Mariners Cove Marine

What Mariners Cove Marine does

Mariner's Cove Marine is a family-owned marine dealership founded in 1983 and headquartered on the Shinnecock Canal in Hampton Bays, New York. The company operates a full-service marina combining new and pre-owned boat sales, personal watercraft sales, jet ski rentals, and maintenance and repair services under one roof. It serves individual recreational buyers, families, and Hamptons-area tourists seeking premium watercraft from major manufacturers.

The dealership is an authorized representative for Yamaha WaveRunners, Yamaha jet boats, Bombardier Sea-Doo personal watercraft and pontoons, Kawasaki Jet Skis, and Scarab jet boats, and it also retails EZ Dock modular dock systems for the Long Island market. Inventory spans entry-level used units (e.g., a 2023 Kawasaki STX 160 listed at $5,999) up to premium new boats in the 25-27 foot wake and SD series. A dedicated sub-operation called East End Jet Ski operates seasonal rentals from 91 Foster Avenue at the foot of the Ponquogue Bridge, monetizing Hamptons beach traffic.

The business model is direct-to-consumer across three revenue streams: one-time sales of new and used boats and personal watercraft, transaction-fee jet ski and personal watercraft rentals, and ongoing service and repair revenues. New boat pricing is quote-based and not publicly disclosed. Operations are supported by three locations (Hampton Bays headquarters, Hampton Bays rental kiosk, and a Staten Island service point) offering a 24-hour guaranteed service response seven days a week including holidays. The company employs approximately six people, uses the Boats Group platform for its website and inventory listing, and has no disclosed AI, proprietary technology, or external funding.

Name

Mariners Cove Marine

Legal name

Mariner's Cove Marine

Website

https://marinerscovemarine.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Mariner's Cove Marine is a family-owned marine dealership in Hampton Bays, NY, founded in 1983, selling and renting boats and personal watercraft from Yamaha, Sea-Doo, Kawasaki, and Scarab, with full-service marina, rental, and 24-hour service operations across Long Island and Staten Island.

Ownership category

akta.pro rank

Product category

Recreational Boat and Personal Watercraft Dealership

NAICS

Boat Dealers (441222), Marinas (71393), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Boat dealership
• Personal watercraft sales
• Jet ski rentals
• Marine service repair
• Full-service marina

Headquarters

HQ city

Hampton Bays

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New and Used Boat Sales: Sales of new and pre-owned boats including jet boats, pontoon boats, and personal watercraft from multiple manufacturers including Yamaha, Scarab, Sea-Doo, and Kawasaki brands.
2. Jet Ski and Personal Watercraft Rentals: Operates East End Jet Ski rental service from 91 Foster Ave location, offering Waverunner and Jet Ski rentals to consumers in the Hamptons area.
3. Marine Service and Repair: Full-service marina offering maintenance, repair, and service operations with 24-hour guaranteed response. Service available seven days a week including holidays at Long Island and Staten Island locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Mariner's Cove Marine is a full-service marine dealership that sells new and used personal watercraft and boats (Yamaha WaveRunner, Sea-Doo, Kawasaki Jet Ski, Yamaha Boats, and Scarab Jet Boats brands), rents jet skis and waverunners through its East End Jet Ski rental operation in Hampton Bays, and provides marina services including maintenance, repair, and 24-hour guaranteed service response at Long Island and Staten Island facilities.

Product overview

Mariner's Cove Marine operates as a full-service marine dealership offering new and used boat sales, jet ski/personal watercraft sales, and rental services. The company sells multiple brand lines including Yamaha WaveRunner personal watercraft, Yamaha Boats jet boats, Sea-Doo watercraft and pontoon boats, Kawasaki Jet Ski personal watercraft, and Scarab jet boats. Additional offerings include East End Jet Ski Rentals, marine service and repair with 24-hour response, and EZ Dock products. The business operates as a family-owned facility located on the Shinnecock Canal in Hampton Bays, NY, with service locations in Long Island and Staten Island.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new boats including Yamaha jet boats and Scarab jet boats from various manufacturers at the Hampton Bays dealership for individual consumers seeking recreational boats.
• Used Boat Sales Sales of pre-owned boats and personal watercraft including used jet skis and jet boats at listed prices for individual consumers.
• East End Jet Ski Rentals Short-term jet ski and Waverunner rental operations for tourists and visitors to the Hamptons at the 91 Foster Ave location on the way to the ocean beaches.
• Yamaha WaveRunner Personal Watercraft Sales of Yamaha WaveRunner personal watercraft (jet skis) including FX series, VX series, GP series, JetBlaster series, and SuperJet for individual consumers.
• Sea-Doo Personal Watercraft and Pontoons Sales of Bombardier Sea-Doo personal watercraft and pontoon boats including GTX, RXP-X, FishPro, Explorer Pro, Wake Pro, and Switch series models for individual consumers.
• Kawasaki Jet Ski Personal Watercraft Sales of Kawasaki Jet Ski personal watercraft including the Ultra 310 series with supercharged 1,498cc inline four-cylinder marine engine and STX 160 models for individual consumers.
• Yamaha Jet Boats Sales of Yamaha jet boats from 19-30 feet including FSH Sport fishing boats, AR series, SX series, 252/255 series for individual consumers.
• Scarab Jet Boats Sales of Scarab jet boats from 15-28 feet with ROTAX engines in multiple configurations (Open, LX, SE, Wake) for individual consumers.
• Marine Service and Repair Full-service marina maintenance, repair, and service operations with 24-hour guaranteed response, available seven days a week including holidays at Long Island and Staten Island locations for boat and PWC owners.

Quantifiable outcome

• 43+ years of continuous operation in Long Island marine market

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Yamaha WaverunnerscoreChannel Partner/ Reseller/ DistributorAuthorized representative for Yamaha Waverunners, offering new personal watercraft sales. Multiple Yamaha WaveRunner models listed in inventory including FX, VX, GP, JetBlaster, and SuperJet lines.
• Bombardier Sea-DoocoreChannel Partner/ Reseller/ DistributorAuthorized representative for Bombardier Sea-Doo personal watercraft and pontoon boats. Sea-Doo inventory includes GTX, RXT-X, FishPro, Explorer Pro, and Switch series models.
• Kawasaki Jet SkiscoreChannel Partner/ Reseller/ DistributorAuthorized representative for Kawasaki Jet Skis. Offers the Jet Ski Ultra 310 series featuring supercharged 1,498cc inline four-cylinder marine engine.
• Yamaha BoatscoreChannel Partner/ Reseller/ DistributorAuthorized representative for Yamaha jet boats including 19-30 foot models. Full line of Yamaha jet boats including FSH Sport, AR, SX, and 252/255 series.
• Scarab Jet BoatscoreChannel Partner/ Reseller/ DistributorAuthorized representative for Scarab jet boats. Offers 15-28 foot Scarab jet boats including Open, LX, SE, and Wake editions with ROTAX engines.
• EZ Dock Long IslandminorChannel Partner/ Reseller/ DistributorDealer/showroom for EZ Dock products serving Long Island market.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MarineMax: MarineMax is the largest recreational boat and yacht dealer in the United States, operating multi-brand showrooms across coastal markets. It is directly comparable to Mariner's Cove as a multi-brand authorized retailer (including Yamaha, Sea-Doo, and other premium brands), offering sales, service, and brokerage under one roof with a similar full-service marine retail model.
• OneWater Marine: OneWater Marine is a large multi-brand boat dealer operating showrooms across the U.S. It mirrors Mariner's Cove's multi-brand authorized dealership model, offering premium brands including Yamaha and Sea-Doo alongside service operations. Directly comparable business model of consolidated sales, service, and parts under one roof.

Others

• Yamaha Motor USA: Yamaha is one of Mariner's Cove's core OEM partners (Waverunners, jet boats, WaveRunner FX/VX/GP/JetBlaster/SuperJet lines). As a manufacturer, it is upstream of the dealership rather than a competitor, but defines the product mix and inventory access that drive the company's revenue.
• BRP (Sea-Doo): Bombardier Recreational Products (Sea-Doo) is another core OEM partner supplying personal watercraft and pontoon boats. As an upstream manufacturer, it shapes Mariner's Cove's product line, dealer economics, and access to GTX, RXP-X, FishPro, and Switch models.
• Scarab Boats: Scarab is one of Mariner's Cove's authorized jet boat brands, offering 15–28 ft models with ROTAX engines. As an upstream manufacturer, Scarab is comparable as a peer in the marine product ecosystem rather than a direct competitor to the dealership's retail operations.
• Boats Group: Boats Group powers Mariner's Cove's website and inventory platform. It operates Boat Trader, YachtWorld, and Boats.com — the dominant online boat listing marketplaces. It is an enabling platform provider rather than a competitor, but adjacent to the company's go-to-market motion.

Emerging players

• Freedom Boat Club: Freedom Boat Club operates the largest boat membership club in the U.S., offering shared access to boats without ownership. It competes with Mariner's Cove's rental and jet ski operations for recreational boaters in coastal markets, including Hamptons-area locations, and represents an emerging alternative to outright boat ownership.

Broad incumbents

• West Marine: West Marine is the largest U.S. marine supplies and accessories retailer with hundreds of stores. While broader in scope than Mariner's Cove (focused on parts/accessories rather than full boat sales), it serves the same recreational boating customer base and competes indirectly for boating consumer wallet share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mariners-cove-marine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mariners Cove Marine