me&my Friends

What me&my Friends does

me&my Friends (legal entity Me & My Friends S.A.) is a custom software development studio founded in 2006 and headquartered in Wrocław, Poland, with a second office in Warsaw. The company operates a compact team of roughly 18 employees across a vertical-specialised digital product studio model: it designs and builds web platforms, mobile applications, and custom software solutions for two main customer cohorts — international sports federations (headlined by The IFAB, for which it built the VAR Approval Platform, Football Rules / Laws of the Game apps, and a federation-wide e-Learning platform) and enterprise "lovemarks" across telecommunications (INEА, T-Mobile Usługi Bankowe), aviation (LOT Polish Airlines), retail (Jean Louis David, North Fish, Warsaw Stock Exchange), real estate (iMall), and public-sector bodies (City of Warsaw, Fundacja Stare Powązki).

Core proprietary products include the ROSA consumer rules-of-sport app (iOS and Android), the VAR Approval Platform, the Football Rules apps, an e-Learning platform for sports federations, and the iMall shopping-centre management suite. The technology stack is conventional full-stack and cross-platform — Kotlin, Dart, Flutter, Java with Spring Boot, React and Vue.js for the web, PostgreSQL, with Azure cloud, Docker and Infrastructure as Code for delivery. Security and compliance positioning is explicit: ISO/IEC 27001 certification, GDPR-compliant EU data residency, and a stated WCAG 2.1 accessibility target.

The commercial model is professional-services revenue from project-based and long-term retainer engagements with enterprise and public-sector clients, supplemented by selective productised assets distributed through app stores and as licensed platforms. Pricing is opaque (quote-based), distribution is direct via enterprise sales and the company website, and the company’s operations are global in delivery (IFAB / FIFA-level sports work) while remaining primarily Polish in legal domicile. The 2019 consolidation merger with Brand Voice Sp. z o.o. and MoveApp Sp. z o.o. and 2021 Information Memorandum formalised a publicly registered Spółka Akcyjna (joint-stock company) structure on the Polish market.

Name

me&my Friends

Legal name

Me & My Friends S.A.

Website

https://mamf.pl

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

me&my Friends is a Wrocław-based, publicly listed Polish software studio (~18 staff) that designs and develops custom web platforms, mobile apps, and proprietary products such as the VAR Approval Platform, Football Rules apps, ROSA sport-rules app, and iMall shopping-centre suite for enterprise clients and international sports federations.

Ownership category

akta.pro rank

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development: Design and development of web platforms, mobile apps, and custom software solutions for enterprise clients. Services span from initial concept and strategy through design, development, launch, and ongoing maintenance and support.
2. Digital Product Studio Services: Comprehensive services including product strategy and roadmap, UX/UI design, web and mobile development, DevOps, testing and quality assurance, technical support, innovation consulting, and growth strategy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

me&my Friends (MAMF) is a Polish digital product studio that designs, develops, and supports custom web platforms, mobile applications, and bespoke software solutions for enterprise clients across industries such as telecommunications, banking, aviation, retail, financial services, and sports. The firm delivers end-to-end services from product strategy and UX/UI design through development, DevOps, QA, launch, and ongoing maintenance, with a distinct sports-technology vertical producing proprietary products like ROSA, the VAR Approval Platform, Football Rules app, iMall, and an e-Learning platform for sports federations.

Product overview

me&my Friends (MAMF) is a digital product studio offering custom software solutions for web platforms, mobile apps, and custom software. Their portfolio includes proprietary products (ROSA - rules of sport app, VAR Approval Platform, iMall - shopping centre management, Football Rules App, e-Learning Platform) as well as client services. The company operates a sports division specialising in technology solutions for sports federations and has been in operation since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• ROSA: Mobile application containing rules of sport in your pocket
• iMall
• VAR Platform

Products and services

• Custom Software Solutions End-to-end digital product development service for enterprise clients, including product strategy and roadmap, UX/UI design, web and mobile development, DevOps, testing/QA, launch, maintenance, and growth strategy. Offered as a professional services engagement to enterprise brands and organisations across industries.
• Sports Technology Solutions Vertical-specific digital product development service for sports federations and organisations, covering referee management platforms, tournament tools, event apps, and stakeholder communication solutions.
• ROSA (Rules of Sport App) ROSA is a cross-platform mobile application that delivers rules of multiple sports in a single app. Available on iOS and Android, it targets players, coaches, referees, and fans seeking accessible rules information.
• VAR Approval Platform Web-based management platform for the VAR (Video Assistant Referee) certification and approval process. Built for The IFAB and the largest football federation, it provides multi-stage approval workflows, project management, and certification tracking for individuals, venues, and competitions across global football.
• Football Rules App Mobile application providing a simplified and clear overview of football (soccer) rules. Created for The IFAB, it serves players, coaches, referees, commentators, and fans seeking accessible Laws of the Game content.
• e-Learning Platform Online education platform that enables sports federations to aggregate and transfer knowledge within their organisations and across continental, national, and regional layers. Designed for coaches, athletes, fans, and sports commentators.
• iMall Platform Integrated platform comprising a mobile application and a web CMS for remote management of shopping centres. Streamlines key processes and enables live communication for property managers, tenants, support services, maintenance, and security teams.

Quantifiable outcome

• VAR certification process made transparent and almost error-free - stages must be marked complete for next to begin
• +1 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Brand Voice Sp. z o.o.minorStrategic or Co-development PartnerMerged with Me & My Friends S.A. in September 2019 through acquisition of entire assets, as part of consolidation strategy alongside MoveApp Sp. z o.o.
• MoveApp Sp. z o.o.minorStrategic or Co-development PartnerMerged with Me & My Friends S.A. in September 2019 through acquisition of entire assets, consolidating development capabilities under the parent company.
• NWAI Dom Maklerski S.A.minorOthersServes as the share registrar for Me & My Friends S.A., maintaining the register of shareholders for the publicly traded company.
• NovelpayminorChannel Partner/ Reseller/ DistributorCommissioned the LOT Polish Airlines cabin crew mobile assistant application, acting as the intermediary between the airline and Me & My Friends for the in-flight sales app development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boldare: Polish product design and custom software development studio with a similar compact-team, enterprise-client posture. Comparable in delivery model (design-led custom development for brands and mid-market).
• Future Processing: Polish software development house offering custom software, web, and mobile solutions for European enterprises. Same Polish-based custom development profile as MAMF, with overlapping verticals including finance, retail, and sports-adjacent projects.
• Netguru: Polish custom software development and design studio serving enterprise clients across web, mobile, and product consulting. Closely comparable in service model, Polish origin, and enterprise focus, though significantly larger in headcount.
• STX Next: Polish Python-heavy custom software development company serving European and US enterprise clients. Direct competitor for the same type of custom product engineering engagements MAMF pursues.
• Software Mind: Polish-origin custom software development and consulting firm delivering end-to-end product engineering for enterprise clients. Same Polish nearshore custom-dev profile with comparable service breadth.
• 10Clouds: Polish software house specializing in web and mobile app development, including FinTech and product design. Direct peer on custom development services and similar enterprise/SMB client mix.

Broad incumbents

• EPAM Systems: Large global digital engineering and custom software services provider with major Polish/Eastern European delivery centers. Competes for the same enterprise custom-development RFPs but at significantly greater scale and geographic reach.
• Deloitte Digital: Global consulting firm's digital agency arm offering enterprise app development, design, and digital transformation. Overlaps with MAMF's enterprise brand work but as part of a much broader portfolio of services.
• Accenture Interactive / Song: Global professional services giant's digital and experience practice, delivering large-scale enterprise mobile, web, and platform work. Competes for the same top-of-mind brand transformation engagements MAMF serves.

Emerging players

• SolDevelo: Smaller Polish custom software and web development studio with a focus on open-source and digital products. Comparable in size and approach, with overlapping service offerings for SMB and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/memyfriends

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about me&my Friends