Marshall Mechanical Heating & Cooling

What Marshall Mechanical Heating & Cooling does

Marshall Mechanical Heating & Cooling is a privately held, family-owned contractor founded by Erik Marshall in 2006 and based in Franklin, Indiana. With 11-50 employees, it serves residential and commercial customers across Central and South Central Indiana through heating, cooling, HVACR, refrigeration, plumbing, air-quality, and 24/7 emergency services.

Its technical scope includes furnaces, boilers, air conditioning, ductless mini-splits, ground-source geothermal systems, building automation and variable-air-volume controls, hydronics, cooling towers, and commercial refrigeration. Mitsubishi mini-splits are listed at SEER 20+, while the company states that its WaterFurnace geothermal systems achieve 300-600% efficiency; these performance figures are not independently validated in the supplied data.

Revenue is generated from one-time equipment and labor, on-demand repair, preventive maintenance, emergency work, and recurring Service Club memberships priced from $5-$20 per month, with annual options. Customer acquisition is primarily referral-driven, with the owner attributing 85% of business to referrals; the company also uses direct phone and website lead capture, technician field service, manufacturer partnerships, and Regions Bank dba EnerBank USA customer financing.

Name

Marshall Mechanical Heating & Cooling

Legal name

Marshall Mechanical Heating, Cooling & Plumbing

Website

https://marshallhvac.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Marshall Mechanical Heating & Cooling is a privately held, family-owned HVAC, refrigeration, and plumbing contractor serving residential and commercial customers across Central and South Central Indiana through installation, repair, maintenance, and 24/7 emergency services.

Ownership category

akta.pro rank

Product category

HVAC and Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

HVAC & Refrigeration Contracting (IMAFALAB)

Keywords

• HVAC services
• Heating cooling repair
• Residential plumbing
• Commercial refrigeration
• Geothermal installation

Headquarters

HQ city

Franklin, Indiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. HVAC Installation Services: One-time installation of furnaces, air conditioners, geothermal systems, mini-splits, and commercial HVAC equipment. Revenue from equipment and labor charges.
2. Repair & Maintenance Services: On-demand repair services for heating, cooling, refrigeration, and plumbing systems. Emergency service available 24/7.
3. Service Club Membership: Recurring monthly or annual subscription for preventive maintenance. Includes priority service, discounts on repairs, and multi-point inspections. Monthly pricing ranges from $5-$20 depending on equipment type.
4. Financing Interest: Partnered with Regions Bank (EnerBank USA) to offer financing options. The company benefits from increased sales through financing availability; revenue indirectly generated through financing-assisted purchases.
5. Referral Rewards Program: Rewards customers with $50-$100 gift cards for successful referrals when new equipment is installed. Cost of customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Marshall Mechanical provides residential and commercial HVAC, refrigeration, and plumbing services across Central and South Central Indiana. Core offerings include furnace and AC installation/repair/maintenance, geothermal and mini-split system installations, commercial HVACR, commercial refrigeration, hydronics, boilers, and plumbing services, supported by a Service Club membership for preventive maintenance.

Product overview

Marshall Mechanical Heating & Cooling is a residential and commercial HVAC, refrigeration, and plumbing service company offering a comprehensive suite of heating, cooling, and plumbing solutions. The company's service portfolio centers on core offerings including heating system repair/installation/maintenance (furnaces, boilers), air conditioning services, and plumbing. Premium product offerings include Mitsubishi mini-split ductless systems (SEER 20+) and WaterFurnace geothermal systems (300-600% efficiency), with the company positioning as Central Indiana's premier geothermal installer. Supporting services include air quality/filtration, commercial HVACR, commercial refrigeration, hydronics, cooling tower services, boiler services, water heater services, and sump pump services. The company also offers a Service Club maintenance program and financing options through Regions Bank to support equipment purchases and installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating System Services
• Air Conditioning Services
• Mini-Split Systems
• Geothermal Heating & Cooling Systems
• Air Quality & Filtration Services
• Plumbing Services
• Water Heater Services
• Sump Pump Services
• Commercial HVACR Services
• Commercial Refrigeration Services
• Hydronics & Cooling Tower Services
• Commercial Boiler Services
• Service Club Membership
• Financing Options

Quantifiable outcome

• 85% of business comes from customer referrals due to high satisfaction and quality service
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• WaterFurnacecoreTechnology or IntegrationWaterFurnace logo displayed indicating partnership for geothermal heating and cooling systems. WaterFurnace is a leading manufacturer of geothermal heat pumps. Marshall Mechanical is Central Indiana's Premier Geothermal Installer.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Diamond Dealer status for mini-split ductless systems. Provides high-efficiency SEER 20+ rated systems. Marshall Mechanical offers Mitsubishi mini-split installation and is recognized as a Diamond Dealer.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Others

• ServiceTitan: Field service management software platform purpose-built for HVAC, plumbing, and electrical contractors. Comparable as an ecosystem participant whose customers are exactly the kind of regional HVAC service operators that Marshall Mechanical represents.
• HomeServe USA: Home warranty and emergency repair plan provider covering HVAC, plumbing, and electrical systems. Adjacent because it monetizes the same residential equipment-failure risk pool that Marshall Mechanical's24/7 service business addresses.
• ServiceMaster Restore: National franchised home services brand spanning restoration, cleaning, and home repair. Adjacent because it competes for the same household emergency-spend wallet and operates via a locally-franchised model analogous to Marshall Mechanical's direct-to-consumer field service.

Direct peers

• One Hour Heating & Air Conditioning: Franchised residential HVAC service brand offering installation, repair, and maintenance with a similar locally-owned operator model. Closely mirrors Marshall Mechanical's residential HVAC installation and24/7 service approach.
• ARS / Rescue Rooter: Multi-location residential HVAC, plumbing, and drainage service company. Comparable to Marshall Mechanical's hybrid residential/commercial HVACR-plus-plumbing service model and its emphasis on emergency response.
• Roto-Rooter: National plumbing and drain services franchise that has expanded into HVAC-adjacent residential service work. Comparable because it competes for the same household-services wallet and operates through a similar locally-franchised delivery model.
• Mr. Rooter Plumbing: Neighborly company franchised residential and commercial plumbing services. Directly comparable as a multi-trade home services operator with similar plumbing and emergency service offerings to Marshall Mechanical's plumbing line.

Broad incumbents

• Carrier Corporation: Major HVAC and refrigeration OEM with national service operations. Comparable as a broad incumbent whose commercial refrigeration, chiller, and HVAC products overlap directly with Marshall Mechanical's commercial HVACR offerings.
• Trane Technologies: Global HVAC manufacturer with a substantial residential and commercial installed-base service business. Comparable as the upstream OEM whose equipment Marshall Mechanical installs and services, and as a broad incumbent operating in the same climate-control category.
• Lennox International: Residential and commercial HVAC manufacturer with a dealer network that includes independent service operators. Comparable as a broad incumbent whose equipment is installed and serviced by small regional contractors like Marshall Mechanical.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marshallhvac
• LinkedInlinkedin.com/company/marshallmechanical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall Mechanical Heating & Cooling