Modeagentur

What Modeagentur does

Modeagentur, legally manana jeans UG and operating under the brands Modeagentur, Nahtbild, and manana berlin, is a Berlin-based fashion industry service provider established in 2010 by trained clothing technician Wissam Manana. The company runs a two-sided business: a B2B services operation (Nahtbild) offering pattern construction, grading, digitization, pattern output/plotting, cutting, sample sewing, and small-to-medium series production for fashion brands and designers; and a B2C handmade-jeans atelier (manana berlin) producing custom-made jeans and trousers to individual measurements in its Berlin Weissensee workshop. The core technical platform is GRAIFS v.11.0.01, a CAD pattern system used for pattern creation, grading, and export in PDF and DXF/AAMA formats. The B2B offering covers men's and boys' (HAKA), women's outerwear (DOB), professional and sportswear (BESPO), children's clothing (KIKO), lingerie, swimwear, and specialty items such as covers and linings. Customers supply their own materials and accessories; Nahtbild executes the technical and production steps.

The company employs approximately seven people in addition to the owner-founder, who continues to work personally at the sewing machine. The B2B pricing model is project-based with individually quoted prices per order, a 50% advance payment required to commence work, payment due within five working days of delivery, late-payment interest at 3% above Deutsche Bundesbank base rate, and €12 flat Berlin delivery. B2C made-to-measure jeans start at €120 and are sold through the Berlin atelier, an online ordering system, and appointment-based consultations, with additional shop/showroom locations in Prenzlauer Berg and on Langhansstraße. The company has a single Facebook page (MananaAgenten) as its main social presence and has received earned-media coverage in rbb zibb, Sat.1 Berlin, and B.Z. Berlin. Geographic reach is Germany-only, with international orders accepted on a case-by-case basis. The legal form is a German UG (Unternehmergesellschaft, a private limited company) with no external investors, funding rounds, subsidiaries, or M&A activity disclosed.

Name

Modeagentur

Legal name

manana jeans UG

Website

https://map-modeagentur.de

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Modeagentur (manana jeans UG) is a Berlin-based fashion services provider founded in 2010 by Wissam Manana, offering B2B pattern making, grading, digitization, and small-series garment production for fashion brands, plus B2C handmade custom jeans through its manana berlin Berlin atelier.

Ownership category

akta.pro rank

Product category

Apparel Manufacturing Services

NAICS

Cut and Sew Apparel Contractors (315210), Cut and Sew Apparel Manufacturing (3152)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

akta.pro secondary industries

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM), Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Pattern making services
• Garment manufacturing
• CAD pattern digitization
• Made-to-measure jeans
• Clothing production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pattern Making Services: Provides Schnitterstellung (pattern creation/construction), Schnittgradierung (pattern grading), and Digitalisieren (digitizing) services. Output formats include large-format paper with or without marker plan, or digital file export in PDF/DXF/AAMA formats.
2. Manufacturing Services: Offers single-piece production (Einzelfertigung), sample production (Musterfertigung), small series production (Kleinserienfertigung), and medium series production (Mittelserienfertigung). Includes cutting and final inspection. Customers provide materials and accessories.
3. Made-to-Measure Jeans (manana berlin): Custom-made jeans sold directly to consumers through their Berlin atelier, online ordering system, and shop appointments. Jeans start from 120 euros.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modeagentur (operating as Nahtbild) provides fashion industry services spanning pattern construction, pattern grading, digitization, cutting, sample/prototype sewing, and small-to-medium series garment manufacturing for clothing brands and designers. The company also sells handmade custom-fit jeans directly to consumers under the manana berlin brand through its Berlin atelier, with customers providing materials and accessories while Modeagentur handles the entire production process.

Product overview

Modeagentur (operating as nahtbild) is a fashion industry service provider offering an integrated suite of garment production services. The core offering includes pattern making (Schnitterstellung), pattern grading (Gradierung), digitization (Digitalisierung), pattern output/plotting (Schnittausgabe), prototype sewing (Musternähen/Prototypen), and series manufacturing (Serienfertigung). They specialize in men's and boys' clothing (HAKA), women's outerwear (DOB), professional and sportswear (BESPO), children's clothing (KIKO), lingerie, swimwear, and specialty items like covers and linings. The company uses GRAIFS CAD software (version 11.0.01) for pattern creation and grading, and serves customers by processing their sketches and specifications from technical drawings through to finished sewn products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pattern Construction (Schnitterstellung) Pattern creation and construction service that develops technical patterns from customer sketches and specifications for men's, women's, children's, professional, sportswear, lingerie, and swimwear. Delivered as paper plots or digital files (PDF, DXF/AAMA).
• Pattern Grading (Gradierung) Service that creates size variations of a base pattern across multiple sizes based on customer specifications, with finished measurements and measurement tables provided for quality assurance.
• Pattern Digitization (Digitalisierung) Digitization service that converts physical patterns into digital formats for CAD processing, with exports available in PDF, DXF, and AAMA formats for downstream production use.
• Pattern Output and Plotting (Schnittausgabe / Plotten) Output service providing large-format paper prints of patterns with or without marker plans, plus cutting plot files for further processing.
• Prototype and Sample Sewing (Musternähen / Prototypen) Production of single-piece samples and prototypes from customer sketches and patterns, enabling customers to validate fit, construction, and finishing before committing to series production.
• Series Production (Serienfertigung) Manufacturing service for small to medium production runs including cutting, sewing, and final inspection, covering single-piece, sample, small-series, and medium-series production.
• Cutting Service (Zuschnitt) Cutting service for patterns produced in-house or supplied by customers, including material processing and preparation for downstream sewing.
• Made-to-Measure Jeans (manana berlin) Handmade custom-fit jeans sold directly to consumers through the Berlin Weissensee atelier, online ordering, and shop appointments. Includes body type consultation, made-to-measure trousers, and personal styling. Jeans start at 120 euros.

Quantifiable outcome

• 3 visits to the pattern atelier can solve the search for the perfect jeans

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Indigo Proof: Berlin-based denim care and customization specialist offering washing, repair, and made-to-fit services. Direct geographic and category overlap with Modeagentur's Berlin atelier and made-to-measure jeans offering.
• Self Edge: Multi-location US denim boutique with custom hem services and curated premium denim brands. Comparable to Modeagentur on customized denim and direct craft-retail positioning, though Self Edge focuses on retail curation rather than own production.
• 3x1: NYC-based premium denim atelier with on-site manufacturing and made-to-order jeans services. Directly comparable to Modeagentur/nahtbild's made-to-measure jeans and contract cut-and-sew model, while operating at materially larger scale.
• Knot Standard: Made-to-measure menswear service offering custom suits, shirts, and tuxedos via appointments and online. Shares Modeagentur's custom-fit, low-MOQ production ethos through its manana berlin and tailored-trouser services.
• Proper Cloth: Online made-to-measure menswear DTC brand specializing in custom shirts. Directly comparable to Modeagentur/nahtbild's contract cut-and-sew and made-to-measure model, though Proper Cloth is fully DTC with no B2B contract manufacturing.

Broad incumbents

• Indochino: Materially larger made-to-measure menswear brand operating showrooms globally and online. Comparable custom-fit model to Modeagentur at vastly greater scale; operates as a vertically integrated retailer, not a B2B contract manufacturer.
• Closed: German premium denim brand with European-made collections and made-in-Europe positioning. Comparable German origin, craft-led DNA to Modeagentur, but as a retailer/brand rather than a service provider to other labels.
• Nudie Jeans: Swedish sustainable denim brand with European production and dedicated in-store repair-shop model. Shares Modeagentur's handcraft, repair-friendly DNA, but operates as a multi-channel brand with thousands of stockists rather than a contract service.
• Vêtements: High-end Paris-based fashion house defined by atelier-style, small-batch production frequently outsourced to European makers. Models the commercial demonstration of premium-priced small-batch apparel that Modeagentur's emerging-brand clients aspire to build.

Others

• Lectra: French global leader in CAD pattern making, cut room, and Industry 4.0 solutions for fashion and soft goods. Not a direct competitor but the dominant upstream industry technology supplier parallel to Modeagentur's GRAIFS platform, and the strategic direction that small CAD-based apparel services must align with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/133990856669267
• LinkedInlinkedin.com/company/modeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modeagentur