyn-based modern Jewish delicatessen and restaurant. Comparable because it pairs Jewish/heritage food with elevated, chef-driven execution in the same Brooklyn market as Malka's Dumbo location — though not kosher-certified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Malka NYC social profiles
Digital presenceMalka NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malka NYC leadership team
Management profileNumber of profiles
Profiles1 record
Malka NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malka NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malka NYC
What does Malka NYC do?
Malka NYC operates a kosher restaurant brand by Chef Eyal Shani, serving chef-driven cuisine made with fresh, local, and seasonal ingredients sourced from farmers and purveyors. The company operates five physical dining locations across New York (Upper West Side, Dumbo), Florida (West Palm Beach), California (Beverly Hills), and Tel Aviv, Israel. Malka also offers private dining and event services, including a private upstairs dining area with full-service bar for intimate gatherings and grand celebrations.
Is Malka NYC a public or private company?
Malka NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Malka NYC founded?
Malka NYC was founded in 2018. It employs 1 to 10 people.
Where is Malka NYC based?
Malka NYC is headquartered in New York, United States, in the North America region.
How does Malka NYC make money?
One revenue line is on record: restaurant Dining.
Who are Malka NYC's main competitors?
Direct peers on record are Prime Grill, Mr. Broadway Kosher Restaurant, Miznon, 2nd Ave Deli, Talia's Steakhouse, Port Sa'id, Shmoné, ReserveCut and Hasalon. Frankel's Delicatessen & Greenpoint Cafe is listed as an emerging player.
Does Malka NYC have an API?
No public API is recorded for Malka NYC.
What industry is Malka NYC in?
Malka NYC's product category is Kosher Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.