Manetti Espresso

What Manetti Espresso does

Manetti BV is a Nijmegen-based private limited company that distributes Italian-style coffee and espresso equipment exclusively to the Dutch quality hospitality (kwaliteitshoreca) sector. Its product portfolio comprises five proprietary coffee blends (Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, Marrone) sourced from Central America, Mexico, Africa, Ethiopia, Brazil, India, and Asia, and slow-roasted for a minimum of 14 minutes by master blenders to develop the Manetti flavor profile.

The company pairs these blends with premium espresso hardware — Rocket Espresso machines (Edizione Speciale, RE Doppia, Boxer Evo, Timer 2), Fiorenzato and Quamar grinders, and FrieslandCampina's Lattiz fresh milk system — sold as a bundled offering to restaurants, cafés, hotels, and gastro bars. Supporting the trade channel is a branded merchandise line (scooter helmets, barista aprons, milk pitchers, caps) and experiential marketing assets including Club Manetti and the annual Manetti Rally hospitality event.

Manetti generates revenue through one-time sales of coffee inventory, hardware resale, and DTC merchandise via the shop.manetti.nl webshop, supported by an inside sales function serving as the first line of customer, partner, and supplier contact for the field team. The business is one of three sister coffee brands — Redbeans (office coffee) and Tribes (café/hotel concepts) — operating under a shared organizational umbrella led by founder Paul Manetti.

Name

Manetti Espresso

Legal name

Manetti BV

Website

https://manetti.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Manetti Espresso is a Dutch coffee roaster and equipment distributor that supplies proprietary Italian-style coffee blends, Rocket espresso machines, grinders, and milk systems to premium restaurants, cafés, and hotels in the Netherlands.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Blending & Flavoring (AFAFADAC)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Italian coffee blends
• Specialty coffee roasting
• Espresso machines
• Hospitality coffee supply
• Barista equipment

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Premium Coffee Products: Sale of exclusive Italian organic and conventional coffee blends including Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, and Marrone. Coffee beans are sourced from specially selected regions in Central America, Mexico, Africa, Ethiopia, Asia, Brazil, and India.
2. Espresso Machines and Equipment: Sale of premium espresso machines including Rocket Edizione Speciale, Rocket RE Doppia, Rocket Boxer Evo, Rocket Timer 2, and grinders such as Fiorenzato F64 Evo Touch 4 and Quamar M80 Touch. Also includes Lattiz Fresh Milk systems.
3. Merchandise: Sale of branded merchandise including helmets (€210), aprons (€25), milk jugs (€16), and caps (€20) through the Manetti webshop.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Manetti Espresso roasts and distributes five proprietary Italian-style coffee blends (organic and conventional) for the Dutch quality hospitality market, sourced from Central America, Mexico, Africa, Ethiopia, Brazil, India, and Central Asia. The company also distributes premium Rocket Espresso machines, Fiorenzato and Quamar grinders, the Lattiz fresh-milk frothing system, and Manetti-branded barista merchandise through direct B2B sales and a consumer webshop.

Product overview

Manetti Espresso is an Italian-inspired Dutch coffee company offering a portfolio of products centered around Italian coffee culture. The core offerings include five coffee blends (Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, and Marrone) sourced from Central America, Africa, Ethiopia, Brazil, India, and Asia. The company distributes premium espresso machines (Rocket Edizione Speciale, Rocket RE Doppia, Rocket Boxer Evo, Rocket Timer 2) and professional coffee grinders (Fiorenzato F64 EVO Touch 4, QUAMAR M80 Touch). Additional offerings include the Lattiz Fresh Milk frothing system, merchandise (helmets, aprons, milk pitchers, caps), and cocktail recipes featuring Manetti espresso. The company also organizes the annual Manetti Rally event and maintains Club Manetti community program. Products are sold through the Manetti webshop at shop.manetti.nl.

Differentiator

Problem solved

Functional benefit

Products and services

• Verde Oro Organic Coffee Blend Organic coffee blend with high nut content and spicy finish, featuring a velvety smooth crema and soft chocolate aftertaste, optimized for lungo drinkers. Origin: Central America and Mexico. Sold to Dutch quality hospitality venues and via the Manetti webshop.
• Verde Bar Organic Coffee Blend Organic coffee blend with chocolate and nut tones and a full, beautiful crema with a sweet chocolate finish. Ideal for espresso, cappuccino, and latte macchiato. Origin: Central America, Africa, and Ethiopia.
• Azzurro Rainforest Alliance Coffee Blend Typical Northern Italian espresso with notes of clove, caramel sweetness, dates, and a hint of anise; balanced between sweet and bitter and suited to a broad audience. Origin: Africa, Central Asia, and Brazil.
• Rosa Coffee Blend Full-bodied coffee blend with a small touch of Robusta, featuring fantastic crema and a sweet-bitter finish; suitable for espresso and great for latte or cappuccino. Origin: Central Asia, Central America, and Brazil.
• Marrone Coffee Blend Espresso blend with notes of cocoa, speculaas, madras, anise, and sweet gingerbread. Recommended for espresso, ristretto, cappuccino, latte macchiato, and flat white. Origin: Brazil and India.
• Rocket Edizione Speciale Espresso Machine Handmade espresso machine exclusively designed and built for Manetti by Rocket Espresso. Features E61 brewing group, digital settings for optimal coffee variations, superior thermosiphon system for temperature stability at 92/93°C, insulated steam pipes, and shot timers. Available in 2 groups in Ocher, Turquoise, and White.
• Rocket RE Doppia Espresso Machine Commercial espresso machine combining latest Rocket technology with separate boilers per group and steam boilers, PID-controlled temperature stability, and service boiler for ultimate steam pressure recovery. Available in 4- or 6-button touchpads, high-cup or espresso-cup versions, with 2 or 3 groups.
• Rocket Boxer Evo Espresso Machine Powerful compact espresso machine designed for peak moments in busy coffee periods, with insulated steam pipes and shot timers. Available in high-cup or espresso-cup versions with 1, 2, or 3 groups.
• Rocket Timer 2 Espresso Machine Handmade espresso machine with E61 brewing group, superior thermosiphon system for optimal temperature stability, strong stainless steel housing, insulated steam pipes, and shot timers. Available with 2 or 3 groups.
• Fiorenzato F64 EVO Touch 4 Coffee Grinder Fast electronic coffee grinder for hospitality and baristas, updated in 2022, with stepless adjustable grinding discs, motor cooling that activates only when overheated, and a touchscreen display for easy settings access.
• Quamar M80 Touch Coffee Grinder Flat-burr grinder with 63mm grinding discs for fine espresso grinding, strong motor for neat and consistent grinding, grind-on-demand for 1 or 2 cups simultaneously, spacious hopper, modern display, and black finish.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Rocket EspressocoreTechnology or IntegrationRocket Espresso manufactures premium espresso machines exclusively designed and built for Manetti. The Rocket Edizione Speciale is handcrafted from the finest materials and digitally configured for optimal settings for all coffee variations. Features include E61 brewing group, superior thermosiphon system for temperature stability, and shot timers.
• FiorenzatocoreTechnology or IntegrationFiorenzato F64 Evo Touch 4 electronic coffee grinder offered as part of Manetti's product range. Features stepless adjustable grinding discs, motor cooling system, and touchscreen display for easy settings access.
• QuamarcoreTechnology or IntegrationQuamar M80 Touch flat-burr grinder with 63mm grinding discs for fine espresso grinding, offered as part of Manetti's equipment range.

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Redbeans: Sister brand of Manetti under the same organizational umbrella, providing coffee solutions for offices and workplaces. Directly comparable as part of the same parent organization with overlapping customers, products, and back-office.
• Tribes Coffee: Sister brand of Manetti serving cafés, restaurants, and hotels with coffee and innovative concepts. Directly comparable as a sibling in the same organizational family targeting overlapping Dutch hospitality customers.
• Peeze: Dutch specialty coffee roaster based in Nijmegen serving hospitality and office customers with ethically-sourced beans. Closely comparable to Manetti in geography, customer base (Dutch qualityhoreca), and single-origin/blend artisanal positioning.
• Simon Lévelt: Historic Dutch specialty coffee company (founded 1818) offering premium blends, single origins, and tea for hospitality, retail, and foodservice. Comparable to Manetti in target segment (Dutch hospitality) and broad category (specialty coffee/tea for HoReCa).

Broad incumbents

• Douwe Egberts (JDE Peet's): Dutch-originated mass-market coffee giant (now part of JDE Peet's) with broad retail and foodservice presence in the Netherlands. Comparable as a Dutch competitor in coffee, but at vastly larger scale and mass-market positioning versus Manetti's premium niche.
• Illy Caffè: Major Italian premium espresso brand serving hospitality and retail globally. Comparable to Manetti in Italian-heritage positioning and qualityhoreca target segment, but at vastly larger scale and with global brand recognition.
• Pelican Rouge: Dutch-based broad-line coffee company (formerly part of D.E Master Blenders) serving offices and hospitality across Europe. Comparable to Manetti in Dutch market presence and HoReCa focus, but as a broader incumbent with office/retail vending channels.
• Segafredo Zanetti: Italian espresso brand with extensive hospitality and retail presence worldwide. Comparable to Manetti through Italian coffee heritage and HoReCa focus, but operating at significantly larger scale and brand recognition.
• Lavazza: Italian global coffee company offering espresso, beans, capsules, and equipment for foodservice and retail. Comparable to Manetti in Italian heritage, hospitality focus, and bundled equipment offering, but with much broader portfolio and international scale.

Regional players

• Moccadorjé: Dutch coffee roaster focused on specialty blends for hospitality in the Benelux region. Comparable to Manetti in artisanal roasting and Dutch HoReca target, but with regional rather than national positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Instagraminstagram.com/manettiespresso
• LinkedInlinkedin.com/company/manetti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manetti Espresso