Marshfield Farm Ice Cream | B Corp™

What Marshfield Farm Ice Cream | B Corp™ does

Marshfield Farm Ice Cream is a privately held, family-owned British ice cream manufacturer founded in 1988 by Will Hawking and operated across three generations of the Hawking family. The company runs a vertically integrated farm-to-factory operation on 1,100 acres in Marshfield, Wiltshire, milking 250+ British Friesian cows through a robotic system and producing ice cream on-site in a dedicated factory. Its core technology stack centres on regenerative agriculture practices (95% of cow feed grown on-farm, 52% water self-sufficiency, 1,400 solar panels supplying ~42% of electricity), closed-loop dairy production, and a sustainable dry-ice packaging system using recycled denim insulation for national home delivery.

The product portfolio spans 30+ real dairy ice cream flavours, fresh fruit sorbets, and plant-based ice creams, sold in 125ml mini, 180ml impulse, 1L family, and 4L catering/Napoli formats. Sub-brands target distinct segments: Scoop's and Puppuccino Pops for the dog treat category, Acres for professional kitchens, and Moment ice cream bars (launched January 2026) for the premium handheld segment. Distribution runs through a 8,000+ UK stockist wholesale network, an in-house DeliverMOO home delivery service (local own-van routes plus DPD national), corporate/office delivery, ice cream hire partnerships, and export into Japan, Taiwan, UAE, and Europe.

Revenue is generated across wholesale trade (B2B unit pricing, £50+vat minimum), DTC home delivery (£18–24 minimums plus £3 national delivery fee), corporate gifting, event hire, and international export — supported by trade services including freezer deals, POS materials, training, and emergency delivery. The business holds B Corp, RSPCA Assured, BRCGS Start!, Happerley Transparent Gold, and APHA dog-ice-cream licences, and has transitioned from Soil Association Organic to regenerative farming under third-generation farmer Rory Hawking.

Name

Marshfield Farm Ice Cream | B Corp™

Legal name

Marshfield Farm Ice Cream Ltd.

Website

https://marshfield-icecream.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Mars

Ownership category

akta.pro rank

Product category

Artisan Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Ice Cream and Frozen Dessert Manufacturing (311520), Dairy Product Manufacturing (3115), Dairy Cattle and Milk Production (11212)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Dairy-Based Frozen Novelties Manufacturing (Bars, Sandwiches, Cones) (AFAHAEAG), Ice Cream & Refrigerated Desserts (CRADACAE), Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Artisan ice cream
• Farm dairy products
• Wholesale ice cream
• Foodservice ice cream
• Pet ice cream

Headquarters

HQ city

Marshfield, Nr Bath

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale/Trade Ice Cream Sales: B2B sales of ice cream to retailers, cafes, restaurants, farm shops, visitor attractions, and hospitality venues. Minimum order £50+vat for direct trade. Over 8,000 stockists across UK.
2. Direct-to-Consumer Home Delivery: Online shop delivering ice cream directly to consumers via own vans (local) or DPD courier (national). Minimum orders £18 local, £24 national with £3 delivery charge for national.
3. Corporate/Office Delivery: Corporate gifting and regular office ice cream deliveries for staff events, celebrations, or ongoing refreshments.
4. International Export: Export of ice cream to international markets including Japan, Taiwan, UAE and Europe through partner distributors. Temperature-controlled logistics with flexible labelling.
5. Ice Cream Hire Services: Hiring ice cream trolleys and freezers for events including weddings, parties, and corporate events. DIY freezer trolley hire package for collection from farm.
6. Educational Products: Virtual School Kit sold for £30 with proceeds donated to Jamie's Farm charity. Includes educational content about farming and ice cream production.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Marshfield Farm Ice Cream manufactures premium real dairy ice cream, sorbets, plant-based ice cream, ice cream bars, push-up pops, and dog-friendly ice cream from its on-site factory using milk from its own herd of British Friesian cows. The company sells directly to consumers via home delivery (DeliverMOO) and online shop, and to businesses via wholesale trade (8,000+ UK stockists), foodservice (Acres brand), corporate/office delivery, and international export.

Product overview

Marshfield Farm Ice Cream is a multi award-winning British ice cream manufacturer operating from a family farm in the South West of England since 1988. The core offering centers on Real Dairy Ice Cream made with fresh milk from their own herd of British Friesian cows, available in over 30 flavors. The product portfolio extends across Fresh Fruit Sorbets and Plant Based Ice Creams for non-dairy consumers, Moment Ice Cream Bars (dipped chocolate bars), Push-Up Pops (ice cream on sticks), and Scoop's Ice Cream for Dogs (specialized dog-friendly formula with reduced lactose). The company also operates the Acres sub-brand for professional foodservice kitchens. Products are sold in various formats including 125ml Mini Tubs, 180ml Tubs, 1 Litre Family Tubs, 4 Litre Napoli Scooping Tubs, and 2.4/4 Litre Catering Tubs. The company offers DeliverMOO Home Delivery service with Local and National coverage, operates an ice cream hire service with specialist partners for events, and provides trade/wholesale supply to over 8,000 retailers across the UK. Educational offerings include a Virtual School Kit. The company is B Corp Certified and farms regeneratively.

Differentiator

Problem solved

Functional benefit

Brands

• Scoop's Ice Cream for Dogs: Dog-friendly ice cream made with reduced lactose milk from the farm's herd. Available in Vanilla (with added Joint Aid for dogs) and Mint (with added Odour Aid for dogs) flavours, and Puppuccino Pops. Named after the Hawking family's farm dog.
• Acres Ice Cream
• Moment

Products and services

• Real Dairy Ice Cream Multi award-winning ice cream made with fresh milk from Marshfield Farm's own herd of British Friesian cows, available in 30+ flavours. Sold through retail, wholesale, foodservice, and direct delivery.
• Fresh Fruit Sorbets Refreshing fruit-based sorbets suitable for vegetarians and vegans, made with fresh fruit ingredients.
• Plant Based Ice Cream Vegan ice cream made to a plant-based recipe, including animal-themed flavours created through a customer naming competition.
• Moment Ice Cream Bars Ice cream bars made from start to finish on the regenerative family farm, featuring classic dairy ice cream dipped in sustainably sourced cracking chocolate.
• Push-Up Pops Award-winning ice cream push-up pops on a stick, available as a trio of fresh fruit and fresh milk flavours.
• Scoop's Ice Cream for Dogs Dog-friendly ice cream made with reduced lactose milk from the farm, available in Vanilla and Mint flavours with added functional supplements (Joint Aid and Odour Aid). APHA approved.
• Puppuccino Pops Dog-friendly milk-flavour pops made with reduced-lactose farm milk, with proceeds supporting the Blue Cross pet charity.
• Acres Ice Cream Foodservice-specific ice cream range for professional kitchens and back-of-house use, with low overrun, balanced cream levels, and no inclusions for smooth creamy texture.
• DeliverMOO Home Delivery Frozen ice cream delivery service covering most of the UK through Local (own branded freezer vans) and National (DPD courier with dry ice insulation) Home Delivery options.
• Virtual School Kit Educational classroom kit for Key Stage 2 students (Years 4, 5, and 6) covering farming, sustainability, and ice cream production, with 100% of proceeds donated to Jamie's Farm charity.

Quantifiable outcome

• Delivers to over 8,000 stockists across the UK
• +3 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Bristol Zoological SocietycoreStrategic or Co-development Partner · 1 January 2023Partnership with Wild Place Project (renamed Bristol Zoo Project) to support wildlife conservation. Includes 'Name it Native' competition creating animal-themed ice cream flavours: Caterpillar Vanilla, Stoatally Strawberry, Salted CaramOWL, and Mint Choc-otter-late.
• LW TheatresflagshipGTM or Marketing Partner · 1 January 2020Official Ice Cream Partner of LW Theatres including Christmas Panto partnership. Joint prize draws offering year's supply of ice cream. Branded as natural fit between two British family-run businesses.
• Jamie's FarmcoreStrategic or Co-development PartnerCharity partnership supporting young people facing challenges. Marshfield Farm donates proceeds from Virtual School Kits (£30 each) and welcomes children to the farm for educational visits. Partnership renewed for another 3 years from 2026. Donation of £5 per school visitor directly to the charity.
• TrueStart CoffeeminorStrategic or Co-development PartnerPartnership to launch True Coffee ice cream flavour using carbon negative coffee beans from TrueStart Coffee.
• Rogue OatminorStrategic or Co-development PartnerPartnership to launch Plant Based Chocolate made with Rogue Oat drink, with whole oat plant-based range to follow.
• 3KeelminorImplementation/ SI/ Consulting PartnerSustainability consultancy engaged to undertake thorough carbon footprint investigations across the entire company, from staff commute to shipping finished products.
• CJ Weddings Ice Cream TricycleminorChannel Partner/ Reseller/ DistributorSpecialist ice cream trike hire covering Gloucestershire, Bristol, Somerset, Wiltshire, South Wales, and the Cotswolds for weddings and events.
• Marshfield Ice Box CompanyminorChannel Partner/ Reseller/ DistributorLocal business serving Marshfield Ice Cream from converted horse trailer and vintage tricycle for weddings, corporate events, festivals, and summer fetes.
• Blue CrossminorStrategic or Co-development PartnerCharity partnership through Puppuccino Pops sales, where every pop sold supports pets in need through Blue Cross charity.
• The George Veterinary GroupminorOthersFarm veterinary practice providing monthly benchmarking data on health, welfare and performance parameters. Marshfield consistently in top 5% of farms.

Scale indicators11 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Kelly's of Cornwall: Established Cornish ice cream brand with heritage going back decades, producing dairy ice cream for UK retail and foodservice. Comparable in scale, heritage, premium positioning, and trade distribution, though historically more retail-anchored than Marshfield.
• Northern Bloc: UK craft ice cream maker producing dairy and plant-based ice cream for grocery, foodservice, and export. Comparable in product format, premium positioning, and award-led marketing, though operates from a factory rather than an integrated farm.
• Jude's: UK premium ice cream brand offering a broad range of dairy, plant-based, and sorbet flavours via grocery, foodservice, and direct-to-consumer channels. Closely comparable to Marshfield in target customer (premium UK trade and consumer), product format (gelato-style pints, tubs, cones), and brand positioning (provenance, sustainability, on-pack quality).
• Mackie's of Scotland: Family-owned Scottish dairy and ice cream producer using own-farm milk, supplying UK grocery, convenience, and foodservice. Comparable in family ownership, on-farm production, premium positioning, and multi-channel distribution, though with higher grocery penetration.
• Brymor Ice Cream: Yorkshire-based farm ice cream producer manufacturing from own dairy herd, supplying wholesale trade, farm shops, and visitor attractions across the UK. Directly comparable in farm-to-cone model, premium positioning, and trade-led distribution.
• Roskilly's: Cornish farm-based ice cream manufacturer producing on-site from own dairy herd, with a strong farm shop, wholesale, and visitor attraction play. Highly comparable to Marshfield's vertically integrated farm-to-cone model, family ownership, and channel mix across farm shop, trade, and D2C.

Broad incumbents

• Arla Foods: Major European dairy cooperative owning brands like Lurpak, Cravendale, and supplying dairy ingredients to many ice cream manufacturers. Relevant as a comparator for milk procurement scale, dairy supply chain dynamics, and as a potential supplier/competitor in UK dairy value chains.
• Wall's (Unilever): Mass-market UK ice cream brand owned by Unilever, including impulse, tub, and soft-serve formats. Relevant as the dominant incumbent in the trade and impulse channels where Marshfield competes for stockist listings and impulse occasions, though operating at very different scale and price points.
• Häagen-Dazs: Global premium ice cream brand owned by Nestlé, sold through UK grocery, foodservice, and scoop shops. Comparable in premium positioning and trade customer overlap, though operating at vastly greater scale and via a different (multi-site industrial) production model.

Emerging players

• Booja-Booja: UK plant-based organic ice cream and dessert brand focused on premium, free-from consumers. Relevant peer for Marshfield's plant-based range, addressing the same dairy-free consumer segment with overlapping retailers and foodservice listings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarshfieldFarmIceCream
• LinkedInlinkedin.com/company/marshfield-farm-ice-cream
• Instagraminstagram.com/marshfieldices

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshfield Farm Ice Cream | B Corp™