mamasminerals.com
Mama's Minerals is a woman-owned Albuquerque retailer founded in 1984 selling rocks, minerals, crystals, fossils, beads, and jewelry-making supplies via two physical stores and a Lightspeed e-commerce platform, serving collectors, jewelers, metaphysical practitioners, and gift shoppers.
- Company typePrivate
- Founded1984
- HeadquartersAlbuquerque, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What mamasminerals.com does
Mama's Minerals is a woman-owned specialty retail business founded in 1984 and headquartered in Albuquerque, New Mexico. The company sells rocks, minerals, crystals, fossils, beads, jewelry-making supplies, metaphysical and home decor items, books, and lapidary equipment, serving collectors, jewelry makers, metaphysical practitioners, families, rockhounds, and gift shoppers. Catalog pricing spans roughly $0.25 for small specimens to over $270 for premium pieces, indicating a long-tail assortment across entry-level and higher-value inventory.
The company operates two physical retail storefronts in Albuquerque and an e-commerce channel built on the Lightspeed platform, the latter enabling national reach beyond its local trade area. Beyond product sales, Mama's Minerals generates ancillary revenue through in-person classes and events, gift cards, and a recurring Arts & Crafts Fair, which together build a hobbyist community around mineralogy and lapidary arts. The business is privately held with no disclosed external venture or private equity funding and approximately 10 employees. A 4.6/5 customer rating across roughly 1,467 Google reviews reflects durable consumer trust accumulated over four decades of continuous operation.
No proprietary AI/ML capability, M&A activity, leadership changes, or fundraising rounds are disclosed in the available information. The technology footprint is limited to standard SMB retail and e-commerce tooling, and the company's competitive position rests primarily on brand longevity, in-person retail experience, and community engagement rather than technology differentiation.
mamasminerals.com firmographics
Firmographics- Name
- mamasminerals.com
- Legal name
- Mama's Minerals
- Website
- https://mamasminerals.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mama's Minerals is a woman-owned Albuquerque retailer founded in 1984 selling rocks, minerals, crystals, fossils, beads, and jewelry-making supplies via two physical stores and a Lightspeed e-commerce platform, serving collectors, jewelers, metaphysical practitioners, and gift shoppers.
- Ownership category
- akta.pro rank
mamasminerals.com industry classification
Industry- Product category
- Specialty Retail — Rocks, Minerals & Crystals
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industry
- Kids Crafts & Educational Craft Kits Retail (CRALACAG)
Keywords
Where mamasminerals.com is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
mamasminerals.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: One-time sales of rocks, minerals, crystals, fossils, beads, jewelry, tools, books, and related products through both e-commerce and physical retail store.
- Classes and Events: Revenue from in-store classes such as wire wrapping, watercolor painting, and craft activities. Also includes birthday party bookings and craft fair fees.
- Gift Cards: Sale of gift cards for future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level products (tumbled stones, small specimens, craft supplies) |
| Unit Pricing | Pay-as-you-go | Mid-range crystals and jewelry ($10-$100) |
| Unit Pricing | Pay-as-you-go | Premium equipment and large specimens ($100+) |
| Unit Pricing | Pay-as-you-go | Classes and workshops |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
mamasminerals.com product offering
Product offeringCore offering
Mama's Minerals operates a brick-and-mortar and e-commerce retail business selling rocks, minerals, crystals, fossils, meteorites, beads, jewelry-making supplies, lapidary equipment, home decor, books, and kids' educational kits. The company also generates revenue from in-store classes and events such as wire wrapping, watercolor painting, craft activities, and birthday parties.
Product overview
Mama's Minerals is a brick-and-mortar and e-commerce retailer of rocks, minerals, crystals, fossils, beads, jewelry, and related supplies operating in Albuquerque, New Mexico for over 40 years. The product portfolio is organized into multiple distinct categories: Rocks & Minerals (raw, polished, tumbled specimens and crystals), Crystal Healing (metaphysical crystals organized by need), Fossils (invertebrate, vertebrate, plant), Out of This World (meteorites and tektites), Equipment & Tools (rock tumblers, prospecting gear, geological tools), Beads & Supplies (bead strands, wire wrapping, findings), Jewelry (bracelets, earrings, necklaces, rings, pendants), Home & Living (decor, aromatherapy, display stands), Books (educational and reference), Kids Corner (educational kits), Classes & Events (in-store classes and craft kits), Gifts, and Gift Cards. The company also offers a Sales & Specials section for discounted items. The e-commerce platform is powered by Lightspeed.
Differentiator
Problem solved
Functional benefit
Products and services
- Rocks & Minerals Catalog of raw, polished, and tumbled rocks, minerals, crystals, and gemstones including clusters, points, rough rock, slices, freeform shapes, spheres, tumbled stones, hearts, and gemstone tumbles sourced from North America and internationally. For collectors, hobbyists, decorators, and educators.
- Crystal Healing Metaphysical crystals organized by need (health, protection, energy, sleep, prosperity, love), plus pocket and pouch stones, gridding supplies, pendulums, astrology items, and metaphysical books and card sets. For spiritual practitioners and wellness consumers.
- Fossils Fossil specimens including invertebrates, vertebrates, plant life, and trace fossils for collectors and educational purposes.
- Out of This World (Meteorites & Tektites) Meteorites and tektites including pallasite meteorites and rough moldavite for collectors interested in extraterrestrial materials.
- Equipment & Tools Rock tumblers, tumbler media and accessories, grit kits, polishing powders, gold pans and prospecting equipment, geological and rockhounding tools, and magnification tools for lapidary and field collection work.
- Beads & Supplies Bead strands in stone, glass, coral, shell, and metal; charms; wire wrapping supplies; tools and findings; cabochons; and stringing materials for jewelry making. For jewelry makers and crafters.
- Jewelry Finished jewelry including bracelets, earrings, necklaces, rings, pendants, and chains and cords featuring natural gemstones and crystals.
- Home & Living Home decor items featuring natural stones and minerals, including natural decor, home energy cleansing products, aromatherapy and self-care items, and display stands such as mineral stands, sphere stands, and boxes.
- Books Educational and reference books covering crystal healing, kids' books, beading, nature and history, tarot and oracle cards, rockhounding and geology, and fossils and paleontology.
- Kids Corner Educational kits and activities, rocks for kids, and children's books designed to teach children about geology, minerals, and fossils through hands-on activities.
- Classes & Events In-store classes including wire wrapping, watercolor painting on agate slices, and craft activities; also includes craft kits and activities for purchase, birthday party bookings, and craft fair fees. Classes range from $7.50 to $35.
- Gifts Gift sets and kits, housewarming gifts, personalized gifts, zodiac gifts, and gifts specifically for children.
- Mama's Gift Card Gift cards available for purchase to give as gifts to rock and mineral enthusiasts.
Companies that use mamasminerals.com
Customer profileSegments6 records
Ideal customer profiles6 records
mamasminerals.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mamasminerals.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
mamasminerals.com competitors and assessment
Company assessmentDirect peers
- Beadaholique: Online retailer specializing in beads, jewelry-making supplies, crystals, and findings with strong tutorial/content library. Closely overlaps Mama's Minerals' beads, crystals, and craft-supply mix, especially its instructional content positioning.
- Crystal Allies: Online direct-to-consumer crystal and mineral retailer offering tumbled stones, specimens, and metaphysical assortments. Comparable to Mama's Minerals' rocks/minerals and crystal-healing categories, though digital-only with no physical retail or classes.
- Energy Muse: Crystal jewelry and metaphysical accessories retailer. Overlaps with Mama's Minerals' crystal-healing jewelry and pendants assortment, with similar end consumers but a stronger brand/marketing orientation.
- Fire Mountain Gems: One of the largest US online retailers of beads, findings, jewelry-making supplies, and finished jewelry. Directly comparable to Mama's Minerals' beads, cabochon, wire wrapping, and findings assortment, though Fire Mountain Gems is online-only and far larger in scale.
- House of Intuition: Metaphysical and crystal-healing retail brand operating both e-commerce and physical stores. Comparable to Mama's Minerals' crystal-healing and metaphysical segment with a similar spiritual-wellness buyer, though more urban-focused.
Others
- Etsy: Online marketplace hosting thousands of independent sellers of crystals, beads, jewelry supplies, and fossils. A structural alternative for buyers shopping Mama's Minerals' core categories; competes on assortment breadth and price rather than curation or expertise.
- Amazon Handmade: Amazon's curated marketplace for handcrafted goods including jewelry and crystals. Provides scale-based competition to Mama's Minerals' online jewelry and gift categories, with broad selection but no specialty expertise or community programming.
Broad incumbents
- Rio Grande: Major US supplier of jewelry-making supplies, findings, tools, and metals serving both hobbyists and professionals. Comparable to Mama's Minerals' jewelry-making and bead category from a wholesale/professional angle, though Rio Grande is far larger and more trade-focused.
- Sundance Catalog: Multi-category lifestyle retailer offering jewelry, crystals, gifts, and home items with a distinct Southwestern aesthetic. Adjacent competitor for Mama's Minerals' gift and crystal buyer, though with a much broader apparel/home assortment.
Emerging players
- Lortone: Specialist manufacturer and retailer of rock tumblers and lapidary equipment. Overlaps with Mama's Minerals' Equipment & Tools category, particularly rock tumblers and tumbler media, though Lortone is equipment-focused rather than a multi-category retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
mamasminerals.com social profiles
Digital presencemamasminerals.com compliance and trust
Trust signalCompliance1 record
mamasminerals.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
mamasminerals.com leadership team
Management profileNumber of profiles
mamasminerals.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mamasminerals.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mamasminerals.com
What does mamasminerals.com do?
Mama's Minerals operates a brick-and-mortar and e-commerce retail business selling rocks, minerals, crystals, fossils, meteorites, beads, jewelry-making supplies, lapidary equipment, home decor, books, and kids' educational kits. The company also generates revenue from in-store classes and events such as wire wrapping, watercolor painting, craft activities, and birthday parties.
Is mamasminerals.com a public or private company?
mamasminerals.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mamasminerals.com founded?
mamasminerals.com was founded in 1984. It employs 1 to 10 people.
Where is mamasminerals.com based?
mamasminerals.com is headquartered in Albuquerque, United States, in the North America region.
How does mamasminerals.com make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are classes and Events and gift Cards.
Who are mamasminerals.com's main competitors?
Direct peers on record are Beadaholique, Crystal Allies, Energy Muse, Fire Mountain Gems and House of Intuition. Others are Etsy and Amazon Handmade. Broad incumbents are Rio Grande and Sundance Catalog. Lortone is listed as an emerging player.
Does mamasminerals.com have an API?
No public API is recorded for mamasminerals.com.
What industry is mamasminerals.com in?
mamasminerals.com's product category is Specialty Retail — Rocks, Minerals & Crystals. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALACAG, Kids Crafts & Educational Craft Kits Retail. Its NAICS code is 45912 and its SIC code is 5094.