What Triya.com does

Triya.com is the international e-commerce storefront of Triya, a privately held Brazilian beachwear and resort fashion brand founded in 2005 and headquartered in São Paulo. The company sells its products through the triya.com English-language platform for international customers and triya.com.br for the domestic Brazilian market, supplemented by company-owned physical retail stores in São Paulo. The product portfolio centers on bikinis, one-piece swimsuits, cover-ups, clothing, and accessories for women, men, and children, plus a handcrafted ceramic tableware line called Jay Home sold exclusively through Triya's platform. Sub-brands Ysla and the Slyce + Triya collaboration extend the assortment into adjacent resort and active lifestyle categories.

The company applies proprietary digital printing technology to produce exclusive seasonal prints (Resort'26, Summer'26, Inverno'26) and integrates UV protection into swimwear fabric composition as a functional differentiator. Triya maintains an active fashion-week presence, with documented runway shows at São Paulo Fashion Week and Fashion Rio from 2011 through 2019, and runs a multi-channel marketing operation anchored on Instagram, Facebook, YouTube, Pinterest, and WhatsApp customer service. The business operates on a unit-pricing, direct-to-consumer retail model with seasonal discounts and outlet clearance, no subscription or licensing revenue, and pricing spanning roughly $19.75 for accessories to $699.50 for high-end dresses. Operations are run by a lean team of 1–10 employees under the legal entity TRIYA – YSLA COMERCIO VAREJISTA DE ROUPAS EIRELLI, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Triya.com

Legal name

TRIYA - YSLA COMERCIO VAREJISTA DE ROUPAS EIRELLI

Website

https://triya.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Triya.com is the international e-commerce platform of Triya, a privately held Brazilian luxury beachwear and resort fashion brand headquartered in São Paulo, selling bikinis, swimwear, clothing, accessories, and home décor via its own website and physical stores to consumers in Brazil and abroad.

Ownership category

akta.pro rank

Product category

Deluxe Beachwear and Resort Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Deluxe beachwear
• Brazilian swimwear
• Resort fashion
• Women's bikinis
• Handcrafted ceramics

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Retail Sales: Direct retail sales of beachwear, swimwear, clothing, accessories, and home décor items through owned e-commerce platform and physical retail stores. Revenue generated from one-time product purchases at retail prices with seasonal sales and outlet/clearance offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Triya.com is the international e-commerce platform for Triya Beachwear, a Brazilian deluxe beachwear brand selling bikinis, one-piece swimsuits, beach cover-ups, clothing, accessories, and handcrafted ceramic home décor (Jay Home). The catalog includes 601+ products under the Triya brand, the Ysla sub-brand of exclusive beach fashion, and the Slyce + Triya collaboration line. Products are manufactured in Brazil and sold direct-to-consumer with proprietary UV protection fabrics and exclusive seasonal digital prints.

Product overview

Triya Beachwear is a Brazilian fashion brand operating as a single unified e-commerce platform selling beachwear, clothing, accessories, kids' wear, and men's products. The portfolio centers on two main brands: Triya (the primary beachwear and resort lifestyle brand) and Ysla (an exclusive beach fashion sub-brand). Additional offerings include the Slyce + Triya collaboration line, a complete children's/Bambini collection, men's beachwear, and the Jay Home handcrafted ceramic tableware line. Collections are released seasonally (Resort'26, Inverno'26, Brasil Core, Essentials) with participation in major Brazilian fashion events including SPFW and Fashion Rio.

Differentiator

Problem solved

Functional benefit

Brands

• Ysla: Beachwear and resort fashion sub-brand featuring biquínis, maiôs, and exclusive beach fashion.
• Slyce + Triya
• Triya + Jay

Products and services

• Ysla Beachwear Sub-brand Beachwear and exclusive beach fashion sub-brand under Triya featuring bikinis, one-piece swimsuits (maiôs), and exclusive resort fashion. Sold alongside Triya products on the triya.com storefront.
• Jay Home Ceramic Tableware (Triya + Jay) Handcrafted ceramic home décor and tableware collection including pitchers, bowls, plates, trays, and napkin rings with sea-inspired organic shapes. Each piece is handmade and sold exclusively through the Triya storefront.
• Slyce + Triya Collaboration Line Collaborative resort-inspired clothing and accessories line combining Slyce's sport/lifestyle positioning with Triya's beachwear design. Includes sports shorts, polos, and active lifestyle items.
• Women's Beachwear Collection (Praia) Women's beachwear category offering bikinis (biquínis), one-piece swimsuits (maiôs), basic styles (lisos), and beach cover-ups with UV protection and exclusive digital prints.
• Women's Clothing Collection (Roupas) Women's resort and lifestyle clothing collection including blouses, coats, pants, skirts, shorts, cover-ups, dresses, and fitness wear designed for the beach-to-city lifestyle.
• Men's Beachwear Collection (Homem) Men's beachwear and clothing including swim shorts, bermudas, and men's swimwear (sungas) featuring quick-dry fabric technology.
• Kids' Beachwear Collection (Bambini) Children's beachwear and clothing collection featuring kids' swimsuits, bikinis, and beach shorts in sizes for infants through pre-teens, with UV-protective fabrics.
• Accessories Collection (Acessórios) Beach and lifestyle accessories collection including scarves, hats, belts, and the Jay Home handcrafted ceramic tableware and home décor items.

Quantifiable outcome

• 9 documented runway shows at major Brazilian fashion events
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• YslacoreStrategic or Co-development PartnerYsla is a sister brand under the Triya/YSLA COMERCIO VAREJISTA corporate entity. Ysla offers beachwear and resort fashion with its own product line, sold alongside Triya products on the same e-commerce platform. The brand represents an extension of the company's beachwear expertise into complementary fashion categories.
• SlyceminorStrategic or Co-development PartnerCollaborative collection 'Slyce + Triya' combining Slyce's sport/lifestyle positioning with Triya's beachwear design. Products include sports shorts, polos, and active lifestyle items.
• Jay HomeminorStrategic or Co-development PartnerJay Home is a home décor and tableware collection featuring handcrafted ceramic items including pitchers, bowls, plates, trays, and napkin rings. Each piece is handmade with organic shapes inspired by shells and marine themes. Products sold exclusively through Triya's e-commerce platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Farm Rio: Brazilian fashion brand known for vibrant, exclusive prints in beachwear, clothing, and lifestyle categories. Comparable to Triya on print-led design language, DTC + retail, and Brazilian-rooted international expansion.
• Lenny Niemeyer: Brazilian luxury beachwear and resort fashion brand. Direct comparable as a long-established Brazilian swimwear label combining runway presentation, premium pricing, and international DTC — exactly Triya's positioning.
• Summersalt: DTC women's swimwear brand built around functional fabric technology (e.g., UV/recovery fabric) and inclusive sizing. Comparable to Triya on UV-protective swimwear technology positioning and direct-to-consumer-first model.
• Solid & Striped: Premium DTC swimwear and resort wear brand with a print-focused identity. Comparable to Triya on premium swimwear positioning, exclusive digital prints, and direct-to-consumer international storefront.
• LSPACE: California-based swimwear and beach lifestyle brand offering bikinis, one-pieces, cover-ups, and apparel. Comparable to Triya on full beach-to-clothing assortment, premium positioning, and runway/celebrity-driven marketing.
• Água de Coco: Leading Brazilian beachwear brand with strong runway presence at SPFW and multi-channel retail. Directly comparable to Triya on geography, category focus, fashion-week positioning, and DTC-plus-physical-store model.

Emerging players

• Andie Swim: DTC women's swimwear brand focused on inclusive sizing, fit technology, and direct-to-consumer retail. Comparable to Triya on swimwear-first DTC focus and Size Mix/plus-size offerings.
• Monday Swimwear: DTC premium swimwear brand with celebrity collaboration model and limited-edition drops. Comparable to Triya on premium pricing, exclusive print-driven collections, and runway/social-led brand positioning.

Broad incumbents

• Billabong: Global surf-and-beach lifestyle brand covering men's and women's swimwear, apparel, and accessories. Comparable to Triya on beach-and-resort apparel assortment and multi-channel (DTC + retail) distribution, though at much larger scale.
• Seafolly: Established Australian global swimwear brand operating in women's and men's beachwear across multiple continents. Comparable to Triya on category focus and international DTC ambitions, though broader in scale and assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TriyaBrasil
• Facebookfacebook.com/TriyaBrasil
• Instagraminstagram.com/triya_brasil/?hl=pt-br

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triya.com