Marahu
- Company typePrivate
- Founded-
- HeadquartersBelém, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
Marahu firmographics
Firmographics- Name
- Marahu
- Legal name
- Marahu
- Website
- https://marahu.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Marahu industry classification
Industry- Product category
- Women's Beachwear & Resort Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mass-Market & Lifestyle Apparel Brands (CRAAAAAA)
- akta.pro secondary industry
- Premium & Contemporary Apparel Brands (CRAAAAAB)
Keywords
Where Marahu is headquartered
LocationHeadquarters
- HQ city
- Belém
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Marahu business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Direct apparel sales: One-time purchase model for fashion items including beachwear, dresses, tops, bottoms, and accessories. Consumers purchase directly through the online store with credit card installments, Pix, or other payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various apparel products from R$60 to R$300+ |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Marahu product offering
Product offeringCore offering
Marahu is a Brazilian direct-to-consumer fashion brand that designs and sells women's beachwear, resort-inspired dresses, casual tops and bottoms, handbags, and accessories through its own online storefront at marahu.com.br. The catalog is organized into named collections such as Beachwear, Vestidos, Linha Premium, Linha Brasil, and Crochê, with products priced between roughly R$60 and R$300+. The business ships nationwide within Brazil and accepts credit-card installments, Pix, and other payment methods.
Product overview
Marahu is a Brazilian fashion e-commerce brand operating on the Mitienda Nube platform, specializing in beachwear, resort wear, and casual clothing for women. The product portfolio centers on core categories including Beachwear (biquínis, maiôs, pareôs, cangas), Dresses (vestidos longos, cropped, resort styles), Tops (croppeds, blusas, t-shirts, kimonos), and Bottoms (calças, saias, shorts), supplemented by Accessories (bolsas, bonés). Notable product lines include Linha Premium featuring viscose premium and viscolinho fabrics, Linha Brasil with authorial screen-prints, the Crochê Collection of handmade artisanal pieces, and the Resort collection inspired by Brazilian beaches. The brand offers approximately 60+ individual products across these categories, with price points ranging from R$62 to R$399, and operates exclusively in Brazilian Reais (BRL) with shipping throughout Brazil.
Differentiator
Problem solved
Functional benefit
Products and services
- Beachwear Collection Brazilian beachwear line including tie-string bikinis, swimsuits, beach wraps, sarongs, and beach accessories, marketed to women seeking summer and coastal fashion.
- Vestidos (Dresses) Collection Resort-style dresses in short, midi/cropped, and long lengths, made from viscose with adjustable necklines and back straps for versatile beach-to-street wear.
- Tops Collection (Croppeds, Blusas, T-Shirts, Kimonos) Women's tops including croppeds, blusas, oversized t-shirts, and flowing viscose kimonos, sold across sizes P to GG for layering over swimwear and casual outfits.
- Bottoms Collection (Calças, Saias, Shorts) Women's bottoms including viscolinho straight-leg pants with elastic waistbands, high-waisted boxer shorts, and skirts, designed for resort and casual wear in sizes P to G.
- Macacões (Jumpsuits) Women's jumpsuits in pantacourt length with V-necklines, bust adjustment cords, and adjustable straps, sold in sizes 36 to 44 for resort and casual styling.
- Linha Premium Premium apparel line featuring higher-quality viscose premium and viscolinho fabrics and exclusive designs across dresses, kimonos, and coordinated pieces.
- Linha Brasil Brazil-themed apparel collection featuring authorial screen-printed designs on 100% cotton oversized croppeds and t-shirts that celebrate Brazilian cultural identity.
- Crochê Collection Handcrafted crochet cropped tops made to order with a 10-day production lead time, available in styles such as drapeado, frente única, and topkini for women seeking artisanal pieces.
- Acessórios (Handbags and Caps) Women's accessories including luxury handbags with wooden or bamboo handles, crossbody bags with internal lining, and embroidered cotton dad caps sold under the Orla sub-brand.
- Linha Casa Marahu Marahu home-goods line extending the brand's coastal aesthetic beyond apparel (listed as a category on the storefront).
- Affiliate Program ("Seja uma afiliada") Affiliate referral program that lets customers earn commissions or rewards by promoting Marahu products and referring new buyers to marahu.com.br.
Companies that use Marahu
Customer profileSegments1 record
Ideal customer profiles1 record
Marahu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Marahu partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Marahu competitors and assessment
Company assessmentDirect peers
- Lenny Niemeyer: Brazilian luxury beachwear and resort-wear brand. Comparable assortment but at a premium price point; relevant peer for understanding the upper bound of Brazilian beachwear positioning.
- Salinas: Iconic Brazilian beachwear brand with strong bikinis and resort wear. Comparable assortment and target audience, with a larger heritage brand and more developed omnichannel presence.
- Blue Man: Brazilian beachwear brand with a beachwear-resort assortment. Comparable mid-market pricing and DTC posture, with a longer operating history.
- Farm Rio: Brazilian contemporary lifestyle brand with strong beachwear, resort dresses, and printed apparel. Most direct competitor to Marahu in terms of DTC model, print-led design, and Brazilian coastal aesthetic.
- Cia Maritima: Long-established Brazilian beachwear brand covering maiôs, biquínis, and cover-ups. Overlaps with Marahu's beachwear category and customer base, with broader scale and physical retail.
- Triya: Brazilian beachwear brand focused on fashionable biquínis and maiôs. Competes in the same customer segment as Marahu, with similar mid-market price points and DTC-led growth.
Broad incumbents
- Osklen: Brazilian contemporary label with strong resort and beach-to-street dressing. Comparable lifestyle positioning but operates at a higher price tier with broader assortment.
- Cantão: Established Brazilian lifestyle brand with resort and casual wear. Broader category overlap including beachwear as one of several verticals, with greater scale and brand recognition than Marahu.
- Havaianas: Brazilian beach lifestyle brand with market-leading flip-flops and growing apparel. Relevant incumbent peer because it commands the beachwear accessory conversation in Brazil and has far larger brand reach.
Emerging players
- Rita & Maria: Emerging Brazilian DTC fashion brand with a print-led, resort-inspired assortment. Comparable scale and design-led positioning to Marahu, useful as a peer for small-brand DTC execution benchmarks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Marahu social profiles
Digital presenceMarahu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marahu leadership team
Management profileNumber of profiles
Marahu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marahu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marahu
What does Marahu do?
Marahu is a Brazilian direct-to-consumer fashion brand that designs and sells women's beachwear, resort-inspired dresses, casual tops and bottoms, handbags, and accessories through its own online storefront at marahu.com.br. The catalog is organized into named collections such as Beachwear, Vestidos, Linha Premium, Linha Brasil, and Crochê, with products priced between roughly R$60 and R$300+. The business ships nationwide within Brazil and accepts credit-card installments, Pix, and other payment methods.
Is Marahu a public or private company?
Marahu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marahu founded?
Marahu was founded in -1. It employs 1 to 10 people.
Where is Marahu based?
Marahu is headquartered in Belém, Brazil, in the Latin America region.
How does Marahu make money?
One revenue line is on record: direct apparel sales.
Who are Marahu's main competitors?
Direct peers on record are Lenny Niemeyer, Salinas, Blue Man, Farm Rio, Cia Maritima and Triya. Broad incumbents are Osklen, Cantão and Havaianas. Rita & Maria is listed as an emerging player.
Does Marahu have an API?
No public API is recorded for Marahu.
What industry is Marahu in?
Marahu's product category is Women's Beachwear & Resort Apparel. Its primary akta.pro industry code is CRAAAAAA, Mass-Market & Lifestyle Apparel Brands, with a secondary code of CRAAAAAB, Premium & Contemporary Apparel Brands. Its NAICS code is 458110 and its SIC code is 5621.