Manetti Espresso
Manetti Espresso is a Dutch coffee roaster and equipment distributor that supplies proprietary Italian-style coffee blends, Rocket espresso machines, grinders, and milk systems to premium restaurants, cafés, and hotels in the Netherlands.
- Company typePrivate
- Founded-
- HeadquartersNijmegen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Manetti Espresso does
Manetti BV is a Nijmegen-based private limited company that distributes Italian-style coffee and espresso equipment exclusively to the Dutch quality hospitality (kwaliteitshoreca) sector. Its product portfolio comprises five proprietary coffee blends (Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, Marrone) sourced from Central America, Mexico, Africa, Ethiopia, Brazil, India, and Asia, and slow-roasted for a minimum of 14 minutes by master blenders to develop the Manetti flavor profile.
The company pairs these blends with premium espresso hardware — Rocket Espresso machines (Edizione Speciale, RE Doppia, Boxer Evo, Timer 2), Fiorenzato and Quamar grinders, and FrieslandCampina's Lattiz fresh milk system — sold as a bundled offering to restaurants, cafés, hotels, and gastro bars. Supporting the trade channel is a branded merchandise line (scooter helmets, barista aprons, milk pitchers, caps) and experiential marketing assets including Club Manetti and the annual Manetti Rally hospitality event.
Manetti generates revenue through one-time sales of coffee inventory, hardware resale, and DTC merchandise via the shop.manetti.nl webshop, supported by an inside sales function serving as the first line of customer, partner, and supplier contact for the field team. The business is one of three sister coffee brands — Redbeans (office coffee) and Tribes (café/hotel concepts) — operating under a shared organizational umbrella led by founder Paul Manetti.
Manetti Espresso firmographics
Firmographics- Name
- Manetti Espresso
- Legal name
- Manetti BV
- Website
- https://manetti.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manetti Espresso is a Dutch coffee roaster and equipment distributor that supplies proprietary Italian-style coffee blends, Rocket espresso machines, grinders, and milk systems to premium restaurants, cafés, and hotels in the Netherlands.
- Ownership category
- akta.pro rank
Manetti Espresso industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Manetti Espresso is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Manetti Espresso business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Premium Coffee Products: Sale of exclusive Italian organic and conventional coffee blends including Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, and Marrone. Coffee beans are sourced from specially selected regions in Central America, Mexico, Africa, Ethiopia, Asia, Brazil, and India.
- Espresso Machines and Equipment: Sale of premium espresso machines including Rocket Edizione Speciale, Rocket RE Doppia, Rocket Boxer Evo, Rocket Timer 2, and grinders such as Fiorenzato F64 Evo Touch 4 and Quamar M80 Touch. Also includes Lattiz Fresh Milk systems.
- Merchandise: Sale of branded merchandise including helmets (€210), aprons (€25), milk jugs (€16), and caps (€20) through the Manetti webshop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Internal Sales Position Salary |
| Unit Pricing | Pay-as-you-go | Martini Helmet |
| Unit Pricing | Pay-as-you-go | Barista Apron |
| Unit Pricing | Pay-as-you-go | Milk Jug |
| Unit Pricing | Pay-as-you-go | Black Cap |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Manetti Espresso product offering
Product offeringCore offering
Manetti Espresso roasts and distributes five proprietary Italian-style coffee blends (organic and conventional) for the Dutch quality hospitality market, sourced from Central America, Mexico, Africa, Ethiopia, Brazil, India, and Central Asia. The company also distributes premium Rocket Espresso machines, Fiorenzato and Quamar grinders, the Lattiz fresh-milk frothing system, and Manetti-branded barista merchandise through direct B2B sales and a consumer webshop.
Product overview
Manetti Espresso is an Italian-inspired Dutch coffee company offering a portfolio of products centered around Italian coffee culture. The core offerings include five coffee blends (Verde Oro Organic, Verde Bar Organic, Azzurro Rainforest Alliance, Rosa, and Marrone) sourced from Central America, Africa, Ethiopia, Brazil, India, and Asia. The company distributes premium espresso machines (Rocket Edizione Speciale, Rocket RE Doppia, Rocket Boxer Evo, Rocket Timer 2) and professional coffee grinders (Fiorenzato F64 EVO Touch 4, QUAMAR M80 Touch). Additional offerings include the Lattiz Fresh Milk frothing system, merchandise (helmets, aprons, milk pitchers, caps), and cocktail recipes featuring Manetti espresso. The company also organizes the annual Manetti Rally event and maintains Club Manetti community program. Products are sold through the Manetti webshop at shop.manetti.nl.
Differentiator
Problem solved
Functional benefit
Products and services
- Verde Oro Organic Coffee Blend Organic coffee blend with high nut content and spicy finish, featuring a velvety smooth crema and soft chocolate aftertaste, optimized for lungo drinkers. Origin: Central America and Mexico. Sold to Dutch quality hospitality venues and via the Manetti webshop.
- Verde Bar Organic Coffee Blend Organic coffee blend with chocolate and nut tones and a full, beautiful crema with a sweet chocolate finish. Ideal for espresso, cappuccino, and latte macchiato. Origin: Central America, Africa, and Ethiopia.
- Azzurro Rainforest Alliance Coffee Blend Typical Northern Italian espresso with notes of clove, caramel sweetness, dates, and a hint of anise; balanced between sweet and bitter and suited to a broad audience. Origin: Africa, Central Asia, and Brazil.
- Rosa Coffee Blend Full-bodied coffee blend with a small touch of Robusta, featuring fantastic crema and a sweet-bitter finish; suitable for espresso and great for latte or cappuccino. Origin: Central Asia, Central America, and Brazil.
- Marrone Coffee Blend Espresso blend with notes of cocoa, speculaas, madras, anise, and sweet gingerbread. Recommended for espresso, ristretto, cappuccino, latte macchiato, and flat white. Origin: Brazil and India.
- Rocket Edizione Speciale Espresso Machine Handmade espresso machine exclusively designed and built for Manetti by Rocket Espresso. Features E61 brewing group, digital settings for optimal coffee variations, superior thermosiphon system for temperature stability at 92/93°C, insulated steam pipes, and shot timers. Available in 2 groups in Ocher, Turquoise, and White.
- Rocket RE Doppia Espresso Machine Commercial espresso machine combining latest Rocket technology with separate boilers per group and steam boilers, PID-controlled temperature stability, and service boiler for ultimate steam pressure recovery. Available in 4- or 6-button touchpads, high-cup or espresso-cup versions, with 2 or 3 groups.
- Rocket Boxer Evo Espresso Machine Powerful compact espresso machine designed for peak moments in busy coffee periods, with insulated steam pipes and shot timers. Available in high-cup or espresso-cup versions with 1, 2, or 3 groups.
- Rocket Timer 2 Espresso Machine Handmade espresso machine with E61 brewing group, superior thermosiphon system for optimal temperature stability, strong stainless steel housing, insulated steam pipes, and shot timers. Available with 2 or 3 groups.
- Fiorenzato F64 EVO Touch 4 Coffee Grinder Fast electronic coffee grinder for hospitality and baristas, updated in 2022, with stepless adjustable grinding discs, motor cooling that activates only when overheated, and a touchscreen display for easy settings access.
- Quamar M80 Touch Coffee Grinder Flat-burr grinder with 63mm grinding discs for fine espresso grinding, strong motor for neat and consistent grinding, grind-on-demand for 1 or 2 cups simultaneously, spacious hopper, modern display, and black finish.
Companies that use Manetti Espresso
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Manetti Espresso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Manetti Espresso partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rocket EspressocoreRocket Espresso manufactures premium espresso machines exclusively designed and built for Manetti. The Rocket Edizione Speciale is handcrafted from the finest materials and digitally configured for optimal settings for all coffee variations. Features include E61 brewing group, superior thermosiphon system for temperature stability, and shot timers.
- FiorenzatocoreFiorenzato F64 Evo Touch 4 electronic coffee grinder offered as part of Manetti's product range. Features stepless adjustable grinding discs, motor cooling system, and touchscreen display for easy settings access.
- QuamarcoreQuamar M80 Touch flat-burr grinder with 63mm grinding discs for fine espresso grinding, offered as part of Manetti's equipment range.
Scale indicators1 record
Expansion highlights4 records
Manetti Espresso competitors and assessment
Company assessmentDirect peers
- Redbeans: Sister brand of Manetti under the same organizational umbrella, providing coffee solutions for offices and workplaces. Directly comparable as part of the same parent organization with overlapping customers, products, and back-office.
- Tribes Coffee: Sister brand of Manetti serving cafés, restaurants, and hotels with coffee and innovative concepts. Directly comparable as a sibling in the same organizational family targeting overlapping Dutch hospitality customers.
- Peeze: Dutch specialty coffee roaster based in Nijmegen serving hospitality and office customers with ethically-sourced beans. Closely comparable to Manetti in geography, customer base (Dutch qualityhoreca), and single-origin/blend artisanal positioning.
- Simon Lévelt: Historic Dutch specialty coffee company (founded 1818) offering premium blends, single origins, and tea for hospitality, retail, and foodservice. Comparable to Manetti in target segment (Dutch hospitality) and broad category (specialty coffee/tea for HoReCa).
Broad incumbents
- Douwe Egberts (JDE Peet's): Dutch-originated mass-market coffee giant (now part of JDE Peet's) with broad retail and foodservice presence in the Netherlands. Comparable as a Dutch competitor in coffee, but at vastly larger scale and mass-market positioning versus Manetti's premium niche.
- Illy Caffè: Major Italian premium espresso brand serving hospitality and retail globally. Comparable to Manetti in Italian-heritage positioning and qualityhoreca target segment, but at vastly larger scale and with global brand recognition.
- Pelican Rouge: Dutch-based broad-line coffee company (formerly part of D.E Master Blenders) serving offices and hospitality across Europe. Comparable to Manetti in Dutch market presence and HoReCa focus, but as a broader incumbent with office/retail vending channels.
- Segafredo Zanetti: Italian espresso brand with extensive hospitality and retail presence worldwide. Comparable to Manetti through Italian coffee heritage and HoReCa focus, but operating at significantly larger scale and brand recognition.
- Lavazza: Italian global coffee company offering espresso, beans, capsules, and equipment for foodservice and retail. Comparable to Manetti in Italian heritage, hospitality focus, and bundled equipment offering, but with much broader portfolio and international scale.
Regional players
- Moccadorjé: Dutch coffee roaster focused on specialty blends for hospitality in the Benelux region. Comparable to Manetti in artisanal roasting and Dutch HoReca target, but with regional rather than national positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks1 record
Key highlights5 records
Customer concentration
Manetti Espresso social profiles
Digital presenceManetti Espresso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manetti Espresso leadership team
Management profileNumber of profiles
Profiles1 record
Manetti Espresso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manetti Espresso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manetti Espresso
What does Manetti Espresso do?
Manetti Espresso roasts and distributes five proprietary Italian-style coffee blends (organic and conventional) for the Dutch quality hospitality market, sourced from Central America, Mexico, Africa, Ethiopia, Brazil, India, and Central Asia. The company also distributes premium Rocket Espresso machines, Fiorenzato and Quamar grinders, the Lattiz fresh-milk frothing system, and Manetti-branded barista merchandise through direct B2B sales and a consumer webshop.
Is Manetti Espresso a public or private company?
Manetti Espresso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Manetti Espresso founded?
Manetti Espresso was founded in -1. It employs 1 to 10 people.
Where is Manetti Espresso based?
Manetti Espresso is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Manetti Espresso make money?
Three revenue lines are on record. Premium Coffee Products are the primary driver. The others are espresso Machines and Equipment and merchandise.
Who are Manetti Espresso's main competitors?
Direct peers on record are Redbeans, Tribes Coffee, Peeze and Simon Lévelt. Broad incumbents are Douwe Egberts (JDE Peet's), Illy Caffè, Pelican Rouge, Segafredo Zanetti and Lavazza. Moccadorjé is listed as a regional player.
Does Manetti Espresso have an API?
No public API is recorded for Manetti Espresso.
What industry is Manetti Espresso in?
Manetti Espresso's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of CRACADAC, Coffee, Espresso & Tea Appliances Retail. Its NAICS code is 311920 and its SIC code is 2080.