Maradeiboschi

What Maradeiboschi does

Maradeiboschi, legally operating as GECKO Cioccolati e Gelati Torino S.r.l., is an Italian artisanal food company headquartered in Torino with operational presence in Milano and Barolo. The company operates as a research-based 'experimental laboratory' that produces and sells three product categories: gelato, chocolate, and specialty coffee. Its chocolate line combines limited-edition co-creations with artists, designers, and fashion creators — emphasizing aesthetics and unique flavor forms — alongside classic 'rare' chocolates made from shade-dried, slow-roasted single-origin beans that represent approximately 2% of global chocolate production. The specialty coffee sub-brand, Ialty, is run from a roastery in Barolo and focuses on single-origin 100% arabica micro-lot coffees.

The company runs a multi-channel retail model. Five physical branded locations form the core: three in Torino (Via Berthollet 30, Piazza C. Emanuele 21, Corso de Gasperi 57), one in Milano inside Mercato Centrale, and the Ialty roastery in Barolo. Distribution is extended through direct e-commerce and third-party delivery aggregators (Glovo, Deliveroo, and Just Eat in Torino; Cosaporto in Milano). The product range spans low-ticket items (€9 hot chocolate mix) to premium limited-edition chocolates priced at €24–€60 per box, and a €35 experiential candle. The company is privately held, shows no signs of external venture or private equity investment, and has not disclosed its revenue.

Maradeiboschi targets three primary consumer segments: premium food enthusiasts seeking artisanal experiences, art and design collectors purchasing collectible edible pieces, and specialty coffee connoisseurs. Marketing is conducted primarily through physical retail experience and organic social channels (Instagram, Facebook, TripAdvisor). The business model is entirely business-to-consumer (D2C + experiential retail) with no enterprise or B2B customers identified, and pricing is unit-based with no subscription or recurring revenue mechanics.

Name

Maradeiboschi

Legal name

GECKO Cioccolati e Gelati Torino S.r.l.

Website

https://maradeiboschi.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Maradeiboschi (GECKO Cioccolati e Gelati Torino S.r.l.) is an Italian artisanal food company operating 'experimental laboratories' in gelato, chocolate, and specialty coffee across 5 retail locations in Torino, Milano, and Barolo, serving premium food enthusiasts, art collectors, and specialty coffee connoisseurs through direct retail, e-commerce, and food delivery aggregators.

Ownership category

akta.pro rank

Product category

Artisanal Specialty Foods

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Chocolate and Confectionery Manufacturing (31135), Coffee and Tea Manufacturing (311920)

SIC

Ice Cream & Frozen Desserts (2024), Retail-Eating & Drinking Places (5810), Beverages (2080)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Dessert Cafes (Coffee + Desserts) (THAFADAH), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Instant Coffee & Coffee Extract Manufacturing (AFAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Artisanal gelato production
• Specialty coffee roasting
• Craft chocolate making
• Experiential food retail
• Limited edition confections

Headquarters

HQ city

Barolo

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Gelato Sales: Physical store sales of artisanal gelato across three Torino locations, one Milano location, and Barolo
2. Chocolate Products: Sale of limited edition chocolate collaborations with artists/designers and premium 'rare' chocolate selections
3. Specialty Coffee Sales: Sale of Ialty branded single-origin specialty coffees through physical stores and torrefazione
4. E-commerce and Delivery: Online shop sales and third-party delivery via Glovo, Deliveroo, Just Eat (Torino) and Cosaporto (Milano)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Maradeiboschi operates research-based experiential laboratories producing artisanal gelato, limited-edition chocolates (including artist collaborations and rare single-origin chocolate representing 2% of world production), and specialty single-origin coffee through its Ialty Coffee Roastery. Products are sold via five physical retail stores in Torino, Milano, and Barolo, complemented by a direct e-commerce shop and third-party delivery aggregators (Glovo, Deliveroo, Just Eat, Cosaporto).

Product overview

Maradeiboschi is a research-based artisanal food company operating as a single unified brand across three product lines: gelato (ice cream), chocolate (cioccolato), and specialty coffee. The company operates experiential research laboratories working across different temperatures to explore common elements and valorize diversity. The gelato and chocolate products are available through retail locations in Turin (three stores), Milan (Mercato Centrale), and Barolo (Ialty Coffee Roastery hub), with delivery integration via Glovo, Deliveroo, Just Eat (Turin), and Cosaporto (Milan). The chocolate line includes both limited-edition artist collaborations and classic rare chocolates, while the coffee division (Ialty) focuses on single-origin arabica specialty coffees.

Differentiator

Problem solved

Functional benefit

Brands

• Ialty Coffee: Specialty coffee roastery brand operated by Maradeiboschi, located in Barolo. Offers monorigine 100% arabica coffees from microlots of single producers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Artists, Designers, and Fashion CreatorscoreStrategic or Co-development PartnerCollaborative partnerships with artists, designers, and fashion creators to co-create limited edition chocolate pieces. Partners work together on forms, aesthetics, and flavors to create unique, artistic chocolate pieces.
• GlovominorChannel Partner/ Reseller/ DistributorThird-party delivery platform for gelato delivery in Torino
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party delivery platform for gelato delivery in Torino
• Just EatminorChannel Partner/ Reseller/ DistributorThird-party delivery platform for gelato delivery in Torino
• CosaportominorChannel Partner/ Reseller/ DistributorThird-party delivery service for product delivery in Milano
• Mercato Centrale MilanocoreChannel Partner/ Reseller/ DistributorRetail location partnership within the Mercato Centrale artisan food market in Milano, providing exposure to artisan food enthusiasts

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Pasticceria Marchesi 1824: Historic Milanese pastry and dessert café with premium positioning, now part of the Prada group. Comparable as a premium Italian dessert/café concept serving a similar affluent urban clientele, with similar experiential-retail dynamics.

Broad incumbents

• Caffè Vergnano: Established Italian coffee roaster with a long history, retail presence, and broader product range. Comparable to Ialty/Maradeiboschi in the coffee vertical but at significantly larger scale, broader distribution, and more mass-market positioning.
• illy: Global Italian premium espresso brand with roastery operations, foodservice distribution, and retail. Comparable to Ialty in the premium single-origin coffee narrative, but with a much larger global footprint and a B2B-led go-to-market.

Direct peers

• Domori: Italian premium chocolate maker specializing in fine and rare cacao, with a similar emphasis on defect-free, minimally processed beans. Comparable in the rare-chocolate positioning and the supply-chain-driven quality story.
• Amedei: Tuscan premium chocolate maker focused on single-origin and rare cacao, analogous to Maradeiboschi's 'rare chocolate' positioning (shade-dried, slow-roasted). Similar craft-driven, origin-led premium chocolate narrative.
• Pernigotti: Historic Italian producer of chocolate and gelato ingredients, supplying retail and foodservice. Comparable product overlap (gelato + chocolate) and similar Italian premium positioning, though Pernigotti operates primarily as a B2B brand rather than retail.
• Venchi: Italian premium chocolate and gelato brand with global retail, B2B, and direct-to-consumer channels. Closely comparable to Maradeiboschi in combining high-end chocolate and gelato under an artisanal Italian identity, though at significantly larger scale and broader geographic reach.
• GROM: Turin-founded Italian artisanal gelato chain with physical retail and distribution; a natural direct peer given the shared Torino origin, gelato-centric offering, and multi-city Italian retail presence.

Emerging players

• Diemme Caffè: Italian specialty coffee roaster with a Padova-based roastery and growing retail/café presence. Comparable to Ialty as a craft Italian coffee roaster focused on single-origin and specialty beans, though on a different geographic axis.

Others

• Caffè Florian: Iconic historic Venetian café with a strong cultural and tourism brand. Thematically comparable to Maradeiboschi's café-heritage and premium experiential positioning, but operates as a destination hospitality venue rather than an artisanal producer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaradeiBoschi
• Instagraminstagram.com/maradeiboschi
• LinkedInlinkedin.com/company/maradeiboschi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maradeiboschi