What MAME Tours does

MAME Tours (MAME Cité de la Création et de l'Innovation) is a coworking, office, and event-venue operator headquartered at 49 boulevard Preuilly in Tours, France. The business operates from a 2-hectare, 1953-built former printing facility designed by architects Bernard Zehrfuss, Jean Prouvé, and Edgar Pillet that received the Grand Prix d'Architecture Industrielle in Milan in 1954. MAME is run by a consortium of Burostation and Wesprint, both based in Montpellier, and functions as the flagship totem site of the Tours Métropole Val de Loire innovation ecosystem and the French Tech Loire Valley network.

The company offers a graduated workspace platform: nomad coworking (€7/half-day, €12/day), resident coworking subscriptions (€160/month or €400/quarter), passage offices for short-term professional use, long-term "Bureaux Mamers" offices (€120-140/m²/year plus €25/m²/year charges), five meeting rooms (45-77 m² at €115-270/day), and two event spaces including the Salle Plénière (up to 700 standing / 280 seated with LED screen and live streaming). Ancillary services include WiFi, soundproof booths, LED screen rental (€550/day), event setup/teardown (€300/half-day), and the on-site Sesame restaurant. Reservations are processed via the Desk.community platform for nomad coworking and via a contact form for other services.

MAME serves a horizontal mix of customers — 100+ resident entrepreneurs, startups, freelancers, established companies, event organizers, and ecosystem partners including Crédit Agricole Touraine Poitou, CCI Touraine, Université de Tours, and Tours Métropole. Revenue is generated from a combination of subscription/recurring leases (offices, resident coworking) and one-time usage fees (meeting rooms, event venues, nomad coworking). The go-to-market motion is community-led and event-driven, supplemented by direct online booking and partner referrals. No AI/ML, app, or public API is offered; technology is limited to physical infrastructure and the Desk.community booking integration.

Name

MAME Tours

Legal name

Burostation & Wesprint Consortium

Website

https://mame-tours.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MAME Tours operates a coworking, office, and event-venue hub in a historic 1953 printing facility in Tours, France, serving 100+ resident startups, freelancers, and established companies across multiple workspace tiers and event spaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Coworking Spaces: Revenue from nomad coworking (day passes and packages) and resident coworking (monthly subscriptions). Nomad coworking: 7€ half-day, 70€ for 10 half-days, 12€ full day, 120€ for 10 days. Resident coworking: 160€/month or 400€/quarter.
2. Meeting Room Rentals: Revenue from renting five meeting rooms (45-77m²). Salle Camille: 115€/half-day, 180€/full day. Salle Honoré: 160€/half-day, 270€/full day. Additional rooms available with custom pricing.
3. Office/Bureau Rentals: Revenue from dedicated office space rentals for resident companies. Ateliers: 120€/m²/year + 25€/m²/year charges. Tour: 140€/m²/year + 25€/m²/year charges.
4. Event Venue Rentals: Revenue from renting event spaces including the Salle Gonzague (100m², up to 90 people) and the Salle Plénière (up to 700 people standing, 280 seated). Additional services include LED screen rental (550€/day), sound equipment, and live streaming.
5. Additional Services: Revenue from ancillary services including wifi, soundproof booths, coffee shop (Sesame restaurant), book exchange, and event support services like mounting/dismounting (300€/half-day).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MAME Tours is a coworking and innovation hub in Tours, France that provides flexible workspace solutions including nomad coworking, resident coworking, transit offices, long-term offices (bureaux mamers), meeting rooms, and event venues. The site hosts more than 100 resident companies and offers ancillary services such as domiciliation, reception and logistics support, and a dedicated business advisor.

Product overview

MAME Tours is a coworking and innovation campus offering a unified workspace platform with multiple access tiers: flexible coworking (nomade and resident), day offices (bureaux de passage), long-term offices (bureaux Mamers), meeting room rentals (salles de réunion), and event venue hire (salles événementielles). The ecosystem is complemented by on-site restaurant Sesame and additional services under L'expérience MAME (WiFi, soundproof booths, AV equipment, live streaming). The facility is managed through Desk.community for online bookings.

Differentiator

Problem solved

Functional benefit

Products and services

• Nomad Coworking Open, drop-in coworking space for individuals and freelancers looking for flexible, short-term workspace access.
• Resident Coworking Dedicated coworking space for regular users and member companies within the MAME ecosystem.
• Bureaux de Passage (Transit Offices) Short-term office rentals available by the day or week for businesses needing temporary workspace.
• Bureaux Mamers (Long-term Offices) Long-term private offices for resident companies seeking a permanent workspace within the MAME hub.
• Meeting Rooms Five meeting rooms accommodating 4 to 30 people, available for rent by the hour or day for meetings, training, and small events.
• Event Venues Event spaces hosting up to 250 people, plus a 1,000 m² outdoor area, available for conferences, seminars, and corporate events.
• Domiciliation and Reception Services Ancillary services including business address domiciliation, reception, and logistics support for resident companies.
• Sesame Digital Concierge Sesame is the digital concierge for MAME Tours, providing on-site services, bookings, and resident support through an integrated digital platform.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• French Tech Loire ValleycoreStrategic or Co-development Partner · 10 June 2016MAME is part of the French Tech Loire Valley ecosystem, a joint initiative between Tours and Orléans metropolises and the Centre-Val de Loire Region. The ecosystem includes a 21.5M€ investment fund (Loire Valley Invest) and two 14,000m² innovation buildings inaugurated simultaneously on June 10, 2016.
• Tours Métropole Val de LoirecoreStrategic or Co-development PartnerMAME is the flagship totem site of Tours Métropole Val de Loire's innovation ecosystem. The metropolitan area (22 communes, 300,000 inhabitants) is responsible for economic development, research, and innovation, and has created two business incubators (1,200m² each) in 2012.
• Burostation & WesprintcoreStrategic or Co-development PartnerThe site mame-tours.com is edited by the consortium Burostation & Wesprint, both headquartered in Montpellier. They are responsible for the operation and management of MAME as a coworking and innovation center.
• Université de TourscoreStrategic or Co-development PartnerPartnership with the University of Tours for research, innovation, and technology transfer. The university is a key partner in the regional innovation ecosystem and supports startups through PépiTE Centre-Val de Loire.
• CCI TouraineminorGTM or Marketing PartnerChambre de Commerce et d'Industrie Touraine has a presence at MAME (Ateliers Haut 113) and provides business support services. Marine Aveline is the dedicated business advisor at MAME.
• Crédit Agricole Touraine PoitouminorGTM or Marketing PartnerMonthly Cafés de la Création (1st Thursday of each month) are organized by Crédit Agricole at MAME, bringing together entrepreneurs and ecosystem actors. The bank is a historic partner providing financing and business support.
• Sesame RestaurantcoreStrategic or Co-development PartnerSesame is the on-site coffee shop and restaurant operated separately from MAME. Open Monday-Friday 8:45-17:30, it provides catering for events and serves as the social hub of the MAME community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wojo: French flexible workspace brand (joint venture between Accor and Bouygues Immobilier). Comparable as a multi-tier coworking and meeting room operator with sites in regional French cities.
• Multiburo: French coworking and serviced office operator with multiple sites across France. Comparable offering of coworking, dedicated offices, and meeting rooms with regional French market presence.
• La Cordée: French coworking and innovation hub operator with multiple sites across France. Directly comparable as a French coworking brand combining flexible workspaces, events, and resident community programming.
• Deskeo: Paris-headquartered flexible office operator offering coworking, private offices, and meeting rooms to enterprises. Comparable product mix and target segments (corporates, freelancers, event organizers) though focused on Paris/Lyon.
• Station F: Paris-based startup campus and coworking mega-site operated in a converted heritage building. Comparable as a French innovation totem with strong institutional/ecosystem partnerships and event programming, though at significantly larger scale.

Broad incumbents

• WeWork: Global coworking and flexible office incumbent. Comparable core offering of coworking subscriptions and event programming, though WeWork focuses on major metropolitan markets.
• IWG (Regus/Spaces): Global leader in flexible workspace (Regus, Spaces, HQ brands). Comparable core product of coworking and meeting rooms, with established French regional presence; broader incumbent with much larger portfolio.

Regional players

• Le Docks (Le Cargo): Innovation and coworking hub in Caen, France, operating from a converted industrial heritage building. Closely comparable as a French regional innovation totem with coworking, events, and ecosystem partnerships — though in a different region.
• Coworking Café Buropolis: Independent French coworking operator focused on mid-sized cities. Comparable as a regional coworking brand serving entrepreneurs, freelancers, and event organizers outside of Paris.

Others

• Burostation: Montpellier-based coworking operator and co-operator of MAME. Directly relevant as an operator/peer in the French coworking space and the parent operating entity behind MAME.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mametours
• Instagraminstagram.com/mame.tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAME Tours