Maison des Bois - Marc VEYRAT

What Maison des Bois - Marc VEYRAT does

Maison des Bois - Marc VEYRAT is a multi-concept gastronomic establishment operating as a single physical venue in Megève, in the French Alps. The business is legally structured as SCS Marc Veyrat, a French limited partnership (Société en Commandite Simple) with €1,100,000 in declared share capital, founded and controlled by chef Marc Veyrat, who serves as Directeur de la publication and Responsable légal. The venue houses two distinct restaurant concepts — Marc Veyrat's 'Cuisine Haute Définition' focused on wild mountain plant gastronomy, and Christine Heckler Veyrat's 'Cuisine de l'Âtre' (Sorcellerie verte) featuring hearth-based cooking with flame, ember, smoke, and ash — alongside the 'Logis des Amoureux, des Amis, Cueillette' boutique accommodation in traditional Savoyard architecture and the 'Institut des Plantes Sauvages' private event and gastronomic experience facility.

The technical foundation of the business is rooted in a daily morning foraging practice, where wild plants are harvested at dawn to serve as the basis for an emotional gastronomy approach. Specific wild plants regularly used include berce, serpolet, chénopode, carvi, reine des prés, épiaire, and oxalis. The cuisine is built around two proprietary concepts: 'Cuisine Haute Définition' (emotional gastronomy with wild herbs and aromatic plants) and 'Cuisine de l'Âtre' (fire and charcoal-based preparations). The establishment serves discerning culinary enthusiasts and luxury travelers seeking immersive gastronomic experiences, with primary revenue derived from fine dining services and accommodation bookings distributed through direct, reservation-based channels in a single regional market (Auvergne-Rhône-Alpes, France). Operational disruptions include a planned closure for renovation from spring through fall 2026, with reopening scheduled for December 2026 for the new winter season.

Name

Maison des Bois - Marc VEYRAT

Legal name

SCS Marc Veyrat

Website

https://marcveyrat.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maison des Bois - Marc VEYRAT is a multi-concept fine dining venue in Megève, France, operating two restaurant concepts (Cuisine Haute Définition and Cuisine de l'Âtre), boutique accommodation, and private event facilities under chef Marc Veyrat's leadership.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Gastronomy / Culinary B&Bs & Foodie Inns (THAGAHAH)

Keywords

• Fine dining restaurants
• Haute cuisine
• Wild herb foraging
• Luxury guesthouse
• Gastronomic hospitality

Headquarters

HQ city

Megève

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Dining Restaurant Services: Gastronomic dining experiences at the Marc Veyrat restaurant featuring haute définition cuisine and cuisine de l'âtre concepts. The restaurant offers immersive dining experiences.
2. Accommodation Services: Chambre accommodations at Logis des Amoureux offering overnight stays with modern amenities in traditional Savoyard architecture. Breakfast and dinner packages available.

Distribution channels2 records

Marketing channels2 records

Core offering

Maison des Bois - Marc VEYRAT operates a multi-concept gastronomic establishment in Megève, France, offering a flagship fine-dining restaurant built around wild mountain herb cuisine (Cuisine Haute Définition) by Chef Marc Veyrat, an intimate hearth-based restaurant (Cuisine de l'Âtre / Sorcellerie verte) by Christine Heckler Veyrat, boutique guesthouse accommodations (Logis des Amoureux), and an event venue (Institut des Plantes Sauvages) for private dining and seminars.

Product overview

Maison des Bois - Marc VEYRAT is a multi-concept gastronomic establishment in Megève, France, operating under a single venue with two distinct restaurant concepts and lodging/accommodation offerings. The portfolio comprises: (1) Restaurant Marc Veyrat - Cuisine Haute Définition, the chef's flagship emotional gastronomy restaurant centered on wild herbs; (2) Sorcellerie verte - Cuisine de l'Âtre, Christine Heckler Veyrat's intimate hearth-cooking restaurant; (3) Logis des Amoureux, des Amis, Cueillette, a chambres (rooms) offering with modern comfort in Savoyard architecture; and (4) Institut des Plantes Sauvages, an event and private dining facility. The establishment emphasizes sustainable wild plant foraging, traditional Savoyard heritage, and immersive culinary experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuisine Haute Définition Flaghip gastronomic restaurant by Chef Marc Veyrat featuring 'Haute Définition' cuisine, an immersive dining experience focused on wild herbs, aromatic plants, and emotional gastronomy for discerning diners.
• Sorcellerie verte – Cuisine de l'Âtre Intimate restaurant by Christine Heckler Veyrat featuring hearth-based cooking with flame, ember, smoke, and ash techniques for guests seeking an alternative gourmet experience.
• Logis des Amoureux, des Amis, Cueillette Boutique chambres et lodging offering overnight stays with 'les 2 paniers enchantés du matin', combining modern 21st-century comfort within traditional Savoyard architecture for guests visiting Megève.
• Institut des Plantes Sauvages Wild-plant institute hosting exclusive events, private dining, and gastronomic sensory experiences for meetings, privatizations, and family occasions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Georges Blanc: Georges Blanc's Michelin 3-star restaurant and resort village in Vonnas (Ain). Comparable as a long-established French gastronomy estate combining restaurant, hotel, and culinary institute under one brand.
• Maison Pic (Anne-Sophie Pic): Anne-Sophie Pic's Michelin 3-star restaurant and hotel complex in Valence. Comparable as a multi-generational French haute cuisine and hospitality brand, though operating at a substantially larger scale.

Direct peers

• La Bouitte: René and Maxime Meilleur's Michelin 3-star restaurant in Saint-Martin-de-Belleville (Savoie). Comparable as a family-run, terroir-driven haute cuisine house in the French Alps with the same luxury-skier customer base.
• L'Arpège: Alain Passard's Michelin 3-star restaurant in Paris, famous for plant-driven cuisine from his own gardens. Direct peer on plant-based haute gastronomie philosophy, even though not in the Alps.
• Flocons de Sel: Emmanuel Renaut's Michelin 3-star fine dining restaurant in Megève, the same town and the same premium alpine market. Most directly comparable to Restaurant Marc Veyrat by location, cuisine level, and luxury clientele.
• Auberge du Père Bise: Jean Sulpice's Michelin-starred lakeside inn in Talloires (Haute-Savoie). Highly comparable as an alpine gourmet destination combining fine dining with boutique accommodation, and notably a former establishment of Christine Heckler Veyrat.
• Le Clos des Sens: Laurent Petit's Michelin 3-star restaurant in Annecy, Haute-Savoie, focused on lake and plant-forward cuisine. Closest comparable in the same French Alps region with overlapping wild/lake ingredient philosophy and tasting-menu format.
• Le 1947 à Cheval Blanc Courchevel: Yannick Alléno's Michelin 3-star restaurant at Cheval Blanc in Courchevel. Comparable as a luxury alpine fine dining destination serving the same French Alps high-net-worth clientele.

Regional players

• Les Fermes de Marie: Luxury 5-star hotel and spa in Megève serving affluent alpine tourists. Comparable as a Megève premium hospitality accommodation adjacent to the same clientele that Restaurant Marc Veyrat targets for its Logis des Amoureux.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maison-des-bois---marc-veyrat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison des Bois - Marc VEYRAT