Manuel Fialho, Lda
Manuel Fialho, Lda is a Portuguese regional distributor, founded in 1984 and based in Évora, selling 350+ agricultural, forestry, and construction equipment products from 45+ international brands to farmers, contractors, and forestry operators in southern Portugal.
- Company typePrivate
- Founded1984
- HeadquartersÉvora, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Manuel Fialho, Lda does
Manuel Fialho, Lda is a Portuguese limitada (Lda.) company founded in 1984 and headquartered in Évora, operating from the PITE (Parque Industrial e Tecnológico de Évora) industrial park. The company is a regional distributor of agricultural, forestry, and construction equipment, holding distribution rights for 45+ international brands and offering a catalog of 350+ products. Its customer base consists primarily of farmers, forestry operators, and construction contractors in the Alentejo region of southern Portugal, served through a combination of direct sales and e-commerce channels.
The business operates a relatively traditional distribution model, sourcing equipment from manufacturers in Spain, Italy, France, Sweden, the United Kingdom, and Germany, and reselling it to end customers under quote-based pricing. The product mix includes both new and used equipment, broadening the addressable buyer base across price points. With 8 employees, the company is small and lean, relying on long-standing manufacturer relationships and 40 years of regional presence to maintain its market position rather than on scale or technological differentiation.
Revenue is generated through one-time equipment sales transactions rather than recurring contracts or service subscriptions. Pricing is quote-based and project-driven, consistent with capital equipment distribution. The company has no disclosed revenue, no disclosed funding, and operates exclusively within Portugal with no evidence of international expansion. The business model is mature and stable rather than growth-stage, with no signs of aggressive expansion in headcount, geography, or product verticals beyond its established agricultural, forestry, and construction focus.
Manuel Fialho, Lda firmographics
Firmographics- Name
- Manuel Fialho, Lda
- Legal name
- Manuel Fialho, Lda.
- Website
- https://manuelfialho.pt
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Manuel Fialho, Lda is a Portuguese regional distributor, founded in 1984 and based in Évora, selling 350+ agricultural, forestry, and construction equipment products from 45+ international brands to farmers, contractors, and forestry operators in southern Portugal.
- Ownership category
- akta.pro rank
Manuel Fialho, Lda industry classification
Industry- Product category
- Agricultural Equipment Distribution
- NAICS
- Agricultural Implement Manufacturing (33311), Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523), Forestry (800)
- akta.pro primary industry
- Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)
Keywords
Where Manuel Fialho, Lda is headquartered
LocationHeadquarters
- HQ city
- Évora
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
Manuel Fialho, Lda business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Distribution and Sales: The company generates revenue through the commercialization and distribution of agricultural, forestry, and construction equipment. They sell both new and used equipment from multiple branded manufacturers including tractors, harvesters, sprayers, trailers, and various agricultural machinery. Revenue is generated through direct sales at their physical location and through their website catalog.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct sales - No tiered pricing structure publicly available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Manuel Fialho, Lda product offering
Product offeringCore offering
Manuel Fialho, Lda. is a Portuguese distributor (not manufacturer) of agricultural, forestry, and construction equipment, commercializing products from over 45 international brands. The company offers both new and used equipment across categories including tillage implements, seeding and planting systems, sprayers, harvesters, pruning tools, trailers, and mowers. Operations are centered at the PITE facility in Évora, with sales, parts counter, and after-sales support provided locally.
Product overview
Manuel Fialho, Lda is a 40-year-old Portuguese agricultural machinery distributor headquartered in Évora, operating across three sectors: Agricultural, Forestry, and Construction. The company distributes equipment from over 45 international brands including Razol, Ovlac, Caffini, Gili, Forigo, Lisam, Marangon, Agromet, Aguirre, Cavalleretti, Saher, Gascon, Juscafresa, and others. Their portfolio encompasses over 350 products organized across numerous categories: tillage equipment (chisel plows, rotary harrows, subsoilers), seeding and planting systems (precision seeders, pneumatic seeders, potato planters), spraying and treatment equipment (trailed sprayers, mist blowers, atomizers), harvesting equipment (potato harvesters, olive harvesters), pruning and cutting tools (electric shears, pre-pruners), transport equipment (agricultural trailers, tankers, livestock trailers), mowing and forage equipment (disc mowers, rotary mowers), soil preparation tools (cultivators, ridge formers), and various specialized attachments. The company operates as a multi-brand distributor rather than a manufacturer, offering both new and used equipment with local sales, parts, and service support through their PITE facility.
Differentiator
Problem solved
Functional benefit
Products and services
- Compressor Pneumático Pto Lisam
Companies that use Manuel Fialho, Lda
Customer profileSegments3 records
Ideal customer profiles3 records
Manuel Fialho, Lda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Manuel Fialho, Lda partnerships and signals
Strategic signalPartnerships
45 partnerships are on record, tiered major and minor.
- VaderstadmajorVaderstad is a major Swedish agricultural equipment manufacturer. Manuel Fialho distributes their products including seeders, cultivators, and tillage equipment in the Portuguese market.
- RazolmajorFrench agricultural equipment manufacturer. Manuel Fialho distributes their tillage equipment including chisel plows, disc harrows, and cultivators.
- CaffinimajorItalian agricultural equipment manufacturer specializing in sprayers and crop protection equipment. Distributed in Portugal by Manuel Fialho.
- LisammajorItalian manufacturer of pneumatic and electric pruning equipment, pruning shears, and agricultural tools. Products distributed by Manuel Fialho in Portugal.
- ForigomajorItalian agricultural equipment manufacturer specializing in rotary tillers, flail mowers, and soil preparation equipment.
- Gil (Sembradoras Gil)majorSpanish manufacturer of seeders and agricultural machinery. Manuel Fialho distributes their precision seeders and pneumatic seeders.
- OvlacmajorSpanish agricultural equipment manufacturer specializing in plows and tillage equipment including reversible plows and chisel plows.
- CavallerettimajorItalian manufacturer of sprayers, mistblowers, and crop protection equipment for orchards and vineyards.
- MarangonmajorItalian agricultural equipment manufacturer specializing in disc mowers, forage equipment, and agricultural machinery.
- GasconmajorSpanish agricultural equipment manufacturer producing disc harrows, subsoilers, and tillage equipment.
- AgrometmajorManufacturer of agricultural equipment for vineyards and orchards including pre-pruners, pruners, and tillage equipment.
- AgromelcaminorAgricultural equipment manufacturer. Manuel Fialho distributes their products including olive and fruit harvesters.
- ImacmajorItalian manufacturer of potato harvesting equipment, planters, and agricultural machinery for specialized crops.
- TeníasmajorSpanish manufacturer of front loaders and tractor attachments compatible with major tractor brands including John Deere, Case, Claas, Fendt, and others.
- TMC CancelamajorSpanish manufacturer of agricultural machinery including flail mowers, wood chippers, and forestry equipment.
- SahermajorSpanish manufacturer of sprayers, atomizers, and crop protection equipment for agriculture.
- JuscafresamajorSpanish manufacturer of agricultural trailers, manure spreaders, and forage equipment.
- SekomajorItalian manufacturer of feeding mixers (Unifeed), self-propelled mixers, and livestock equipment.
- GandinimajorItalian manufacturer of flail mowers, wood chippers, and agricultural machinery.
- SilofarmermajorFrench manufacturer of straw cutters, feed distributors, and livestock equipment.
- NovakmajorSpanish manufacturer of agricultural machinery and equipment.
- BagüésmajorSpanish manufacturer of agricultural tillage equipment including disc harrows, cultivators, and subsoilers.
- AguirremajorSpanish manufacturer of agricultural sprayers, spreaders, and seeders.
- AngelonimajorItalian manufacturer of agricultural rollers, subsoilers, and tillage equipment.
- BomfordmajorUK manufacturer of agricultural and landscaping equipment including flail mowers and topper mowers.
- FerrarimajorItalian manufacturer of planters, transplanters, and plastic mulch equipment.
- GL 1majorItalian manufacturer of inter-row mowers, brush cutters, and agricultural machinery for vineyard and orchard maintenance.
- I.ME.CAmajorItalian manufacturer of vineyard equipment including pre-pruners, shoot removers, and harvesters.
- MaramajorItalian manufacturer of laser-controlled land leveling equipment and precision agriculture tools.
- TriginermajorSpanish manufacturer of pre-pruning and pruning equipment for vineyards and orchards.
- ClerismajorItalian manufacturer of fertilizer spreaders, salt spreaders, and material handling equipment.
- CargomajorAgricultural equipment manufacturer producing rotary tillers and power harrows for various crop applications.
- FuertesmajorSpanish manufacturer of agricultural equipment including cultivators, subsoilers, and earth-moving equipment.
- Metalicas BujanminorSpanish manufacturer of post drivers and metal agricultural structures.
- GonellaminorItalian manufacturer of silage unloading equipment and agricultural machinery.
- SuireminorFrench manufacturer of agricultural equipment including trailers and material handling equipment.
- EquitaliaminorItalian manufacturer of agricultural equipment including flocculators and water treatment equipment.
- I.ME.CAminorItalian manufacturer of vine tying machines and vineyard management equipment.
- EclipseminorAgricultural equipment manufacturer distributed by Manuel Fialho.
- Fórmula DiretaminorAgricultural equipment manufacturer distributed by Manuel Fialho.
- Gascon InternationalminorInternational agricultural equipment distributor.
- SanzminorManufacturer of olive sprayers and agricultural equipment for olive groves.
- RMminorAgricultural machinery manufacturer producing irrigation equipment.
- ImeCA SacaiaminorAgricultural equipment manufacturer.
- AgarínmajorSpanish manufacturer of agricultural equipment including stone crushers, olive harvesters, and vineyard equipment.
Scale indicators3 records
Recent moves3 records
Expansion highlights2 records
Manuel Fialho, Lda competitors and assessment
Company assessmentBroad incumbents
- Kuhn Center Iberia: Kuhn, the French tillage, seeding, and livestock-equipment manufacturer, distributes through Kuhn Center locations across Iberia. Its Iberian operation overlaps materially with Manuel Fialho's Razol, Bagüés, Ovlac, and Juscafresa tillage lines for the same farmer base.
- John Deere (Iberia dealer network): John Deere distributes through independent Iberian dealers (e.g., Agritubel, AgroConceito) and competes head-on with Manuel Fialho for Portuguese tractor, sprayer, and harvesting-equipment buyers. It is the broadest incumbent benchmark for premium equipment in the region.
- Claas Iberia: Claas distributes combines, tractors, and hay/forage tools through Iberian dealers. It is comparable to Manuel Fialho as a major European equipment supplier relying on dealer relationships for Iberian market access, especially in harvesting and forage categories.
- AGCO Iberia (Massey Ferguson / Fendt / Valtra): AGCO sells Massey Ferguson, Fendt, and Valtra tractors in Iberia via a regional dealer network. It is a broader incumbent — global manufacturer with Iberian distribution — competing for the same Portuguese farmer wallet share as Manuel Fialho.
- New Holland (CNH Industrial Iberia): CNH's New Holland brand operates an extensive Iberian dealer network for tractors, hay tools, and specialty equipment. As a major full-line incumbent, it competes directly with Manuel Fialho across multiple equipment categories, particularly in hay/forage and small-tractor segments.
- Kubota Iberia: Kubota distributes compact tractors and implements in Iberia through its own dealer network. It competes with Manuel Fialho for orchard, vineyard, and smallholder customers in Portugal and is one of the most active Japanese brands in the Mediterranean segment.
Regional players
- Agrolider (Portugal): Agrolider is a Portuguese multi-brand agricultural equipment distributor serving Portuguese farmers with tractor, implement, and parts offerings. It is a head-to-head domestic competitor in the same regional Portuguese market, with a similar role of aggregating international brands for local resale and service.
Emerging players
- Vaderstad Iberia: Vaderstad is a major Swedish tillage and seeding manufacturer whose Iberian distribution is led by Manuel Fialho. As Vaderstad's Portuguese distributor, the relationship creates both a comparable channel model (multi-brand dealer as the customer-facing layer) and a competitive tension if Vaderstad expands direct sales in Iberia.
Direct peers
- Same Deutz-Fahr Iberia: Same Deutz-Fahr distributes Same, Deutz-Fahr, and Lamborghini tractors across Spain and Portugal through an authorized dealer network. It is the most analogous European mid-size tractor-and-implement distributor to Manuel Fialho in terms of Iberian market focus and multi-brand go-to-market.
- AgriArgo Iberia: AgriArgo is the European tractor and equipment group (McCormick, Landini) distributing across Iberia. Like Manuel Fialho, it operates a multi-brand Iberian dealer network serving Mediterranean crop and livestock operations, making it one of the closest direct comparables for product mix and customer profile.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Manuel Fialho, Lda social profiles
Digital presenceManuel Fialho, Lda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manuel Fialho, Lda leadership team
Management profileNumber of profiles
Manuel Fialho, Lda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manuel Fialho, Lda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manuel Fialho, Lda
What does Manuel Fialho, Lda do?
Manuel Fialho, Lda. is a Portuguese distributor (not manufacturer) of agricultural, forestry, and construction equipment, commercializing products from over 45 international brands. The company offers both new and used equipment across categories including tillage implements, seeding and planting systems, sprayers, harvesters, pruning tools, trailers, and mowers. Operations are centered at the PITE facility in Évora, with sales, parts counter, and after-sales support provided locally.
Is Manuel Fialho, Lda a public or private company?
Manuel Fialho, Lda is a private company. It is classified as family owned and is currently operating.
When was Manuel Fialho, Lda founded?
Manuel Fialho, Lda was founded in 1984. It employs 1 to 10 people.
Where is Manuel Fialho, Lda based?
Manuel Fialho, Lda is headquartered in Évora, Portugal, in the Europe region.
How does Manuel Fialho, Lda make money?
One revenue line is on record: equipment Distribution and Sales.
Who are Manuel Fialho, Lda's main competitors?
Broad incumbents on record are Kuhn Center Iberia, John Deere (Iberia dealer network), Claas Iberia, AGCO Iberia (Massey Ferguson / Fendt / Valtra), New Holland (CNH Industrial Iberia) and Kubota Iberia. Agrolider (Portugal) is listed as a regional player. Vaderstad Iberia is listed as an emerging player. Direct peers are Same Deutz-Fahr Iberia and AgriArgo Iberia.
Does Manuel Fialho, Lda have an API?
No public API is recorded for Manuel Fialho, Lda.
What industry is Manuel Fialho, Lda in?
Manuel Fialho, Lda's product category is Agricultural Equipment Distribution. Its primary akta.pro industry code is IMAHAIAC, Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders). Its NAICS code is 33311 and its SIC code is 3523.