Margarita's Famous Mexican Food & Cantina

What Margarita's Famous Mexican Food & Cantina does

Margarita's Famous Mexican Food & Cantina is a single-location, family-owned Tex-Mex restaurant operating at 1241 Lombardi Access Rd. in Green Bay, Wisconsin since 2003. The business is owned and operated by Timothy and Julie Kuehn and employs 11 people. Its core offering is dine-in service featuring over 30 margarita flavor varieties, an "Award-Winning Margarita Dip" with a trade-secret recipe, and a full Tex-Mex menu spanning appetizers, burritos, enchiladas, fajitas, tacos, signature entrees, kids' options, desserts, and an extensive tequila and beer list. The business model is straightforward transaction-fee restaurant revenue: dine-in food and beverage sales are the primary stream, supplemented by third-party delivery through EatStreet and Uber Eats, curbside pickup, call-ahead seating, to-go margaritas in Quart and Half Gallon sizes, gift cards shipped nationwide in $25-$100 denominations, and a catering operation servicing events of 25+ guests with hot bars and buffet combos at $16.50-$20 per person. A semi-private Fiesta Room event space accommodating 30-60 guests at $25-$35 per person packages extends the venue into private events.

The company has no proprietary technology platforms, no AI/ML capabilities, and no disclosed funding or external investors. Marketing is conducted through the company website, an active Facebook page, an email newsletter, and presence on Yelp, TripAdvisor, Google, and Sirved review platforms. Distribution is exclusively domestic within Wisconsin, with a single physical location. Happy hour promotions (Monday all day, Tuesday-Friday 2PM-6PM, and during Packer away games) and lunch specials (Monday-Friday 11AM-3PM) drive incremental traffic. Revenue figures are not publicly disclosed. The company operates as an equal opportunity employer with active hiring across front- and back-of-house positions, and operates with no parent company, subsidiaries, or institutional ownership.

Name

Margarita's Famous Mexican Food & Cantina

Legal name

Margarita's

Website

https://margaritas-greenbay.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Margarita's Famous Mexican Food & Cantina is a single-location, family-owned Tex-Mex restaurant in Green Bay, Wisconsin, founded in 2003 by Timothy and Julie Kuehn, serving individuals, families, and event groups via dine-in, catering, third-party delivery, and an on-site event space.

Ownership category

akta.pro rank

Product category

Tex-Mex Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Tex-Mex restaurant
• Mexican food dining
• Catering services
• Event space rental
• Margarita bar

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Traditional restaurant revenue from serving Tex-Mex cuisine and margaritas to dine-in customers. Features over 30 margarita flavors, homemade Tex-Mex dishes, and signature margarita dip.
2. Delivery & Takeout: Third-party delivery through EatStreet and Uber Eats platforms, plus curbside pickup service. To-go margaritas sold in Quart ($20) and Half Gallon ($36) sizes.
3. Catering Services: Full-service catering for events with minimum 25 guests. Hot bar options range from $16.50-$18 per person, buffet combos at $18-$20 per person. Delivery and setup available with 18% service charge.
4. Gift Cards: Gift cards sold in $25, $50, $75, and $100 denominations with shipping available nationwide.
5. Happy Hour & Specials: Happy hour promotions Monday all day, Tuesday-Friday 2PM-6PM, and Packer away games. Features discounted margaritas, beers, wines, and dips.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Margarita's Famous Mexican Food & Cantina is a single-location Tex-Mex restaurant in Green Bay, Wisconsin, serving house-made Tex-Mex cuisine (dips, burritos, enchiladas, fajitas, tacos) and a signature margarita program with over 30 flavor varieties. The restaurant supplements dine-in and to-go beverage sales with full-service catering for events, gift card sales, and a semi-private event space (Fiesta Room) for parties of 30-60 guests.

Product overview

Margarita's Famous Mexican Food & Cantina is a single-location Tex-Mex restaurant in Green Bay, Wisconsin, operating since 2003. The restaurant offers a unified dining experience centered around its signature house-made margaritas (with over 30 flavors), authentic Tex-Mex cuisine including dips, appetizers, entrees (burritos, enchiladas, fajitas, tacos), and American favorites. The business operates as a single restaurant with ancillary offerings including catering services for groups of 15+, a semi-private Fiesta Room event space for parties of 30-60 guests, gift cards, and to-go margaritas. The core product portfolio centers on in-restaurant dining with food and beverage as the primary offerings, supplemented by catering and event space services.

Differentiator

Problem solved

Functional benefit

Products and services

• Famous Margaritas Signature margarita program featuring over 30 flavor varieties (frozen, on the rocks, or with beer) for dine-in guests at the Green Bay restaurant.
• Catering Services Full-service off-site catering with hot bars and buffet combos, plus delivery and setup, for groups of 15+ guests.
• Fiesta Room Event Space Semi-private event space inside the restaurant for celebrations and parties of 30-60 guests, with catering packages starting at $25-$35 per person.
• Gift Cards Restaurant gift cards sold in $25, $50, $75, and $100 denominations, with shipping available nationwide.
• To-Go Margaritas Takeout margaritas in Quart and Half Gallon sizes, available through curbside pickup and online gift-card-style purchasing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor.

• EatStreetminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner listing Margarita's on their platform for delivery orders in the Green Bay, WI area. Customers can order through EatStreet website for home delivery.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner listing Margarita's on their platform for delivery orders in the Green Bay, WI area. Customers can order through Uber Eats app for home delivery.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Qdoba Mexican Eats: National fast-casual Mexican chain serving burritos, tacos, fajitas, and margaritas; overlaps directly with Margarita's core menu categories while operating at materially greater scale and brand recognition.
• Chevys Fresh Mex: Casual dining Tex-Mex chain known for fresh-scratch preparation and signature margaritas; directly comparable in menu positioning, freshness-led value proposition, and event/private dining capability.
• On The Border Mexican Grill & Cantina: Casual dining Tex-Mex chain offering full-service dining, margaritas, fajitas, and event/catering; highly comparable in daypart mix (lunch, happy hour, dinner, events) and category, but at chain scale.
• Moe's Southwest Grill: National fast-casual Tex-Mex chain owned by Restaurant Brands International; competes for the same Tex-Mex casual dining occasions, though at significantly larger scale and with stronger marketing and delivery infrastructure.

Emerging players

• Torchy's Tacos: Fast-growing, brand-forward Tex-Mex taco concept with a cult following and signature menu items; comparable as a differentiated, marketing-savvy Tex-Mex operator competing for similar casual dining occasions.
• Tijuana Flats: Regional fast-casual Tex-Mex chain with a Florida-heavy footprint and a 'fresh, made-from-scratch' positioning; relevant as a comparable mid-sized Tex-Mex concept with comparable freshness-led brand story and event/community engagement.
• Fuzzy's Taco Shop: Fast-casual Tex-Mex concept with strong brand identity around margaritas and Baja-inspired tacos; relevant peer as a smaller, brand-forward Tex-Mex operator that has scaled through franchising.

Regional players

• Rosa's Cafe: Regional Tex-Mex chain operating primarily in Texas and the Southwest with a casual dine-in and to-go model; relevant as a smaller regional operator with comparable menu and value positioning, though it does not directly overlap the Green Bay market.
• La Salsa Fresh Mexican Grill: Smaller-chain fresh Mexican concept focused on burritos, tacos, and salsa-driven differentiation; comparable as a single-to-multi-unit fresh Tex-Mex operator with a distinct house-made condiment identity similar to Margarita's signature dip.

Direct peers

• Taco John's: Regional QSR Tex-Mex chain known for a similar value-oriented, Mexican-themed menu with potato-based items and margarita-adjacent offerings; comparable as a small-footprint, multi-state Tex-Mex operator targeting similar everyday dining occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/margaritasgreenbay
• LinkedInlinkedin.com/company/margarita-s-famous-mexican-food-cantina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Margarita's Famous Mexican Food & Cantina