Collabary

What Collabary does

Collabary is a two-sided influencer marketing marketplace operated by Zalando Marketing Services GmbH, a wholly-owned subsidiary of Zalando SE. The platform connects fashion, beauty, and lifestyle brands with Europe-based content creators (minimum 1,000 followers on Instagram, TikTok, or YouTube) for marketing campaigns. Brands subscribe monthly and pay a commission percentage on each completed campaign budget, while creators access the platform free of charge. The product surface consists of a web application (app.collabary.com) and native iOS/Android mobile apps, supported by an Instagram API integration (via Facebook Business OAuth) that pulls verified profile and post-performance data directly from Instagram, an integrated campaign messenger for brand-creator communication, and automated invoicing and payment processing that pays creators upon campaign task approval.

Technically, Collabary is a curated marketplace rather than an open exchange: creators must apply and be approved before becoming discoverable to brands, and brands must hold an active subscription to run campaigns. The platform is geo-restricted on the supply side — creators must be located in Europe with more than 15% of their audience in Europe — which concentrates its addressable creator pool in the European market despite being globally accessible to brand buyers. A distinct product line, the Creator Campaign Marketplace (CCM), allows creators to offer services for use as advertising material on Zalando's own platform with built-in performance and compensation tracking, indicating internal Zalando demand for creator supply alongside third-party brand campaigns.

Commercially, Collabary combines subscription revenue (12-month brand contracts with auto-renewal) with transaction-based take rates invoiced upon campaign publication, creating a blended recurring + usage-driven model. Distribution is anchored by the Zalando brand relationship and by named enterprise customers including Adidas, Lacoste, and Clinique, with the platform claiming hundreds of brands overall. The company does not disclose revenue, has no independent funding rounds, and is directed by managing directors Joanna Rogers and Pedro Roche of the parent entity.

Name

Collabary

Legal name

Zalando Marketing Services GmbH

Website

https://collabary.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Collabary is a Zalando-operated two-sided marketplace connecting European fashion, beauty, and lifestyle brands with vetted content creators for influencer marketing campaigns, monetized via brand subscriptions and campaign-budget commissions.

Ownership category

akta.pro rank

Product category

Influencer Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)

Keywords

• Influencer marketing platform
• Creator campaign management
• Content creator marketplace
• Brand-creator collaboration
• Fashion influencer partnerships

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Brand Subscription Fee: Monthly subscription fee payable by brands for access to the platform, search functionality, and campaign management tools. The Initial Subscription Term is 12 months, renewable for another 12 months unless terminated with 2 months notice.
2. Commission Fee: A percentage of the campaign Budget (remuneration due to Content Creator) as determined in the Brand Account, charged to brands upon completion of campaign services. Commission is invoiced upon publication of the Post.
3. Creator Platform Access: Free platform access for content creators to join, create profiles, receive campaign invitations, and participate in campaigns. No charge to content creators or talent agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Collabary is a two-sided influencer marketing marketplace that connects fashion, beauty, and lifestyle brands with content creators for marketing campaigns. Brands subscribe to discover and brief creators, communicate via an integrated Campaign Messenger, approve content, and process payments through automated invoicing. Creators use the platform to receive campaign invitations, negotiate terms, and get paid automatically upon campaign completion.

Product overview

Collabary is a single unified influencer marketing platform powered by Zalando, consisting of the Collabary Platform (web application at app.collabary.com) and the Collabary Mobile App. The platform connects brands with content creators for campaign collaborations through an integrated workflow including campaign briefings, direct messaging, content approval, and automated payment processing. The Creator Campaign Marketplace (CCM) enables creators to offer their services for use as advertising material on Zalando's platform with built-in performance tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Collabary Platform A creator campaign marketplace platform (web app at app.collabary.com) that enables brands to discover content creators, manage campaign briefings, communicate with creators via an integrated messenger, track campaign content and results, and process payments through automated invoicing. Targeting fashion, beauty, and lifestyle brands running influencer marketing campaigns, with free access for approved content creators.
• Collabary Mobile App Mobile application for iOS and Android that enables content creators to manage campaigns, receive invitations, communicate with brands, track payments, and handle all campaign tasks directly from their mobile devices.
• Creator Campaign Marketplace A component of the Collabary platform where creators can offer their services as content creators to third parties for use as advertising material on the Zalando platform, with built-in performance and compensation tracking.

Quantifiable outcome

• Brands can discover content creators from hundreds of registered brands on the platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Zalando Marketing Services GmbHcoreOthersZalando Marketing Services GmbH (ZMS) is the operating entity behind Collabary. ZMS is a subsidiary of Zalando SE, Europe's leading online fashion retailer. Collabary operates as the creator campaign platform powered by Zalando, leveraging Zalando's brand relationships and fashion industry positioning.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Klear: Klear is an influencer marketing platform providing creator discovery, campaign management, and analytics with social listening capabilities. Comparable to Collabary as a platform-based influencer campaign solution for brand marketers.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, campaign management, analytics, and e-commerce integrations. Closely comparable to Collabary for enterprise brand customers running structured creator campaigns.
• Traackr: Traackr is an influencer marketing platform focused on creator relationship management, campaign performance, and brand safety. Comparable to Collabary for mid-market and enterprise brands running structured influencer programs.
• Upfluence: Upfluence offers an influencer marketing platform with creator search, outreach, campaign management, and analytics. Directly comparable to Collabary as a self-serve creator-brand marketplace serving similar SMB and mid-market brand customers.
• Grin: Grin is an influencer marketing platform offering creator discovery, relationship management, content workflows, and ROI tracking. Comparable to Collabary as a direct competitor serving brand customers with end-to-end creator campaign tooling.
• Aspire: Aspire is a creator marketplace platform that connects brands with influencers across major social platforms for campaign management, content collaboration, and performance tracking. Directly comparable to Collabary as a two-sided influencer marketing marketplace serving brand customers.
• Hivency: Hivency is a European-based influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable to Collabary as a geographically overlapping (Europe), similarly positioned creator marketplace serving brand customers.
• LTK (rewardStyle / LIKEtoKNOW.it): LTK is a creator-driven shopping platform connecting fashion, beauty, and lifestyle influencers with brands for affiliate-style campaigns. Comparable to Collabary due to its strong fashion/lifestyle vertical focus and creator-brand marketplace model.

Broad incumbents

• IZEA Worldwide: IZEA is an established influencer marketing technology and services company offering a broad suite of creator campaign tools and managed services. Comparable to Collabary as a broader incumbent in the same category with overlapping creator campaign marketplace functionality.

Emerging players

• Later: Later is a social media marketing platform that has expanded into influencer marketing with creator discovery and Link-in-Bio commerce tools. Comparable to Collabary as an adjacent platform increasingly competing in the brand-creator campaign space, particularly for Instagram-led workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/collabarybyzalando
• Xx.com/collabary_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collabary