Mangalis Hotel Group

What Mangalis Hotel Group does

Mangalis Hotel Group is a privately held Pan-African hotel group founded in 2011 (with the Teyliom Group's involvement dated 2012 on the careers page) and headquartered under a Spanish privacy office in Barcelona. It operates 7 hotels across 5 destinations in 4 West African countries — Senegal (Dakar), Côte d'Ivoire (Abidjan and Bouaké), Guinea (Conakry), and Niger (Niamey) — through three differentiated sub-brands: NOOM Hotels (5-star luxury, including the flagship Noom Hotel Abidjan Plateau with 179 rooms plus 20 apartments and the Radisson-affiliated Noom Hotel Dakar Sea Plaza), SEEN Hotels (4-star upscale-midscale, including Seen Abidjan Plateau and the 2023-renovated Seen RanHotel Bouaké), and YAAS Hotels (3-star economy lifestyle, represented by Yaas Hotel Almadies Dakar with 90 keys and a coworking space). The portfolio targets both business and leisure travelers, with dedicated event, F&B, and meeting facilities across the estate and the AvantGarde by Mangalis cross-brand loyalty program enabling point accumulation and airline partner transfers.

The group's go-to-market is hybrid direct plus channel: reservations are taken through the official website and call center, alongside partnerships with global OTAs (Booking.com, Expedia), a traditional agency (Satguru), and a wholesale tour operator (Hotelbeds), supported by a corporate sales team for group bookings and a separate Radisson Individuals affiliation for the Dakar flagship. Revenue is generated primarily through room bookings, supplemented by food and beverage, event and meeting space rentals, and loyalty program engagement/partnership economics. Pricing varies by brand tier — budget-friendly YAAS, mid-range SEEN, premium NOOM — with pay-as-you-go billing and undisclosed exact rate cards; special rates are extended to travel-trade channel partners.

Underlying technology consists of standard hotel management systems and the AvantGarde loyalty platform that supports member profiles, saved preferences, and partner point transfers. The group is owned by the diversified Teyliom Group conglomerate, holds HACCP food-safety certification at Noom Hotel Conakry, and operates active talent development programs (StepFurther and Leaders GreenHouse Internship Programme) rather than disclosed proprietary AI/ML infrastructure.

Name

Mangalis Hotel Group

Legal name

Mangalis Hotel Group

Website

https://mangalis.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Mangalis Hotel Group is a privately held Pan-African hotel group operating 7 properties across 5 destinations in Senegal, Côte d'Ivoire, Guinea, and Niger through three sub-brands (NOOM 5-star luxury, SEEN 4-star, YAAS 3-star economy), serving business and leisure travelers with rooms, F&B, events, and the AvantGarde loyalty program.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hospitality (Hotel) Property Management (BPAJAGAG), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation services
• Hospitality management
• Luxury hotel operations
• Hotel brand portfolio
• Meeting event venues

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel Room Bookings: Primary revenue stream from room bookings across 7 hotels in 3, 4, and 5-star categories. Revenue varies by hotel brand (NOOM, SEEN, YAAS) and star rating.
2. Food & Beverage Services: Revenue from restaurants, bars, and dining services at each hotel property, including specialized dining options.
3. Event & Meeting Spaces: Revenue from business events, private functions, meeting rooms and conference facilities at hotel properties.
4. Loyalty Program Membership: AvantGarde by Mangalis program generates revenue through member engagement and partnerships with airlines and other programs for point transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Mangalis Hotel Group operates and manages a multi-brand hotel portfolio in West Africa offering accommodations across economy, mid-range, and luxury tiers, complemented by food and beverage outlets, meeting and event spaces, and the AvantGarde by Mangalis guest loyalty program. The group delivers hospitality services through 7 properties across Senegal, Côte d'Ivoire, Guinea, and Niger targeting both business and leisure travelers.

Product overview

Mangalis Hotel Group is a Pan-African hotel group operating three distinct brand tiers: NOOM HOTELS (5-star luxury properties featuring modern design, spa, fitness, pool, restaurants, bars, and event venues), SEEN HOTELS (4-star properties offering elegant comfort with meeting and fitness facilities), and YAAS HOTELS (3-star economy lifestyle brand with contemporary design and coworking spaces). The group manages 7 properties across West Africa (Senegal, Côte d'Ivoire, Guinea, Niger) totaling approximately 450+ rooms. An AvantGarde by Mangalis loyalty program provides member benefits including point earning, promotional offers, and partner airline transfers. Properties are available across 5 destinations covering 5-star luxury to 3-star economy segments for both business and leisure travelers.

Differentiator

Problem solved

Functional benefit

Brands

• NOOM Hotels: 5-star luxury hotel brand offering high-end hospitality services
• SEEN Hotels
• YAAS Hotels
• AvantGarde by Mangalis

Products and services

• NOOM Hotels NOOM Hotels is a 5-star luxury hotel brand offering premium accommodations with modern design, spa facilities, fitness centers, pools, restaurants, bars, meeting spaces, and event venues for business and leisure travelers seeking high-end hospitality.
• SEEN Hotels SEEN Hotels is a 4-star hotel brand offering elegant and accessible comfort with meeting facilities, fitness rooms, restaurants, bars, and event spaces for travelers seeking mid-range quality.
• YAAS Hotels YAAS Hotels is a 3-star lifestyle economy hotel brand offering affordable accommodations with modern design, African cuisine restaurant, smart snack corner, lobby lounge, and coworking networking space for budget-conscious travelers.
• AvantGarde by Mangalis Loyalty Program AvantGarde by Mangalis is a guest loyalty and rewards program that allows members to accumulate points, access special features, receive personalized communications and promotional offers, save favorite hotels and cities, and transfer points to airline or partner programs.
• Noom Hotel Abidjan Plateau 5-star luxury hotel in Abidjan featuring 179 rooms and suites plus 20 luxury apartments, with spa, fitness, pool, restaurants, bars, meeting spaces, and event venues for business and leisure travelers.
• Noom Hotel Dakar Sea Plaza 5-star hotel in Dakar operating as a member of Radisson Individuals, offering rooms, suites, apartments, villas, spa, sauna, jacuzzi, massage, fitness, pool, restaurants, bars, and event spaces.
• Noom Hotel Conakry 5-star hotel in Conakry, Guinea redefining luxury and elegance with unique design, rooms, suites, restaurants, bars, pool, and fitness facilities.
• Noom Hotel Niamey 5-star hotel in Niamey, Niger suitable for business and leisure travelers, offering modern luxury accommodations with restaurant, bar, pool, and fitness facilities.
• Seen Hotel Abidjan Plateau 4-star hotel in Abidjan's city center combining modernity and friendliness, featuring rooms, suites, restaurant, bar, fitness room, and professional event spaces.
• Seen RanHotel Bouaké 4-star hotel in Bouaké, Côte d'Ivoire renovated in 2023, combining charm and modernity in an elegant setting with lobby, rooms, restaurant, bar, pool, massage, fitness, and event spaces.
• Yaas Hotel Almadies Dakar 3-star hotel in Dakar's Almadies district with avant-gardist design, 77 standard double rooms, 12 family rooms, 1 PMR room, African cuisine restaurant, smart snack corner, lobby lounge, and coworking networking space.

Quantifiable outcome

• Coverage across 4 West African countries with 7 properties

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, major, standard and minor.

• Radisson IndividualscoreStrategic or Co-development PartnerNoom Hotel Dakar Sea Plaza operates as a member of Radisson Individuals, benefiting from the Radisson brand distribution network and loyalty program while maintaining its NOOM brand identity. This affiliation provides international recognition and access to Radisson's global booking platform and rewards program.
• Booking.commajorChannel Partner/ Reseller/ DistributorMajor online travel agency partnership for distribution of hotel rooms to global travelers through Booking.com platform.
• ExpediamajorChannel Partner/ Reseller/ DistributorOnline travel agency partnership for room distribution through Expedia's global travel booking platform.
• SatgurustandardChannel Partner/ Reseller/ DistributorTraditional travel agency partnership creating tailor-made travel packages combining flights and accommodation for specialized travel experiences.
• HotelbedsmajorChannel Partner/ Reseller/ DistributorOne of the world's largest accommodation service providers, buying hotel rooms in bulk at wholesale prices for resale to travel agencies and tour operators.
• EUROMEDminorStrategic or Co-development PartnerRSE partnership collaboration, specifically for corporate social responsibility initiatives such as the October Rose breast cancer awareness action at Noom Hotel Dakar Sea Plaza.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Radisson Hotel Group: Global hotel company whose Radisson Individuals soft-brand affiliation is already used by Mangalis for Noom Hotel Dakar Sea Plaza. Same operational standards and global distribution network, also active in African markets.
• Marriott International: Global hotel chain with growing presence in Africa, including in West African markets. Comparable in offering full-service and select-service properties via multiple brands (luxury, premium, select-service).
• Louvre Hotels Group: International hotel group with multiple brands spanning economy to upscale, including presence in African markets. Comparable multi-brand mid-scale and economy strategy versus Mangalis's SEEN and YAAS.
• Hilton Worldwide: Global hotel group actively expanding across Africa, including partnerships and conversions in West African markets. Multi-brand portfolio comparable to Mangalis's tiered brand structure.
• Accor: Global hotel operator with a substantial African footprint across luxury, midscale, and economy brands. Competes for the same business and leisure traveler demand in West African capitals where Mangalis operates.

Direct peers

• Azalaï Hotels: West African hotel group operating full-service properties across multiple countries in the region. Directly comparable multi-country West African operator targeting both business and leisure segments, similar 4-star positioning to Mangalis's SEEN and NOOM brands.
• Onomo Hotels: Pan-African hotel chain offering standardized mid-scale and upscale accommodations across multiple African countries. Closest direct competitor in terms of multi-brand, multi-country African hospitality business model targeting business travelers.

Emerging players

• Noon Hotels & Resorts: Emerging African hospitality brand focusing on modern design in select African cities. Comparable in offering design-forward mid-scale and upscale accommodations targeting younger business and leisure travelers in Africa.

Regional players

• King Fahd Palace Hotel (Dakar): Iconic luxury hotel in Dakar, Senegal, directly competing with Noom Hotel Dakar Sea Plaza for luxury business and government travelers in the same primary market.
• Hotel Ivoire (Abidjan): Established luxury hotel in Abidjan competing with Noom Hotel Abidjan Plateau in the same Côte d'Ivoire capital market for both business and leisure upscale demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mangalis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mangalis Hotel Group