ManeraMedia GmbH

What ManeraMedia GmbH does

ManeraMedia GmbH is a privately held cultural marketing agency and media company headquartered in Düsseldorf, Germany (HRB 67247), founded in 2012 by Tobias Kargoll alongside Christian Fu Müller, the founder of Hiphop.de. The company operates Hiphop.de, the reach-strongest pop culture magazine in the German-speaking region (DACH), originally established in 1998 and now distributed across website, Instagram, TikTok, Facebook, Spotify, and YouTube. ManeraMedia positions itself as a cultural-marketing pioneer, helping brands and media organizations authentically embed in hiphop and pop culture through editorial reach, scene credibility, and production capabilities.

The company's offering is organized around three interconnected service pillars: Cultural Marketing Services (market research via Hiphop.de, strategy, campaign design and execution, cultural screening, match-making between brands and pop-culture actors, seeding, and event organization); Productions Services (podcast production from its Düsseldorf studio, video production from social-media clips to TV documentaries, article and book writing, social-media management, multi-platform content production, and corporate publishing); and Media Services (owned media management for clients, advertising and advertorials on Hiphop.de, product placement, event moderation, and custom collaborations). The flagship Hiphop.de Awards, running for over 20 years, function as a recurring cultural event and talent-discovery platform for the German rap scene.

Revenue is generated through project-based professional services engagements with enterprise and mid-market clients, plus advertising and sponsorship income from the owned Hiphop.de property. Pricing is quote-based across all revenue streams (advertising, advertorials, social-media posts, partnerships). The customer base includes high-profile enterprise logos across sports (Borussia Dortmund, DFB, Puma, G-Shock), beverages (Red Bull, Jack Daniel's, Havana Club, Chivas), automotive (Citroën, Kia, Mercedes), telecommunications (o2), consumer electronics (Samsung, Apple), fashion and retail (Snipes, About You), music labels (Sony Music), broadcasting (Funk/ARD/ZDF), and others. Notable recent work includes the 2024 BVB Trikotlaunch campaign with Miami Yacine (REMIX Award winner) and the 2023 'Rent Free' pilot for Funk. Geographic focus is DACH (Germany, Austria, Switzerland), with no disclosed revenue, headcount, funding, or external institutional ownership.

Name

ManeraMedia GmbH

Legal name

ManeraMedia GmbH

Website

https://manera.io

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ManeraMedia GmbH is a Düsseldorf-based cultural marketing agency that operates Hiphop.de, the largest pop culture magazine in the German-speaking region, and delivers cultural marketing, content production, and media services to enterprise brands across DACH.

Ownership category

akta.pro rank

Product category

Cultural Marketing and Media Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI), Paid Social Media Buying (BPAFABAD)

Keywords

• Cultural marketing agency
• Influencer marketing services
• Content production studio
• Music media publishing
• Brand activation campaigns

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Cultural Marketing Services: Strategic cultural marketing services including market research via Hiphop.de, cultural marketing strategy development, campaign design and execution, cultural screening, match making between brands and pop culture actors, seeding, and event organization.
2. Content Production: Video, audio, and text content production for all platforms including social media, YouTube, TV documentaries. Also includes podcast production and corporate publishing services.
3. Media Publishing and Advertising: Operation of Hiphop.de as owned media property generating revenue through display advertising, advertorials, social media posts, product placements, and partnership integrations.
4. Hiphop.de Awards Partnerships: Sponsorship and partnership opportunities around the most important digital event in the German rap scene.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ManeraMedia GmbH is a cultural marketing agency and media production company that operates Hiphop.de, the highest-reach pop culture magazine in the German-speaking region. It sells cultural marketing strategy, match making with pop culture actors, campaign design, content production (podcast, video, social media), and owned media services to enterprise brands seeking authentic integration into hiphop and youth culture. All services are anchored in the editorial authority and audience reach of the Hiphop.de platform.

Product overview

ManeraMedia GmbH operates as a cultural marketing pioneer and media company focused on hiphop and pop culture. The core offering consists of Hiphop.de, the highest-reach pop culture magazine in the German-speaking region (founded 1998), supplemented by three interconnected service pillars: Cultural Marketing Services (market research, campaign strategy, match making, seeding, events), Productions Services (podcast, video, articles, social media management, corporate publishing), and Media Services (owned media management, advertising, product placements via Hiphop.de). The company delivers campaigns such as the BVB Trikotlaunch and the Funk-produced 'Rent Free' show, while the Hiphop.de Awards function as a flagship annual event. The portfolio integrates publishing, production, and marketing capabilities to help brands authentically embed in youth culture.

Differentiator

Problem solved

Functional benefit

Brands

• Hiphop.de: The most widely reached pop culture magazine in the German-speaking region (DACH), founded in 1998. Covers music, fashion, football, and social media trends with a multi-platform strategy including Instagram, TikTok, Facebook, Spotify, and YouTube.

Products and services

• Hiphop.de Multi-platform pop culture magazine covering hiphop and music culture in the German-speaking region, with journalism, video content, social media presence, and the Hiphop.de Awards. Operated by ManeraMedia since 2012. The highest-reach pop culture medium in DACH.
• Hiphop.de Awards Annual award ceremony recognizing the greatest achievements in German hiphop music. Functions as the most important digital event in the German rap scene and serves as a talent discovery platform.
• Cultural Marketing Services Comprehensive cultural marketing services for enterprise brands including market research via Hiphop.de, cultural marketing strategy development, campaign design and execution, cultural screening, match making between brands and pop culture actors, seeding, and event organization.
• Productions Services Content production services spanning podcast production (conception, editorial, moderation, post-production), video production (social media, YouTube, TV documentaries), article and book writing, social media management, and corporate publishing for clients.
• Media Services Owned media services including corporate publishing for webzines and social media accounts, social media management, event and show moderation, advertising options (advertorials, social media posts, display advertising), and product placements on Hiphop.de and associated platforms.
• BVB Trikotlaunch Campaign (Borussia Dortmund 2024/25) Cultural marketing campaign for Borussia Dortmund's 2024/25 home jersey launch featuring Miami Yacine, a music video with 180,000+ YouTube views, and social media integration reaching over 1 million TikTok views and 352,000 Instagram accounts.
• Rent Free (Funk Pilot Project) Live show produced for Funk (ARD/ZDF online content network) featuring seven creators living in a fictional shared apartment, streaming daily content and Saturday evening shows with celebrity guests, targeted at Gen-Z audiences on Twitch.

Quantifiable outcome

• BVB campaign achieved >180,000 YouTube views, >1 Million TikTok views, 352,000 Instagram accounts reached
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Miami YacinecoreStrategic or Co-development Partner · 1 January 2024Dortmund-born hit rapper who has represented the city and BVB since day one. Featured as central artist in BVB Trikotlaunch 2024 campaign, performing the campaign song 'Classic' and appearing in music video.
• NordstadtligacoreStrategic or Co-development Partner · 1 January 2024Social project enabling 400 children and youth to play football for free. Kids from Nordstadtliga played lead roles in BVB music video. Represents BVB's commitment to its multicultural home district.
• Marco ReusminorStrategic or Co-development Partner · 1 January 2024BVB team captain appearing in music video and social media clips for the Trikotlaunch campaign.
• DédéminorStrategic or Co-development Partner · 1 January 2024BVB personality appearing in music video and social media clips for campaign.
• Juh-DeecoreStrategic or Co-development Partner · 1 January 2024Ruhr area star producer creating the beat for the BVB campaign song 'Classic'.
• grjnd.agencycoreStrategic or Co-development Partner · 1 January 2024Content production agency specializing in fashion and street culture. Responsible for music video production in the street fashion context, creating Bloke Core aesthetic.
• Konzerthaus DortmundminorStrategic or Co-development Partner · 1 January 2024Dortmund concert hall. Violin in the campaign song performed by Sanjar Sapaev, a member of the Dortmund Philharmonic orchestra.
• Sanjar SapaevminorStrategic or Co-development Partner · 1 January 2024Violinist from Dortmund Philharmonic who performed violin part of BVB campaign song at Konzerthaus Dortmund.
• Funk (ARD/ZDF)coreStrategic or Co-development Partner · 1 January 2023Online content network of ARD and ZDF for young adults. Commissioned Manera to produce 'Rent Free' pilot project - a live show for Gen-Z on Twitch featuring seven creators in a shared apartment.
• Hiphop.de (operated property)coreStrategic or Co-development Partner · 1 January 2012Largest music magazine in German-speaking region, operated by ManeraMedia since 2012. Founded 1998, now present on all relevant platforms. The Leitmedium (guiding medium) of the scene.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jung von Matt: Hamburg-headquartered creative agency known for digital, cultural, and social-first campaigns for major European brands. Comparable as a German creative agency with cultural marketing DNA competing for the same enterprise brand budgets.
• Reachhero: German influencer marketing platform connecting brands with creators for paid campaigns. Directly comparable as a DACH influencer marketing provider targeting the same brand procurement teams that Manera serves.
• Collabary: Munich-based creator marketing company (formerly TubeOne) operating influencer campaigns, branded content, and YouTube multi-channel network operations. Directly comparable as a German creator economy player competing for brand budgets.
• WeAreEra: German-DACH creator economy company focused on connecting brands with creators and producing social-first content. Directly comparable as a DACH-based cultural/creator marketing operator with similar brand clients and Gen-Z focus.
• Beam GmbH: Berlin-based creator marketing agency focused on influencer campaigns and content production for brands. Directly comparable as a German creator/influencer marketing agency serving brand clients with culturally fluent campaign execution.

Broad incumbents

• ProSiebenSat.1 Media SE: Major German commercial broadcaster with digital entertainment and creator network operations (e.g., Studio71). Comparable as a broad DACH incumbent that monetizes youth audiences and competes for brand entertainment spend.
• Serviceplan Group: Germany's largest independent agency group operating across creative, media, digital, and content production. Comparable as a broad incumbent that competes for the same enterprise cultural marketing budgets at greater scale but without a dedicated owned pop-culture media asset.
• Scholz & Friends: Major German creative agency group headquartered in Hamburg. Comparable as an established German creative agency that competes for enterprise brand campaigns, though operating across a much broader portfolio without a dedicated cultural-marketing focus.
• UFA GmbH: Bertelsmann-owned German content production group producing TV, streaming, and digital content. Comparable as a larger content production incumbent that competes for branded entertainment and digital content budgets in DACH.
• Ströer SE & Co. KGaA: Frankfurt-listed German digital out-of-home and online advertising company that has built an influencer/content marketing arm (including Glowstaff). Comparable as a broad incumbent operating in DACH digital media and influencer marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maneramedia-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ManeraMedia GmbH