Marelle Communications

What Marelle Communications does

Marelle Communications is a privately held, founder-led public relations, social media, and influencer marketing agency headquartered in Montreal, Quebec. Founded circa 2019 by Marilyne Levesque (formerly Director of Corporate Communications at Cossette), the firm operates with a small team of approximately six professionals and serves enterprise clients across the culture, tourism, and lifestyle sectors in Quebec — including marquee accounts such as the Just for Laughs Festival, Cirque du Soleil, the Montreal Auto Show, the Montreal Book Fair, and Les Grands Ballets Canadiens. Its service portfolio spans four core lines — public relations, social media management, events, and influencer marketing — supplemented by specialized modules in media training and crisis management, typically delivered via retainer or project-based engagements.

The agency's underlying delivery model relies on standard professional-services tooling and social media platforms (Instagram, TikTok, LinkedIn, Facebook) augmented by AI-assisted content tools; there is no proprietary technology platform. Differentiated service delivery is achieved through integrated PESO-model campaigns (paid, earned, shared, owned media) and deep vertical specialization in Quebec's cultural and tourism ecosystem. The firm is the only Quebec member of the Travel Lifestyle Network (TLN), a global alliance of independent PR agencies spanning ~40 markets with 350+ professionals and 500 clients, and a member of the A2C (Association des agences de communication créative).

Marelle generates revenue through project-based and retainer professional services fees with enterprise clients; pricing is quote-based and not publicly disclosed. Its go-to-market is sales-led, with direct client engagements targeting cultural institutions, tourism organizations, festivals, and lifestyle brands in Quebec and, via TLN, internationally. The business is bootstrapped and entrepreneur-owned, with no external institutional investment disclosed.

Name

Marelle Communications

Legal name

Marelle Communications

Website

https://marellecommunications.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Marelle Communications is a Montreal-based, founder-led boutique PR, social media, and influencer marketing agency serving enterprise clients in Quebec's culture, tourism, and lifestyle sectors, and the only Quebec member of the global Travel Lifestyle Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Communications Services: Marelle Communications generates revenue through consulting and project-based professional services in public relations, influencer marketing, social media management, and event communications. These are typically retainer or project-based engagements with clients in culture, tourism, and lifestyle sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marelle Communications is a full-service public relations and communications agency that provides media relations, social media management, influencer marketing, event communications, media training, and crisis management services. Its client base is concentrated in the culture, tourism, and lifestyle sectors, including festivals, performing arts venues, tourism offices, and lifestyle brands across Quebec and Canada.

Product overview

Marelle Communications is a public relations, social media, and influencer marketing agency offering a suite of professional communications services. Its core offerings comprise four integrated service lines — Public Relations, Social Media, Events, and Influencer Marketing — supported by two specialized modules: Media Training and Crisis Management. The agency primarily serves the tourism, culture, and lifestyle sectors, helping clients amplify their messages, build credibility, and connect with target audiences through tailored, strategic campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations (Relations publiques) Media relations and strategic communications services for culture, tourism, and lifestyle organizations, including press release drafting, media outreach, and spokesperson coaching.
• Social Media Management (Médias sociaux) Social media strategy, content creation, community management, and channel management for culture, tourism, and lifestyle brands.
• Events (Événements) Event communications and coordination services supporting festivals, launches, and brand activations for culture and tourism clients.
• Influencer Marketing (Marketing d'influence) Influencer strategy, creator partnerships, and campaign management for culture, tourism, and lifestyle clients.
• Media Training (Formation médias) Spokesperson and executive media training programs preparing client representatives for interviews and public appearances.
• Crisis Management (Gestion de crise) Crisis communications planning and response support for organizations facing reputational or operational issues.
• Ethical Communication (Communication éthique) Communications strategy grounded in ethical practices, supporting organizations seeking transparent and responsible messaging.

Quantifiable outcome

• 575 media coverages and 217 million+ impressions for the 40th Just for Laughs Festival press relations campaign
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Travel Lifestyle Network (TLN)coreStrategic or Co-development Partner · 1 January 2022Marelle Communications is the only Quebec agency member of the Travel Lifestyle Network, a global network of independent PR agencies specializing in tourism, culture, and lifestyle. Present in ~40 markets including the US, France, Portugal, Germany, Argentina, and Australia, TLN brings together 350+ communications professionals and 500 clients. Since 2022, this membership has provided Marelle with access to international knowledge, best practices, and referrals for cross-border campaigns. TLN member agencies are all independently owned by entrepreneurs. Marilyne Levesque sits on the TLN board of directors.
• A2C - Association des agences de communication créativecoreStrategic or Co-development PartnerMarelle Communications is a member of the A2C, the collective voice of 100+ Quebec creative communications agencies. The A2C advocates for agencies, contributes to industry solutions, provides professional growth tools, and inspires young professionals. Marilyne Levesque is a member of the A2C Outreach Committee. This membership positions Marelle within the Quebec communications industry ecosystem.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Capital-Image: Montreal-based communications agency. Direct peer serving Quebec consumer, lifestyle, and cultural clients; Isabelle Lemay worked there prior to joining Marelle.
• Veritas Communications: Toronto-based PR and influencer marketing agency. Direct peer offering comparable PR, influencer, and social services; Marelle's Senior Communications Manager Isabelle Lemay previously worked there.
• Citoyen Optimum: Montreal-based communications agency serving culture, lifestyle, and consumer brands. Direct peer as a similarly sized Quebec shop competing for the same francophone cultural and lifestyle client mandates.
• Massy Forget Langlois Public Relations: Quebec-based PR and communications agency. Direct peer given significant talent overlap — Marelle's Director Valérie Lavoie and Senior Manager Isabelle Lemay both came from this firm, and both serve Quebec cultural, agri-food, and lifestyle clients with similar service scopes.
• Bicom: Montreal-based communications agency. Direct peer operating in the same Quebec market with comparable PR and influencer services; Marelle's Communications Coordinator Salomé Jullien previously worked there.
• HK Strategies (Havas HK): Montreal-based PR and public affairs firm operating in Quebec. Direct peer competing for the same cultural, tourism, and lifestyle mandates across the province.

Broad incumbents

• Edelman: Global public relations firm with a Canadian office. Broad incumbent with a deep culture, tourism, and lifestyle practice at international scale; competes for larger mandates that exceed Marelle's boutique capacity.
• Hill & Knowlton Canada: Global PR firm with a significant Canadian presence. Broad incumbent competitor with overlapping PR and influencer capabilities; Marelle's Director Valérie Lavoie previously worked there.
• NATIONAL Public Relations: One of Canada's largest owned PR firms with offices in Montreal, Toronto, and Vancouver. Broad incumbent with overlapping culture, tourism, and public affairs practices, but operating at a much larger scale with broader service portfolio.
• Cossette: Quebec-founded full-service marketing and communications agency. Broad incumbent and direct competitor for Quebec cultural and tourism clients; notably the firm where Marelle's founder Marilyne Levesque previously served as Director of Corporate Communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marellecommunications
• LinkedInlinkedin.com/company/marellecommunications
• Instagraminstagram.com/marellecommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marelle Communications