한샘디자인파크

What 한샘디자인파크 does

한샘디자인파크 (Hanssem Design Park) is a retail and showroom division of 주식회사 한샘, one of South Korea's largest integrated home furnishing and interior solutions companies, operating under CEO 김유진 (Kim Yoo-jin). The company runs a multi-channel platform combining flagship Design Parks (디자인파크) and large-format showrooms (대형쇼룸) nationwide with the 한샘몰 (Hanssem Mall) e-commerce platform, offering ready-to-ship furniture (beds, sofas, dining sets, wardrobes, kids' furniture, home office) alongside custom built-in interior solutions (kitchens under 키친바흐/유로/밀란 brands, bathrooms, built-in closets, doors, windows) with professional installation.

Name

한샘디자인파크

Legal name

주식회사 한샘

Website

https://mall.hanssem.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

한샘디자인파크 is a Korean home furnishing and interior solutions division of 주식회사 한샘, operating flagship Design Parks, large-format showrooms, and the 한샘몰 e-commerce platform to sell furniture and built-in kitchens, bathrooms, and storage to Korean residential homeowners.

Ownership category

akta.pro rank

Product category

Home Furniture & Interior Furnishings

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture and Related Product Manufacturing (337), Interior Design Services (54141), Showcase, Partition, Shelving, and Locker Manufacturing (337215), Blind and Shade Manufacturing (33792)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Home furnishings
• Kitchen systems
• Interior design
• Bedroom furniture
• Custom built-ins

Headquarters

HQ city

Ansan-si

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and furnishings sales (홈퍼니싱): Revenue primarily generated from the sale of ready-to-ship furniture (beds, sofas, dining tables, wardrobes, kids furniture, home office), storage products, bedding, curtains/blinds, lighting, home décor, and kitchen appliances across offline showrooms and online store.
2. Interior remodeling and built-in installation services (인테리어 시공): Revenue from custom built-in kitchens (키친바흐, 유로, 밀란), bathrooms (이지바스, 호텔바스), storage systems (붙박이장, 드레스룸), doors (중문·도어), and windows (창호) with professional installation. Minimum purchase thresholds apply (키친 530만원 이상, 바스 270만원 이상, 수납 200만원 이상, 창호 840만원 이상 for package events).
3. Membership points and vouchers (포인트 및 바우처): Members earn points on purchases and receive vouchers for future purchases. 바우처 (vouchers) are issued for home furnishing purchases above 10만 원 (paid out 15 days post-delivery) and interior contracts above 100만 원 (paid next day), with premium vouchers for contracts above 5,000만 원. These loyalty instruments encourage repeat purchases and cross-category buying.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hanssem Design Park (주식회사 한샘) sells ready-to-ship furniture (beds, sofas, dining tables, wardrobes, kids furniture, study desks, home office), home goods (bedding, curtains, lighting, décor, kitchen appliances), and custom built-in interior products (kitchens, bathrooms, storage, doors, windows) under proprietary brands such as 키친바흐, 시그니처, 바이엘, 샘베딩, 조이, and 티오. The company operates the Hanssem Mall e-commerce platform, the Rehouse full-service interior remodeling service, and a nationwide showroom network offering design consultation, professional installation, and after-sales support.

Product overview

한샘디자인파크 operates as a comprehensive home furnishing and interior design platform with two main service channels: 한샘몰 (Hanssem Mall) for e-commerce furniture purchases and 리하우스 (Rehouse) for full-service interior remodeling. The product portfolio centers on built-in furniture systems including 키친바흐 and 유로&밀란 premium kitchens, 시그니처 and 바이엘 built-in closets/dress rooms, and 샘베딩 bedroom solutions. The furnishing arm offers extensive bedroom (침대, 매트리스), living room (소파, 거실장), dining (식탁, 식탁의자), kids room, student study desks (조이S 2, 조이A, 티오 systems), home office, and home decor (조명, 커튼, 수납용품, 주방용품) products. The interior design division covers kitchens, bathrooms (이지바스, 호텔바스), storage systems, doors, and windows with professional installation services.

Differentiator

Problem solved

Functional benefit

Brands

• 키친바흐 (Kitchen Bach): Kitchen systems including kitchen Bach, Euro, and Milan lines
• 도무스 (Domus)
• 시그니처 (Signature)
• 샘베딩 (Sam Bedding)
• 샘키즈 (Sam Kids)

Products and services

• KitchenBach (키친바흐) Premium Built-in Kitchen System

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Two partnerships are on record, tiered minor.

• Samsung Digital PlazaminorChannel Partner/ Reseller/ DistributorSamsung Digital Plaza retail locations carry 한샘 products as part of a cross-promotional retail partnership, providing additional physical retail distribution for home furnishing items in consumer electronics retail environments.
• Lotte Hi-MartminorChannel Partner/ Reseller/ DistributorLotte Hi-Mart retail locations carry 한샘 products as part of a cross-promotional retail partnership, expanding physical retail presence in the consumer electronics/appliances retail channel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Zinus: Korean-origin mattress and bed-in-a-box brand now operating globally with strong e-commerce distribution. Comparable to Hanssem on the bedroom/sleep category but competes primarily online rather than through showroom-led consultative sales.

Broad incumbents

• Williams-Sonoma / Pottery Barn: Multi-brand home furnishings retailer (Pottery Barn, West Elm, Williams Sonoma) operating showrooms, catalog, and e-commerce. Comparable to Hanssem as a broad-incumbent benchmark for premium home furnishings retail with integrated brand portfolio.
• CJ Logistics / Lotte Home Shopping (home category): Korean conglomerate-backed home shopping and retail channels that carry competing home furnishing brands and built-in kitchen solutions. Functions as a broad incumbent alternative distribution channel for the same Korean homeowner customers Hanssem targets.

Direct peers

• Eclat Interior (에끌라트 인테리어): Korean interior design and built-in installation company offering kitchens, baths, storage, and full-home remodeling. Closely comparable to Hanssem's Rehouse arm in custom interior projects and professional installation services.
• Livart (리바트): Major Korean furniture brand with showroom-based retail, e-commerce, and built-in product lines. Directly comparable to Hanssem in target customer (Korean homeowners), product breadth (sofas, beds, storage, built-ins), and showroom-plus-online distribution model.
• Hansol HomeDeco (한솔홈데코): Korean furniture and interior manufacturer-retailer with direct-to-consumer showroom presence and built-in kitchen/bath capabilities. Competes with Hanssem across furniture retail and custom interior categories serving Korean homeowners.
• Ace Bed (에이스침대): Korean mattress and bedroom furniture specialist with flagship showrooms and a Hanssem-comparable premium brand positioning in the sleep category. Competes directly with Hanssem's Sam Bedding and mattress offerings for the same residential Korean customer.
• IKEA (Korea operations): Global home furnishing retailer operating showrooms, large-format stores, and e-commerce in Korea. Directly competes with Hanssem Mall across ready-to-ship furniture, kitchen systems, and storage, with comparable showroom-led GTM and promotional cadence.
• Casamia (까사미아): Korean home furnishing retailer offering furniture, kitchen, and interior solutions through showrooms and online channels. Overlaps with Hanssem on built-in kitchens, bedroom systems, and showroom-driven consultative sales for residential customers.
• Bobo (보보): Korean kids' furniture and children's room specialist with showroom retail and dedicated storage/desk lines. Direct overlap with Hanssem's Sam Kids and kids' room furniture category on target customer (Korean families) and product type.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%ED%95%9C%EC%83%98%EB%94%94%EC%9E%90%EC%9D%B8%ED%8C%8C%ED%81%AC

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 한샘디자인파크