Man to Man Menswear

What Man to Man Menswear does

Man to Man Menswear is a family-owned specialty menswear retailer founded in 1984 by David Clareburt and operated with his wife Robyn and their three children. The business runs a single physical store at 89 Victoria Street in Wellington's Te Aro district, configured across two floors with smart casual wear on the ground floor and a suit lounge upstairs, and serves both walk-in Wellington customers and nationwide New Zealand shoppers through an online e-commerce channel and phone ordering. Its core offering is a curated selection of premium international menswear brands including Hugo Boss (BOSS), Barbour, BRAX, Gibson, Robert Charles, Joe Black, and Cambridge, spanning suits, shirts, knitwear, trousers, outerwear, footwear, accessories, fragrances, and wedding and formal occasion wear.

The revenue model is direct-to-consumer retail with one-time product sales as the primary stream, supplemented by physical and online gift cards (in $50 increments up to $1,000) and a traditional layby service (minimum $50 order, 25% deposit, up to 8 weeks on full-priced items). The technology stack is a standard, low-complexity combination of a Squarespace-hosted storefront and Stripe payment processing with AES-256 card encryption and SSL transport security, reflecting a small-scale retailer rather than a technology-driven business. Customer engagement relies on email newsletters, a Facebook page, and the website, while a long-standing partnership with Riccardo Tailoring (since 1984) provides in-house alterations as a core service differentiator. The company is privately held by the Clareburt family with no external investors, no funding rounds, no disclosed financial figures, and 14 total employees, positioning it as a stable, lifestyle-oriented independent retailer rather than a growth-stage venture.

Name

Man to Man Menswear

Legal name

Man to Man Menswear

Website

https://mantoman.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Man to Man Menswear is a family-owned Wellington specialty menswear retailer founded in 1984, operating a single Victoria Street store plus nationwide New Zealand e-commerce, offering premium brands such as Hugo Boss, Barbour, BRAX, and Gibson with in-house tailoring, gift cards, and layby services.

Ownership category

akta.pro rank

Product category

Premium Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Men’s Styling & Tailoring Coordination (HSACAJAG)

Keywords

• Premium menswear
• Men's clothing retail
• Suits and formal wear
• Menswear accessories
• Tailoring services

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of menswear products including suits, shirts, trousers, knitwear, footwear, accessories, and fragrances. Both in-store and online channels.
2. Gift Cards: Physical and online gift cards sold in $50 increments up to $1000. Valid for 12 months from purchase date. Gift cards can be redeemed in-store, over the phone, or online.
3. Layby Service: Traditional layby service for in-store purchases. Minimum order total of $50, 25% deposit required, laybys can be open for up to 8 weeks on full-priced items only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Man to Man Menswear is a family-owned menswear retailer operating a single physical store in Wellington, New Zealand, and an online e-commerce store (mantoman.co.nz). The company sells premium branded men's clothing, footwear, fragrances, and accessories including suits, business shirts, casual wear, knitwear, outerwear, and gifts, with alteration services provided through a long-standing partnership with Riccardo Tailoring.

Product overview

Man to Man Menswear is a New Zealand-based menswear retail store operating since 1984, located at 89 Victoria Street, Wellington. The store offers a curated selection of premium men's clothing and accessories from internationally recognized brands including BOSS (Hugo Boss), Barbour, BRAX, Gibson, Robert Charles, Joe Black, and Cambridge. The product portfolio encompasses suits, jackets, business shirts, casual shirts, trousers, jeans, knitwear, coats and outerwear, T-shirts, polos, shorts, sweatshirts, hoodies, footwear, belts, ties, bow ties, pocket squares, fragrances, wallets, and accessories. The store also offers gift cards (both online and physical), wedding and occasion wear, and maintains an active clearance/sale section. Business hours are Monday-Friday 9:00am-5:30pm, Saturday 10:00am-5:00pm, and Sunday 12:00pm-4:00pm.

Differentiator

Problem solved

Functional benefit

Products and services

• Man to Man Menswear Retail Store New Zealand-based menswear retail store in Wellington offering a curated selection of premium men's clothing, footwear, and accessories from brands including BOSS, Barbour, BRAX, Gibson, and Robert Charles. Includes a suit lounge upstairs and smart casual wear on the ground floor, with alteration services available via partner Riccardo Tailoring.
• Online Gift Cards Digital gift vouchers available in $50 increments from $50 to $1000, redeemable only online. Valid for 12 months from purchase. Cannot be exchanged for cash or replaced if lost or stolen.
• Physical Gift Cards Physical gift vouchers in $50 increments from $50 to $1000, purchasable in-store or online and redeemable in-store, over the phone, or online. Valid for 12 months from purchase. Cannot be exchanged for cash or replaced if lost or stolen.
• BOSS (Hugo Boss) Menswear Range Curated selection of Hugo Boss branded menswear including business shirts, casual shirts, T-shirts, polos, trousers, jeans, suits, jackets, footwear, fragrances, wallets, belts, cufflinks, socks, and underwear. Owner David Clareburt buys Hugo Boss three seasons ahead, selecting pieces based on feel, look, and durability.
• Barbour Outerwear Range British heritage outerwear brand selection including wax jackets, quilted jackets, knitted jumpers, and shirts. New arrivals featured prominently in-store and online.
• BRAX Trousers and Knitwear Premium trousers and knitwear including the Cashlana sweater and Fabio chino trousers, featured in new arrivals and core stock.
• Gibson Suits and Formal Wear Slim fit suits, dinner suits, jackets, trousers, and formal shirts in various colors including charcoal, navy, and black, including the popular Rebellion range.
• Robert Charles Leather Goods Leather accessories including belts made from calf skin leather, reversible and woven elastic styles, crafted in Italy.
• Joe Black Formal Shirts Formal shirts including white business shirts and occasion shirts with French cuffs.
• Cambridge Business Shirts Quality business shirts including Preston and Black shirt lines in 100% cotton with various fits.
• Men's Footwear Men's dress shoes, derbies, boots, Chelsea boots, sneakers, and formal shoes from BOSS and other premium brands.
• Men's Fragrances Men's fragrances including Hugo Boss - The Scent Absolute, Bottled Infinite, Man EDT, and BOSS Elixir Parfum.
• Wedding and Occasional Wear Formal occasion wear including dinner suits, dinner jackets, suits, and formal shirts for weddings and special occasions.
• Men's Accessories Men's accessories including belts, ties, bow ties, pocket squares, wallets, money clips, and cufflinks.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and key.

• StripecoreTechnology or IntegrationStripe provides the secure payment processing system for the online store. All card numbers are encrypted at rest with AES-256. Stripe's infrastructure runs in separate hosting infrastructure from primary services.
• Riccardo TailoringcoreStrategic or Co-development PartnerRiccardo Tailoring has been Man to Man's go-to tailor since 1984. They are described as a great tailor and great friend, providing alteration services for garments to customer specifications with a 'can do' attitude.
• Hugo BosskeyOthersPremium menswear brand supplier. David Clareburt buys Hugo Boss three seasons ahead, carefully selecting what is best for customers based on feel, look, and durability of garments.
• BarbourkeyOthersPremium British outerwear brand stocked in-store with new arrivals featured prominently.
• BRAXkeyOthersQuality menswear brand featured in new arrivals and offering products like the Cashlana sweater.
• GibsonkeyOthersSuit and formal wear brand offering suits, trousers, and formal shirts including the popular Rebellion range.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Indochino: Global made-to-measure menswear specialist focused on suits and formalwear, competing with the suiting and tailoring proposition Man to Man offers via Riccardo Tailoring. Comparable as an emerging player targeting the same custom-fit formalwear use case through a different (digital-first) model.

Broad incumbents

• Mr Porter: Global premium menswear e-commerce platform stocking many of the same brands Man to Man carries (Hugo Boss, Barbour). Comparable as a broad incumbent and online benchmark competing for the same premium NZ menswear customer through superior assortment and digital experience.
• Hugo Boss: Global premium menswear brand and a core supplier to Man to Man. Comparable as a broad incumbent that defines the premium menswear category and competes through its own DTC, wholesale, and outlet channels.
• Country Road: Australia/NZ premium apparel brand and retailer spanning menswear, womenswear and accessories. Comparable as a larger incumbent operating in the same premium menswear price band with physical and online retail across the trans-Tasman market.
• Farmers Trading Company: New Zealand department store chain stocking menswear, formalwear, footwear and accessories alongside broader categories. Comparable as a broad incumbent that competes with Man to Man on menswear and gifting occasions but as part of a much wider assortment.

Direct peers

• Working Style: New Zealand menswear specialist retailer focused on premium business, formal and casual menswear with tailoring services. Closely overlaps Man to Man on product mix, tailoring-driven service model, and premium brand curation.
• Barkers Menswear: New Zealand premium menswear retailer with multiple physical stores and online offering, curating international brands in a similar price/positioning band to Man to Man. Directly comparable in product mix (suits, business shirts, footwear, accessories), customer segment, and DTC omnichannel model.
• Hallensteins: New Zealand-based menswear chain offering suits, business and casual wear at a slightly lower price band than Man to Man but serving the same customer occasion (work, formal, weddings). Highly comparable product categories and omnichannel retail model.
• Crane Brothers: New Zealand premium menswear specialist with curated suits, shirts, knitwear and accessories and on-site tailoring services. Directly comparable on premium menswear focus, tailoring integration, and small-format specialist retailing.
• Rodd & Gunn: New Zealand-founded premium menswear brand and retailer combining own-label and curated international brands across casual and smart-casual wear. Comparable as a premium-positioned NZ menswear brand-retailer with similar customer demographic and physical-plus-online retail format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mantomanmenswear
• LinkedInlinkedin.com/company/mantoman

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man to Man Menswear