MARINA SURESTE, S.A. DE C.V.
Marina Sureste is a privately held Yucatán-based marine dealership and marina operator selling premium boat and outboard motor brands (Mercury, Honda Marine, Sea Ray, NauticStar, Wellcraft, Front Runner, Hatteras) alongside marina mooring, dry-stack storage, authorized service, and boat import advisory for recreational owners, fishermen, and luxury yacht buyers across southeastern Mexico.
- Company typePrivate
- Founded2002
- HeadquartersProgreso, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MARINA SURESTE, S.A. DE C.V. does
Marina Sureste, S.A. de C.V. is a privately held Mexican marine dealership and marina operator incorporated on June 4, 2002 in Yucatán, Mexico, operating under the trade name "Marina Sureste." The company describes itself as having over 40 years of marine-industry experience and more than 18 years as a premium dealer for international boat and motor brands in the Yucatán Peninsula. It runs a multi-location physical footprint spanning Progreso (primary marina with 200+ wet-slip mooring spaces and 150+ dry-stack storage), Mérida (retail showroom opened in 2023), and Campeche (retail store), serving recreational boat owners, sport and commercial fishermen, and luxury yacht buyers in southeastern Mexico.
The business is a vertically integrated, one-stop marine platform. It is an authorized distributor for Mercury Marine and Honda Marine outboard motors (115–600 HP), and for multiple boat brands including Sea Ray, NauticStar, Wellcraft, Front Runner Boats, Hatteras Yachts, and Achilles. It is also an authorized Mercury Marine and Honda Marine service center, selling and installing marine electronics from Garmin, Raymarine, Simrad, and Lowrance. Beyond hardware sales, Marina Sureste generates recurring revenue from marina mooring subscriptions, dry-stack storage with maintenance packages, and professional services covering certified motor maintenance, fiberglass and upholstery repair, trailer repair, and cross-border boat import and registration advisory covering Mexico, the United States, Poland, and the BVI.
The go-to-market is sales-led through showroom and marina locations, supplemented by a website with product catalog and pricing, a WordPress blog, Facebook, Instagram, and WhatsApp Business for direct customer communication. Pricing is unit-based (no subscription tiers) with new boats priced around $95,500–$105,000 USD and used boats ranging from approximately $17,700 to $150,000 USD. The company employs 11 people and reports no parent company, subsidiaries, external investors, or funding rounds in the source material.
MARINA SURESTE, S.A. DE C.V. firmographics
Firmographics- Name
- MARINA SURESTE, S.A. DE C.V.
- Legal name
- MARINA SURESTE, S.A. DE C.V.
- Website
- https://marinasureste.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marina Sureste is a privately held Yucatán-based marine dealership and marina operator selling premium boat and outboard motor brands (Mercury, Honda Marine, Sea Ray, NauticStar, Wellcraft, Front Runner, Hatteras) alongside marina mooring, dry-stack storage, authorized service, and boat import advisory for recreational owners, fishermen, and luxury yacht buyers across southeastern Mexico.
- Ownership category
- akta.pro rank
MARINA SURESTE, S.A. DE C.V. industry classification
Industry- Product category
- Marine Dealership
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Yacht & Recreational Boat Service & Refit (TLAKAKAD)
Keywords
Where MARINA SURESTE, S.A. DE C.V. is headquartered
LocationHeadquarters
- HQ city
- Progreso
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
MARINA SURESTE, S.A. DE C.V. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- New Boat Sales: Sale of new vessels from premium brands including Sea Ray, NauticStar, Wellcraft, Front Runner Boats, Hatteras, and Achilles. Both recreational and fishing boats are offered.
- Used Boat Sales: Sale of pre-owned vessels including Sea Ray, Boston Whaler, Bayliner, Cobalt, Grady White, Donzi, and others with various motor configurations.
- Outboard Motor Sales: Sales of Mercury and Honda Marine outboard motors ranging from 115 HP to 600 HP for various marine applications.
- Marina and Mooring Services: Wet slip mooring with over 200 spaces, 24-hour security, utilities (water, electricity), ramp service, parking, pool, storage, gardens for events, and play areas.
- Dry Stack Marina Services: Dry storage for over 150 vessels with covered or outdoor options, 24-hour security, water and electricity, ramp service with qualified personnel, and maintenance packages.
- Authorized Service Center: Certified Mercury Marine and Honda Marine maintenance and repair services including motor installation, inboard/outboard maintenance, hull repair, fiberglass work, upholstery, and trailer repair.
- Marine Accessories and Electronics: Sales of marine accessories, electronics including Garmin, Raymarine, Simrad, Lowrance equipment, GPS, fish finders, radars, thermal cameras, stereos, speakers, radios.
- Boat Import and Advisory Services: Advisory and paperwork services for temporary and permanent boat imports, registration in Mexico, USA, Poland, BVI or preferred country, and logistics for bringing boats to Mexico from USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New boats from premium brands with full warranty support |
| Unit Pricing | Pay-as-you-go | Used and pre-owned vessels with various conditions and hours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MARINA SURESTE, S.A. DE C.V. product offering
Product offeringCore offering
Marina Sureste is a premium marine dealership and marina operator that sells new and used boats from brands including Sea Ray, Wellcraft, Front Runner Boats, NauticStar, Hatteras, and Achilles, and distributes Mercury Marine and Honda Marine outboard motors (175–600 HP). The company operates wet slip mooring (200+ spaces), dry stack marina storage (150+ vessels), an authorized Mercury/Honda service center, a marine accessories and electronics store (Garmin, Raymarine, Simrad, Lowrance), and provides boat import advisory and registration services in Mexico, USA, Poland, and BVI.
Product overview
Marina Sureste is a marine dealership operating as a single unified business offering boats, motors, and marine services. The core offering combines new and used boat sales across multiple premium brands (Sea Ray, Wellcraft, Front Runner, NauticStar, Hatteras, Achilles) with Mercury and Honda Marine outboard motors, all supported by an integrated suite of services including dock/marina facilities, dry marina storage, authorized service centers, an accessories store, and import advisory. The product portfolio spans boat brands and models, motor brands, and service offerings that function together to provide complete marine solutions—customers can purchase boats, equip them with motors, store and maintain them at the marina, buy accessories, and receive import services in one location.
Differentiator
Problem solved
Functional benefit
Products and services
- Venta de Embarcaciones Nuevas y Usadas (New and Used Boat Sales)
Companies that use MARINA SURESTE, S.A. DE C.V.
Customer profileSegments3 records
Ideal customer profiles3 records
MARINA SURESTE, S.A. DE C.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
MARINA SURESTE, S.A. DE C.V. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- WellcraftcoreWellcraft is a historic American boat manufacturer with over 60 years of history, renowned for engineering, performance, and design in sport fishing and adventure vessels. Marina Sureste became official Wellcraft distributors in Yucatán in March 2026, offering new boat sales, professional motor installation, and complete post-sale support.
- Front Runner BoatscoreFront Runner Boats is a premium American boat brand specializing in high-performance fishing vessels and luxury catamarans ranging from 33' to 55'. Marina Sureste became authorized Front Runner distributors in January 2026, offering quotes, personalized advice, custom configurations, and full import support for models including Center Console, Catamarán, and HTX variants.
- Honda MarinecoreHonda Marine is a leading Japanese outboard motor manufacturer known for engineering excellence, fuel efficiency, quiet operation, and environmental responsibility. Marina Sureste became authorized Honda Marine distributors in January 2026, expanding their motor offerings with Honda's 4-stroke technology and receiving full service center certification for Honda motor maintenance and support.
- Sea RaycoreSea Ray is a leading global manufacturer of recreational boats known for quality construction and design. Marina Sureste offers Sea Ray boats including SPX series models with Mercury Verado outboard motors.
- NauticStarcoreNauticStar is a renowned boat manufacturer with over 20 years in the industry, specializing in center console, bay boats, and hybrid vessels for serious fishing. Marina Sureste offers NauticStar boats including the 222 OSL model with Magic Tilt trailers.
- Hatteras YachtsstrategicHatteras Yachts is a prestigious American yacht manufacturer producing luxury motor yachts and sportfishing vessels. Marina Sureste represents Hatteras in the Yucatán peninsula for customers seeking premium yachts.
- Mercury MarinecoreMercury Marine is a world-renowned manufacturer of marine propulsion systems including Verado, FourStroke, Pro XS, and SeaPro outboard motors. Marina Sureste has been a Mercury distributor for over 18 years, offering their complete motor lineup and operating an authorized Mercury Marine service center.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MARINA SURESTE, S.A. DE C.V. competitors and assessment
Company assessmentDirect peers
- Galati Yacht Sales: Galati is a long-established multi-brand premium yacht and sportfishing dealer on the US Gulf Coast (Florida, Texas) representing brands such as Hatteras, Viking, and Hinckley. Closely comparable to Marina Sureste's premium multi-brand dealership and brokerage model for serious sportfishing and luxury cruisers.
- HMY Yacht Sales: HMY is one of the largest US volume boat dealers with multiple Florida and North Carolina locations representing Viking, Princess, Boston Whaler, and other premium brands. Directly comparable premium multi-brand dealer model with service operations and a strong sportfishing/luxury overlap with Marina Sureste's brand portfolio.
- Denison Yachting: Denison is a US/international yacht brokerage and dealer with showrooms across the US and Europe representing brands like Hatteras, Sunseeker, and Princess. Comparable as a premium yacht/boat dealer with strong representation of brands also carried by Marina Sureste (notably Hatteras).
Others
- Boats Group: Boats Group operates Boat Trader, YachtWorld, and boats.com — the largest global online marketplaces for new and used boat sales. Indirectly comparable as a sales channel for pre-owned vessels (a significant portion of Marina Sureste's inventory) and a source of competitive pressure on dealer marketing.
- Brunswick Corporation: Brunswick is the parent of Mercury Marine, Sea Ray, Boston Whaler, and other key brands that Marina Sureste distributes. Not a direct competitor but the upstream OEM partner whose strategic decisions on distribution, retail, and brand investment directly determine Marina Sureste's ability to operate.
Broad incumbents
- West Marine: West Marine is the largest US specialty retailer of marine parts, accessories, and electronics — directly overlapping with Marina Sureste's accessories, electronics, and parts business (Garmin, Raymarine, etc.). Now private under new ownership and focused on a similar breadth of marine consumables and OEM-brand product categories.
- IGY Marinas: Island Global Yachting operates a global portfolio of luxury marinas including multiple locations in Mexico and the Caribbean. Comparable on premium marina operations and concierge services for yacht owners in yachting destinations similar to the Yucatán coast.
- MarineMax: MarineMax is the largest US recreational boat and yacht retailer with integrated sales, service, storage, and marina operations across 70+ locations. Highly comparable integrated business model combining multi-brand dealership (e.g., Brunswick brands) with marina services, though operating at vastly greater scale and in a different geography.
- OneWater Marine: OneWater Marine is a US-based marine retailer (formerly Ocean Bio-Chem) operating a multi-brand boat dealership platform with sales, service, parts, and marina/storage facilities. Closest publicly-traded analog to Marina Sureste's integrated sales-plus-marina-plus-service model.
- Suntex Marina Investors: Suntex is one of the largest US owners and operators of marinas, with wet slips, dry storage, and boat service. Directly comparable on the marina/storage/service portion of Marina Sureste's business, though lacking the multi-brand boat retail dimension.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MARINA SURESTE, S.A. DE C.V. social profiles
Digital presenceMARINA SURESTE, S.A. DE C.V. compliance and trust
Trust signalCompliance2 records
MARINA SURESTE, S.A. DE C.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
MARINA SURESTE, S.A. DE C.V. leadership team
Management profileNumber of profiles
Profiles1 record
MARINA SURESTE, S.A. DE C.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MARINA SURESTE, S.A. DE C.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MARINA SURESTE, S.A. DE C.V.
What does MARINA SURESTE, S.A. DE C.V. do?
Marina Sureste is a premium marine dealership and marina operator that sells new and used boats from brands including Sea Ray, Wellcraft, Front Runner Boats, NauticStar, Hatteras, and Achilles, and distributes Mercury Marine and Honda Marine outboard motors (175–600 HP). The company operates wet slip mooring (200+ spaces), dry stack marina storage (150+ vessels), an authorized Mercury/Honda service center, a marine accessories and electronics store (Garmin, Raymarine, Simrad, Lowrance), and provides boat import advisory and registration services in Mexico, USA, Poland, and BVI.
Is MARINA SURESTE, S.A. DE C.V. a public or private company?
MARINA SURESTE, S.A. DE C.V. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MARINA SURESTE, S.A. DE C.V. founded?
MARINA SURESTE, S.A. DE C.V. was founded in 2002. It employs 11 to 50 people.
Where is MARINA SURESTE, S.A. DE C.V. based?
MARINA SURESTE, S.A. DE C.V. is headquartered in Progreso, Mexico, in the Latin America region.
How does MARINA SURESTE, S.A. DE C.V. make money?
Eight revenue lines are on record. New Boat Sales are the primary driver. The others are used Boat Sales, outboard Motor Sales, marina and Mooring Services, dry Stack Marina Services, authorized Service Center, marine Accessories and Electronics and boat Import and Advisory Services.
Who are MARINA SURESTE, S.A. DE C.V.'s main competitors?
Direct peers on record are Galati Yacht Sales, HMY Yacht Sales and Denison Yachting. Others are Boats Group and Brunswick Corporation. Broad incumbents are West Marine, IGY Marinas, MarineMax, OneWater Marine and Suntex Marina Investors.
Does MARINA SURESTE, S.A. DE C.V. have an API?
No public API is recorded for MARINA SURESTE, S.A. DE C.V..
What industry is MARINA SURESTE, S.A. DE C.V. in?
MARINA SURESTE, S.A. DE C.V.'s product category is Marine Dealership. Its primary akta.pro industry code is TLAKAKAD, Yacht & Recreational Boat Service & Refit. Its NAICS code is 441222 and its SIC code is 3730.