DeDe’s Rentals
DeDe's Rentals operates as the Santa Rosa-based franchise of PURE Property Management of California, providing tech-enabled residential and commercial property management services to individual and institutional property investors and renters across Northern California and a 22-state national network.
- Company typePrivate
- Founded1972
- HeadquartersSanta Rosa, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DeDe’s Rentals does
DeDe's Rentals operates as a property management franchise within the PURE Property Management of California network, founded in 1972 and headquartered in Santa Rosa, California. The firm functions as part of a national residential and commercial property management operation that serves individual and institutional property investors as well as residential renters, with core services spanning advertising, tenant screening and placement, lease administration, rent collection, maintenance coordination, and financial reporting. The company's investor-facing value proposition centers on full-service management backed by claimed 2,000+ years of combined team experience, complemented by technology-enabled portals and vendor partnerships intended to maximize asset performance and minimize vacancy.
The technology layer is built on the third-party AppFolio platform, which powers both the Resident Portal (maintenance requests, payment processing) and the Client Portal (owner dashboards, financial reporting), supplemented by an integrated partner ecosystem that includes PetScreening, Tenant Turner, ZInspector, SureDator, Second Nature, and Y-Rig. Distribution occurs through four Northern California offices (Santa Rosa, Petaluma, San Francisco, Ukiah) and a broader network of 50+ premier locations across 22 U.S. states, supported by digital channels including organic search, an agent referral program, vendor partnerships, and an investor education content hub. The go-to-market is sales-led and investor-targeted, anchored by a free rental analysis offering.
Revenue is generated primarily through recurring property management fees charged as a percentage of monthly rent, with additional income from leasing placement fees, institutional portfolio management services, and ancillary vendor partnerships. The customer base spans property investors (primary), residential renters (primary), and commercial/multi-family owners (secondary), with 25,000+ clients served and 15,000+ 5-star reviews cited as of 2025. Public pricing is not disclosed, and contracts are quote-based for investors; 2025 recognition includes Inc. 5000 and Inc. Best Workplaces.
DeDe’s Rentals firmographics
Firmographics- Name
- DeDe’s Rentals
- Legal name
- PURE Property Management
- Website
- https://dedesrentals.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DeDe's Rentals operates as the Santa Rosa-based franchise of PURE Property Management of California, providing tech-enabled residential and commercial property management services to individual and institutional property investors and renters across Northern California and a 22-state national network.
- Ownership category
- akta.pro rank
DeDe’s Rentals industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industries
- Multifamily Apartment Property Management (BPAJAFAA), Multifamily (Apartment) Property Management (BPAJAGAD)
Keywords
Where DeDe’s Rentals is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
DeDe’s Rentals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Property Management Services: Recurring property management fees charged to property investors for managing their rental properties including tenant placement, maintenance, rent collection, and financial reporting
- Leasing Services: Fees for advertising properties, finding reliable residents, and processing lease agreements
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
DeDe’s Rentals product offering
Product offeringCore offering
DeDe's Rentals, operating as part of PURE Property Management of California, provides full-service residential and multifamily property management for property investors in Northern California, including advertising, tenant screening, lease management, maintenance coordination, rent collection, and financial reporting. The firm also delivers resident-facing services such as online property search, lease applications, rent payments, and maintenance requests via the AppFolio-powered Resident Portal, while investors access performance dashboards through the Client Portal. Additional offerings include specialized multifamily and commercial management, institutional property management for large portfolios, and a complimentary free rental analysis for prospective investor clients.
Product overview
PURE Property Management of California offers a comprehensive property management platform with integrated services for both residential and commercial properties. The core offering consists of property management services, multifamily and commercial services, and resident services supported by AppFolio-powered resident and client portals. Additional modules include a free rental analysis tool for prospective investors, an agent referral program, vendor partnerships, and institutional property management for large portfolios. The PURE Education Center provides educational content for property owners. The company operates across 22 states with local expertise, managing over 25,000 client properties and serving residents through tech-enabled systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Management Services
- Multifamily and Commercial Property Management
- Institutional Property Management
Companies that use DeDe’s Rentals
Customer profileSegments3 records
Ideal customer profiles4 records
DeDe’s Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DeDe’s Rentals partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
DeDe’s Rentals competitors and assessment
Company assessmentBroad incumbents
- Asset Living: National third-party multifamily and student housing property manager. Comparable in third-party management focus, though concentrated on larger multifamily assets.
- RPM Living: National multifamily property management firm leveraging centralized technology and analytics. Comparable in tech-enabled operating model and investor-focused value proposition.
- PURE Property Management: The parent/affiliated brand under which DeDe's Rentals operates, running 50+ locations across 22 states with 25,000+ clients. Directly comparable in service offering, technology stack, and customer base.
- Greystar Real Estate Partners: Largest U.S. apartment and residential property manager, operating a national portfolio. Comparable in property management focus and use of centralized technology platforms, though far larger and focused on multifamily.
- Cushman & Wakefield: Global commercial real estate services firm with significant property and facilities management operations. Comparable in serving commercial and multifamily owners, though much larger and more diversified.
- FirstService Residential: One of the largest residential property management companies in North America, serving single-family, multifamily, and community associations. Comparable in scope of services and owner-investor customer segment.
- Coldwell Banker Property Management: Established national real estate brand offering residential property management services alongside brokerage. Comparable in serving investors and renters in local markets under a recognized consumer brand.
Others
- AppFolio: Property management software platform that powers DeDe's Rentals' resident and client portals. Functions as the enabling technology layer rather than a direct competitor, but its roadmap and pricing directly shape the entity's economics.
Emerging players
- Vacasa: Tech-enabled vacation and short-term rental property manager. Adjacent peer rather than direct competitor, but relevant comparable for tech-enabled, multi-market property management business models.
Direct peers
- Real Property Management: National franchise network offering residential property management for single-family and small multifamily rentals. Closely comparable franchise/owner-operator model serving individual investors with localized service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DeDe’s Rentals social profiles
Digital presenceDeDe’s Rentals compliance and trust
Trust signalCompliance1 record
DeDe’s Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
DeDe’s Rentals leadership team
Management profileNumber of profiles
DeDe’s Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DeDe’s Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DeDe’s Rentals
What does DeDe’s Rentals do?
DeDe's Rentals, operating as part of PURE Property Management of California, provides full-service residential and multifamily property management for property investors in Northern California, including advertising, tenant screening, lease management, maintenance coordination, rent collection, and financial reporting. The firm also delivers resident-facing services such as online property search, lease applications, rent payments, and maintenance requests via the AppFolio-powered Resident Portal, while investors access performance dashboards through the Client Portal. Additional offerings include specialized multifamily and commercial management, institutional property management for large portfolios, and a complimentary free rental analysis for prospective investor clients.
Is DeDe’s Rentals a public or private company?
DeDe’s Rentals is a private company. It is classified as unknown and is currently operating.
When was DeDe’s Rentals founded?
DeDe’s Rentals was founded in 1972. It employs 1 to 10 people.
Where is DeDe’s Rentals based?
DeDe’s Rentals is headquartered in Santa Rosa, United States, in the North America region.
How does DeDe’s Rentals make money?
Two revenue lines are on record. Property Management Services are the primary driver. The others are leasing Services.
Who are DeDe’s Rentals's main competitors?
Broad incumbents on record are Asset Living, RPM Living, PURE Property Management, Greystar Real Estate Partners, Cushman & Wakefield, FirstService Residential and Coldwell Banker Property Management. AppFolio is listed as an others. Vacasa is listed as an emerging player. Real Property Management is listed as a direct peer.
Does DeDe’s Rentals have an API?
No public API is recorded for DeDe’s Rentals.
What industry is DeDe’s Rentals in?
DeDe’s Rentals's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.