UNITYPOINT HEALTH - MARSHALLTOWN

What UNITYPOINT HEALTH - MARSHALLTOWN does

UnityPoint Health - Marshalltown is a regional healthcare delivery site operating in Marshalltown, Iowa as part of the broader UnityPoint Health non-profit network, which spans Iowa, Illinois, and Wisconsin through 20 regional hospitals, 19 community network hospitals, and over 400 clinics and healthcare facilities. The site delivers standard care lines including urgent care, primary care, emergency care, virtual care, and specialty services (heart, cancer, maternity), serving general public healthcare consumers including individuals and families across the region. The underlying technology stack centers on MyUnityPoint, a patient portal powered by Epic's MyChart platform, which provides 24/7 access to medical records, test results, appointment scheduling, billing, and virtual urgent care consultations accessible via mobile, tablet, or computer.

The business model is a non-profit healthcare services revenue model where services are billed through insurance plans or self-pay, with price transparency disclosures published online. Go-to-market is direct-to-consumer via the facility network, the corporate website (unitypoint.org), social media channels, community engagement (classes and events), and the MyUnityPoint patient portal as a bottom-of-funnel conversion tool. The source data does not disclose specific revenue figures, funding rounds, or detailed pricing structures, indicating reliance on standard insurance reimbursement and out-of-pocket payments as the core revenue mechanics. UnityPoint Health is described as a privately held non-profit with no parent company indicated and no public trading status.

Name

UNITYPOINT HEALTH - MARSHALLTOWN

Legal name

UnityPoint Health

Website

https://marshalltown.unitypoint.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UnityPoint Health - Marshalltown is a regional non-profit healthcare site in Iowa delivering urgent, primary, emergency, virtual, and specialty care, part of a broader network spanning Iowa, Illinois, and Wisconsin with 20 regional hospitals, 19 community hospitals, and 400+ clinics.

Ownership category

akta.pro rank

Product category

Healthcare Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Outpatient Care Centers (6214)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Critical Access & Rural Hospitals (HLAFAAAG)

Keywords

• Hospital healthcare services
• Primary care services
• Urgent care services
• Telehealth services
• Specialty medical care

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing comprehensive healthcare services including emergency care, primary care, urgent care, specialty services (heart, cancer, maternity), and virtual care through their network of hospitals and clinics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

UnityPoint Health - Marshalltown is the Marshalltown, Iowa service location of UnityPoint Health, a regional non-profit healthcare network. The facility delivers urgent care, primary care, emergency care, virtual care, and specialty services (heart, cancer, and maternity care) as part of an integrated system of 20 regional hospitals, 19 community network hospitals, and over 400 clinics across Iowa, Illinois, and Wisconsin. Patients access these services in person through the Marshalltown location and digitally through the MyUnityPoint patient portal powered by Epic MyChart.

Product overview

UnityPoint Health operates as a network-based healthcare delivery organization offering a unified platform of clinical and administrative services. The core patient-facing product is MyUnityPoint, a patient portal powered by MyChart that provides 24/7 access to health records and virtual care. This platform integrates with Virtual Care (telehealth) delivery. The organization provides a comprehensive range of healthcare services including Urgent Care, Primary Care, and Emergency Care facilities, alongside specialty services such as Heart Care, Cancer Care, and Birth Care. Services are delivered through an extensive network of 20 non-profit regional hospitals, 19 community network hospitals, and over 400 clinics and healthcare facilities throughout Iowa, Illinois, and Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Walk-in clinic services for illnesses or injuries that are not life-threatening but require timely medical attention, available at UnityPoint Health locations including Marshalltown, Iowa.
• Primary Care Everyday healthcare management services including routine checkups, preventive care, and management of common medical conditions, delivered through UnityPoint Health's primary care provider network.
• Emergency Care Emergency department services for serious or life-threatening health issues requiring immediate medical attention, provided at UnityPoint Health hospital locations.
• Virtual Care Telehealth service allowing patients to connect with UnityPoint Health providers online via video. Patients can access virtual urgent care from mobile phones, tablets, or computers through the MyUnityPoint platform.
• MyUnityPoint Patient Portal A patient portal providing 24/7 access to personal healthcare information, powered by Epic MyChart. Enables patients to manage appointments, view medical records, access test results, communicate with healthcare providers, pay bills, and connect to virtual urgent care online.
• Heart Care Specialized cardiovascular care services including diagnosis, treatment, and management of heart conditions, delivered as part of UnityPoint Health's specialty services portfolio.
• Cancer Care Comprehensive cancer treatment and care services including diagnosis, treatment, and supportive care, delivered as part of UnityPoint Health's specialty services portfolio.
• Birth Care Maternity and newborn care services including prenatal care, labor and delivery, and postpartum support, delivered as part of UnityPoint Health's specialty services portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Epic (MyChart)coreTechnology or IntegrationMyUnityPoint patient portal is powered by MyChart, Epic's patient portal platform. This integration provides patients with 24/7 access to their health records, virtual care consultations, appointment scheduling, and billing information through a secure online platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Avera Health: Non-profit regional Catholic health system operating hospitals and clinics across the Upper Midwest (Iowa, South Dakota, Minnesota, Nebraska). Highly comparable rural regional non-profit model.
• Sanford Health: Large non-profit regional health system headquartered in the Dakotas with significant Midwest presence. Comparable in mission, network model, and rural/regional service area to UnityPoint Health.
• SSM Health: Midwest-focused non-profit Catholic health system operating hospitals and clinics across Wisconsin, Missouri, Illinois and Oklahoma. Overlaps significantly with UnityPoint's Iowa/Illinois/Wisconsin footprint.
• MercyOne Iowa (now part of UI Health Care): Non-profit regional Catholic health system operating hospitals and clinics across Iowa, including locations near Marshalltown. Highly comparable as a Midwest non-profit community/regional hospital network with overlapping Iowa footprint.
• Mayo Clinic Health System: Non-profit regional network of community hospitals and clinics affiliated with Mayo Clinic, serving Minnesota, Wisconsin, and Iowa. Directly comparable community-hospital network with specialty referral access similar to UnityPoint.

Others

• Epic Systems Corporation: Vendor of the MyChart patient portal platform that powers UnityPoint's MyUnityPoint. Not a competitor but a critical technology partner whose platform capability directly shapes UnityPoint's virtual care and patient engagement strategy.

Broad incumbents

• Trinity Health (Mercy Health): Large national Catholic non-profit system with hospitals across 25+ states, including operations in Iowa and adjacent Midwest markets. Comparable non-profit multi-state hospital network model.
• Ascension Health: One of the largest non-profit Catholic health systems in the U.S. with hospitals nationwide. Comparable multi-state regional hospital network model at greater scale.
• Catholic Health Initiatives / CommonSpirit Health: One of the largest non-profit health systems in the U.S., operating hospitals across many states including the Midwest. Overlaps with UnityPoint's community/regional hospital footprint at a larger scale.

Emerging players

• Quartz Health Solutions (UnityPoint Health Plan joint venture): Health insurance/MSSP plan with historical ties to UnityPoint Health in the Midwest. Partially overlapping in market and customer base as a payer-provider relationship in the same Iowa/Wisconsin region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/unitypoint-health---marshalltown

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNITYPOINT HEALTH - MARSHALLTOWN