Modern Dental of Manhattan

What Modern Dental of Manhattan does

Brightly Dental Midtown (formerly Modern Dental of Manhattan) is a privately held, single-location multi-specialty dental practice operating from 425 Madison Avenue in Midtown Manhattan. The practice occupies a state-of-the-art facility that has served patients at the same address for over 18 years and consolidates the full range of dental specialties — implantology, periodontics, endodontics, orthodontics, oral surgery, cosmetic, and preventive care — under one roof, supported by an on-site dental laboratory and 3D imaging with digital treatment planning. Services span cosmetic dentistry (porcelain veneers, smile makeovers, teeth whitening, Invisalign), restorative procedures (dental implants including a same-day 'Teeth in 1 Day' offering, crowns, bridges, LANAP laser periodontal therapy), endodontics (root canals), emergency dentistry, and routine preventive cleanings. The clinical team includes board-certified specialists in periodontics, endodontics, and orthodontics, plus general dentists with implant and cosmetic expertise.

The practice operates on three parallel revenue streams: (1) fee-for-service treatment paid out-of-pocket or via insurance claim reimbursement as an in-network provider for eight major PPO plans (Aetna, Cigna, MetLife, Guardian, Principal, Empire BlueCross BlueShield, CSEA, Local 3); (2) recurring subscription revenue through a Kleer-powered membership plan ($52/month Adult, $85/month Perio, with 5% family discount) targeting uninsured patients; and (3) specialty/surgical procedures quoted on a per-case basis. Customer acquisition is driven by local SEO, an educational blog, word-of-mouth referrals, Zocdoc online booking, and insurance-network referral flow. Distribution is entirely through the single physical Midtown location (Mon–Fri, 9:00 am – 5:00 pm), with online booking and a (212) 758-1000 phone line as primary scheduling channels. The practice is privately owned, with no disclosed funding rounds, parent company, or institutional investors, and recently rebranded from Modern Dental of Manhattan to Brightly under the same ownership and clinical team.

Name

Modern Dental of Manhattan

Legal name

Brightly

Website

https://manhattandentists.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Brightly Dental Midtown (formerly Modern Dental of Manhattan) is a privately held, single-location multi-specialty dental practice in Midtown Manhattan offering preventive, cosmetic, restorative, orthodontic, endodontic, periodontic, and surgical dental care under one roof, supported by an on-site lab and 3D imaging.

Ownership category

akta.pro rank

Product category

Dental Practice Services

NAICS

Offices of Dentists (6212)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• General dentistry services
• Cosmetic dental procedures
• Dental implant services
• Orthodontic treatments
• Preventive dental care

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Dental Services - Fee-for-Service: Traditional fee-for-service dental care where patients pay for treatments either out-of-pocket or through insurance claims. Includes preventive, restorative, and cosmetic procedures.
2. Kleer Membership Subscription: Monthly or annual dental health savings subscription plans ($52/month Adult plan, $85/month Perio plan) providing preventive care and discounts on treatments. Direct-to-consumer subscription model bypassing traditional insurance.
3. PPO Insurance Billing: In-network provider for multiple PPO dental insurance plans including Aetna, Cigna, MetLife, Guardian, Principal, Empire, CSEA, and Local 3. Revenue generated through insurance claim reimbursements at negotiated rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modern Dental of Manhattan (Brightly Dental Midtown) is a multi-specialty dental practice that provides comprehensive general, cosmetic, restorative, endodontic, periodontic, orthodontic, implant, and emergency dental services to individual patients in Midtown Manhattan. All dental specialties are offered under one roof at a single Midtown location supported by an on-site dental laboratory and 3D imaging technology, with services available through fee-for-service payments, PPO dental insurance, or a Kleer subscription membership plan.

Product overview

Modern Dental of Manhattan (now Brightly Dental Midtown) is a high-end, full-service dental practice offering comprehensive dental care under one roof. The practice operates as a single unified service offering rather than a platform-plus-modules architecture. The core portfolio includes cosmetic dentistry services (porcelain veneers, teeth whitening, smile makeovers), restorative procedures (dental implants, crowns, bridges, dentures), orthodontic treatments (Invisalign), endodontic services (root canals), periodontics (including LANAP laser treatment), emergency dentistry, and preventive care. The practice also offers a Kleer Membership dental savings plan for uninsured patients. All specialties including implantologists, periodontists, endodontists, and orthodontists are available in one location with an on-site lab for quick turnaround.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Dentistry
• Smile Makeovers
• Teeth in 1 Day
• Invisalign
• Endodontics
• Dental Implants
• Periodontics
• Prosthodontics (Crowns & Bridges)

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aetna Dental PPOcoreChannel Partner/ Reseller/ DistributorIn-network PPO provider for Aetna dental insurance plans. Practice accepts Aetna PPO patients and processes insurance claims on their behalf for routine checkups, cleanings, X-rays, fillings, crowns, and other covered procedures.
• Cigna PPO DentalcoreChannel Partner/ Reseller/ DistributorIn-network Cigna PPO dental provider in Manhattan. Cigna plans often include preventive services at no cost and partial coverage for restorative treatments like fillings and root canals.
• MetLife PPO DentalcoreChannel Partner/ Reseller/ DistributorIn-network MetLife PPO dental provider. MetLife plans typically cover preventive visits and provide substantial savings on extractions, periodontal care, and prosthodontics.
• Guardian Dental Insurance PPOcoreChannel Partner/ Reseller/ DistributorGuardian dental insurance PPO provider with experience helping patients use their benefits. Guardian plans include coverage for preventive, basic, and major dental procedures.
• Principal Dental PPOcoreChannel Partner/ Reseller/ DistributorPrincipal dental PPO provider offering comprehensive care for Principal plan enrollees. Practice verifies coverage and explains options for cleanings through complex procedures.
• Empire BlueCross BlueShield PPO DentalcoreChannel Partner/ Reseller/ DistributorParticipating Empire PPO dental provider in Manhattan. Empire PPO plans provide broad access to both preventive and advanced dental treatments.
• CSEA DentalminorChannel Partner/ Reseller/ DistributorCSEA dental provider serving civil service employees. CSEA plans cover preventive visits, basic procedures, and some major services including scaling and root planing.
• Local 3 Dental PlanminorChannel Partner/ Reseller/ DistributorLocal 3 union dental plan provider supporting union members. Local 3 plans offer excellent dental benefits including preventive and restorative services.
• KleercoreTechnology or IntegrationKleer is a dental health savings platform providing membership management, enrollment processing, and billing infrastructure. Brightly Dental Midtown offers Kleer membership plans ($52/month Adult, $85/month Perio) enabling patients without insurance to access affordable dental care.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pacific Dental Services: Dental support organization backing practices across general dentistry, specialty services, and implants with integrated technology platforms. Comparable on multi-specialty scope and insurance-network strategy, at national scale.
• Aspen Dental: DSO-backed multi-location dental practice chain offering general, restorative, and implant services through insurance-friendly pricing. Comparable business model and payer mix, though geographically distributed rather than Midtown-concentrated.
• Heartland Dental: Largest dental support organization in the US, providing non-clinical support to affiliated practices across general, restorative, and specialty dentistry. Comparable on multi-specialty services and insurance-driven revenue model at much larger scale.
• ClearChoice Dental Implant Centers: National chain specializing in full-arch dental implants and same-day restoration — overlapping directly with the 'Teeth in 1 Day' offering. Broader scale and marketing budget but less general-dentistry breadth.

Direct peers

• Tend: NYC-founded multi-location dental practice chain combining general dentistry, cosmetic, and orthodontics under one brand with a modern, consumer-focused experience. Comparable on multi-specialty urban positioning, premium branding, and direct-to-consumer patient acquisition.
• MINT dentistry: Multi-location dental group emphasizing cosmetic dentistry, modern patient experience, and in-house membership plans. Comparable on premium urban positioning and subscription-style membership offerings.
• Manhattan Dental Design: Boutique Midtown Manhattan practice offering cosmetic, restorative, and implant dentistry with concierge-style patient experience. Directly comparable in Midtown geography and high-end patient positioning.
• NYC Dental Associates: Large multi-specialty Manhattan dental group offering general, cosmetic, orthodontic, endodontic, and implant services under one roof. Closely matches the integrated-care value proposition in the same geography.
• Midtown Dental Group: Multi-specialty Manhattan dental practice offering implants, periodontics, endodontics, and cosmetic dentistry in a single Midtown location. Direct competitor for the same PPO-insured and fee-for-service Midtown patient base.

Others

• Kleer: Dental membership-plan platform partner of Modern Dental of Manhattan/Brightly. Not a competitor but an enabling technology and ecosystem participant that powers the practice's subscription revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/moderndentalofmanhattan

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Dental of Manhattan